FRIDAY, NOVEMBER 7, 2014 OMNI SHOREHAM HOTEL WASHINGTON, DC. #NCQACon

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1 FRIDAY, NOVEMBER 7, 2014 OMNI SHOREHAM HOTEL WASHINGTON, DC #NCQACon Patron Sponsor

2 NCQA s 9th Annual Conference Friday, November 7th, 2014 Omni Shoreham Hotel Washington, DC The National Committee for Quality Assurance (NCQA) invites you to join us for the Annual Conference NCQA's 9th Annual Conference will explore Innovation Driving Value in health care, on November 7, in Washington, DC. Join us and some of the nation s top thought leaders and policy makers to explore new approaches to patient-centered, affordable, high-quality care. Keynote speakers are muscular dystrophy patient advocate Vance Taylor, with his inspirational perspective on overcoming adversity, and Sean Cavanaugh speaking on CMS efforts to move Medicare toward paying for value rather than volume. Keynote Speakers Vance Taylor Principal, Catalyst Partners and Patient Advocate Patient Advocate Sean Cavanaugh Deputy Administrator and Director, Center for Medicare, Centers for Medicare & Medicaid Services Each year, NCQA convenes this powerful forum where leading health care experts, consumer advocates, providers, health plan executives, federal and state government policymakers, researchers, and employers, assemble in Washington to discuss the causes of and solutions to the current issues facing the U.S. health care system. NCQA s Conference topic is carefully chosen to highlight strategic health care issues and how they will shape the next generation of quality health initiatives. With more than 400 key decision-makers in attendance, the Annual Conference is an ideal setting for promotions and networking with potential customers. Take advantage of this unique opportunity to spotlight your company among NCQA audiences both online and in-person. Please contact Jennifer Dziekan at Dziekan@NCQA.org or (202) to inquire about sponsorship opportunities. NCQA relies on support from its sponsors to develop the programs necessary to improve health care quality. By supporting NCQA s Annual Conference, your organization can be recognized as a champion for quality transformation.

3 7:00 8:00 Breakfast in the Exhibit Hall NCQA s 9th Annual Conference Agenda As of 8/5/2014 8:00 8:05 Welcome Frank Micciche, Vice President Public Policy and Communications, NCQA 8:05 8:20 Opening Remarks Margaret O Kane, President, NCQA 8:20 8:50 Vance Taylor, Patient Advocate, Principal, Catalyst 8:50 10:05 Panel 1: Using Patient Surveys to Strengthen Patient-Centered Medical Homes A cornerstone of patient-centered care is knowing what patients themselves want and think about in their healthcare. This panel will feature insights from clinicians and other experts who are using feedback from patient surveys to strengthen the medical home model. Colleen Reuland, Director, Oregon Pediatric Improvement Partnership, OHSU Dr. Asaf Bitton, MD, MPH, Professor, Department of Health Care Policy, Harvard University Susan Steward, Executive Director, Thinc 10:05 10:30 Break 10:30 11:45 Panel 2: Managing to Outcomes for Complex Patients Complex patients with multiple conditions represent some of the greatest challenges and potential for improvement in healthcare. This panel will focus on innovative approaches to achieving better outcomes for patients with behavioral and other chronic conditions. Patrick Gordon, Associate Vice President, Rocky Mountain Health Plan Dr. Jurgen Unutzer, Professor, University of Washington Department of Psychiatry Eugene C. Nelson, DSc, MPH, Director Population Health Measurement Program, The Dartmouth Institute 11:45 12:15 Sean Cavanaugh, Medicare Director, CMS 12:15 1:15 Lunch 1:15 2:30 Panel 3: Measuring Total Cost of Care Premiums are only a first and sometimes misleading measure of the total cost of care that also includes deductibles, co-pays, other out-of-pocket costs and actual prices paid to providers. This panel will examine efforts to understand total care costs in a comprehensive and meaningful way. Lindsay Erickson, Manager, Value Based P4P Program, Integrated Healthcare Association Ellen Gagnon, Sr. Project Director, The Network for Regional Healthcare Improvement Jim Chase, President, Minnesota Community Measurement 2:30 3:45 Panel 4: Tailoring Plan Networks for Quality and Affordability (Panel in formation) Tailored or narrow networks have potential to improve quality and costs, but can also harm quality and access, depending on their structure. This panel will discuss the pros and cons, and potential steps to maximize the benefit while minimizing the risks. Sabrina Corlette JD, Director, Georgetown University Center on Health Insurance Reforms Marcus Thygeson, Senior Vice President, Blue Shield of California Randi Imbriaco, Director of Plan Management, NY State Department of Health 3:45 3:50 Closing Remarks Margaret O Kane

