GENERAL ADVERTISING RATES

Transcription

1 GENERAL ADVERTISING RATES Effective: January 1,1,2011 Effective Date: January 2010

2 LOS ANGELES DAILY NEWS LONG BEACH PRESS-TELEGRAM TORRANCE DAILY BREEZE SAN BERNARDINO SUN SAN GABRIEL VALLEY TRIBUNE PASADENA STAR-NEWS WHITTIER DAILY NEWS INLAND VALLEY DAILY BULLETIN REDLANDS DAILY FACTS Joe Brenneman Sr. Vice President Advertising & Marketing Margie Cochrane Sr. Vice President Advertising & Marketing 1. GENERAL ADVERTISING RATES A. ELIGIBILITY General rates include agency commission and apply to the following types of display advertising: Financial, banks, savings and loans, mortgage companies, title and trust companies, public service corporations, offerings and stocks, bonds and other securities, stockbrokers, security firms, loans and investments. Gaming, attorneys at law (outside the LANG market) HMO s, Telecommunications. Insurance companies and their agents. Internet and E-Commerce advertising. Mail order, outside California. Manufacturer, wholesaler or distributor. Media advertising, including radio, television, cable and programmers, books, magazines, print media, directories. Political and advocacy advertising. Public utility advertising. Transportation bus lines, railroads, airlines, taxi cabs, vehicle rentals, leasing and Travel Advertising. Tobacco, liquor, health and beauty aids, food products and packaged goods such as soap, paper goods, etc. Transitory seminars, lectures and conventions headquartered out of the five County Los Angeles market. All government advertising. Any product or service may be designated by the publisher to receive the General rate. B. FULL RUN ADVERTISING Level Daily Sunday Open $ 651 $ $ 576 $ $ 553 $ $ 538 $ $ 527 $ 582 1,200 $ 508 $ 565 1,600 $ 484 $ 544 3,200 $ 466 $ 520 6,500 $ 451 $ 497 The same advertisement repeated within a six day period from the initial insertion will receive a 35% discount off the second ad and 50% discount off the third ad. The discounts also apply to any color charges. Advertising linage for discounted ads will be prorated based on the percentage pick-up discount on those inches. OPEN SPACE CONTRACTS NOT ACCEPTED Annual bulk contracts are computed on the basis of total volume of advertising published for a single firm within a 12-month period. R.O.P. COLOR 126 or Less Double Truck Black/1 color $4,389 $8,778 Black/2 colors $5,875 $11,750 Full color $7,077 $14,154 Color available daily and Sunday, no minimum size requirement. Special inks, order by Pantone color numbers. Color accepted every publication day subject to availability and prior commitments. All charges are based on standard Pantone color numbers. COLOR DEADLINES: Advance normal deadlines 24 hours for color. FRONT PAGE STRIP AD RATES: Six column x 1.5 strip ads (includes color): Daily $11,718 Sunday $12,726 C. PREPRINT (FSI) /ANNUAL CONTRACT Rates Per Thousand Circulation FULL RUN WITHIN ONE YEAR DAILY OPEN 13x 26x 39x 52x 65x 75x Single Sheet $73.00 $69.50 $64.50 $59.50 $57.00 $56.00 $ to 8 page tab page tab page tab page tab page tab page tab page tab page tab page tab LOS ANGELES NEWSPAPER GROUP January 1, 1,

