2015 Digital Media Kit

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Rodger Franklin
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1 2015 Digital Media Kit

2 Kiplinger s For over 90 years, Kiplinger s has been an innovator in providing trusted, authoritative financial advice. Today Kiplinger s continues to deliver practical guidance on all stages of one s life, from investing and retirement to financial planning, spending, and best business practices. By way of cross-platform integration in online, mobile, print, and custom content, Kiplinger s reaches an actionable audience with the latest finance news and informed editorial. ENGAGED 86% read 4-out-of-4 issues of Kiplinger s Personal Finance. Kiplinger.com s 3.5+ MM unique visitors view an average 8 pages per visit. INFORMED Kiplinger.com users are 141% more likely to seek financial advice and 114% more likely to provide it, when compared to the average internet user. BRAND TRUST 89% of subscribers say they trust the Kiplinger brand.

By way of cross-platform integration in online, mobile, print, and custom content, Kiplinger s reaches an actionable audience with the latest finance news and informed editorial.

3 Traffic 25 MM MONTHLY PAGEVIEWS College 6% Cars 6% Retirement 24% 4 MM MONTHLY UNIQUE VISITORS Money Management Banking/Saving 21% 8 PAGEVIEWS PER VISIT Spending 16% Business 6% Investing 21% 7.7 MINUTES SPENT EDITORIAL MAKE-UP Kiplinger s mission is to provide a array of expert finance editorial to a niche audience of investors, financial professionals, and financiallyinformed consumers. Source: Omniture January 2015

7 MINUTES SPENT EDITORIAL MAKE-UP Kiplinger s mission is to provide a array of expert finance editorial

4 Audience 55% 45% Have Brokerage Account WEBSITE % KIPLINGER.COM 90.9 BLOOMBERG BUSINESSWEEK 89.3 MARKETWATCH 87.9 THESTREET 87.7 FORBES.COM AGE BLOOMBERG DIGITAL 87.1 CNBC.COM 87.0 WSJ ONLINE 86.5 CNNMONEY 85.9 BARRON'S 82.4 Portfolio $100,000+ $87K Average HHI WEBSITE % KIPLINGER.COM 33.2 BLOOMBERG BUSINESSWEEK 31.4 BLOOMBERG DIGITAL 30.0 THESTREET 29.6 CNBC.COM 27.9 WSJ ONLINE % Graduated College + MARKETWATCH 26.4 CNNMONEY 26.3 BARRON S 25.8 FORBES.COM 25.0 Source: Comscore 2014, Source: Nielsen/Net Ratings 2014

4 Portfolio $100,000+ $87K Average HHI WEBSITE % KIPLINGER.COM 33.2 BLOOMBERG BUSINESSWEEK 31.4 BLOOMBERG DIGITAL 30.0 THESTREET 29.

5 Content Investing Retirement Business Spending Mutual Funds, Stocks, ETFs, Gold, Markets, Financial Planning Saving for Retirement, Retirement Accounts, Annuities, Social Security Business Costs, Economic Outlooks, Careers, Business Travel, Small Business Smart Buying, Technology, Travel, Luxury Spending Banking & Saving Credit Taxes Home/Real Estate Budgeting, Saving Money, 401(k)s, IRAs, Banking, Checking Credit Cards, Credit Reports, Debt, Loans Tax Breaks, Tax Planning, Tax Prep, Filing Buying, Selling, Remodeling, Maintenance, Mortgages, REITs Insurance College Cars NEW! Wealth Creation Health, Life, Auto, Home 529 Plans, Paying for College, College Rankings Buying, Leasing, Used Cars, Annual Car Rankings Community of Financial Professionals and HNW Investors

401(k)s, IRAs, Banking, Checking Credit Cards, Credit Reports, Debt, Loans Tax Breaks, Tax Planning, Tax Prep, Filing Buying, Selling, Remodeling, Maintenance, Mortgages, REITs Insurance

6 Mobile TABLET Monthly Page Views 5,500,000 Monthly Unique Users 500,000 AD SIZE AVERAGE CTR 728x90 0.5% 300x % Interstitial 4.0%-6.0% Channel Front Interstitial Article SMARTPHONE Monthly Page Views 5,000,000 Monthly Unique Users 900,000 AD SIZE AVERAGE CTR 320x50 1.0% 300x % Interstitial 0.8% Source: Omniture 2015

0% Channel Front Interstitial Article SMARTPHONE Monthly Page Views 5,000,000

7 Top Performers Billboard 970x250 New high impact placement featured ROS and targeted. Average 1.0% CTR Embedded Video Interactive videos within content on Desktop and Tablet. Average.2% CTR Interstitial Best performer for clicks and leads. Use preroll video for 25% higher CTR! Average 3.0% CTR Video Interstitial

0% CTR Embedded Video Interactive videos within content on Desktop and Tablet.

8 Dedicated Dedicated Stand alone to up to 300,000 unique subscribers. 15%-20% open rate depending on targeting Average 3% CTR on opens Sponsored Post Use custom editorial to advertise your product or service. 175 Word Sponsored Post & logo sponsorship. 42% Open Rate. Sponsored Post Custom Industry MicroReport Single topic newsletter. Original content produced by Kip Custom Content 600-to-800 word Self-contained story on any topic you choose

9 Native Advertising Kiplinger.com s Native Advertising is a premium content integration program available for premium partners. Customized editorial pages featuring: articles, videos, infographics, slideshows, tools, and more. Value-added sponsored posts across all editorial platforms to draw targeted readers to your content. Guaranteed number of visitors to your content. Reach up to 2,000 unique readers per day! 100% Ownership of all ad units. Smartphone &Tablet Our mobile integrations bring a fresh spin to content integration. Advertiser headlines will be placed organically into our content feed leading to partner content on Kiplinger s mobile optimized native platform, including 100% SOV of ads. Kiplinger s Custom Content Services Kiplinger s Custom Content Team can create original articles, videos, quizzes and tools that can be used as native advertising. Our staff will work with you to create unique content that aligns with the Advertiser s brand message. 30 days lead time needed.

