WHO WE ARE OUR VALUE PROPOSITION A WORLD LEADER

Transcription

1 MEDIAKIT 2014

2 WHO WE ARE A WORLD LEADER Training Industry is recognized as the leading Internet portal to the world of corporate, government, and individual training. Since 2004, our site has focused on Learning Communities to deliver news, articles, blogs, case studies, webinars and discuss best practices within the industry. We feature the most comprehensive Supplier Directory in the industry, helping training professionals more effectively choose an appropriate learning provider. OUR VALUE PROPOSITION Buyers trust the information presented is credible and relevant to their needs, whether they are making a purchasing decision or managing an existing relationship. Training companies who advertise or participate in our lead generation programs have a targeted exposure advantage. Working with Training Industry, companies showcase their products and services to be seen via a trusted resource by decision makers around the world. Our understanding of the marketplace lets us become your trusted advisor on how to best position your company to our audience. Dec 2012: 25,000 Training Industry Magazine subscribers Feb 2004: Launched TrainingOutsourcing.com July 2006: Restructured Company & Renamed to Training Industry, Inc. Jan 2007: Launched TrainingIndustry.com April 2008: Launched Training Industry Magazine Sept 2009: Relaunched Site with enhanced portal technology Sept 2008: 25,000 members Aug 2011: Relaunched Site with improved advertising opportunities May 2011: 10,000 Training Industry Magazine subscribers Mar 2012: Launched Creative Suite Services Dec 2013: 30,000 members TRAININGINDUSTRY MEDIAKIT 2

3 OUR REACH Training Industry s membership spans the globe and includes learning executives and training professionals from all major industries. Training Industry programs serve executives and learning professionals )approximately $300 billion global and $131 billion North American employee and customer training market). COMMUNITY: 160,000 total reach 30,000 Training Industry Magazine subscribers #1 Suppplier Directory with 3,000 companies Unique Learning Communities of interest powered by relevant content, webinars, market research and more... 1,000,000 vists per year JOB POSITION: REGION: COMPANY SIZE: TRAININGINDUSTRY MEDIAKIT 3

4 SITE PERFORMANCE TOP PERFORMING PAGES ON OUR SITE Home Page Supplier Directory Top 20 Listing Page Learning Community Pages Upcoming & On-Demand Webinars Page Training Industry Magazine Landing Page TOP PERFORMING COMMUNITIES IT Training Leadership Sales Training Training Outsourcing Content Development KEY ONLINE METRICS Monthly Visitors 90,000 Monthly Page Views 270,000 Average Time on Site 3:00 Absolute Unique Visitors 75% New Visits 71% Average Page Views per Visitor 3.0 HIGH RATINGS FOR ORGANIC SEARCHES Displayed in Top 3 Google Search Results Training Companies Top Training Companies Sales Training Companies Top Training Webinars Best Training Companies Leadership Training Companies IT Training Companies Displayed in Top 3 Yahoo Search Results Training Companies Training Outsourcing Top Training Companies Top Sales Training Leadership Training Companies Best Training Companies Top Training Webinars IT Training Companies Displayed in Top 3 Bing Search Results Training Companies Top Training Companies Sales Training Companies Leadership Training Companies IT Training Companies Training Outsourcing Top Training Webinars TRAININGINDUSTRY MEDIAKIT 4

5 CUSTOM MARKETING SOLUTIONS POSITIONING, BRAND AWARENESS & LEAD GENERATION By using our services, organizations can: Increase visibility and brand awareness Market products and services to a targeted audience Participate in lead generation programs with measurable results Training Industry provides training companies a trusted venue to promote their products and services. More than $250 million has been awarded to suppliers as a result of services provided through our website. WEBINARS & EVENTS CONTENT/ PUBLICATION LEAD GENERATION AD PLACEMENT CUSTOM MARKETING SOLUTIONS POSITIONING CUSTOM RESEARCH & ANALYSIS BRAND AWARENESS CREATIVE MARKETING SERVICES COMMUNITIES Training Outsourcing IT Training Learning Technologies Medical Education Sales Training Professional Education Content Development Leadership Workforce Development TRAININGINDUSTRY MEDIAKIT 5