3 LOS ANGELES NEWSPAPER GROUP January 1, 1, FULL RUN WITHIN ONE YEAR SUNDAY OPEN 13x 26x 39x 52x 65x 75x Single Sheet $75.00 $71.50 $66.50 $61.50 $59.00 $58.00 $ to 8 page tab page tab page tab page tab page tab page tab page tab page tab page tab PART RUN/QUANTITIES UNDER 300,000 (10,000 minimum quantity per publication) DAILY OPEN 13x 26x 39x 52x 65x 75x Single Sheet $81.50 $76.50 $70.50 $69.50 $64.50 $63.00 $ to 8 page tab page tab page tab page tab page tab page tab page tab page tab page tab SUNDAY OPEN 13x 26x 39x 52x 65x 75x Single Sheet $83.50 $78.50 $72.50 $71.50 $66.50 $65.00 $ to 8 page tab page tab page tab page tab page tab page tab page tab page tab page tab D. PRINT AND DELIVER INSERTS Rates available upon request. E. ONLINE ADVERTISING: The LA.com Network The Los Angeles Newspaper Group can connect you to one of the largest Internet markets in the Los Angeles DMA (Designated Market Area). We offer a variety of e-commerce, banner advertising, sponsorships and custom designed packages all intended to promote your business to millions of online customers. For more information please contact your LANG sales representative. URLs: LA.com langnews.com dailynews.com presstelegram.com sgvtribune.com pasadenastarnews.com sbsun.com whittierdailynews.com dailybulletin.com redlandsdailyfacts.com dailybreeze.com impactousa.com F. SUNDAY COLOR COMICS - L.A.N.G. Please consult with your Sales Representative. G. COMIC SPADEA RATE Please consult with your Sales Representative. H. SPECIAL CLASSIFICATION RATES PREFERRED POSITIONS Preferred positions are guaranteed for a 25% premium. POLITICAL RATES 6,500-inch R.O.P. rates apply. Advance payment required. CIVIC/RELIGIOUS/CHURCH/CHARITY 50% discount from General open rate (non-commissionable): Requires 501(c)3 Non-profit non-exempt form. A/B SPLIT AVAILABLE At a 25% surcharge minimum size restriction of 1/4 page (31.5 ). I. IMPACTO USA Spanish Language Weekly (publishes Saturday) GENERAL MODULAR SIZE RATES (Commissionable) LANG users qualify for the 26x crossover rate below. For other questions contact your Sales Representative. Modular Sizes Col x Inches Open Rate Full Page 6 x $11,096 3/4 Page 6 x $8,507 2/3 Page 6 x $7,562 4 x /2 Page 6 x $5,856 4 x x /3 Page 6 x 7.00 $4,110 4 x x x /4 Page 6 x 5.25 $3,082 3 x x Full color: $1,411, B+1 color: $588, B+2 color: $823 SPACE RESERVATION: 3pm Monday MATERIAL DEADLINE: Noon Tuesday TRANSLATION/AD DESIGN: Friday Prior CIRCULATION: 242,305 Home delivered Saturday Source: ABC Audit 12/06 Free translation from English to Spanish available. J. SPECIAL PRODUCTS Polybags, Post-its, toppers, promotions, etc. available upon request. K. CLASSIFIED RATES Available upon request. 2. TERMS & CONDITIONS a. Contract and approved credit application required to earn other than open rate. b. Display advertising accepted on a cash with order basis until credit has been approved. VISA, MC, AMEX, and Discover accepted. c. Advertising agencies which place advertisements for and receive statements for their customers are acting as agents for the customer. d. Contracts may not be back-dated more than 30 days. Retroactive rate adjustments will be administered once per fiscal year. e. Placement of any advertising constitutes a specific representation by the advertiser of the advertiser s solvency, and that such advertising will be paid in full in keeping with the Los Angeles Newspaper Group s (LANG) credit policy. f. We can accept late payments or partial payments, pre-approved credit cards, checks or money orders marked paid in full without losing any of our rights or agreements. For billing inquiries call (818) g. In the event of suit to effect payment of this account, the jurisdiction will be the Municipal Court of Los Angeles Judicial District, County of Los Angeles, State of California or the Superior Court of California, Los Angeles. If judgement is entered against advertiser, actual attorney fees and court costs will be charged. h. Earned discounts will be given in the form of a credit toward future advertising to customers who exceed R.O.P. inch contract, but will be limited to one level above amount of original contract. 3. POLICY a. All advertisements must be a minimum of one column inch. b. All advertisements will be billed in column inches with quarter inch minimum increments.

