AGE 42% YEARS 24% YEARS 27% YEARS 7% 65+ YEARS GENDER 58% MALE 42% FEMALE

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1 2015 MEDIA KIT

2 Thank you for your interest in exploring the different options of advertising at The Sporting Club. Thank you for taking the time to consider advertising with the The Sporting Club. This media kit contains an array of options to help promote your brand in our targeted Philadelphia market including digital screen advertising, print ads in our internally published Belong Magazine, social media marketing, event exposure and more. THE CLUB The Sporting Club at The Bellevue is a 93,000 sq ft health and fitness club in the Center City/ Rittenhouse neighborhood of Philadelphia. With an array of fitness options including an indoor running track, 25-meter swimming pool, NBA-regulation basketball court, squash courts, racquetball courts, full floor of cardio and weight training equipment, boxing ring, TRX studio, spinning studio and over 100 weekly group fitness classes, The Sporting Club is the premiere choice for fitness enthusiasts in the Philadelphia area and beyond. The Sporting Club also features a variety of onsite partners including Centerpoint Pilates, Novacare, and Philadelphia Sports Network. The Bellevue Salon and Spa at The Sporting Club specializes in sports and fitness massage as well as body treatments, waxing, and facials. In addition to a full suite of fitness classes and equipment, members benefit from a selection of membership options. The executive locker rooms feature fruit and coffee, laundry service, fullystocked vanity areas, and private showers/lockers and they were named Best of Philly - locker rooms by Philadelphia Magazine in THE NUMBERS MEMBERSHIP PROFILE The Sporting Club caters to a variety of members from college students to executives, government officials and even the occasional celebrity. Chances are, if you prioritize health and live in the local area, you belong here. MEMBERS 4,500 Sporting Club at The Bellevue AGE 42% YEARS 24% YEARS 27% YEARS 7% 65+ YEARS GENDER 58% MALE 42% FEMALE AVERAGE HOUSEHOLD INCOME 12% UP TO $40,000 29% $40-$70,000 19% $71-$100,000 19% $ ,000 21% OVER $150,000 RESIDENCE 86% PHILADELPHIA 10% PA (EXCLUDING PHILADELPHIA) 3% NEW JERSEY 1% OTHER The Sporting Club Marketing Guide South Broad Street, Philadelphia, PA

3 T H E S P O R T I N G C L U B A T T H E B E L L E V U E B E L O N G. Magazine PUBLISHED TWO TIMES PER YEAR. The 89 Club Rendell discusses his healthy career & weight loss H a n na P u r b e Learn more about this pintsize powerhouse and her dynamic fitness challenges B T H E S E P O R T I L N G C O L U B A T N T H E B G E L L E V. U E Magazine Belong Magazine is a premium resource for Sporting Club members and anyone interested in healthy living in the Philadelphia area. Features include health and fitness articles, personal training tips, event snapshots, club updates, and local advertisements. Belong Magazine is created and published in-house and printed by a local print house, Media Copy. To get started, fill out the Advertising Agreement Form at the end of this media kit. PRODUCTION Belong Magazine is an in-house publication, designed by an in-house graphic designer. Belong Magazine gathers content from Members, Businesses and employees of The Sporting Club. Our publication is produced two times per year, giving advertisers longer shelf life and exposure. PRINTING 5,000 copies printed per issue. Belong Magazine is also viewable on our website. Yoga for Fighters Mental focus and emotional intelligence are the keys to success STEVE HOFFMAN The Sporting Club s Top Trainer DISTRIBUTION The Sporting Club at The Bellevue The Aria Breakaway Bikes The Bellevue Concierge Condo Shop The Left Bank 1500 Locust Locust on the Park Philadelphia Runner The Bellevue Food Court Reading Terminal Market 777 South Broad Southstar Lofts Students Run Philly Style Vision 4 Equality Wilma Theater The Sporting Club at The Main Line SPREAD 2 full pages x FULL PAGE 1 full page or inside back cover 8.75 x SPECS AND RATES A few benefits of advertising in Belong Magazine are as follows: Local Target Market: 5,000+ Philadelphia-area residents including many c-level executives, decision-makers and entrepreneurs. Extended Exposure: Issues are on shelves for 6 months. Six times the exposure as monthly publications. Digital & Print: In addition to Belong online and print distribution, magazine advertisers also receive ad space on the club s internal digital TV screens during the 6 month magazine term. FILE SPECIFICATIONS BLEED There is a.125 trim when printing. COLOR CMKY FILE TRANSMISSION Send PFD or high resolution JPEG SUBMISSION ads to marketing@sportingclubbellevue.com HALF PAGE 1 verticle half x HALF PAGE 1 horizontal half 8.75 x 5.5 AD SIZE 1 Issue 2 Issues SPREAD $1,800 $1,600 INSIDE BACK COVER $2,000 $1,800 FULL PAGE $1,000 $900 HALF PAGE (VERTICLE AND HORIZONTAL) $800 $650

