RESEARCH 33 STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

Transcription

1 RESEARCH 33 STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

2 SOURCES: The 33 contractor statistics in this slide show were compiled from two sources: The Equipment World 2014 Connectivity Study and the AED EDA Dealer Marketing Report The purpose of The Equipment World 2014 Connectivity Study was to gather information on how Equipment World readers use current technologies both both personally and professionally. Invitations were mailed and ed to 5,000 Equipment World subscribers with an incentive to complete and return the survey. A total of 313 completed surveys were returned and included in the report, which was published November ,000 subscribers of Equipment World magazine with known addresses were invited to complete the AED EDA Dealer Marketing Report 2014 to measure what types of dealer communications are received and preferred by equipment end-users. Respondents were provided with an opportunity to enter a raffle for an ipad Air. By the cut-off date of Mar. 7, 2014, 73 individuals responded to the survey, a response rate of.003%. DOWNLOAD THE REPORTS HERE: Equipment World 2014 Connectivity Study AED EDA Dealer Marketing Report 2014

3 INTERNET STATS

4 INTERNET STATS 33 42% of contractors have a website STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

5 INTERNET STATS 32 Contractors 1 Resource for Detailed Product Information 31% 30% 25% WEBSITES MAGAZINES DEALER SALES REP 3 33 STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

6 INTERNET STATS 31 Contractors Top Reference Resource for Industry News 49% Magazines 17% Websites 12% Newsletters 4 33 STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

7 INTERNET STATS 30 Contractors Internet Use When Purchasing Equipment 84% Research Models 60% Research Specs 52% Read Model Reviews 51% Find a Dealer 5 33 STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

8 INTERNET STATS 29 Website Most Visited when Searching for Equipment, Truck, and Tool Information 74% Manufacturer Sites 54% Used Equipment Sites 48% Dealer Sites 6 33 STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

9 MARKETING TIP Did you know there s a way to precisely target your audience with relevant messaging? When a prospect who has visited your site or has searched for keywords you define, your banner is displayed in their browser. It s called Performance Marketing and is delivering huge ROIs to advertisers. Read More

10 INTERNET STATS 28 83% INTERNET 83% of contractors search the internet for equipment/ truck/tool information STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

11 INTERNET STATS 27 Contractors Preferred Search Engine 82% use Google as their preferred search engine STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

12 INTERNET STATS 26 Devices Used Most by Contractors for Internet Search DESKTOP LAPTOP TABLET 51% 32% 11% SMARTPHONE 7% STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

13 INTERNET STATS 25 TABLET 35% of contractors use a tablet STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

14 INTERNET STATS 24 Age Group, Among Contractors, that Use the Internet UNDER 35 YEARS OF AGE YEARS OF AGE OVER 55 YEARS OF AGE 100% 91% 77% STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

15 INTERNET STATS 23 83% of contractors use the internet STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

16 PHONE STATS

17 PHONE STATS 22 32% of contractors spend more than eight hours a week talking on their smartphone STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

18 PHONE STATS 21 What info do contractors receive via smartphones? 42% General Equipment Info 36% Bid Info 35% Industry News 30% Equipment Specs STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

19 PHONE STATS 20 Contractors Choose iphones Over Android and Blackberry 51% 37% 7% STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

20 PHONE STATS 19 Age Group Breakdown of Smartphone Users UNDER 35 YEARS OF AGE YEARS OF AGE OVER 55 YEARS OF AGE 100% 68% 41% STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

21 PHONE STATS 18 54% of contractors have internet enabled smartphones STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

22 MARKETING TIP Smartphones are almost ubiquitous among contractors, especially those under 54. Make sure your websites and landing pages are responsive. Responsive design means your marketing s and website resize and adapt content to look good on any device.

23 SOCIAL MEDIA STATS

24 FORUM/BLOG STATS 17 Among regular forum or blog followers, 47% are active on industry-related sources STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

25 FORUM/BLOG STATS 16 7% of contractors follow an online forum or blog regularly STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

26 TWITTER STATS 15 53% of Twitterusing contractors follow at least one industry-related source STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

27 TWITTER STATS 14 One third of contractors tweet weekly STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

28 FACEBOOK STATS 13 Half of contractors with a business account have liked 6 or more industryrelated pages on Facebook STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

29 FACEBOOK STATS 12 59% of contractors with a business account view work and company related information on Facebook STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

30 FACEBOOK STATS 11 34% of contractors have a Facebook business account STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

31 MARKETING TIP Building a strong social following is not difficult, and you d be surprised how quickly it can happen when done right. The critical steps are: Assign a champion that understands the value and is all-in. Develop a comprehensive, long-term plan for each platform and the content you ll share. Publish content you and your audience are interested in, not just about your business. Remember that it s a social network, so you need to engage as much or more than you post.

32 SOCIAL MEDIA STATS 10 Contractors Most Visited Social Media Sites 65% Facebook Daily 68% Twitter Daily 40% LinkedIn Daily STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

33 SOCIAL MEDIA STATS 9 Contractors are most active on these social media sites. 88% 58% 37% 17% STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

34 SOCIAL MEDIA STATS 8 Age Group Breakdown of Social Media Users UNDER 35 YEARS OF AGE YEARS OF AGE OVER 55 YEARS OF AGE 79% 43% 37% STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

35 SOCIAL MEDIA STATS 7 42% of contractors are active on social media STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

36 CONTRACTOR BELIEFS ABOUT DEALERS

37 CONTRACTOR BELIEFS ABOUT DEALER STATS 6 19% contractors prefer to learn about new dealer offers by phone 37% dealers use the phone as their communication method STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

38 CONTRACTOR BELIEFS ABOUT DEALER STATS 5 31% of contractors prefer learning about new products and services on their own STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

39 CONTRACTOR BELIEFS ABOUT DEALER STATS 4 Only 27% of contractors feel they don t have time for dealer sales reps STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

40 CONTRACTOR BELIEFS ABOUT DEALER STATS 3 Half of contractors agree that they get fewer sales calls from dealers than they did three years ago STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

41 CONTRACTOR BELIEFS ABOUT DEALER STATS 2 24% of contractors agree that dealers keep them up to date on new legislation impacting their business STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

42 CONTRACTOR BELIEFS ABOUT DEALER STATS 1 68% of contractors say they want more education from dealers on new technologies STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

43 MARKETING TIP Our research indicates that contractors are open to direct communication from dealers. Deliver a steady stream of relevant industry content not only to establish yourself as a thought leader, but also to open the door for sales.

44 NEED TO KNOW WHAT TO DO WITH THESE STATS? Contact us at (855) to request a consultation with a marketing specialist for the construction industry. More Information STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

45 Randall-Reilly has the capabilities and the tools to reach your markets. Always innovative, always effective, we strive to know our industries better than anyone. We serve our clients by providing insights into specific market segments, and then providing targeted platforms to engage with those audiences. BUILDING INSIGHT randallreilly.com