4 LOS ANGELES NEWSPAPER GROUP January 1, 1, c. Rates appearing in this publication are commissionable at 15% whenever such advertising is billed directly to an accredited advertising agency. d. Position requests will be accommodated as best as possible. Exact positions are not guaranteed. e. Every effort will be made to return photographs or other materials furnished by advertisers upon their request, but LANG cannot be held responsible in case of loss or damage. f. Political and cause advertising must be prepaid at the 6,500-inch rate: open local rate for candidates and events relating only to Los Angeles, San Bernardino and Ventura County; general rate for all others. Ads must conform to all related laws and must be submitted one week prior to publication for approval. g. LANG reserves the right to refuse, alter, edit or omit any advertising submitted for publication, including adding the words Paid Advertisement above any advertisement set to resemble news matter. h. Dates and times for cancellation of advertisement are the same as the deadlines for placing advertisements. If time permits, emergency cancellation of advertisements past deadlines will be accommodated for a 25% charge of advertisement cost. i. Proofs are for error correction only. Layout revisions and/or extensive changes will result in composition charges. j. LANG s liability shall at no time in any way exceed the cost of the space involved. Any error in any advertisement should be reported immediately as the LANG s liability is limited to first insertion, and ceases completely if not reported within five days of publication date. LANG will provide a letter of correction specifying any error in an insertion. Make-goods are only available for ads that were in error and have been billed for. Both a credit and make-good for the same ad is not allowed. k. Publisher reserves the right to change advertising rates at any time. Contract advertisers will be given notice in writing 30 days prior and all contracts are accepted subject to this reservation. If such revisions are not acceptable to the advertiser, the advertiser shall have the right to resign or terminate the contract upon the date of change, by writing the newspaper upon notice of change. 4. PRE-PRINT (FSI) RESERVATIONS & DELIVERY Reservations: 10 days prior to day of publication. Delivery:7 days prior to day of publication. Preprint Delivery & Shipping Instructions All supplements must be bundled in standard quantities and in uniform turns. Pallets or skids must be double banded both directions. Maximum weight 2,000 lbs. per skid or pallet. Maximum height 5 ft and shrink wrapped for added travel production. NOTE: For some publications the delivery address changes based on day of distribution. DELIVERY HOURS: All locations 8am to 4pm Monday Friday L.A. Daily News L.A. Daily News For MONDAY SUNDAY distribution L.A. Daily News c/o L.A. Southwest Daily News Offset Printing Cimarron Ave. Rockefeller Ave. Gardena, Valencia, CA CA (310) Phone: (661) San Gabriel Valley Group For San MONDAY Gabriel Valley SATURDAY Group distribution & San Long Gabriel Beach Valley Press-Telegram Newspaper Group c/o For MONDAY Freedom Printing SATURDAY - O.C. distribution Register 1701 SGVN/LBPT S. Lewis Street Anaheim, Ave. CA Rockefeller (714) Valencia, CA Phone: (661) Impacto USA Impacto USA For SATURDAY distribution only For SATURDAY distribution only Impacto USA Impacto c/o Southwest USA Offset Printing Ave. Cimarron Rockefeller Ave. Valencia, Gardena, CA Phone: (310) (661) Long Beach Press-Telegram Long For MONDAY Beach Press-Telegram SUNDAY distribution For Long SUNDAY Beach distribution Press-Telegram only Long c/o Southwest Beach Press-Telegram Offset Printing c/o Southwest Cimarron Offset Ave. Printing Gardena, Cimarron CA Ave. Gardena, (310) CA Phone: (310) San Gabriel Valley Group For SUNDAY distribution only San Gabriel Valley Group c/o Daily Bulletin 2041 East Fourth Street Ontario, CA Phone: (909) x200 Inland Valley Daily Bulletin Inland Valley Daily Bulletin 2041 East Fourth Street Ontario, CA Phone: (909) x R.O.P. MAKE UP REQUIREMENTS San Bernardino Sun & Redlands Daily Facts The Sun Distribution Center 4010 N. Georgia Blvd. San Bernardino, CA Phone: (909) The Daily Facts does not publish on Saturday. Torrance Daily Breeze Torrance Daily Breeze c/o Southwest Offset Printing Cimarron Ave. Gardena, CA Phone: (310) A. STANDARD PAGE Minimum display advertisement acceptable: 1 column x 1 inch. Advertisements over 19 inches deep will be billed 21 inches. Minimum size double truck 10-1/2 inches minimum depth. Double truck will bill at 12-1/2 columns. B. TABLOID PAGE Minimum display advertisement acceptable: 1 column x 1 inch. Advertisements over 9-3/4 will be billed at 12. Tabloid column sizes are the same as standard page columns. However, mechanical adjustments will be necessary. 6. CONTRACT & COPY REGULATIONS a. The rates listed apply only to general advertising. Rates for retail, co-op and classified are available upon request. b. Contracts will be accepted from an individual advertiser and may be drawn to include its subsidiaries. c. Advertisers signing bulk space contracts will be billed at rates on current effective rate card and rebilled at higher rate if contract is not fulfilled, or credited if lower rate is earned during contract year. Earned discounts will be given in the form of a credit toward future advertising to customers who exceed R.O.P. inch contract, but will be limited to one level above amount of contract. 7. MECHANICAL MEASUREMENTS LANG has adopted the 46-inch web. We will still accept the standard ad ftp://lang:1234@ unit size, but for precise quality we prefer the following: Host site: COLUMNS WIDTH 1 column column column column column column 10.5 A. STANDARD PAGE: 6 column x 21 inches AD SIZE WIDTH DEPTH Full Page 6 col.=10.5" 21 True & Bleed Double Truck 12.5 col.=22" 21 B. TABLOID PAGE: 5 columns x 10.5 inches AD SIZE WIDTH DEPTH Full Page 5 col True & Bleed Double Truck 10.5 col.=19.2" 10.5

