Tysh Mefferd entrepreneur

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1 0 0 2 H O U S T O N M A G A Z I N E M E D I A K I T

2 IS THE GO-TO CITY GUIDE FOR HOUSTONIANS AND VISITORS. IN A BURGEONING, DIVERSE CITY WITH THRIVING SUBURBS, 002HOUSTON KEEPS READERS HIP, CURRENT AND COOL. Whether you want to go to the Bayou City Arts Festival or take your board to the Lee and Joe Jamail Skate Park. Whether you re hungry for fajitas and margaritas or Lickety Split Rolls and sake. Whether you need a modern landscape for your wall or an architect to design your home or office. Whether you want to catch a foul ball or catch the hottest DJ at one of the many clubs. Whether you re looking for vintage clothes or the season s hottest trends. Whether you ve got it made or you re on the way. 002houston has something for everyone. 1 TOP 10 REASONS TO ADVERTISE WITH US Audited distribution meaning we can ACTUALLY prove our numbers. (Can they?) Established in 1998, 002houston has remained in the game while many others have come and gone. We originated with the boom of residential and nightlife in Downtown Houston, seeing a need to connect inner-loopers, urban dwellers and suburbia with growing trends in the Downtown area. But as Downtown grew and then development came to a halt while areas like Sugar Land, Bellaire, the Heights and so many other epicenters of Houston boomed, 002 outgrew Downtown and expanded to the Greater Houston area. TODAY WE PRINT 72,000 MONTHLY, GLOSSY, FREE MAGAZINES. WE ARE CVC VERIFIED. AND DISTRIBUTE THROUGHOUT HOUSTON IN OVER 900 DROP POINTS AND VIA SUBSCRIPTIONS. WE HAVE A STRONG ONLINE PRESENCE, PIONEERING ONE OF THE FIRST COMPLETE ONLINE READABLE MAGAZINES. 002 sets the trends others follow. From our On Our Radar e-blasts sent on a weekly basis to our page layouts and editorials, 002houston covers the city s vibrant scene each month with photos and interviews of the movers and shakers who keep it happening. We ve made it our mission to be the ultimate source for all that Houston offers in the way of health+fitness, eco-living, business, fashion, travel, real estate+development, arts+entertainment, weddings, home design, restaurants and sports. Our readers are the educated, affluent Houstonians that keep the vitality of our city fast-paced and cutting-edge and they are interested in your products and your services. 002houston helps you reach that audience each month because it tells them who you are, where to find you, who they ll meet there, and why their friends are talking about you. Alexandre Birman shoe designer Jonathan Jones chef Niva musician Tysh Mefferd entrepreneur Kevin Rigdon collector 002houston Houston s free monthly magazine caters to the younger, hip sector of the city with up-to-the-minute restaurant, nightlife and shopping news. The best feature of the website by far is the interactive magazine that allows you to browse the glossy while zooming in on feature articles and photographs. - nationalgeographic.com/traveler* A calendar full of events you wonʼt want to miss! The most requested map of Downtown never get lost again! Weekly 002 updates thru our e-blast newsletters Made by Houstonians, for Houstonians, with Houstonians A loyal following of readers for over a decade We are privately owned which allows us creative freedom 002 is readable online which means anyone, anywhere can see your advertisement anytime Ultimate information guide to the city 76% of our readers purchase items they ve seen in 002* * * Information source: CVC Audit Report 2010.

3 magazine rates 1 or 2x 3-5x 6-11x 12x NET PRICES BACK COVER INSIDE COVERS FULL PAGE 1/2 PAGE 1/3 PAGE 1/4 PAGE 1/9 PAGE RESTAURANT BANNER WASHINGTON WAY [] $7,150 $5,500 $4,125 $2,915 $2,530 $1,815 $1,000 $6,600 $4,950 $3,795 $2,475 $2,200 $1,650 $800 $6,050 $4,400 $3,520 $2,200 $1,925 $1,265 $600 $425 $4,950 $3,850 $2,915 $1,650 $1,320 $935 $450 $375 $300 MONTHLY RATE listings WASHINGTON WAY LISTING [name/address/phone/website/image] LISTINGS [name/address/phone] LISTINGS [name/address/phone/30 words max or image] 6x $300 $240 $300 12x $480 $360 $480 INSERT AVAILABLE UPON REQUEST our numbers MONTHLY 72,000 X 3.3 READERS PER COPY ISSUES PRINTED 237,600 TOTAL READERSHIP: 443, ,119 PAGEVIEWS* DIGITAL EDITION MONTHLY RUN *Google Analytics October 2010/October 2011

