plista Native Content Distribution

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1 plista Native Content Distribution Berlin, 2014 plista GmbH Advertiser T:

2 Agenda Established markets Upcomming market entries in Q3/Q COMPANY PRODUCTS TECHNOLOGY plista GmbH Advertiser T:

3 COMPANY PRODUCTS TECHNOLOGY plista GmbH Advertiser T:

4 COMPANY PRODUCTS TECHNOLOGY 10 facts about plista 1. Pionieerwhenitcomes toproprietaryformatsin native online & mobile advertising environments employees, headquarter in Berlin 3. Founded in 2008 as a technology-driven media company 4. 7international markets (DACH Area, NL, ES, CRO, SLO), moretocome in We believe in content, data and technology 6. We serve hundreds of branding, content marketing and performance advertisers 7. One-stop shop: desktop, mobile and app solutions 8. Native RecommendationAds, Native Content Distribution, Native VideoAds& Rich Media Ads 9. More than 3000 premium publishers work with us 10. Customers praise our level of responsiveness, service and support plista GmbH Advertiser T: accountmanagement@plista.com 4

We serve hundreds of branding, content marketing and performance advertisers 7. One-stop shop: desktop, mobile and app solutions 8.

5 COMPANY PRODUCTS TECHNOLOGY Whatwedo Wecreate PROPRIETARYinventory through INNOVATIVE Recommendation Widgets for TARGETED digital advertising in NATIVEenvironments. plista GmbH Advertiser T:

Widgets for TARGETED digital advertising in

6 COMPANY PRODUCTS TECHNOLOGY plista GmbH Advertiser T:

7 The push marketing perspective: focus on the brand = Awareness + Brand + Advertisement = Sales plista GmbH Advertiser T: accountmanagement@plista.com

8 The pull marketing perspective: focus on the customer = Awareness + Brand + Distribution of entertaining & informative content = Sales plista GmbH Advertiser T: accountmanagement@plista.com

9 Content marketing is about creating valuable, relevant and consistent content. Done well, it is a powerful way to connect with your customers. plista GmbH Advertiser T: accountmanagement@plista.com

10 New challenge: limited user attention across the internet Our solution: NativeAds embedded into the user s natural reading flow plista GmbH Advertiser T: accountmanagement@plista.com

11 COMPANY PRODUCTS TECHNOLOGY How does plista Native Content Distribution work? Produced content& branded content Sustainable impact Brand awareness & trust New unique users Improved AGOF/IVW rankings Native Content Distribution plista Content and Advertising Platform Thousands of premium sites Online & mobile Strong interaction of users Long visit duration High engagement plista Targeting Intelligent content distribution Based on click behavior and interests plista GmbH Advertiser T:

Content Distribution plista Content and Advertising Platform Thousands of premium sites Online & mobile Strong interaction of users

12 COMPANY PRODUCTS TECHNOLOGY Native Content Distribution in detail 1. Your brand offers a great amount of entertaining, educative and informative content with clear benefits for your customers e.g. branded content, surveys, infographics, blog posts plista intelligent content distribution is essential to reachuserswhohaveshowninterestin yourcontentor know your brand but remain inactive consumers of your content. 3. Through consumption and interaction with your branded content, a strong relationship is created between your brand and the user. Your benefits range from a measurable increase in brand awareness and brand trust to the generation of new leads. 4. plista Native Content Distribution enhances the impact of your content while accompanying the user along each stage of their customer journey. plista GmbH Advertiser T: accountmanagement@plista.com 12

13 COMPANY PRODUCTS TECHNOLOGY The variety of content sources Your content from Owned Media Earned Media Paid Media Corporate Blog Test Reports Surveys Corporate Publishing Product Recommendations Advertorials Social Media Channels Articles Sponsoring Videos Website Social Media (Mentions, Likes & Shares) Your content is placed between editorial article recommendations in linewiththeinterestsofeach individual user... to create strong involvement with your content& brand. High-quality portfolio with thousands of premium publishers Engagement Interaction Brand Awareness plista GmbH Advertiser T:

contextual and behavioral targeting Suitable for brands, publishers and online PR(content from owned, paid and earned media

