Reach the most qualified travel buyers in the world

Transcription

1 Reach the most qualified travel buyers in the world

2 Are you ready to increase yield and revenue? Sabre Merchandising Solutions helps you carry out measurable, targeted and creative marketing campaigns. Take advantage of premium placement, display advertising and marketing to place your brand in front of professional travel agents and buyers worldwide. Sabre Merchandising helps you expand your global reach, drive toward revenue goals and use insight to make strategic decisions.

3 Reach the most qualified travel buying audience in the world the people who purchase travel every day. Your business is doing great. You sell highquality products and your customers are loyal. But what if you could make it even better? What if you sell to the people who purchase travel every day, and, in the process, grow your revenues?

4 With Sabre Merchandising you can promote your property to the most powerful travel audience in the world 370,000 travel agents. You ll consistently capture the attention of people who work in travel every day and have a stake in creating quality travel experiences. 370,000 travel agents $110 billion travel spend influenced 135+ countries 1 billion+ impressions per month 50% GLOBAL hotel market share

5 Drive incremental revenue to your bottom line. Use unique targeting capabilities to display your messages to travel agents who are in the process of booking travel for their clients.

6 Expand your reach and begin boosting your revenue today. Promote your brand at the time at sale is being made. Take advantage of the premium tools offered by Sabre Merchandising Solutions. 1. SABRE Hotel Spotlight Premium Display 2. SABRE PromoSpots Sign-In, text, graphical way to differentiate your property 3. custom offers Special offers to targeted travelers 4. marketing HotSheet travel agent leisure consumer 5. Trade show sponsorship Sabre customer events

7 1. Sabre hotel spotlight Premium placement on the Sabre hotel availability screen. Put your hotel in front of travel agents who book over US$10 BILLION in hotel revenue per year. You ll get preferred placement in the Sabre travel marketplace, where agents shop and book hotels daily. The Hotel Spotlight program enables you to: Secure premium placement within the world-leading travel marketplace, provided by Sabre. Influence agents who book in your selected market. Out-perform your competition, as Spotlight hotels do in 90 percent of all markets. Compare look-to-book ratios of Hotel Spotlight participants and non-spotlight on your selected airport or city codes. Gain valuable marketing insight Sabre exclusively provides pre-production estimates and actual performance reports on your campaigns.

8 2. Sabre PromoSpots Unlock revenue opportunities exactly when a buyer is making a purchase. Increase sales and gain market share with targeted text or graphical ads displayed at the time the Sabre Connected agent is shopping or booking travel in your market. With text or graphical Sabre PromoSpots, you can: Target your offer to agents shopping in specific destination markets or near your specified airport code(s). Shift share via targeted ads within an agent s air, hotel and car shopping screens. Influence agents booking behavior by delivering messages relevant to their current searches. Display time-sensitive offers by targeting travel date searches. Incorporate Dynamic Rate Update into your campaign display in the banner your hotel s lowest available published rate for the travel dates the agent is shopping. Sabre Sign-In Messages Our homepage advertising connects you with travel agents as they sign-in to the Sabre system an average of three times each day. With text or graphical Sabre Sign-In Messages, you can: Feature new promotions, deals, incentives or loyalty offers. Announce new properties, remodeling or new features. Build targeted campaigns to agents in specific regions or countries or broadcast your message worldwide.

9 Sabre PromoSpots PromoSpots on Sabre Cruises Increase leisure bookings by promoting your property to cruisers for pre- and post-cruise stays. PromoSpots on Sabre Cruises gives hotels access to a market of over US$1 billion in travel agents annual cruise bookings, all from an online cruise shopping and booking tool. Promote your property as agents shop and book cruises worldwide: Market pre-and post-cruise hotel stay packages. Feature targeted offers for port destinations, travel dates, agent locations and more. Increase brand awareness among travel agents booking cruises in your markets. With 90 percent of all cruise vacations booked through travel agents, PromoSpots on Sabre Cruises is great opportunity to promote pre- and post-cruise hotel stays.

10 Sabre PromoSpots PromoSpots on GetThere Attract business travelers by promoting your message on GetThere. PromoSpots on GetThere enable you to reach the corporate traveler directly through our global corporate online booking platform. With PromoSpots on GetThere, you can increase your corporate bookings by delivering targeted messages to business travelers when they book. Enhance your visibility in the preferred supplier programs of corporate GetThere users, including some of the world s largest corporations. Prominently promote your offer at the top of the list on relevant searches. Offer corporate travelers special offers to differentiate your property.

11 Gain insight into future media opportunities with our industryleading campaign performance reports. You ll know exactly how your marketing campaigns are working because Sabre Media provides advertisers with industry leading campaign performance reports for all our media products. Based on the campaign, these comprehensive reports may include: Year-over-year market share and booking analysis, Return-on-investment analysis, Advertiser-defined comp set results and comparison, Trend chart views, Impressions and click-through rates.

12 3. custom offers Deliver special offers to targeted travelers. Merchandise your special offers with data-driven marketing campaigns targeted to traveler segments based on loyalty membership, loyalty and value scores, and various shopping criteria. All is dynamically integrated with your Hotel CRS availability response to includerevenue management decisions. Differentiate your brand by providing targeted offers within an agent s workflow, allowing agents to push your content with priority. Create greater customer loyalty by targeting the right offer to the right customer, acknowledging their dedication and use of your brand. Provide more choices and value for consumers as personalized offers are in addition to other published and negotiated rates available to travelers through Sabre. Increase revenue by promoting specific rates or features that travelers may not have considered without a custom offer. Experience significant flexibility and control by quickly establishing and fine tuning criteria for targeted campaign offers globally. Daily online reporting reveals campaign performance and allows for modifications as needed.

13 4. Marketing Communicate your most relevant offer at the perfect time. Through targeted opportunities you can engage with travel agents and directly with the traveler. Exclusive or featured content is delivered right to the inbox whether you want to promote special offers, showcase your property or increase awareness. Our marketing products are both CAN-SPAM and Seller of Travel compliant. HotSheet ed directly to over 40,000 Sabre Connected travel agents. HotSheet marketing provides you exclusive content on the message, and then links to a custom landing page with your additional offer details and the Sabre booking path. Leisure consumer-targeted marketing delivered directly to the traveler. Our consumer marketing delivers your message directly to a targeted list of travel enthusiasts from their trusted travel professional. With Journeys ezine and Traveler epromo, you can reach your target audience using the power of a robust database of traveler interests and preferences.

14 5. Sabre customer events Reinforce your brand to travel professionals during interactive discussions and presentations. Are you looking for more opportunities to interact with travel buyers around the world who participate in the Sabre travel marketplace? Join us for speaking engagements and other sponsorship opportunities where you can exhibit your brand attributes and drive new revenue.

15 Creative Services Engage your audience with effective creative copy and graphics. Our philosophy is to ensure we provide you with the resources necessary to flawlessly execute your campaigns from start to finish. Our Creative Services team provides: Graphic design for all our media products: banners, landing pages and HTML s, Promotion development, Marketing message development.

16 Contact Us For more information contact your account manager or Sabre Travel Network is part of Sabre, an innovative technology company that leads the travel industry by helping our customers succeed. Sabre, Sabre Travel Network, GetThere, PromoSpots, Hotel Spotlight, Sabre Cruises and the Sabre Travel Network logo are trademarks and/or service marks of an affiliate of the Sabre corporation Sabre All rights reserved. TN /14