REACH THOUSANDS IN THE HR INDUSTRY! ONLINE VERSION REACHES MORE THAN NORTHERN CALIFORNIA.

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1 REACH THOUSANDS IN THE HR INDUSTRY! ONLINE VERSION REACHES MORE THAN NORTHERN CALIFORNIA. The HR West magazine, produced by E&M Consulting, Inc., is published 5 times a year. HR West is a key industry resource for the Northern California Human Resources Association and its members. Available in both print and online formats for the convenience of its readership, HR West keeps readers updated on new ideas and issues facing the HR industry. Each issue features timely articles, association networking & training calendar, and industry related content. Once yearly, the Association also publishes a Conference Guide in conjunction with the annual HRWest Conference and handed out to attendees. FOR MORE INFORMATION Heidi Whitacre, Magazine Sales Associate / / heidi@emconsultinginc.com

2 EDITORIAL CALENDAR AD RATES BACKGROUND The Northern California HR Association (NCHRA), one of the nation s largest regional HR associations, has been advancing organizations through human resources since Delivering over 200 programs annually, the association is dedicated to connecting human resources professionals with practice resources, leading California-specific training, legal and legislative developments, quality service providers, and each other forming career-long networks and partnerships. Headquartered in San Francisco, NCHRA serves a community of more than 20,000 throughout its twelve regions in Northern California. The San Francisco Bay Area represents one of the most innovative and challenging sectors of the country (and world) in which to practice HR. As such, our membership demands a level of sophistication unparalleled by others. Nationally recognized for quality and breadth of service, this focus on excellence has earned us members in 34 states and several foreign countries. 20,000 + HR Professionals - Managers, Consultants, Partners, VP s, Principals, Analysts, Representatives, Recruiters, Generalists, Account Executives, Directors, Coordinators, Students, Young Professionals, Assistants, Community Administrators, Attorneys and more! HR WEST MEDIA KIT

3 EDITORIAL CALENDAR AD RATES Digital versions of HR West are available to the public through the NCHRA website, which receives 15,000+ hits per month. Instantaneous, 24/7 accessibility and unmatched sharing capability brings HR West before more readers than ever before, reaching far beyond the Northern California region. One interested reader can deliver articles and advertisements to colleagues and friends. Advertisers have the opportunity direct traffic straight to their company s website. And research shows an increased online readership boosts print-only readership, expanding the benefit even further. Tablet/Mobile access delivers a +41% lift in ad awareness and a +10% lift in brand favorability Source: The Association of Magazine Media MPA Factbook 2014 TARGETED ADVERTISING Advertise to industry professionals already interested in industry trends, news, and vendor information. EXCLUSIVE ONLINE ACCESS Online readers can view your advertisement 24/7 and reference past editions through the digital edition. EASE OF USE The digital magazine is quickly accessible, has a clickable Table of Contents for articles and offers hot links on advertisements. BONUS EXPOSURE Reach a wider audience of those reading the digital edition exclusively on the association website. DRIVE WEB TRAFFIC Clickable ads link directly to your website to pull additional traffic and bring in immediate responses. HR WEST MEDIA KIT

4 EDITORIAL CALENDAR AD RATES Editorial Calendar FEBRUARY Ad Sales Deadline: November 17, 2015 Materials Deadline: December 8, 2015 AUGUST Ad Sales Deadline: May 18, 2016 Materials Deadline: June 8, 2016 CONFERENCE GUIDE Ad Sales Deadline: December 16, 2016 Materials Deadline: January 6, 2016 OCTOBER Ad Sales Deadline: July 20, 2016 Materials Deadline: August 10, 2016 JUNE Ad Sales Deadline: March 16, 2016 Materials Deadline: April 6, 2016 DECEMBER Ad Sales Deadline: September 14, 2016 Materials Deadline: October 5, 2016 Editorial and artwork dates listed above for this magazine reflect the timely release of each issue. Please take into account that some information does change at the discretion of the association or its publisher, E&M Consulting, Inc. The association and its publishers have done their best to provide accurate information. Dates are updated as needed and for most accurate issue calendar, please contact the publisher s Editorial Team. HR WEST MEDIA KIT

