Media Kit 2013 Kids is Online, in Print & All Around Town! FREE - Take One Volume 1 Issue 6 FREE - Take One Centerfold Featured Advertiser LearningRx Pgs. 10-11 Pgs. 8-9 County Area Visit www.fortbendkids.com AMF Stafford Lanes Pgs. 10-11 County Area Sugar Land, Missouri City, Stafford, Rosenberg, Richmond, Katy, Pearland, Southwest Houston. Scan with your Scan with your September / October 2012 Centerfold Featured Advertiser County Area Sugar Land, Missouri City, Stafford, Rosenberg, Richmond, Katy, Pearland, Southwest Houston. smartphone Advertise in Kids 713-575-5652 e-mail us at: K ID S Centerfold Featured Advertiser LearningRx Sugar Land, Missouri City, Stafford, Rosenberg, Richmond, Katy, Pearland, Southwest Houston. smartphone November / December 2012 Visit www.fortbendkids.com Advertise in Kids 713-575-5652 e-mail us at: FREE - Take One Volume 2 Issue 1 Scan with your Volume 1 Issue 5a smartphone January / February 2013 Visit www.fortbendkids.com CONTENTS About Us... 2 Why Us... 3 & 4 Kudos from Advertisers...5 Art Specs... 6 Ad Rates... 7 Advertise in Kids 713-575-5652 e-mail us at: Advertising Information 713-575-5652 www fortbendkids.com
About US The Complete Resource for Families Kids, is a bi-monthly resource guide published by Publications, a local business whose focus is kids and what their parents are looking for. Our goal is to establish long and lasting relationships with both our readers and our sponsors throughout the County and Southwest Houston area. Our philosophy is simple Fast answers for busy parents and quality advertising for clients. The result is a cost-effective, highly-targeted option for local businesses. We live and do business in the 4th largest metropolitan area in our country and although it would be wonderful for all of Houston to know who you are, in reality the bread and butter of your business is right here in your own backyard. Kids Magazine focuses on the sweet spot of your demographics families and children in the greater area. 10,000 copies of Kids are distributed to over 450 locations. Growth and exposure of your business is our priority at Publications, and we maintain an open door policy. We will contact you routinely about the success of your ad and likewise we love to hear from you! Please contact us at or call 713-575-5652 Visit our website: www.fortbendkids.com Who Reads Kids Magazine 95% of our readers are females 94% are 23-45 years old 65% Have Income Over $51,000 85% are Homeowners 89% are college educated 61% use daycare This Audience is Ready and Able To Purchase Today!
Why US Effectvie Advertising that Works PINPOINT TARGET MARKETING! Most of our readers are busy moms with children 0-15 years of age who want to find products and services for their families right here in County. YOUR AD IS THE CONTENT! We keep it simple and focus completely on you. Your ad will not get lost on a busy editorial page. IMPRESSIVE FULL COLOR! Never pay extra for full color in our book! Your color ad will look great on our magazine-quality paper. Studies show color works better! SIZED RIGHT! The convenient digest size fits perfectly into a purse, car, or diaper bag, allowing parents to easily access the resources they seek. SPECIALIZED DISTRIBUTION! Every two months, we deliver 10,000 copies to a network of over 450 locations throughout the County area based on our advertiser responses. FREE WEB PRESENCE! Your ad will appear on our website just as it appears in Kids. Plus, we also provide a free link from our site to yours. ALWAYS FREE TO CLIENTS! Contact us at 713-575-5652 www.fortbendkids.com
Why US Targeted Distribution Kids Magazine is distributed 6 times per year throughout county and Southwest Houston area. Free copies of Kids are available at strategically located, high traffic locations including public libraries, medical and dental offices, clinics, bookstores, public and private schools, day care centers, restaurants, coffee shops, salons, spas, community and recreation centers, specialty stores and malls. The following is a list of cities and zip codes in which Kids is distributed. Sugar Land, Missouri City, Stafford, Katy, Pearland, Rosenberg, Richmond, and Southwest Houston, 77471 77476 77477 77478 77479 77461 77459 77461 77469 77489 77483 77487 77489 77406 77407 77494 77497 77496 77498 77053 and many more! Web Visibility Kids Magazine is the place where our readers find information and resources to navigate the journey we call parenting. Our target audience is using every media platform to find products and services that will give the best quality of life possible to their families. Kids magazine and website are connecting families and advertisers at every intersection. Our website is designed to complement our bi-monthly publication. Contact us at or visit our website The Power of Print www.fortbendkids.com 93% of U.S. adults read magazines. Magazine readership is growing in an increasingly crowded and noisy media world. Magazine ads drive Web searches more than any other medium. Magazines excel at reaching the people who shape attitudes and behavior. Source: 2011 Association of Magazine Media (formerly MPA)