Guaranteed number of visitors to your content. Reach up to 2,000 unique readers per day! 100% Ownership of all ad units.

10 Build your brand. Generate leads. Increase loyalty and retention. Introducing Kip Custom Content -house content studio for creating original, professionally produced marketing programs for select partners. AVAILABLE OPTIONS News Article: Focus on new research about need for client s product or service. Financial Wellness Guide. A turnkey, easy-to-follow guide for life s most important decisions with money. Success Story. Profile of a customer or customers who were extremely satisfied with client s service or product Executive Interview: Q&A with client senior executive about a top issue or concern. Educational Quizzes. Tools. Videos. Infographics. Made to order, please contact for details. See examples to the right. TOPICS Investing, Family Finances, Homeownership, Retirement Saving, Insurance, Personal Finance, Estate Planning, College Aid, Cars, Business, and more. 45% of B2C marketers have a dedicated content marketing group. 69% are creating more content now than 1 year ago. ~ Content Marketing Institute 2015 Content Benchmarks Survey

AVAILABLE OPTIONS News Article: Focus on new research about need for client s product or service. Financial Wellness Guide.

11 NEW Opportunities Investor Center: A comprehensive redesign of our Investing Channel into a robust center for the active investor, both self-directed and professional. This area keeps investors informed with the latest market updates and helps them manage their current investments with new and popular tools, all in one place. sting/index.html Wealth Creation Channel Kiplinger has partnered with Vestorly to create an active community of financial advisors and wealthy investors. This new channel features content, tools, and other resources for financial advisors and investors. cover Opportunities include sponsorships, banner advertising, native advertising and dedicated s Partnering with:

com/fronts/channels/inve sting/index.html Wealth Creation Channel Kiplinger has partnered with Vestorly to create an active community of financial advisors and wealthy investors.

12 Unique Visitors Percentage of Kiplinger.com visitors NOT on other sites: WEBSITE %UVs GOOGLE FINANCE 99% FINANCIAL TIMES 99% ECONOMIST 97% ENTREPRENEUR 96% FOX BUSINESS 94% BARRONS 92% BUSINESS WEEK 92% MORNINGSTAR 89% THE STREET 89% INVESTOPEDIA 86% WSJ 85% MSN MONEY 84% CNBC 84% BLOOMBERG 81% MARKETWATCH 81% CNN MONEY 80% BUSINESS INSIDER 70% FORBES 67% Source: ComScore January 2015

97% ENTREPRENEUR 96% FOX BUSINESS 94% BARRONS 92% BUSINESS WEEK 92% MORNINGSTAR 89% THE STREET

13 Awards F i n a l i s t I n E d i t o r i a l E x c e l l e n c e B e s t O n l i n e C o l u m n 2014 B e s t S p e c i a l R e p o r t B e s t E d i t o r i a l P r i n t : P r i n t / O n l i n e C o v e r a g e o f S i n g l e T o p i c F i n a l i s t, B e s t S l i d e s h o w F i n a l i s t , B e t t y F u r n e s s C o n s u m e r M e d i a A w a r d For Outstanding Service To Customers B e s t M a g a z i n e W e b s i t e ,

o p i c F i n a l i s t, 2 0 1 4 B e s t S l i d e s h o w F i n a l i s t 2 0 1 4, 2 0 1 3 B e t t y F u r n e s s C o n s

14 HEADQUARTERS th St. NW, STE 750, Washington, DC Mark Taussig, Advertising Sales Director (202) Liz Martin, Online Advertising Sales Director (202) REGIONAL ACCOUNT MANAGERS: DIGITAL AND CUSTOM CONTENT WEST COAST, SOUTHEAST Maggie Kinsky, Regional Account Manager (202) NEW YORK Stevie Lee, Regional Account Manager (202) MIDWEST, NEW ENGLAND, MID-ATLANTIC Austin Kaytes, Regional Account Manager (202) LOCAL ACCOUNT DIRECTORS: PRINT, DIGITAL AND CUSTOM CONTENT NEW YORK, WEST COAST Kristina Larson, Regional Sales Director (516) NEW YORK, NEW ENGLAND, WEST COAST Jonathan Stone, Regional Sales Director (203) MID-ATLANTIC Paul Vizza, Associate Publisher (202) SOUTHEAST Bill Bentz, Integrated Account Manager (404) ONLINE ADVERTISING OPERATIONS & BILLING Andy Nolen, Operations Manager (202) Mike Roche, Online Ad Sales Assistant (202)

com REGIONAL ACCOUNT MANAGERS: DIGITAL AND CUSTOM CONTENT WEST COAST, SOUTHEAST Maggie Kinsky, Regional Account Manager (202) 266-3624 mkinsky@kiplinger.

Who We Are Demographics Competitive Landscape Advertising Opportunities New Developments

2010 Who We Are Demographics Competitive Landscape Advertising Opportunities New Developments InvestorPlace Media 9201 Corporate Blvd. Rockville, MD 20850 Shaun Curtis 301.250.2352 scurtis@investorplace.com