5 LOS ANGELES NEWSPAPER GROUP January 1, 2011 January 1, 2010 C. SUNDAY COLOR COMICS AD SIZE WIDTH DEPTH FULL PAGE / / / / / Impact Strip D. SPADEA 13 inches wide x 20-1/8 inches deep (image area) per page. 8. AD MATERIALS For ad materials such as discs, veloxes or film, please consult your sales representative. ELECTRONIC TRANSMISSION We have AdSEND and other capabilities. For further information call: AdSEND 1-(800) Satellite number CAVAN (Daily News), CALON (Press-Telegram), CAWES (San Gabriel) CASAN (San Bernardino), CAONT (Inland Valley Daily Bulletin), CARDF (Redlands Daily Facts), CATOR (Daily Breeze) 9. CLOSING TIMES Daily Newspaper Publication Day Space Close Material Deadlines Monday 1pm 5pm Tuesday 5pm Noon Wednesday Noon 5pm Thursday 5pm 5pm Friday 5pm 5pm Saturday 5pm 5pm Sunday Noon 5pm Deadlines for special sections, Travel, Real Estate, LA.com section and color ads may differ from the above. Confirm deadlines with your sales representative. 10. CIRCULATION Los Angeles Newspaper Group Daily Sunday 447, ,283 Source: ABC Audit Report 3/09. Note: For AdSEND be sure to provide the ticket number to your Los Angeles Newspaper Group contact. FTP Site: To use a web browser type in the following: ftp://lang:1234@ ftp://lang:1234@ Host site: User ID: I.D.: lang lang (lower (lower case) case) Password: Directory: Directory: leave leave this this blank blank FTP site folder codes: Daily Breeze - Torrance Daily Breeze LB - Press-Telegram ONT - Daily Bulletin RED - Redlands SB - San Bernardino Sun WH - Daily News WC - San Gabriel Valley Group Pasadena Star-News San Gabriel Valley Tribune Whittier Daily News CALL BUY LANG fax:

6 L.A. DAILY NEWS SAN BERNARDINO SUN PASADENA STAR-NEWS SAN GABRIEL VALLEY TRIBUNE INLAND VALLEY DAILY BULLETIN REDLANDS DAILY FACTS WHITTIER DAILY NEWS LONG BEACH TORRANCE PRESS-TELEGRAM DAILY BREEZE BUY.LANG CIRCULATION DAILY 447,084 SUNDAY 458,283 READERSHIP DAILY 1.5 million SUNDAY 1.7 million Source: 2009 Scarborough Report, Rel. 1 3/09 ABC Audit Report /08