Porter Airlines. re:porter Magazine Media Kit Advertising Sales. Nicole Mullin Commercial Director

Transcription

1 Porter Airlines re:porter Magazine Media Kit 2016 Advertising Sales Nicole Mullin Commercial Director Marni Armour Senior Account Manager Carlee Turner Sales Representatives

2 Issue Twenty-Three Fall/Winter Automne/hiver 2012 The journal of Porter airlines Le journal des lignes aériennes Porter re:porter Magazine Media Kit 2016 The Porter Audience Advertising with Porter means reaching an audience that actually loves flying. Our passengers are happy to read our in-flight magazine and enjoy Porter s premium service. They are affluent, eager to travel and open to new ideas and experiences. Profile of Porter Frequent Business Travellers Minimum 6+ Business Trips Per Year Gender Male 60% Porter Airlines first took off in 2006 and we continue to enjoy spectacular growth because we offer a high level of service on the ground and in the air as well as convenient flights to more than 23 destinations in Canada and the United States. People love us Here are some incredibly positive research results about our Porter passengers from the independent research company Ipsos Reid. Passenger satisfaction with Porter is 79% - extremely satisfied or very satisfied. This statistic is higher than any other Canadian domestic airline Porter has the highest scores ever in this category. Passengers fly with Porter their primary reason because they like our: Location / Toronto City Airport 51% Airline s attitude 26% Service 15% Comfort 13% Female 40% Age % % % % Personal Income Less than $70K 7% $70K+ 13% $100K+ 65% Not stated 15% Education High School or less 5% Technical/Post Secondary 20% University degree 41% Post-graduate 34% Occupation Professional 20% Mid-level/branch management 13% Senior Management 24% Official 4 Star Airline World Airline Star Rating are registered trademarks of SKYTRAX Research. Porter is proud that it is rated an Official 4 Star Airline in the World AirlineStar Rating ranking by SKYTRAX for the third year running. Porter is the only premium economy carrier in North America to earn this rating. The Official 4 Star Airline ranking signifies a standard of achievement across all travel categories. A full Star rating determination examines more than 800 different areas of product and service delivery for each airline. CEO/President 10% Consultant/Account executive 10% Sales/Marketing Representative 6% Company Size 1-24 employees 24% 25 to 249 employees 24% 250 to 1,999 employees 32% 2,000+ employees 20% Source: Ipsos Reid 2014 Canadian Business Travel Study

3 You re In Good Company

4 Pricing & Publishing Schedule re:porter is created eight times a year by Winkreative. The reputation of Winkreative s Tyler Brûlé, of Wallpaper and Monocle Magazine fame, means that your advertisers are part of something very special. Like everything that Porter does, our in-flight magazine is specially created to enhance our customers experience and provide an excellent advertising vehicle. re:porter magazine helps our passengers keep just ahead of the latest trends. Our pages are designed to take travellers off the beaten path, whether they re in search of a decent cocktail, a design bookshop or a French bakery in a new part of town. All issues of re:porter can be viewed online at: For all questions, including special units contact: Nicole Mullin Commercial Director nicole.mullin@totem.tc Please note that requests for editorial features are not accepted by the magazine Rates Placement 1x 2x 4x 6x 8x Single Page $12,925 $12,550 $12,155 $11,800 $11,450 Double Page Spread $23,225 $22,550 $21,825 $21,200 $20,575 Inside Front Cover $14,175 $13,755 $13,325 $12,950 $12,550 Inside Back Cover $14,175 $13,755 $13,325 $12,950 $12,550 Outside Back Cover $14,825 $14,375 $13,950 $13,525 $13,125 Pricing is in Canadian NET$ 2016 Publishing Calendar Issue Issue Number Space Reservation Deadline Material Deadline May/June 51 W.O. April 8, 2016 W.O. April 22, 2016 July/August 52 W.O. May 9, 2016 W.O. May 23, 2016 September 53 W.O. July 11, 2016 W.O. July 25, 2016 October 54 W.O. August 8, 2016 W.O. August 22, 2016 November 55 W.O. September 12, 2016 W.O. September 26, 2016 December/January W.O. October 10, 2016 W.O. October 24, 2016 Publishing schedule subject to change

5 Specs & Technical Requirements Advertising Dimensions Single page trim size: 6.75 x 10 (w x h); plus bleed on all sides; Live area in from trim. Double page trim size: 13.5 x 10 (w x h); plus bleed: on all sides; Live area in from trim. Please make sure to include a bleed of with crop marks showing Double page spread ads to be supplied as singe page pdf files. File Naming All files should be named using the following criteria: CompanyAd_AgencyName_MMDDYY(dateuploaded).pdf File Formats - Please submit press-ready PDF/X-1A files only - All fonts must be embedded - All images and colors CMYK or greyscale. RGB and spot colours must be converted to CMYK - Maximum Total Ink Density 320% - Resolution must be 300ppi for 4 color or greyscale images - Resolution must be 1200ppi or higher for bitmap images - Files containing black type must be set 100% black - 1/8 Bleed is provided on non floating ads - Crop/Reg marks are offset minimum of 9pts or 1/8 inch Images % CMYK or grey scale Do not save with LZW Compression Channels: no additional channels Layers: Merge and Flatten all layers Using the AdDirect Ad Portal All ads must be delivered via Magazines Canada s AdDirect ad portal. 1.Log into Magazines Canada s AdDirect Ad Portal Note: A user account will have to be set up upon the first visit. 2. Select the publisher/magazine you are advertising with. Complete the relevant ad info, then click Upload. 3.Follow the on-screen preflight process. 4.Approve your ad. Required Material for Uploading - The ad MUST be uploaded as a press-ready PDF-X-1a file. Information on creating a proper PDF file is available on the Magazines Canada website ( - Ad Portal CANNOT accept TIFFITS or CT LW files, or native files such as Microsoft Word, QuarkXPress, or Adobe InDesign, Photoshop or Illustrator. Production & Ad Portal Tech Support Dianne Robinson Tel: dianne.robinson@totem.tc Final creative must be approved by Porter Airlines. Note: If any changes need to be made after sending Porter-approved files, please notify your account coordinator to approve any changes and a new file must be supplied.