5 EDITORIAL CALENDAR AD RATES Advertising Rates All rates listed are per issue. All rates include a link to your website on the digital edition of the magazine. Full Color Rates 1 Issue 3 Issues 6 Issues Double Page Spread $3,599 $3,039 $2,699 Back Cover $2,999 $2,799 $2,499 Inside Covers $2,799 $2,499 $2,299 Facing Table of Contents $2,499 $2,099 $1,999 Facing Pres. Message $2,499 $2,099 $1,999 Full Page $2,399 $2,099 $1,799 1/2 Page $1,399 $1,199 $999 1/3 Page $1,099 $999 $899 1/4 Page $949 $849 $799 1/8 Page $499 $399 $299 Buyers Guide Listing $ *includes full color logo and company bio Black & White Rates Full Page 1/2 Page 1/3 Page 1/4 Page 1/8 Page 1 Issue $1,599 $999 $699 $599 $399 6 Issues $1,199 $699 $549 $449 $249 FREE WEB AD with purchase of any mag ad third page or larger! *Rotating Banner ad to be placed on NCHRA website & HR Flash ebrief *ADVERTISING POLICY: Northern California Human Resources Association reserves the right to refuse advertisements to be placed on the NCHRA homepage. Full Color Advertorial Rates One Page Two Page Center Spread 1 Issue $1,399 $1,999 $2,099 FOR MORE INFORMATION Heidi Whitacre, Magazine Sales Associate / fax heidi@emconsultinginc.com HR WEST MEDIA KIT

6 EDITORIAL CALENDAR AD RATES Advertising Rates Market your company to over 1,000 attendees in the HR West 2016 Conference Guide! Be part of this exciting and innovative publication! Premium Position, Full-Color Display Ads! 2 Divider Tabs for Quick Reference Spiral Bound Publication! Showcase your products and services to a targeted audience of HR professionals. The Conference Guide is the premier resource for conference attendees! CONFERENCE SECTION EXHIBITOR SECTION EXHIBITOR SECTION CONFERENCE SECTION Premium Ad Rates Back Cover Inside Covers Page 1 (Facing IFC) Full Page Tab 1/2 Page Tab Conference Guide $1,299 $1,199 $1,099 $1,099 $899 Full Color Ad Rates Full Page 1/2 Page 1/3 Page 1/4 Page 1/8 Page Conference Guide $999 $799 $699 $599 $299 FOR MORE INFORMATION Heidi Whitacre, Magazine Sales Associate / fax heidi@emconsultinginc.com HRWest 2015 Conference Guide Print Media Publications Program Guide HR WEST MEDIA KIT

7 EDITORIAL CALENDAR AD RATES HR Flash Bi-Weekly E-Brief Each week receive up-to-date information on local news, association events, issues affecting NCHRA members and more - right to your inbox! Be a part of this exciting and innovative online resource! Advertise now in the Bi-weekly e-brief, starting at only $360. Banner Ads Rates Tower Ads 4 Weeks $480 4 Weeks $ Weeks $1, Weeks $ Weeks $1, Weeks $1, Weeks $3, Weeks $2,600 Rates Non-Members add 20% to rates. *Location is limited. Non-Members add 20% to rates. *Location is limited. MARKET YOUR COMPANY WITH: Premium Position, Full-Color Banner or Tower Ads! Showcase your products and services by placing your advertising in front of property managers and other local member businesses. FREE WEB AD with purchase of any mag ad third page or larger! *Rotating Banner ad to be placed on NCHRA website & HR Flash ebrief YOUR AD HERE *ADVERTISING POLICY: Northern California Human Resources Association reserves the right to refuse advertisements to be placed on the NCHRA homepage. HR WEST MEDIA KIT