14 COMPANY PRODUCTS TECHNOLOGY Whatdoesa contentteaserlooklike? Sponsored content recommendations (third-party content, e.g. edu/info/ entertainment) for sustainable increase of brand awareness, brand trust and customer loyalty High CTR through contextual and behavioral targeting Suitable for brands, publishers and online PR(content from owned, paid and earned media for digital communication) plista GmbH Advertiser T:

15 COMPANY PRODUCTS TECHNOLOGY A selection of plista content teasers plista GmbH Advertiser T: accountmanagement@plista.com 15

16 COMPANY PRODUCTS TECHNOLOGY plista Native Content Distribution along the customer journey Thousands of premium websites (online & mobile) Awareness Inspiration through content Conversion Increasing sales through content Your Content Favorability Engagement through interaction with your content Intent to purchase Intent to purchase through content Consideration Brand awareness& brand trust through content plista GmbH Advertiser T:

Favorability Engagement through interaction with your content Intent to purchase Intent to purchase through content

Withoutintelligent content distribution, only those users will find your content who are actively seeking it

17 COMPANY PRODUCTS TECHNOLOGY plista Content Distribution vs. Search (SEM) Active search by user Brand owns content Content Distribution plista premium websites Delivery Withoutintelligent content distribution, only those users will find your content who are actively seeking it Outcome Brand awareness Engagement Customer loyalty Lead generation Delivery Audience Keywords plista GmbH Advertiser T:

18 COMPANY PRODUCTS TECHNOLOGY Your benefits Precise placement of your content in editorial environments embedded into the user s natural reading flow Thoroughly voluntary content comsumption-> strong user interaction with yourbrandedcontentforsustainable increase of brand awareness, brand trust and customer loyalty Brandedcontentdeliveryin relevant premium environments(basedon semantic targeting and keywords) & among relevant users(through collaborative filtering, behavioral targeting etc.) Free support with content teaser creation as well as import and updates of your content via RSS-feeds (no set-up charges) plista GmbH Advertiser T: accountmanagement@plista.com 18

relevant premium environments(basedon semantic targeting and keywords) & among relevant users(through collaborative filtering, behavioral targeting etc.

19 COMPANY PRODUCTS TECHNOLOGY plista GmbH Advertiser T:

COMPANY PRODUCTS TECHNOLOGY TARGETED Digital Advertising Solutions Analysis ofreading, click-through and conversion behavior Use of algorithms to build user profiles Finding the

20 COMPANY PRODUCTS TECHNOLOGY TARGETED Digital Advertising Solutions Analysis ofreading, click-through and conversion behavior Use of algorithms to build user profiles Finding the most valuable users based on similarities Forming of statistical twins using collaborative filtering Big Data plista GmbH Advertiser T:

most valuable users based on similarities Forming of statistical twins using collaborative

21 COMPANY PRODUCTS TECHNOLOGY Twins explaining plista Targeting You might also be interested in that! User 1 User 2 plista GmbH Advertiser T: accountmanagement@plista.com 21

Thank you for your attention Daniel Horzetzky Head of Content Marketing Phone: +49 30 4737537-30 Mobil: +49 170 9350718 Fax: +49 484984411 daniel.

22 Thank you for your attention Daniel Horzetzky Head of Content Marketing Phone: Mobil: Fax: plista GmbH Torstraße Berlin plista GmbH Advertiser T:

Native RecommendationAds Text/image recommendation ads in an editorial environment

Native RecommendationAds Text/image recommendation ads in an editorial environment ADVERTISEMENT More attention, more leads, more ROI plista can help you to achieve higher performance in comparison to