RIDE THE 2015 SPONSOR TRAIN

RIDE THE 2015 SPONSOR TRAIN

Welcome to the 2015 St. Cloud Winter Festival! Thank you for your interest in participating as a sponsor for the 15 th annual Winter Nights & Lights Festival, December 11 th and 12 th. Included in this packet is an outline of the sponsorship levels as well as a Sponsorship Commitment Form. Please feel free to contact Melissa Althaus, Winter Festival Chair, at altymelissa@gmail.com or Pegg A.K. Gustafson, Downtown Council President, at 320-257-8600, pegg@stclouddowntown.com if you have any questions. Your support is partially tax deductible through the St. Cloud Downtown Alliance Foundation. Early sponsorship gives you extra exposure for months on the website, Facebook and early printed materials. Your sponsorship and involvement supports Downtown and an effective organization. Your sponsorship provides exciting and memorable community activities. Your sponsorship includes an entry in the Parade; gets you seen by over 13,000 smiles. Sponsorship advertising is an exceptional value. An amazing treat for your staff and clients. Allows us to continue providing and enhancing this holiday tradition. It s just plain fun! Sponsorship Benefits Presenting Sponsor Naming Rights Reserved for our Title Sponsor to be included in all promotions (i.e. 2015 Winter Nights & Lights Festival presented by: YOUR COMPANY NAME ) Billboard Advertising Reserved for our Title Sponsor Radio Advertising Sponsors to be mentioned on Leighton Broadcasting stations to promote the various events and activities. Sponsors will also be mentioned during the Parade. Collector Button, Booklet & Treasure Hunt Title and Button sponsors logos will be on the Festival collector buttons. The buttons will be affixed to a booklet with event information, sponsor logos and registration form to win prizes. Daily radio clues for the Treasure Hunt starting Dec. 7 will include the Title & Button sponsor names. Logo on Print Advertising Company logo included on all print advertising and a Thank You ad following the Festival. Logo on Poster Company logo included on marketing posters distributed throughout the region. Logo in Mailing Company logo included in direct mailing to over 30,000 households. Prize Donor Acknowledgement Recognized with company logo and donated items. Banner Display Your company s banner displayed during the Festival activities. Location varies based on level of sponsorship. Company to provide banner. Company logo of all sponsors on banner during Parade and along parade route. Logo on DTC website Company logo and link on the sponsorship page for up to 12 months. Logo in weekly e-newsletters Company logo to be included in pre-festival e- newsletters and official communication to our members and subscribers. Social Media Promotions Sponsors to be promoted via Facebook. Entry in the Parade Company encouraged to enter a lighted unit in the Parade. On-Site Mentions Company name to be mentioned at the sponsored site. (i.e. Laser Light sponsor mentioned at the Laser Light Show) Attendees 5,000 expected Friday, Dec. 11 th for the Laser Light Show/Happy Holiday Express; 5,000+ expected at Lake George Winter Wonderland and 13,000+ expected for the Parade on Saturday, Dec. 12 th.

Becoming a 2-Day Festival Introducing Festival Collector Buttons & Treasure Hunt This year we are selling collector festival buttons. They will be for sale at several DTC member locations. Sponsors may choose to be a location for button purchase/registration. People that purchase and register their button are eligible to win great prizes donated by our local business community. If you re a treasure hunter, register your button to be eligible to win an additional $1,000(!) in prize money. To qualify for the full $1,000 prize for the Treasure Hunt, the individual who finds the medallion must have registered the 2015 St. Cloud Winter Festival Button (postmarked or registered online by Friday, December 4 th ) and the daily clues (starting on Monday, December 7 th ) will be announced on 104.7 KCLD brought to you by sponsor. Groups or hunting partners may not share a registered button. The Button/Treasure Hunt sponsor will recognize one winner with one prize. If the finder chooses to share the prize award, it will be her/his responsibility to do so. The Treasure Hunt officially ends at midnight on December 12 th. Collector (stuffed) Polar Bears, Ornaments & Lighted Novelties In addition to the collector festival buttons, we will be selling cuddly stuffed polar bears and ornaments as a reminder of the theme All Aboard the Polar Express. These items will be sold along with the buttons at all the participating location. They will also be sold on Friday and Saturday during the festivities. Happy Holiday Express (Friday) Leighton Broadcasting will be opening up their doors to view several model trains (including the Polar Express Train), visit with Santa, sip on hot chocolate, munch on cookies and candy canes, and listen to holiday music and more. There will also be a Santa letter drop off. Polar Plunge (Friday) You ve never jumped into frigid Minnesota waters in December? We d like to change that! If we are able to secure a sponsor or some co-sponsors, we plan to host a Polar Plunge on Friday evening, December 11st at Lake George. Participants will receive a plunge t-shirt. Cost to participate is $10. We re asking people to donate coats and blankets; a portion of the proceeds will go to support the homeless in our community. Laser Light Show (Friday) People of all ages enjoy laser light shows with colored lights and laser beams set to music. We are lucky to be working with Pioneer Place on 5 th to provide new light to the celebration. Grand Marshal (Saturday) A WILD hockey player or LYNX basketball player perhaps to serve as our official parade dignitary? This sponsor will have the opportunity to get autographs and photos with our Grand Marshal. Touch-A-Truck (Saturday) The Winter Wonderland at Lake George on Saturday afternoon provides many activities such as cookie decorating, petting zoo, wagon rides, Santa and more. This year kids (and kids at heart) will be able to climb on and interact with firetrucks, police cars, garbage trucks and construction equipment.

