Online Media Kit. January

Transcription

1 Online Media Kit January 2011

2 Location: Centre Horizontal Banner 468x60 Location: Above Page Size: banner 468x60 Location: Rt rail 1 Size: 300x250 Location: Rt rail 2 Size : 300x250 Location: Rt rail 3 Size : 300x100 Location: Rt rail 4 Size : 300x100 Ad Locations for Home Page Location: Footer Size: banner 468x60 2

3 Location: Article Size: 300x250 Location: Rt rail 1 Size: 3800x250 Location: Rt rail 2 Size : 300x250 Location: Rt rail 3 Size: 300x100 Location: Rt rail 4 Size: 300x100 Ad Locations for Story Page 3

4 Location: Above Page Size: banner 468x60 Location: Rt rail 1 Size: 300x250 Location: Rt rail 3 Size : 300x100 Location: Rt rail 4 Size : 300x100 Location: Rt rail 5&6 Size : 300x100 Location: Footer Size: banner 468x60 4 Ad Locations for Category Sections Page

5 Length of Time Banners may be purchased in the following manner: weekly 2 week period Monthly Annually Bundle Offering 10% discount Receive a 10% discount on your banner with a purchase of a one year banner contract and an annual advertising volume contract with The Royal Gazette newspaper. 15% discount Receive a 15% discount on your banner with a purchase of a one year banner contract, an annual contract with The Royal Gazette and a minimum purchase of (4) insertions with Crown Communications magazine. Ad Locations & Sizes The following banners sizes are available and noted in pixels: Above page banner 468x60 (This banner location appears on every page) Right rail 1 300x250 (This banner location appears on every page) Right rail 2 300x250 (This banner location appears on every page) Article 300x250 (This banner location appears only on story pages only) Small Rectangle 300x100 (This banner appears on every page) Centre Horizontal Banner 468x60 (This banner appears only on the home page) Banner Offerings Above Footer 468x60 (This banner is only on the Home Page, Classified, Features, Jobs & Follow It Live) 5

6 Banner Display Options Banners may be purchased either as standard or as Run of Site (ROS) banners, where applicable. Standard Banners A standard banner (Home, News & Business) is purchased on an individual basis with a specific location. Standard Banner Rotations There is a maximum of 4 ads sold per location and each ad rotates on a equal basis on the Home, Business & News pages. Run of Site (ROS) Run of Site banners will appear in the following sections and story pages: Island Life Obituaries Comments Features Jobs Classified Search ROS Rotations A ROS banner has a maximum of 8 rotations. Rates Please contact your Sales Representative today at for current rates and special advertising opportunities or simply onlinesales@royalgazette.bm 6

7 P.O. Box HM 1025, Hamilton HM DX, Bermuda ONLINE MEDIA CONTRACT Firm Name Contact Name Mailing Address Street Address Parish Telephone Number Website Address Postal Code Fax Number Address... The Advertiser agrees to the conditions set out below and on the reverse side of this Agreement The Royal Gazette Online Rate Rate $ Animation yes (limited to 30 sec.) no Size Placement (a) Contract commencement date (b) This contract shall be fully completed before (c) Not anything herein to the contrary, The Royal Gazette reserves the right to increase the rate firstly herein mentioned for the said advertising at any time and from time to time during the Agreement on notice to the Advertiser, which event the advertiser may elect to cancel Agreement on a pro-rata basis by notice in writing to The Royal Gazette Limited, such notice to be received prior to the date upon which the higher rate is effective, and such cancellation to take effect on the date the higher rate was to take effect. (d) The General Conditions displayed on the back of The Royal Gazette Rate Card are to be construed as a part of Agreement. (e) All locations are subject to rotation with other ads. (f) All creative must be delivered (3) working days before insertion. (g) Ad can be changed once per week with this limitation. Company Authorized Signature Business Title FOR OFFICE USE ONLY Advertising Representative Advertising Agency Marketing & Sales Manager Account# Account Ref. # Date Date Date Accounts Approval Date 7

8 Online banner ads Firm Name Account # Purchase Order # Campaign Name Is this is a change to an existing ad, enter URN # Check which section(s) you wish your ad to appear Run of Site (ROS) Please select the sections that you would like to participate in. Standard Sections Island Life Comments Classified Obituaries Features Search Jobs Locations (size in pixels WxH) Above Banner (468x60) Rt Rail 1 (300x250) Above Footer (468x60) Rt Rail 2 (300x250) Standard Banners: Home Business News Story Category Page Locations (size in pixels WxH) Above Banner (468x60) Rt Rail 1 (300x250) Rt Rail 3 (300x100) Above Footer (468x60) Rt Rail 2 (300x250) Rt Rail 4 (300x100) Article (300x250) Centre Hor. Banner (468x60 Home only) Animation Yes (limited to 30 secs) No Maximum file size is 40 kb Link URL (required for gif/jpg) Start Date (dd/mm/yyyy) End Date (dd/mm/yyyy) All locations are subject to rotation with other ads. Terms and Conditions: All creative must be delivered a minimum of three business days before insertion. A banner may be changed one time per week. Company Authorized Representative Print Name Price Signed Date Contact INSERTION ORDER Please fax completed I/O form to Royal Gazette or your representative. Royal Gazette Use Only Check for availability Confirm Pricing w/customer Confirm credit info Received Ad Check Ad URN 8