KUDOS From Advertisers Learn to Play the Dulcimer Private Lessons Group Lessons Peggy Carter 281.370.9495 Concerts / Weddings In-Home Video Lessons Learn at your own pace www.peggycarter.com Instruments available for sale Call Today! Peggy Carter My decision to advertise in Ft Bend Kids magazine started paying off almost immediately. The first month the ad appeared I received several calls, and now I continue to receive calls asking about my services. I ve been able to start several new private students and I ve accepted several invitations to perform at church and community events. I ve observed that the parents who read this magazine not only give immediate feedback to me, but they pass the word to others. This is the kind of coverage that I would expect to get from an established advertising firm, and yet I ve gotten immediate results from this young, start-up venture. Thank you, Ft. Bend Kids Magazine! ~Peggy Carter Dreams Come True Music I have been advertising my Music studio in Kids Magazine for the Fall/Winter seasons. I just wanted to express my gratitude to you for the beautiful quality of the booklet. Ms. Lottie Cantu did a wonderful job coordinating and creating this work of art for me. I hope this magazine continues to keep blessing the families and businesses of the Fort bend area and beyond. ~Aija Izaks Dreams Come True Music Mrs. AIJA IZAKS Certified / Master s Degree Music Performer and Instructor for all Ages and Levels VIOLIN, PIANO, MUSIC THEORY, MUSIC AS A THERAPY Tuition $60.00/per hour 832 363 1618 www.dreamscometruemusic.com Math Tutoring We specialize in 1 on 1 & Group Tutoring for: 3 rd -12 th Grade PSAT/SAT STAAR ACT GRE GMAT 281.818.4760 832.886.6854 math@mystudydorm.com www.mystudydorm.com Study Dorm Kids Magazine has been wonderful! Study Dorm has gotten many responses from the magazine. Parents looking for tutoring services have found us through the publication since the publication is conveniently placed in areas where parents go the most. We look forward to a continued relationship with this publication. Thanks for helping make our new business so visible. ~Sha First Hour FREE 3 Sugar Creek Center, Sugar Land, TX 77478 Blue Note Music Therapy I just wanted to let you know how pleased I am with my ad in Kids Magazine! I continue to get calls month after month even from ads out of past issues! My student base has increased as well as other job leads. This is by far the best publication I have used. Your distribution really targets the right area and the right people. Thank you so much for all of your help... your Art Department is awesome!! I will continue to advertise my business in your publication. ~Lupe Flores Blue Note Music Therapy Serving Clients of All Ages and Abilities Group & Individual Sessions Adapted Music Lessons Beginner Clarinet, Piano & Guitar Guadalupe Flores, MT-BC Call for a free consultation: 713 540 7422 www.bluenotemusictherapy.com
Art Specs Submission Deadlines Camera-ready ads are due by the 1st of the month prior to the month the ad will run. Dec 1st (Jan/Feb Issue) Feb 1st (March/April Issue) April 1st (May/June Issue) Camera Ready Specs June 1st (July/Aug Issue) Aug 1st (Sept/Oct Issue) Oct. 1st (Nov/Dec Issue) A camera ready ad is a file submitted in the exact dimensions for the size ad being run. All ads and related artwork must be submitted in the following formats: PDF, EPS, TIFF or JPG at least 300 DPI. Full color ads must be delivered in CMYK. To avoid font issues, please convert fonts to outlines. NOTE: We do not accept low resolution images, web images or copyright protected images. Ads created in Microsoft Publisher, Microsoft Word, or other word processing programs are not accepted. Kids Magazine provides basic ad assembly and layout at no charge based on your Ad Submission Worksheet. Original art services, logos, drawings, etc. are not included. Stock photo usage is $20.00 each. Camera ready artwork submitted that does not exactly match our ad dimensions will be floated, enlarged, bordered, and/or reduced at the publisher s discretion. Ad Sizes & Dimensions For more information contact us at or call 713-575-5652 Full Pg. H -1/3 Pg 2/3 Pg. V 1/3 Pg V 1/2 Pg H - 1/4 Pg H 1/2 Pg Cube V 1/4 Pg Ad Size Dimensions Full pg. 5.125 x 7.875 2/3 pg. 5.125 x 5.25 1/2 pg. (vertical) 2.5 x 7.875 1/2 pg. (horizontal) 5.125 x 3.875 1/3 pg. (vertical) 2.5 x 5.25 1/3 pg. (horizontal) 5.125 x 2.5 1/4 pg. (vertical) 2.5 x 3.875 1/4 pg. (horizontal) 5.125 x 1.875 Cube 2.5 x 2.5
Ad Rates Ad Prices AD Rates 10,000 Copies per Issue (average 6 per copy) The more issues you choose (2X, 4X or 6X) the more money you will save. Advertising Rates (per issue) Single 2X 4X 6X AD SIZE DIMENTIONS Issue Issues Issues Issues Ask Us About Our Monthly Specials! Full Page 5.125 x 7.875 $1200.00 $950.00 $850.00 $750.00 2/3 Page 5.125 X 5.25 $900.00 $750.00 $650.00 $550.00 1/2 Page V 2.5 x 7.875 1/2 Page H 5.125 x 3.875 1/3 Page V 2.5 x 5.25 1/3 Page H 5.125 x 2.5 1/4 Page V 2.5 x 3.875 1/4 Page H 5.125 x 1.875 $700.00 $550.00 $450.00 $350.00 $500.00 $400.00 $350.00 $250.00 $400.00 $300.00 $250.00 $150.00 Cube 2.5 x 2.5 $300.00 $200.00 $150.00 $100.00 Reserve your ad today! 713-575-5652 Publisher s Policy kids is a bi-monthly publication. To help make your ad more affordable, the per issue price will be Billed monthly, with the 1st months payment due as a down payment. Then each month you will be billed half of the per issue price for the duration of your contract. Positioning of your ad will normally be at the discretion of the publisher. As placement of your ad can be crucial, we do have specific spots that can be chosen for a premium. Your sales representative can help you choose the best options to maximize your exposure. Ad Changes MUST be submitted by deadline! Contract Term Automatically renews unless we are notified in Writing by deadline! All ads designed by Kids are the property of FBK and cannot be reproduced in any form without written permission.