Medical Billing Strategies - Top Ten

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1 Delivering marketing outcomes not just impressions Customized, integrated marketing designed to accomplish your marketing goals: Thought leadership marketing programs Effective digital delivery Enhanced lead generation Top level corporate branding

2 THREE POWERFUL, ENGAGED AND LINKED AUDIENCES Family Business Owners and Shareholders Private Company Owners and Board Members Public Company Board Members and C - suite Executives 2

3 THREE POWERFUL AREAS OF THOUGHT LEADERSHIP Governance, Succession, Wealth Management The governance of publicly-owned, closely-held and family-owned businesses Leadership and ownership transitions Personal and family wealth creation, management and growth 3

4 The world-wide leader in family company succession, dynamics and governance created for family businesses by family businesses The only media focused solely on closely-held, family-owned and private equity-run private company board members, owners and executives The only independent media focused on public company governance and public company directors/ C - suite executives 4

5 Print Events Digital THE GUIDE FOR FAMILY COMPANIES Westin City Center, Washington, D.C. May 11-13,

6 Our fast-growing audience includes leading multi-generational family businesses in the US, Canada and Mexico, North American public and private company owners/shareholders, board members and C-suite executives, all members of YPO s Family Business Network (domestic and international), with extended digital reach to non-north American audiences Readership/Viewership 225,582 (up 38% from 2014) Print: 91,982 Family Business Magazine Circulation: 7,530 Total audience: 19,578 (1.6 copies per issue pass along rate) Private Company Director Circulation: 22,035 Total audience: 55,087 (1.5 copies per issue pass along rate) Directors & Boards Magazine Circulation: 7,150 Total Audience: 17,317 (1.45 copies per issue pass along rate) Digital: 133,600 E-newsletters, per issue Family Business Magazine: 10,450 Private Company Director: 13,716 Directors & Boards: 12,079 Annual Unique Website Visits Family Business Magazine: 70,251 Private Company Director: 14,245 Directors & Boards: 12,859 Digital audience growth has been enhanced through media alliances with the C-Suite Network, Private Directors Association, Berkeley Research Group and others. 6

7 Family Business Magazine, Private Company Director and Directors & Boards produce the most highly rated conferences in their segments. Reach family businesses, private company owners/ boards and public company directors and C-suite executives with: Transitions East and West Family Business Wealth (New!) The Private Company Governance Summit Directors & Boards Custom Director Roundtables Family Business Custom Roundtables Transitions Mexico Each event features a unique business model focused on limited attendance, limited sponsorship slots and high attendee engagement. This results in events with average attendee ratings above 4.7 (on a five point scale), high repeat attendance, deep attendance from multiple generations of family shareholders and from multiple members of public and private company boards. Sponsor engagement at the conferences is unique and participatory, and this results in high sponsorship retention from conference to conference, because the conferences deliver on thought leadership, lead generation and new business development 7

8 Family Business Magazine, Private Company Director and Directors & Boards offer highly targeted digital marketing opportunities, reaching deeply into family-owned companies across multiple generations, and broadly into privately-held company ownership and board members, and public company directors and C-suite executives. E-Blasts The most effective way to deliver targeted marketing messages to our double opt-in databases. Limited availability. Webinars Deliver thought leadership with a custom webinar created in concert with our team. Each webinar features an appropriate family company owner, or public/private company director along with your subject matter experts, and delivers strong lead generation opportunities for sponsors. E-Newsletters Delivered weekly (Directors & Boards), twice-monthly (Family Business Magazine and Private Company Director), our E-Newsletters deliver above average open and click through rates with news, thought leadership and updated events calendars. Websites Our responsively designed websites are perfect for mobile and desktop reading, and offer multiple opportunities to build impressions with a variety of available static, animated and flash ad units. Custom Research and Analysis Know your market, and the impact of your marketing. MLR/Family Business Publishing Company s research team delivers data that generates results, including brand awareness studies, reader surveys, and special surveys and lists available for sponsorship. Video Sponsor powerful thought leadership videos for family businesses and private and public company directors. We work with you on scripting and production, and distribute through our websites and e-newsletters. Options include our Family Business Basics series, governance thought leadership and customized topics 8

9 From MLR Holdings LLC/Family Business Publishing Company, the leading media company focused on multi-generational family businesses, private and public company governance and wealth creation and management. A multi-generational family company with a team which includes family business members/shareholders and serving public and private company directors. 9