who we are AND WHAT MAKES US DIFFERENT

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Hannah McGee
9 years ago
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1 2016 Media Kit

who we are AND WHAT MAKES US DIFFERENT Investopedia is the world s leading source of financial content on the web with over 21 million unique visitors and 71

From early investors to financial advisors and high net worth individuals, readers depend on Investopedia as a trusted resource for accurate, timely content.

2 who we are AND WHAT MAKES US DIFFERENT Investopedia is the world s leading source of financial content on the web with over 21 million unique visitors and 71 million page views each month. From early investors to financial advisors and high net worth individuals, readers depend on Investopedia as a trusted resource for accurate, timely content. Backed by a team of data scientists and financial experts, Investopedia creates the most relevant and actionable financial information for every investor. Channels include: Financial Advisors Wealth Management Investing Mutual Funds & ETFs Retirement Markets Trading Personal Finance Insurance 2

3 from definitions to industry defining Although Investopedia started as a source for financial terms, it has expanded significantly to bring timely market analysis and financial information to our users. PAGES PER SESSION 100% % OF PRODUCTION +19% 80% Terms SESSION DURATION Terms Content +6% Content 60% 40% 20% 0% 84% 94% 90% 84% 94% 59% 49% 45% 46% 49% 38% 50% 8% '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 Content Terms 3 Source: Google Analytics, 2015

4 providing scale for your brand TRAFFIC OVERVIEW 71 million+ 21 million+ Pageviews/month Uniques/month 4 Source: Google Analytics, Q4 2015

5 investopedia traffic by country Country United States India United Kingdom Canada Australia Singapore Philippines Malaysia South Africa Germany Traffic (PVs/month) 35MM 5MM 4MM 4MM 2MM 1MM 1MM 1MM 600K 600K 5 Source: Google Analytics, Q

6 investopedia s audience Gender Skew 40% 60% Median Age 42 YEARS OLD Mean Income $104,490 Business Decision Makers 30% COMPOSITION 6 Source: comscore, Q1 2016, Q

7 an active and affluent audience Active Investors Affluent Investors 224 Index 403 Index 211 Index 139 Index 219 Index 292 Index Brokerage Value $500K-$1MM Brokerage Transactions Online Per Month Check Stock Quotes Online Multiple Times a Day Portfolio Value $1MM+ Portfolio Value $5MM+ Portfolio Value $10MM+ Diversified Investors 27% 27% 43% 37% ETFS Mutual Funds Bonds 401K IRA 7 Source: comscore Q4 2015, Ipsos 2015.

delivering a valuable audience FINANCIAL PROFESSIONALS OVERVIEW 332 Index Financial Occupation 523 Index Job Title: Certified Financial Planner 315 Index 420 Index Job

8 delivering a valuable audience FINANCIAL PROFESSIONALS OVERVIEW 332 Index Financial Occupation 523 Index Job Title: Certified Financial Planner 315 Index 420 Index Job Title: Financial Planner/Asset Manager Job Title: Certified Financial Advisor Source: 8 Ipsos Affluent Survey, 2015; comscore, Q Note: #1 amongst competitive set.

the right content drives the right audience INVESTOPEDIA S CORE CONTENT CHANNELS Financial Advisors Sophisticated content for aspiring and seasoned financial professionals.

9 the right content drives the right audience INVESTOPEDIA S CORE CONTENT CHANNELS Financial Advisors Sophisticated content for aspiring and seasoned financial professionals. Wealth Management Curated content for high net worth individuals. Investing Full investment coverage including bonds, stocks, mutual funds, ETFs, commodities and more. Markets Stock analysis, sector coverage, live market rates and trading strategies. Trading Stock trading tactics, live charts, fundamental analysis and options strategies. Personal Finance Full-spectrum investing insights, from banking and savings to mortgage, taxes and retirement. 9

partner testimonials PROVIDING EFFECTIVE SOLUTIONS FOR OUR CLIENTS Investopedia is flexible, open to ideas and always transparent... which isn t something that can be said for many of their competitors.

10 partner testimonials PROVIDING EFFECTIVE SOLUTIONS FOR OUR CLIENTS Investopedia is flexible, open to ideas and always transparent... which isn t something that can be said for many of their competitors. They are constantly progressing with new ideas and innovations which keeps our clients excited about using the site, time and time again. Account Director, Pure Media Investopedia worked really well for our DRfocused campaign! They really provide efficiency and outperform similar sites. Media Planner, Generator Media We have seen consistent success with Investopedia for over a year now. They outperform other sources, and the customer service is excellent! Client, Wall Street Daily We partnered with Investopedia for our directresponse campaign and quickly saw success with their audience. They now fall within our 5 topperforming publisher partners and we continue to grow the relationship through existing inventory and new opportunities they provide beyond just a display banner Senior Strategist, The Media Kitchen 10

contact us SCOTT MILLER (NY) Chief Revenue Officer 646.518.0369 scott.miller@investopedia.com JASON KOHN (SF) VP, Sales 510.985.7631 jason.kohn@investopedia.com NEW YORK JUSTIN BOULTS 646.518.0338 justin.

11 contact us SCOTT MILLER (NY) Chief Revenue Officer JASON KOHN (SF) VP, Sales NEW YORK JUSTIN BOULTS SARAH DENBY BOSTON ANNEMETTE BONTAITES CHICAGO ANDREW PICKELL SAN FRANCISCO DANIELLE CHIANG LONDON PAUL O SULLIVAN [email protected] Programmatic Sales: REBECCA COOPERMAN [email protected] Sales: LISA BUONICONTI [email protected] Performance Marketing: EDWARD BENEDITO [email protected] 11

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