4 Conference Sponsorship Levels logo on NCQA web pages, signage and enduring material. Lead Sponsor $50,000 Priority Exhibit Booth placement in the Exhibit Showcase featuring a 10 x 10 company space with skirted table, drapes and power. Recognized Sponsor of the NCQA Annual Conference Lunch. Six (6) representatives from your organization may attend the Conference and Sponsor breakfast with conference speakers and NCQA leadership. Full Page company listing in Conference program. Acknowledged as a Lead Sponsor at the Breakfast and Conference, with company logo featured in all conference communications, including blasts, logo on NCQA web pages, signage, and enduring material. All benefits for an NCQA Silver & Bronze Level Corporate Sponsor Benefactor Sponsor $25,000 Prime Exhibit Booth placement in the Exhibit Showcase featuring a 8 x 8 company space with skirted table and power. Recognized Benefactor sponsor of Annual Conference Breakfast or Networking Reception. Four (4) representatives from your organization may attend both the Conference and Sponsor breakfast with conference speakers and NCQA leadership. 1/2 Page company listing in the Conference program. Acknowledged as a Benefactor Sponsor at the breakfast and Conference, with company logo featured in all conference communications, including blasts, logo on NCQA web pages, signage, and enduring material. All benefits appropriate for an NCQA Bronze Level Corporate Sponsor Patron Sponsor $10,000 Key Exhibit Booth placement in the Exhibit Showcase featuring a 8 x 8 company space with skirted table and power. Two (2) representative from your organization may attend both the breakfast and Conference with the conference speakers and NCQA leadership. ¼ Page company listing in Conference program. Acknowledged as a Patron Sponsor at the breakfast and Conference, with company logo featured in all conference communications, including blasts, logo on NCQA web pages, signage, and enduring materials. Exhibitor $2,500 One, 6-foot skirted exhibit table with power supply. One complimentary Annual Conference pass (a $650 value). Free promotion in the Annual Conference Program Guide. Company name placed on Annual Conference website.

5 Your Support of NCQA Corporate Benefits As an NCQA Annual Conference sponsor, an organization is also deemed as an overall Corporate Sponsor to NCQA. The benefits listed below are included in other types of sponsorships, such as support for Clinician Recognition Programs. For additional information on the sponsor benefits by level, please got to and click Sponsorship and Events. Based upon an organization s cumulative annual support to NCQA there are four designated categories or recognition. The four levels include: Bronze Sponsor ($10,000 to $49,999) Platinum: $250,000 and above Gold: $150,000 $249,000 Silver: $50,000 $149,000 Bronze: $10,000 $49,000 For organizations sponsoring the Annual Conference, the following corporate benefits will be included, in addition to the conference sponsor benefits: Silver Level Corporate Sponsor Benefits ($50,000 to $149,999) Live and Conference Call Briefings Report on the progress of performance measures, physician recognition, and other NCQA projects. Complimentary Education Attendance Four seats at an NCQA Education event Complimentary Publications including HEDIS Volumes 1 & 2 (the complete technical specifications for more than 70 measures), and Health Plan Accreditation Standards and Guidelines. Access to the Quality Compass One year single user license to the most comprehensive database of HEDIS and CAHPS information available. Recognition on NCQA s Main Sponsor web page Recognition as a sponsor in NCQA s Annual Report Quarterly Sponsor Briefings NCQA s leadership team and other experts provide unique insight into the quality improvement programs within health care Receive Quality Matters and other newsletters Receive NCQA press releases and s announcing new programs and initiatives. Receive the State of Health Care Quality report Assigned a primary point of contact with the Corporate and Foundation Relations to answer questions and facilitate discussion with NCQA experts.

6 NCQA 9th ANNUAL CONFERENCE November 7, 2014 PLEDGE FORM YES, I/WE wish to sponsor the 2014 Conference and support NCQA. For a complete description of sponsorship opportunities, please refer to attached sponsor benefits. Please check the box that represents your pledged sponsorship level. Lead Sponsor $50,000 Benefactor Sponsor $25,000 Patron Sponsor $10,000 Exhibitor $2,500 NO, I can not attend but wish to make a Tax Deductible gift of $. Please Invoice see information below: Company Name: Contact: Phone: Title: Fax: Address: City: State: Zip: Card #: Exp: Name as it Appears on Card: Signature: This completed form may be faxed to or mailed to: NCQA, ATTN: Jennifer Dziekan, Corporate & Foundation Relations th Street, NW, Suite 1000, Washington, DC Federal tax ID # For more information, please contact Jennifer Dziekan at or dziekan@ncqa.org