4 MEMBER PERKS DIGITAL ADVERTISING FREE LOCAL ADVERTISING YOU CAN T REFUSE Member Perks at The Sporting Club is a complimentary program that connects local members with local businesses. Simply provide all Sporting Club members who present their Sporting Club key tag with a discount on your product or service. In return, we ll help to get the word out about your business. WORD OF MOUTH MEETS TECHNOLOGY The Sporting Club has a unique opportunity to connect local businesses with local residents through our digital advertising outlets. MEMBER PERK BUSINESSES WILL BENEFIT FROM THE FOLLOWING: -A mention at the bottom of monthly newsletters to members -A listing on the Member Perks page of the club website: sportingclubbellevue.com and/or sportingclubvoorhees.com. -An ad for one month on the fitness floor digital TV screens. MEMBER PERKS REQUIREMENTS: - Must be a local business or service - Minimum discount 15% or equivalent - Minimum 1 year participation - Discounted product or service must be valid on all purchases, not only for first time customers. GET STARTED: Fill out the Member Perks form at the end of this media kit and it to marketing@sportingclubbellevue.com. The Sporting Club has the right to refuse any business or organization from taking part in the Member Perks program. Questions may be directed to marketing@sportingclubbellevue.com. DIGITAL TV SCREENS Four digital TV screens rotate local ads from open to close each day on the busy fitness floor. The fitness floor is the club s most populated area and contains all cardio and weight training equipment as well as our team of personal trainers. Novacare is also located on the fitness floor. 10 seconds per screen OR 30 second video, endless loop 30 screens per day on average PRICING 1 Digital Screen = $450 per month 2 Digital Screens = $700 per month Elevator Digital screens = $250 per month AD SPECS STANDARD SCREEN SIZE 1280 x 768 pixels at 300 dpi ELEVATOR SCREEN SIZE 480 x 720 pixels at 300 dpi FILE TYPE High resolution JPG or MP4 video file SUBMISSION ads to marketing@sportingclubbellevue.com SOCIAL MEDIA The Sporting Club at the Bellevue manages social media communities on a daily basis. Our social media team helps to bring exposure to all paid advertisers through Facebook, Twitter, Instagram, and Pintrest.

5 ADDITIONAL SPACE SPECIAL EVENTS ELEVATOR POSTERS The Sporting Club internal elevators (the elevators that take members from the lobby floor to other floors within the club including the fitness floor, indoor track, basketball court or boxing ring) features one poster per elevator. These elevators are very popular and this ad space is solely available to one advertiser. Throughout the year, The Sporting Club partners up with some of the area s notable charities. Be a part of these special events by becoming a sponsor. Events vary and are announced throughout the year. For the most up to date information, visit and join our monthly list. PRICING 1 Elevator = $300/mo* 2 Elevators = $500/mo* *Printing for one poster is included in the price. AD SPECS SIZE 28 h x 22 w BLEED There is a.125 trim when printing. COLOR CMYK FILE TYPE PDF SUBMISSION ads to marketing@sportingclubbellevue.com

6 2015 Member Perks Participation Form Please complete this form and return it to your Sporting Club Representative. For any additional questions, please contact Business Name Business Address Contact Person Phone Number (business name) has agreed to participate in The Sporting Club at The Bellevue s Member Perks Program for percent of a Sporting Club Member s purchase will be discounted upon proof of their valid Sporting Club Membership ID card. This discount will be valid for one year beginning on (date). After one year, discount will continue to be valid unless noted by business. Contact Person s Signature Date Sporting Club Signature Date Sporting Club at The Bellevue 224 South Broad Street Philadelphia, PA

7 2015 Advertising Agreement Form Please completly fill out this form. Fax complete form to , it to or drop it off at the Business Office on 2M of The Sporting Club. Business Name Business Address Authorized Person Phone Number BELONG. MAGAZINE Belong Magazine Spring/Summer Issue Belong Magazine Fall/Winter Issue Ad Size Ad Size For the final price of $ Advertisment to be provided by advertisor Advertisment to be created by Sporting Club Advertisments created by The Sporting Club may result in an additional fee. There is a limit of two creative edits before publishing in Belong Magazine. IN-HOUSE ELEVATORS 1 Elevator Space 2 Elevator Spacee For the final price of $ /month. Start Date End Date Payment for Belong Magazine and in-house elevator spaces are due upon invoice date. Cancellation of long term contracts prior to one issue will result in a cancellation fee equal to the cost of space reserved for one month. DIGITAL SCREEN ADVERTISING 1 Digital Screen at $450 per month 2 Digital Screens at $700 per month Elevator Digital Screens at $250 per month Start Date End Date PAYMENT INFORMATION Card Type (please circle) Visa Master Card Discover American Express Card Holder Name Billing Address City Zip State Card Number Expiration Security Code Cardholder Signature Date