6 SUPPLIER DIRECTORY The most comprehensive online resource for companies, products and services that keep the training industry moving. This dynamic directory allows you to showcase your services to those who purchase training products and services. WHY LIST YOUR COMPANY Drive Traffic. A top destination on our site, our directory is the leading online source for thousands of training professionals. Get Noticed. There are more than 30 categories to help buyers find potential partners quicker and easier. Our Feature Listing guarantees your company a first-page listing in two categories. Training companies are 3-4 times more likely to be seen with a Featured Directory Listing than a Free Listing." Improved Search. We offer a robust search to help buyers find the information they need, fast. We encourage listing companies to build URL links (link backs), embed videos and presentations, submit articles and case studies for publishing, and define unique key words to create more efficient search results. SUPPLIER DIRECTORY TRAFFIC STATISTICS Page Views: 60,000 per month Visitors: 15,000 per month TRAININGINDUSTRY MEDIAKIT 6

7 WEBINARS A HIGHLY-RESPECTED WEBINAR SERIES Learning professionals around the world consistently rate Training Industry Webinars as extremely informative and professional. Marketed directly to key decision-makers and those who influence purchasing decisions, our program attracts a higher quality of participants. TRAINING INDUSTRY WEBINARS TRAFFIC STATISTICS Webinars Hosted Annually 75 Average Registrants 900 Average Attendees 45-50% Average On-Demand Registrants 180 THIS COST-EFFECTIVE LEAD GENERATION SOLUTION INCLUDES: Turn-key planning, production and broadcasting support that utilizes best practices and technologies for delivery, follow-up and performance metrics Targeted campaigns Two levels of lead qualification Social media marketing campaign via Twitter (pre-and post event) Post-event report with lead contact information, attendee comments and evaluations On-Demand archive hosting for one year to create additional exposure All TrainingIndustry.com webinar or seminar programs qualify for one CPT point to re-certify as a Certified Performance Technologist (CPT) through the International Society for Performance Improvement (ISPI). For more information on the CPT program, visit TRAINING INDUSTRY WEBINARS TESTIMONIALS Training Industry Webinars make it easy for us to reach and engage our target audience. We are amazed at the positive response we receive from the Training Industry audience. Training Industry Webinars is a fantastic partner in not only promoting our joint webinars to its audience but in handling logistics, planning and speaker content. Training Industry Webinars are an important part of our marketing program. We ve executed several webinars with Training Industry and in every instance the planning, promotions, and implementation receive event leads immediately following the session to allow for prompt follow-up. The Training Industry Webinars program is stellar and delivers results! TRAININGINDUSTRY MEDIAKIT 7

8 EXECUTIVE SEMINAR SERIES The Executive Seminar Series brings top thought leaders and business experts to the table for free peer-to-peer conversations focusing on practical, proven advice to inspire creativity, increase potential and empower performance. Sponsorship includes your branding on all event marketing materials and the chance to join the program with the industry thought leaders. You ll also get connected with decision-makers beyond the traditional training function. INDIVIDUAL OR SERIES SPONSORSHIP Your logo on web pages and all marketing material. Sponsor may introduce speaker during live program. Each seminar marketed through website calendars, banner advertising and direct s. Customize registration form to collect fields/ data your sales team needs. Thorough final report gives you individual tracking/ monitoring data (entry time, exit time, poll responses, etc.) to allow you to quickly determine the strongest leads. Final report also includes a complete registration list, event evaluation comments, and log of questions/comments submitted. All of the benefits of sponsoring a webinar. TRAININGINDUSTRY MEDIAKIT 8

9 SOLUTIONS SHOWCASE Demonstration webinars, part of The Training Industry virtual showcase, not only help highlight solutions, but also provide timely and strategic information needed to help training solutions buyers along their purchasing cycle. By providing real-time demos, you arm potential buyers with the information needed to make an informed decision regarding purchasing your solutions. In turn, you receive highly-targeted leads of keydecision makers, who have signed up to view your demo. FOSTERING COLLABORATION Training Industry s Solutions Showcase highlights the best market solutions to help with organizations maximizing their training investment s impact. Active Learning: Thirty-minute webinars customized to demonstrate your solution Showcasing Solutions: An effective medium to highlight your product or service s impact in the corporate training environment. Collaborative Environment: Partner with Training Industry to effectively market your product or service VALUE PROPOSITION Training Industry programs serve executives and learning professionals in the $291.7 billion global, and $131.3 billion North American employee and customer training market (2012 figures). Our lead generation programs give you the advantage of targeted exposure not found elsewhere. Turn-key planning, production and broadcasting support utilizing best practices and technologies for deliver, follow-up and performance metrics. Targeted campaigns (two pushes) = 35,000 recipients. Priced at a cost per lead with a hard cap. Social media marketing campaign via LinkedIn and Twitter (pre- and post event.) Post-event report with lead contact information, attendee comments and evaluations. On-demand webinar archive hosting for a year, for added exposure. Ability to purchase recording at the end of the one-year period. TRAININGINDUSTRY MEDIAKIT 9

