Advertising & Sponsorship Opportunities

Transcription

1 Advertising & Sponsorship Opportunities

2 VoiceAmerica is the single largest producer of original Internet talk radio programming in the world, with unparalleled scope and reach. That should be enough to entice you into advertising or sponsoring with VoiceAmerica. But some people need a bit more convincing. We get that. Since 1999, the VoiceAmerica has been streaming live Internet talk radio programs, featuring more than 200 hosts broadcasting on seven channels: its flagship Variety, Health & Wellness, Business, Sports, 7th Wave, Empowerment, and Kids.. We are innovators. We ve been pushing the boundaries on Internet-based radio before well, before a lot of online media site purveyors even had their first address. And we continue to push the boundaries.

3 Extending your Reach We have a proven platform to support broadcasting, marketing and interactive solutions to a continually growing audience. We work with new, emerging and veteran media personalities to establish and create a complete media presence to a rapidly expanding Internet audience. They, in turn, bring more listeners to the network we have over 5 million listeners monthly average and growing! And those are listeners ripe for your marketing message. Did you know? Digital consumers are:» More likely to be white collar» 57% live in a household of $75K or more The numbers don t lie.» More educated: 36% have a college degree RELIGOUS 6MM SPORTS 6MM PUBLIC 28MM NEWS/TALK 34MM MUSIC 223MM OTHER WORK HOME CAR or more» More entrepreneurial» More involved with corporate purchasing decisions RADIO LISTENING BY FORMAT RADIO LISTENING BY LOCATION» Slightly above-average with regard to political participation» 42% of our listeners are female and 58% of our listeners are male» 57% of our female listeners are between the ages of 25-49» 43% of our male listeners are between the ages of 25-55» 62% of respondents have listened for over a year» 68% say they tuned in three or more days each week An estimated 69 million Americans listened to online radio last month.» Active and athletic and more likely to be fans across sports leagues» Heavy streamers and downloaders of Internet media: 69% download audio; 33% listen to streaming audio» Heavy online spenders: 49% 54% have spent over 27% APPROXIMATELY 69 MILLION $500; 35% have spent more than $1,000; 18% have spent more than 17% $2,500 % WHO HAVE LISTENED TO ONLINE RADIO As the world s largest producer of Internet talk radio programming, VoiceAmerica can put your brand in front of millions of active listeners.

4 Maximum Online Exposure Through VoiceAmerica, sponsors and advertisers receive maximum online exposure. We do this by establishing multiple points of presence in an industry that is rapidly expanding and attracting new listeners daily. We also provide a host of ancillary marketing initiatives for our hosts, extending their reach. And the opportunity for your advertising to be seen by more people. itunes Syndication We syndicate our shows through itunes as an additional distribution channel. When a listener downloads a show, they subsequently download the advertisements that ran during that show. ecard Promotions ecards contain weekly updated show information and can be forwarded to any host s or sponsor s database directly from the host page. A clickable sponsor banner appears at the bottom of each weekly ecard. On Demand Library Hosts are provided with a branded web page to hold their archived shows. Sponsors not only have the opportunity to post a clickable banner ad on that page, but their commercials remain in the archived shows that can be accessed by listeners at any time. Be Where Your Customers Are As broadband penetration increases, so does consumers time spent online, making Internet advertising an integral part of any marketing plan. VoiceAmerica is the ideal solution for advertisers wanting to reach niche markets and new communities since VoiceAmerica has a broad range of shows with specific focus areas and demographics. Best yet, the VoiceAmerica team works with each advertising client to customize campaigns for individual needs and objectives. A few of our current and past sponsors include: Social Networks We make it easy for users to find and share their favorite shows through features such as: an online media library where users can track their favorite shows and receive customized recommendations; bookmarking & sharing links that post directly to MySpace, Facebook, LinkedIn and most of the other popular networking sites; and RSS subscriptions that feed directly onto their RSS reader of choice. Since listeners are able to distribute their favorite shows to their peers, advertisers gains access to a new network of consumers. Streaming Video All of our content players are not only capable of streaming audio, but also streaming video. This capability gives sponsors the advantage of delivering a more powerful and visual message to the listeners.

5 2013 Advertising Rates Audio One commercial spot played six times (three times during live broadcast and three times during rebroadcast): 30 seconds 1 week: $ seconds 1 week: $ weeks: $7, weeks: $9,800 Please note: costs include airtime buy only. Spots can be professionally produced for a $250 fee. Banner Advertising ecard (single image, hyperlink, multiple static 1 week: $150 Linkable banner ad images, or flash object) 728 x 90 leaderboard standard; 13 weeks: $1,600 Host (728 x 90 leaderboard): 1 week: $250, 13 weeks: $3,250 Video Streaming On host page (video must be supplied by advertiser): seconds 1 3 min. 1 week: $700 1 week: $1, weeks: $3, VoiceAmerica 13 weeks: $12,300

6 2013 Sponsorship Rates Full: $10,000» 30-second spot (production included) played 6 times (3 during live broadcast and 3 during rebroadcast)» second video spot (content must be provided)» Banner ad on weekly ecard» Opening & closing billboards on show» One live mention by host» Banner ad on host page» Banner ad on host personal/business website» Possible guest appearance by key person within company (subject to host approval) Half: $5,000» 30-second spot (production not included) played 4 times (2 during live broadcast and 2 during rebroadcast)» One live mention by host» Banner ad on host page» Banner ad on host personal/business website» Possible guest appearance by key person within company (subject to host approval) Quarter: $3,300» 30-second spot (production not included) played 2 times (1 during live broadcast and 1 during rebroadcast)» One live mention by host» Banner ad on host page» Banner ad on host personal/business website» Possible guest appearance by key person within company (subject to host approval) Optional Advertising for Half and Quarter Sponsors» Audio commercial production: $250» second video (content must be provided): $250» ecard banner ad: $150 (1 week), $1,300 (13 weeks)

7 CHANNELS IN THE VOICEAMERICA NETWORK It s Your World.. Motivate, Change, Succeed! The VoiceAmerica Empowerment Channel, live up to your fullest potential. Our expert hosts share tips and inspiration from the world of motivation and success. Build a better business, receive entrepreneurial guidance, make good on personal resolutions. Talk on Today s Hot Topics Discussing everything from current events, arts & entertainment, leadership, parenting, relationships, selfimprovement, career advice, and a variety of other topics VoiceAmerica Variety is the foundation where is all started. Healthy Living Starts Here From traditional as well as holistic perspectives, we bring you the latest information in the world of health and wellness. disorders, homeopathy, substance abuse, personal growth, mental health, child-birth and a variety of others. The Bottom Line in Business Talk The top professionals in the business world come to you. Our shows feature an array of business issues such as strategies for building wealth, sales and marketing tools, stock trading, investing, business technology and a variety of other topics in the business world. All Things Kids VoiceAmerica has partnered with the KidStar Network to expand their reach through VoiceAmerica Kids and bring you content for kids created by kids. Be Extraordinary. Be Visionary. Be the Change. Are you seeking greater awareness of universal principles and want more meaning and inspiration in your daily life? Then help is here, we bring together leading and emerging change makers: best-selling authors, motivational speakers, leadingedge scientists and futurists, environmentalists and educators, healers who are stimulating positive cultural shifts and making a All Things Sports Bringing you some of the biggest names and headlines in the sports world. Our topics range from basketball, hunting, football, golf,nascar,irl, Olympics and even tailgating, among others.