9 1.1. General Ad Technical Requirements The file weights are specifically for animated in-page display ads, typically using an authoring program such as Adobe Flash or appearing as animated GIFs. We recommend that you follow IAB standards for all ads, and for the sizes we support. 30-second maximum for any animation. Maximum file size is 40 kb Creative with a white background must have a minimum 1-pixel border to differentiate ad from editorial content. RG reserves the right to give 24-hours notice prior to holding a campaign if the specifications are not met. RG reserves the right to add the word advertisement above any ad that may be construed as possible editorial. All ads should be coded so that click-thrus launch a new browser window using target="_blank". Any sound or video must be user-initiated, defined as a click and not a mouse over or rollover, and clearly labelled with "Play" and "Stop" controls. Video within standard ad units follow standard IAB ad guidelines and specs. Up to 3 additional loads of up to 50K each may be initiated after a user clicks on the ad. There may be additional charges for video depending on bandwidth. We do not allow expanding ads. We accept third party vendors, upon our approval. Standard Ad Products Product Pixel Size File Size Above Banner 468x60 40K Right Rail 1 300x250 40K Right Rail 2 300x250 40K Article 300x250 40K Centre Horizontal 468x60 40K Small Rectangle 300x100 40K Above Footer 728x90 40K Ad Specifications 9

10 Right rail 1, 2 & Article 300 x 250 Small Rectangle 300 x 100 Above Banner, Centre Horizontal Banner & Above Footer 468 x 60 All ad sizes are in pixels (width x height) Ad Size Samples 10

11 1.1. Flash Ad Specs The Flash frame rate must be less than 18 frames per second; however, twelve frames per second are preferred. Click Tag Technical Requirements For clickable banner ads, you must create a click Tag Code and it must be attached to an invisible button. The invisible button (a button that contains only a hit state) should be the same size as the ad unit and placed on the topmost layer of the Flash file. When linking to your website, you have two alternatives to select from, you can hard code the link or you can make it dynamic. A hard code link does not provide us with a click count, however a dynamic link is supplied by Adserver and will provide us with click counts. For more information on creating dynamic links, please click on the url below: Additional notes: Invisible buttons must be placed on the topmost layer of the file. Buttons placed on layers below the invisible buttons will not display and will not respond to mouse interaction. Ensure that no two buttons should overlap. Please make sure that there are no spaces in the name of the file. Flash files should follow standard IAB file size limitations of 50K for 300x250, 468x60 and 300x100. Ads that load additional files should load these files from absolute URLs (i.e., etc.). After an user clicks on the ad, up to 3 additional loads of up to 50k each may be initiated. Animation of the ad is a maximum of 30 seconds. Hints for reducing size of flash files To assist you with the file size limitations, we have identified the following recommendations in reducing the file size. 1. Resize the elements in Photoshop and save them as.gifs before importing them into your Flash library. 2. Double click on the icon for each creative in the library and compress them some more. 3. Limit your tweening. These are the recommendations from Adobe: Follow these guidelines to optimize graphics and animation: Avoid using gradients, because they require many colors and calculations to be processed, which is more difficult for a computer processor to render. For the same reason, keep the amount of alpha or transparency you use in a SWF file to a minimum. Animating objects that include transparency is processor-intensive and should be kept to a minimum. Animating transparent graphics over bitmaps is a particularly processorintensive kind of animation, and must be kept to a minimum or avoided completely. Note: The best bitmap format to import into Flash is PNG, which is the native file format of Macromedia Fireworks from Adobe. PNG files have RGB and alpha. 11