10 TRAINING INDUSTRY CONFERENCE & EXPO ABOUT THE CONFERENCE At Training Industry Conference & Expo the goal is to connect you with other thought leaders, provide you with a place and time to share learning strategies, while enabling partnerships that improve business results. OUR EVENTS PROVIDE ATTENDEES WITH ABOUT TRAINING INDUSTRY CONFERENCES Average Attendees: Page Views: 2,000 per month Visitors: 1,600 per month Impressions: 800,000 A great agenda that goes into real-world detail Excellent networking and partnership opportunities Exposure to new technologies An opportunity to learn best practices and trends that will help your training organization WHY SPONSOR? The Training Industry Conference & Expo is designed to be an intimate, high-touch event that connects you with potential clients and partners. BENEFITS INCLUDE Increased visibility in the marketplace Networking opportunities with decision makers in corporate and government training Lead generation Enhanced marketing exposure both pre and post event Extensive exposure during event SPONSORSHIP OPPORTUNITIES Premier Sponsor: $25,000 Event Sponsor: $10,000 (Opening Cocktail, Kick-Off Dinner, Networking Reception, Lunch) Exhibit Table Sponsor: $3,000 EACH PACKAGE COMES WITH: Logo placement on the official conference website and all communications 1-6 full conference registrations, number based on sponsorship Table in vendor area to display company materials and collateral Electronic post-show attendee list Additional benefits based on sponsorship package KEYNOTE SPEAKERS INCLUDE: DAVID HORSAGER, Founder & Chief Executive Officer, Horsager Leadership JASON PONTIN, Editor-in-Chief, Technology Review DIANE ADAMS, Chief People Officer, QlikTech TRAININGINDUSTRY MEDIAKIT 10

11 ADVERTISING OPPORTUNITIES Newsletter sponsorships provide significant industry exposure and the opportunity to showcase your expertise through an independent and trusted third-party source. Training Industry newsletters are distributed to our members, corporate executives, and training professionals worldwide. ADDITIONAL BENEFITS We own a large subscriber list that reaches top training executives- 35 percent hold titles of Director or higher. Newsletters are targeted; segmented by community. Newsletters are informational in nature. Average Distribution: 35,000 Open Rate Range: 12-15% Click-Through Rate Range: 1-1.5% TYPES OF CAMPAIGNS E-NEWSLETTERS REACH BY INDUSTRY SEGMENT Training Outsourcing 41,355 Workforce Development 26,183 Professional Ed/Leadership 34,628 IT 21,005 Medical Education 15,145 Sales 23,355 Learning Technologies 19,227 Training Suppliers 12,722 Government 8,798 Content Development 23,704 NEWSLETTER TRAININGINDUSTRY MEDIAKIT 11

12 TRAINING INDUSTRY MAGAZINE 57% of our target market who are executives are directly involved in purchasing and sourcing. Magazines are archived to allow new visitors to read past issues, generating a long shelf life. Training Industry Magazine is the industry s only peer-planned and peer-reviewed magazine. It s core focus is helping top-level learning and development professionals in their mission to deliver learning initiatives. ADVERTISING BENEFITS Large audience with broad interests Available electronically, providing a cost-effective media venue to generate leads Variety of opportunities to engage clients via strategically-placed, full-color interactive advertisements, complete with hyperlinks A linked listing in the issue s table of contents campaign announcing issue to >100,000 TrainingIndustry.com subscribers Social media marketing via Twitter campaigns for Feature Articles and associated advertisement upon opening pages increase traffic to your advertisement Digital ads may be reenhanced to increase client engagement and longer view time TIM AD SPECS Please submit your ad as an 8.5 x11 high resolution (at least 300 dpi) PDF document with.25 bleeds left & right and.125 bleeds top & bottom. All links should be embedded in the PDF file. Placement options are Launch Position, Full Page Premium, Full Page and Half Page. TRAININGINDUSTRY MEDIAKIT 12