4 internet web banners rates monthly rates LEADERBOARD (top/bottom) $330 WIDE SKYSCRAPER (side) $265 BANNER (middle) $190 sizes LEADERBOARD (top) 960 X 120 pixels BANNER (middle) 700 x 120 pixels WIDE SKYSCRAPER 300 x 600 pixels READ US WHENEVER WHEREVER 002MAG.COM REPORT: 89,596 VISITS 66,960 ABSOLUTE UNIQUE VISITORS 206,119 PAGEVIEWS *Google Analytics October 2010/October 2011 on our radar eblast ON OUR RADAR DESIGNATED EBLASTS ARE SENT OUT TO 14,000+ AND GROWING LIST WHICH OUR READERS SUBSCRIBE TO. We only accept PDF files Resolution: 72 dpi and color: RGB PAYMENT IS DUE PRIOR TO SENDING THE BLAST. GROUP eblast Up to 3 ads per $350 width: 750 pixels height: 1200 pixels max. GROUP BLASTS go out on Wednesdays. Artwork MUST be in to 002houston the Friday prior. SOLO eblast Your exclusive ! width: 750 pixels height: any SOLO BLASTS go out ANY DAY. Artwork MUST be in to 002houston TWO DAYS in advance. $500

5 guidelines for artwork ad sizes REQUIREMENTS FOR DIGITAL ADS We only accept PDF files. 4-COLOR ADS Convert all IMAGES & colors to CMYK, at 300 dpi resolution. PROPER IDENTIFICATION of files is required. Add Name, Month, Year (Urban.Living.Jan11.pdf) FTP SITE or artwork FTP Site URL: ftp.002mag.com User ID: ad002 Password: Mt27abc002 or use It s free. Advertising space reservation, by the 1st day of the month, prior to the date of publication. Insertion orders may not be canceled after space reservation deadlines. Publisher reserves the right to reject any advertisements and photographs at any time, for any reason, to maintain magazine standards. Publisher will honor placement requests when possible. INSIDE & BACK COVER 9 x 10 additional bleed 0.25 FULL PAGE 9 x bleed or x frame, no bleed RESTAURANT AD x /2 PAGE HORIZONTAL x Washington Way 2 x 3 1/3 PAGE x /4 PAGE x /2 PAGE VERTICAL x /9 PAGE x SPECIAL POSITION PLACEMENT IS AVAILABLE FOR A 15% PREMIUM. 002houston is printed via Web offset at 133 LS Cover stock 100# Text 60# Perfect Binding NOTES

6 002news calendar on our radar for art s sake nonprofit destination retail wrap people of houston archichat where to live 002profile new restaurants club review scene where you find us: 1 APPROXIMATELY 20% OF OUR MAGAZINES ARE DISTRIBUTED DOWNTOWN/MIDTOWN AT: restaurants lofts apartments office buildings hotels tunnel system entertainment facilities in the theater district visitors center downtown and midtown authorities george r. brown convention center 2 THE REMAINING 80% ARE DISTRIBUTED INSIDE THE LOOP, AROUND THE GALLERIA AREA, SUGAR LAND AND THE MEDICAL CENTER AT: retailers beauty salons restaurants coffee shops bookstores hotels shopping centers spas and fitness centers residential: lofts, apartments, townhouses MAGAZINE IS ALSO DISTRIBUTED THROUGH THESE MAJOR CHAINS: antone s po boys bally fitness berripop berryhill cafe express darque tan european wax center freebirds burritos jamba juice houstonian health clubs kroger s markets lululemon momentum dealer rice epicurean richard s liquors and fine wines smoothie king spec s liquor stores whole foods markets pink s pizza who s reading: 62% of our readers have a combined annual household income of $75,000 and above 41% have graduated from college 88% are between the ages of WHAT ARE THEY SPENDING THEIR MONEY ON: 91% Dining and Entertainment 15% New Automobile 59% Lawn & Garden 40% Furniture/Home Furnishings 32% Home Improvements/Supplies 63% Vacations 42% Athletics & Sports Equipment 38% Health Club 25% Jewelry 14% Antiques/Auctions 55% Television/Electronics 13% Major Home Appliance 9% Home Computers 14% Carpet/Flooring 9% Wedding Supplies 75% Real Estate 76% bought products or services from ads seen in our magazine stats: EDUCATION Some College Graduated College Completed Post Graduate AGE years or older AVERAGE INCOME $25,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 - $149,999 Over $150,000 READERS PER COPY 3.3 MALE 46% FEMALE 54% READER DEMOGRAPHICS 30% 41% 18% 0% 10% 26% 28% 24% 10% 2% 0% 10% 23% 19% 23% 20% HOW LONG DO YOU KEEP 002HOUSTON MAGAZINE BEFORE DISCARDING IT? 37% Two weeks or less 1% Three weeks 33% One month 29% More than one month MARKET STATISTICS 25% 27% 16% 6% 9% 24% 21% 19% 11% 5% 5% 24% 16% 11% 13% 13% Audit Period: January 1, 2009 December 31, 2010.