8 2016 Northern California Human Resources Association - HR West Magazine ContraCt for advertisement date: SAlESPErSOn: Ad location: COlOr: Y: n: PASt AdvErtISEr: PASt Ad PrOOF SEnt: run SAME Ad: Y: n: OP: # OF ISSUES: Unkn: 1 Issue 4 Issues Annual Issues ad ad size QtY Cost Creation Cost BUSInESS CArd $ $29 1/8 PAgE $ $29 1/4 PAgE $ $49 1/3 PAgE $ $49 1/2 PAgE $ $69 FUll PAgE $ $99 InSIdE FrOnt COvEr InSIdE BACk COvEr for office Use only $ $99 $ $99 BACk COvEr $ $99 $ ISSUE DATE AMOUNT PAYMENT TRANS. ID # I (advertising company) represent and warrant that the advertisement, articles, content, text, images, pictures and/or logos that I am sending to E&M Consulting, Inc. and/ or E&M Management, LLC (E&M) are registered trademarks of my company, and that I am not infringing on any other person s copyright, trademarks, rights of literary property, intellectual property, nor do they violate the rights of privacy of, or libel other persons. If I am placing/listing subdivisions/developments I also represent and warrant that I or my Company own, develop, or represent lots for sale in the development(s)/subdivisions. I agree to indemnify and hold harmless E&M against any claims, judgments, court costs, attorney s fees and other expenses arising from any alleged or actual breach of these warranties. All advertisers will be sent one proof of their advertisement. All changes on the proof will be final and if the proof copy is resubmitted by fax or mail after the deadline given, the proof changes will not be guaranteed. Proof copies are for error corrections only. Payment is required in advance to guarantee space on this publication. If payment by credit card, I authorize E&M to charge the credit card provided for full payment of all advertisements and listings placed with E&M. AdvErtISEMEnt COSt: $ Ad CrEAtIOn COSt: Ad CHAngE COSt: PrEFErrEd Ad location ($39): $ $ $ total ad Cost: $ (per issue) Invoice In Full Invoice Per Issue advertiser information name OF BUSInESS AdvErtISIng: COntACt PErSOn: AddrESS: PH #: CEll #: FAx #: WEBSItE: send this ContraCt, ad LaYoUt & full PaYment PaYabLe to: E&M Consulting, Inc. E&M Management, LLC 1107 Hazeltine Blvd, Ste #350 Chaska, MN billing information Phone: Fax: artwork@emconsultinginc.com COntACt PErSOn: AddrESS: PH #: FAx #: ad/billing instructions SIgnAtUrE: date: PaYment information BIllIng AddrESS: (most other cards accepted) name AS It APPEArS On CArd: ZIP COdE: SECUrItY COdE: CArd number: professional sales marketing advertising SIgnAtUrE FOr CArd PAYMEnt: ExP. date: Terms Net 30 days, unless otherwise specified. A finance charge of 1 1/2% per month (18% annum) will be added to all amounts over 30 days. a $40 ProCessinG CharGe applies to all international CheCks.

9 EDITORIAL CALENDAR AD RATES Advertising Specs TWO-PAGE SPREAD (2 x Full Page) FULL PAGE Trim: x Margin: 10.5 x Bleed: x 17 Trim: x Margin: 8 x 10.5 Bleed: x BACK COVER 8 x 8 HALF PAGE HALF PAGE THIRD PAGE THIRD PAGE Vertical: 3.75 x 10 Horizontal: 7.5 x 5 Vertical: 2.5 x 10 Horizontal: 7.5 x QUARTER PAGE SIXTH PAGE EIGHTH PAGE MAGAZINE SIZE Vertical: 3.75 x 5 Vertical: x Horizontal: x Horizontal: 3.5 x 2.5 BUSINESS CARD Trim Size x Safe Zone 1/4 on all sides Bleed Size 1/8 on all sides Binding Saddle Stitch Horizontal: 3.5 x 2 Note: Text placed outside the safe area of any Full Page ad may be cut off. Please keep text inside the safe area. Additional sizes may be available for this publication. Please contact an E&M representative for more spec information. HR WEST MEDIA KIT

10 EDITORIAL CALENDAR AD RATES Advertising Submissions IDEAS FOR ITEMS THAT ASSIST IN CREATING YOUR AD 2-3 business cards (no staples please) Original photos (printed images may create poor quality images) Camera ready art Clean logos, preferred. If not, please send (business cards/ letterhead/etc.) Colors you d like in your ad or logo (Pantone # s if available) Any ideas & sketches for layout, etc. Computer files containing artwork, logos, etc. (see page 9 for file size and specifications) Development plats Link to company website Past ads SENDING YOUR COMPUTER FILES VIA MAIL OR ? We prefer Adobe Illustrator, Photoshop or InDesign files We can work with Microsoft Word and PDF files We welcome Stuffed or compressed files if needed TIF, EPS, or JPEG formats for photos/images Mac or PC files are acceptable CDs or flash drives can be mailed in FOR MORE INFORMATION Heidi Whitacre, Magazine Sales Associate / fax heidi@emconsultinginc.com TO SUBMIT ARTWORK Carrie Billig, Graphics Department fax artwork@emconsultinginc.com E&M ADDRESS 1107 Hazeltine Boulevard, Suite #350 Chaska, MN fax Advertising Partners (partial list) Alliant Credit Union Arthur J. Gallagher & Co. BNA Caliper Corporation California Chamber of Commerce Compdata Surveys Golden Gate University Hill Physicians HR Certification Institute Merit Resource Group NFP Benefits Insurance Wealth Management Pacific Service Credit Union SimpleFI SRS Private Investigations Stanton Chase Stephanie Searle Sutter Health Plus HR WEST MEDIA KIT