2015 Sponsor Levels TITLE / PRESENTING SPONSOR: $6,000 Exclusive Presenting Sponsor Naming Rights Recognition on all promotions as presenting sponsor Recognition on Lead banner in Parade Logo on billboard Logo on Collector Button Presenting sponsor radio spots Logo in Button Booklet Logo displayed at button locations Option to be a button location Logo displayed at all activity locations Logo on all print advertising Logo on poster as presenting sponsor Logo on mailing to 30,000+ households Logo and link on website Complimentary booth space Logo in e-newsletters Facebook promotion On-site mentions Parade entry; logo along route Inclusion in thank-you ad BUTTON / TREASURE HUNT SPONSOR: $4,500 Exclusive Sponsorship Logo on Collector Button Logo in Button Booklet Logo on Medallion Logo displayed at all button locations 5 days of clues on radio brought to you by Your Company Name Option to be a button location Logo on all print advertising Logo on poster Logo on mailing to 30,000+ households Logo and link on website Complimentary booth space Logo in e-newsletters Facebook promotion On-site mentions Parade entry; logo along route Inclusion in thank-you ad POLAR PLUNGE SPONSOR: $3,000 Logo on banner at Plunge location Logo on Polar Plunge t-shirts On-site promotions Logo in Button Booklet Logo displayed at all button locations Option to be a button location Logo on all print advertising & posters Logo on mailing to 30,000+ households Logo and link on website Mention on radio Complimentary booth space Logo in e-newsletters Facebook promotion Parade entry; logo along route Inclusion in thank-you ad 2015 St. Cloud Winter Festival Sponsorship Levels 2015 St. Cloud Winter Festival Sponsorship Levels LASER LIGHT SHOW SPONSOR: $2,500 Banner logo at Laser Light Show Logo as part of Light Show Logo displayed at all button locations Option to be a button location Logo on all print advertising, posters Logo on mailing to 30,000+ households Logo and link on website Mention on radio Complimentary booth space Logo in e-newsletters Facebook promotion Parade entry; logo along route Inclusion in thank-you ad GRAND MARSHAL SPONSOR: $2,000 Logo on Grand Marshal vehicle Autographs and photos with Grand Marshal Logo on all print advertising, posters Option to be a button location Logo on mailing to 30,000+ households Logo and link on website Complimentary booth space Logo in e-newsletters Facebook promotion On-site mentions Parade entry; logo along route Inclusion in thank-you ad COLLECTOR POLAR BEAR SPONSOR: $1,000 Exclusive Sponsorship Logo on Collector (limited edition) Polar Bear Logo displayed at all bear sale locations Option to be a button/bear location Logo on all print materials, posters Logo on mailing to 30,000+ households Logo and link on website Logo in e-newsletters and Facebook promo Parade entry; logo along route Inclusion in thank-you ad TOUCH-A-TRUCK SPONSOR: $750 Banner recognition on site at Lake George Option to be a button/bear location Logo on all print materials, posters Logo on mailing to 30,000+ households Logo and link on website Logo in e-newsletters Facebook promotion Parade entry; logo along route Inclusion in thank-you ad HAPPY HOLIDAY EXPRESS SPONSOR: $500 Banner recognition on site Option to be a button/bear location Logo on all print materials, posters Logo on mailing to 30,000+ households Logo and link on website Logo in e-newsletters Facebook promotion Parade entry; logo along route Inclusion in thank-you ad The sooner you sign up to sponsor, the more exposure you ll get!

2015 Winter Nights & Lights Festival Sponsor Sign Up The Parade will be held on Saturday, December 12, 2015 starting at 5:00 p.m. Business Name Contact Name Address City, State, Zip Phone Email Web Site Yes, we will have a Parade entry (parade entry form will be sent) Yes, we will have a booth along West St. Germain prior to and during the Parade. SPONSOR LEVELS: $6,000 Presenting $4,500 Collector Button / Treasure Hunt $3,000 Polar Plunge $2,500 Laser Light Show Sponsor $2,000 Grand Marshal $1,000 Collector Polar Bear $750 Touch-A-Truck $500 Happy Holiday Express DONATION: Rather than sponsor, our company will make a tax-deductible donation for: $250 $100 $ other PRIZE: Our company will donate the following prize(s): valued at $ (will be recognized in the button booklet) COLLECTOR FESTIVAL BUTTONS This year we are selling buttons. They will be for sale at several DTC member and sponsor locations. Purchased and registered buttons are eligible to win great prizes donated by our local business community. If you re a treasure hunter, your button makes you eligible to win $1,000 in prize money. We want to purchase Collector Festival Buttons X $10 each $ PAYMENT TYPE Payment Enclosed Credit Card Please invoice our company VISA Mastercard Discover Exp Date CC# Name on card LOGO FILE (NOTE: send high resolution logo file to pegg@stclouddowntown.com no later than October 20 to ensure promotional inclusion) My signature confirms that I am to act on behalf of the host organization and that I have read, understand and agree to abide by the rules of the Winter Nights & Lights Parade. We agree to sponsor and pay the above sponsorship level fees in full by November 16, 2015. Signature: Dated: Without the generous support of our sponsors, we could not host this event. Thank you! Email or mail to: 1010 W. St. Germain St, Suite 250, St. Cloud, MN 56301 (320) 257-860