7 distribution map CIRCULATION VERIFICATION 72,000 COPIES PER MONTH MONTHLY DISTRIBUTION: 900+ PREMIUM LOCATIONS Select racks restocked on the 15 th of the month George Bush Intercontinental Airport ZIP codes Detailed distribution list is available upon request. your guide to the city CONTROLLED BULK DISTRIBUTION The Circulation Verification Council interviewed and visited controlled bulk locations chosen randomly from the publication route lists. The purpose was to identify the number of locations who indicate they receive the publication on a regular basis, and further verify the number of publications distributed at the beginning of the edition cycle, and the number of editions left unclaimed by readers at the end of the edition cycle. The interviews took place throughout the audit cycle between the hours of 9:00 AM and 5:00 PM. CVC interviews indicate that 100% of reported controlled bulk drop locations verified they received 002houston magazine on a regular basis. CVC interviews indicate that less than 5% of 002houston magazine s controlled bulk distributed editions are returned to the publisher unclaimed after the edition cycle. The Circulation Verification Council estimates that all the information in this text box has a minimum accuracy level of +/-2.5% The Circulation Verification Council interviewed 667 readers in the primary market areas indicated in publication s CVC audit report. Information source: CVC Audit Report 2010.

8 ARTWORK DEADLINE 2012 FEBRUARY LOVE ISSUE January 13 MARCH FASHION + TRAVEL ISSUE February 10 APRIL BUSINESS + REAL ESTATE + DEVELOPMENT ISSUE March 12 MAY ARTS + ENTERTAINMENT ISSUE April 13 JUNE SUMMER IN THE CITY ISSUE May 11 JULY HOME + DESIGN ISSUE June 11 AUGUST SPORTS + FITNESS ISSUE July 13 SEPTEMBER FOOD + DRINK ISSUE August 13 OCTOBER FASHION ISSUE September 13 NOVEMBER MEN S ISSUE + HOLIDAY GIFT GUIDE October 12 DECEMBER COVER CONTEST + HOLIDAY GIFT GUIDE November 12 JANUARY 2013 GREEN ISSUE December 13/ DEALS $450 Submit a high-res image and/or logo words max offering 002 readers a deal. (It can be a discount, a free promotional item, anything, but it s called a deal because readers are getting something that the regular public isn t.) FOOD& DRINK SPECIALS DESIGN LISTINGS $450 Submit a high-res image and/or logo with your contact information (address, phone, website, work hours...). $450 Send us your photography, logo, food or restaurant shots plus your text and we ll do the rest! We create and send you a PDF for approval. $450 HOLIDAY GIFT GUIDE $500 1/4 page x $500* Submit 150 words max of editorial. A final PDF is sent for final approval. *Regular price for a 1/4 page ad is $935. $400 1/3 page $400. Submit a high-res image with your contact information (address, phone, website, work hours...). Starts at $350 Full page x Send us one or up to 3 images words of text $2,100 1/2 page x vertical only One image words $1,050 1/6 page x One image or logo words $350 DESIGN LISTINGS

9 OUR EDITORIAL CALENDAR 2012 JANUARY 2013 GREEN ISSUE December 13/2012 On Racks on or before January 1 JULY HOME + DESIGN ISSUE June 11 On Racks on or before July 1 DESIGN LISTINGS 002 DEALS FEBRUARY LOVE ISSUE January 13 On Racks on or before February 1 AUGUST SPORTS + FITNESS ISSUE July 13 On Racks on or before August 1 MARCH FASHION + TRAVEL ISSUE February 10 On Racks on or before March 1 SEPTEMBER FOOD + DRINK ISSUE August 13 On Racks on or before September 1 FOOD& DRINK SPECIALS APRIL BUSINESS + REAL ESTATE + DEVELOPMENT ISSUE March 12 On Racks on or before April 1 OCTOBER FASHION ISSUE September 13 On Racks on or before October 1 Whoever said money can t buy happiness simply didn t know where to go shopping. Bo Derek 002 DEALS MAY ARTS + ENTERTAINMENT ISSUE April 13 On Racks on or before May 1 NOVEMBER MEN S ISSUE + HOLIDAY GIFT GUIDE October 12 On Racks on or before November 1 HOLIDAY GIFT GUIDE 002 DEALS JUNE SUMMER IN THE CITY ISSUE May 11 On Racks on or before June 1 DECEMBER COVER CONTEST + HOLIDAY GIFT GUIDE November 12 On Racks on or before December 1 HOLIDAY GIFT GUIDE