12 information for each pixel. If you import a Fireworks PNG file into Flash, you retain some ability to edit the graphic objects in the FLA file. Optimize bitmaps without over compressing them. A 72-dpi resolution is optimal for the web. Compressing a bitmap image reduces file size, but compressing it too much compromises the quality of the graphic. Check that the settings for JPEG quality in the Publish Settings dialog box do not over compress the image. Representing an image as a vector graphic is preferable in most cases. Using vector images reduces file size, because the images are made from calculations instead of many pixels. Limit the number of colors in your image while still retaining quality. Note: Avoid scaling bitmaps larger than their original dimensions, because it reduces the quality of the image and is processor intensive. Set the _visible property to false instead of changing the _alpha level to 0 or 1 in a SWF file. Calculating the _alpha level for an instance on the Stage is processor intensive. If you disable the instance's visibility, it saves CPU cycles and memory, which can give your SWF files smoother animations. Instead of unloading and possibly reloading assets, set the _visible property to false, which is less processor-intensive. Reduce the number of lines and points you use in a SWF file. Use the Optimize Curves dialog box (Modify > Shape > Optimize) to reduce the number of vectors in a drawing. Select the Use Multiple Passes option for more optimization. Optimizing a graphic reduces file size, but compressing it too much compromises its quality. However, optimizing curves reduces your file size and improves SWF file performance. Third-party options are available for specialized optimization of curves and points that yield different results. To get the best results, try different ways of producing animated content, and test each of the options. A higher frame rate (measured in frames per second, or fps) produces smooth animation in a SWF file but it can be processor-intensive, particularly on older computers. Test your animations at different frame rates to find the lowest frame rate possible. 12

13 General Policy The following conditions are in addition to all General Conditions set forth in the 2010/11 Advertising Rate Card for the newspaper. Contact your account representative for a copy if you do not have one. News site advertising cannot be directly competitive and/or disparaging to News site advertising cannot promote specific features of their online coverage and/or site in their ads on All public policy, advocacy, political or candidate advertising must include a "Paid for by " label on all frames of the ad. It must be clear who placed the ad. All advertising content must be clearly differentiated from editorial content. RG reserves the right to reject any ads that are disparaging to RG or have potential for user confusion. If an advertisement is deemed by the Publisher to be an editorial style advertisement, the Publisher reserves the right to insert above or below such advertisement the word Advertisement. The use of regular news typefaces or facsimile type styles which may mislead readers into interpreting an advertisement to be news content is not permitted. The advertiser assumes full and complete responsibility and liability for the content of all advertising copy submitted, and published pursuant to this Agreement, and shall indemnify and save the Publisher harmless against any demands, claims or liability arising from the publication of said advertising copy. The advertiser shall reimburse the Publisher in settlement of claims or in satisfaction of judgments obtained by reason of the publication of such advertising copy together with all expenses incurred in connection therewith, including, but not limited to legal fees and cost of litigation. The Royal Gazette reserves the right to reject any ads for the following reasons: General Advertisements that contain fraudulent, deceptive or misleading statements or illustrations. Attacks of a personal nature. Advertisements that are overly competitive or that refer abusively to the goods or services of others. Offensive to Good Taste - Indecent, vulgar, suggestive or other advertising that, in the opinion of The Royal Gazette, may be offensive to good taste. Discrimination advertisements that fail to comply with the express requirements of Bermuda laws. Investments advertisements that do not comply with applicable Bermuda laws and regulations. Political advertisements that do not identify the paid sponsor in every frame of the ad will not be accepted. Tobacco Advertisements for cigarettes and other tobacco products. 13

14 Occult Pursuits advertisements for fortune telling, dream interpretations and individual horoscopes except when ordered for entertainment sections or guides or when the emphasis is on amusement rather than serious interpretation. Endangered Species advertisements offering furs or products made from the furs or hides of animals included on government endangered species lists. Online Gaming advertisements promoting online gaming or wagering sites. Deadlines All ads must be delivered to the Publisher a minimum of three working days before the campaign is to run. We will review all ads to make sure they comply with our requirements. Ads that do not meet the RG requirements will be returned to the advertiser for correction, which may result in a delay of the campaign. All advertisements are required to be delivered in electronic format via disk, or to the FTP Site. Payment and Rate Terms All contract rate advertisers with a contract rate will have the value of all online advertising accumulated to earn annual volume rate discounts for their newspaper advertising. The Publisher reserves the right to increase the advertising and other rates at any time with the minimum notice period of one month. The advertiser reserves the right to cancel an existing agreement at any date upon which the higher rates are made effective by the Publisher. The Publisher reserves the right to back rate and re-rate any unfulfilled agreement. All advertising will be paid at time of placement, unless the advertiser has credit terms with The Royal Gazette Limited. Advertisers wishing credit terms must make application through the Accounts Department of The Royal Gazette Limited before credit may be extended. Credit cards may be used for the purchase of all adverting services if an advertiser does not have an account. Visa and MasterCard are accepted. Please contact our accounts payable department (ap@royalgazette.bm) for other payment methods Accounts shall be paid within 30 days. Accounts which are overdue may be subject to an interest charge and/or administrative charges. Advertisements cancelled by the advertiser less than two full working days prior to publication, may be subject to 50% of space charge. 14