13 THOUGHT LEADERSHIP RESEARCH Training Industry s thought leadership research provides you with: Brand association with a segment or topic area within the training market. Market intelligence on needs, practices, challenges and preferences to refine your positioning or offering. Thought leadership research analysis, charts and key findings get packaged into a report that is distributed to our members. A webinar and white paper can also be added. WHY DO THOUGHT LEADERSHIP RESEARCH WITH TRAINING INDUSTRY? Training Industry s research and research-based webinar was phenomenal, as always. They went above and beyond to get the job done." Strategic Alignment: We guide topic question selection to ensure relevance to your business needs and learning leaders interests. Reach: We target selected learning leaders, drawing from one of the industry s most comprehensive databases. The insights we generated through our thought leadership study with Training Industry allowed us to attract additional press. We were able to better align our marketing message and our product lineup with current industry trends and challenges. Industry & Research Expertise: We combine your expertise with our research techniques and knowledge of the training market. Methodology: Clients appreciate our five-step research model and our objective qualitative analysis. TRAININGINDUSTRY MEDIAKIT 13

14 AD SPECS SITE BANNER ADS SIZES: Home Page Supplier Directory Blogs & Communities Community Sponsors Events Intelligence Center Top 20 Lists Conference Centeres BANNER ADS: 300x x90, 300x x60 125x x x x x250 MAGAZINE ADS SPECS: Please submit your ad as an 8.5 x11 high resolution (at least 300 dpi) PDF document with.25 bleeds left & right and.125 bleeds top & bottom. All links should be embedded in the PDF file. Placement options are Launch Position, Full Page Premium Position, Full Page, and Half Page. SUBMISSION GUIDELINES: Ads must be received 7 days prior to web start date. (Penalty charges may be rendered for late or incomplete submissions.) Submissions are reviewed prior to posting for accuracy and relevance to the training marketplace. Flash accepted Click-thru link must be provided File must be no larger than 30KB Each ad will have no more than 3 rotations When adding a clicktag using ActionScript 2.0, use these instructions. When adding a clicktag using ActionScript 3.0, add the following code & replace BUTTONNAME with your button name: BUTTONNAME.addEventListener (Mouse.Event.Mouse_UP, function(event: MouseEvent): void { var surl: String; if ((surl= root.loaderinfo.parameters.clicktag)) { navigatetourl(new URLRequest(sURL), _blank ); } } ) ; NEWS LETTERS: Newsletter sponsorship include a 300 x 250 sponsor logo in the top right corner. Some sponsors also include an informational banner in the lower portion of the newsletter. If you opt to do this, the maximum banner size is 728 x 90. CONTACT US TODAY: For more information on custom advertising solutions, contact us at: sales@trainingindustry.com. TRAININGINDUSTRY MEDIAKIT 14

15 WHAT WE DO BEST What others are saying about us: Since becoming familiar with TrainingIndustry.com, I have truly added a valuable component to my continuous development. I am a seasoned professional in the industry and find the webinars to be timely, accurate in philosophy and methodology and most importantly applicable. We live in a fast-paced world and the TrainingIndustry.com webinars have become a weekly staple of my continuous pursuit of applying the latest and greatest training practices for Tyson Foods, Inc." - SpringDale AR "Thank you so much for putting together an excellent magazine! I was so excited to recieve something that is easy to read and touches on issues that affect what I do every day. " Training Industry was a great resource two years ago as our organization started the RFI process. Training Industry not only provided supplier referrals, they also shared training models and tools they have developed to assist buy-side companies going thru the RFI/RFP process. We recently started the RFI process for an additional requirement, and immediately contacted Training Industry for supplier recommendations. Their referral services, professionalism and expertise are unparalleled in the training industry. - New York, NY "For every dollar we spend with Training Industry, we have generated three to five dollars in revenue. That s why we work with them." - Vancouver, BC, Canada - Seattle, WA "Training Industry webinars make it easy for us to reach and engage our target audience. We are amazed at the positive response we receive from the Training Industry audience. " - Santa Barbara, CA "They brought us from nowhere on the radar screen for the corporate training marketplace to a leader in a matter of a few years. They were our primary marketing vehicle" "They provide the most robust community for corporate learning on the web. They are by far the site who provides us with the most online referrals." - Atlanta, GA "We appreciate your assistance in advising, consulting and providing experts in our training effort. We look forward to working together in the future." - Abu Dhabi, Middle East Associates - Dallas, TX TRAININGINDUSTRY MEDIAKIT 15