COAL FIRED GAS & OIL FIRED NUCLEAR RENEWABLES SMART GRID TRANSMISSION & DISTRIBUTION DISTRIBUTED ENERGY & ON-SITE POWER

Transcription

1 2016 MEDIA PLANNER COAL FIRED GAS & OIL FIRED NUCLEAR RENEWABLES SMART GRID TRANSMISSION & DISTRIBUTION DISTRIBUTED ENERGY & ON-SITE POWER THE MOST POWERFUL WAY TO CONNECT TO POWER INDUSTRY PROFESSIONALS 19,100 QUALIFIED PROFESSIONAL SUBSCRIBERS WORLDWIDE 84,000 UNIQUE MONTHLY WEBSITE VISITORS 25,000 E-NEWSLETTER

2 OVERVIEW Influence the most-qualified and engaged community of decision makers in the international power industry Power Engineering International s in-depth magazine, convenient biweekly newsletter, and content-rich website are seen by tens of thousands of power industry decision makers each month. These influential professionals rely on Power Engineering International for technical and business information to keep them up to date on emerging market trends and current best practices. They turn to us for the independent nsight that helps inform their decisions every day. MAGAZINE: Our qualified audience of buyers relies on our in-depth technical articles and case studies to help make technology and design decisions, influencing their choice of product and supplier. 19,100 subscribers As the leading integrated media brand focused on the international power industry, Power Engineering International offers the optimum vehicles for delivering your message content to influential and engaged decision makers. Our advertising and sponsorship options help increase purchase consideration for your products among these buyers by: Increasing your brand visibility Driving traffic to your site Capturing targeted sales leads Promoting your thought leadership and expertise through syndication of your content NEWSLETTERS: Power industry professionals stay informed each week by subscribing to the biweekly PEi Digest e-newsletter for important industry news, product information, technology updates and more. 29,000 opted-in readers We look forward to the opportunity to work with you in 2016! Power Engineering International ensures the content and your message reach buyers in the formats they want. WEBSITE: Purchase influencers research suppliers and products online using PowerEngineeringInt com s informative newscasts, original articles covering nine essential market segments and links to a comprehensive buyer s guide. 84,000 unique monthly visitors 97% of subscribers rate Power Engineering International as an essential source of information for the global power industry. Reader Survey

3 MAGAZINE SUBSCRIBER DEMOGRAPHICS Raise the profile of your company and your products among qualified decision makers Power Engineering International is the leading international publication of the electric power generation industry. Circulation: 19,100* plus trade show distribution (see Editorial Calendar) Audited: Yes (BPA) * BPA June 2015 Circulation Statement Frequency: Monthly Strengthen your company brand by aligning your message with targeted content, helping to create consideration and affinity among power industry professionals. TRAFFIC DRIVER Prominent links and QR codes in your advert push decision makers directly to your website or your sales team. THOUGHT LEADERSHIP Position your company as a forward-thinking market leader to build business through advocacy and referral. Business and Industry Breakdown Power Engineering International Electric Utility or Power Generation Company 5,293 Industrial/Independent Power/Combined Heat & Power 3,295 Government Energy Department 790 Consulting Engineer or Constructor Firm 6,598 OEM Specifier 1,391 Others Allied to the Field 1,822 Job Function Breakdown Power Engineering International President, VP, CEO, Chief Exec, Managing Director 4,214 Engineer, Consultant 8,481 Operations Manager, Plant Services, Maintenance 4,107 Purchasing Officer, Buyer, Procurement Manager 633 Other Job Functions Allied to the Field 1,754 19,100 Qualified Subscribers Worldwide North America 3.2 % Caribbean 0.5 % Central & South America 2.4 % Europe 37.6 % Africa 8.3 % Middle East 7.2 % Asia 32.5 % Asia Pacific 2.9 % BPA Worldwide is an over 80-year old not-for-profit auditing organization governed by a tripartite board compromising media owners, advertising agencies and advertisers. Spanning more than 30 countries, BPA serves more than 2,600 business-to-business publications.

4 GROW YOUR BUSINESS WITH OUR UNIQUE LEAD GENERATION SYSTEM Power Engineering International magazine delivers qualified leads directly to you. The lead generation system enhances your brand advertising investment and delivers immediate sales and one-on-one relationship opportunities. R Gas Turbines Filtration Controls & Instruments HOW OUR LEAD GENERATION SYSTEM WORKS 1. The business lead capture process begins with an from Power Engineering International to all subscribers offering free product and service information about magazine advertisers. 2. Subscribers choose the types of products and services they are interested in. Readers select the category your product appears in, or by your company name Controls & Instruments 3. After selection subscribers are shown a list of advertisers relevant to the selected categories. 4. They can either see your advertisement by selecting the camera icon 5. They can also simply press submit and ask you to tell them more. 6. Upon submitting their interest, we deliver subscribers contact information via to you each month. IN THE LAST 12 MONTHS WE GENERATED OVER 5,400 BUSINESS SALES LEADS FOR OUR CUSTOMERS. Source: Hot IMS October October 2015 Request information R We send you their contact details They can click on a the camera icon to see advertisement as it appears in the magazine Our audience give their permission to connect directly with you when they are ready to be contacted. Advertising in Power Engineering International provides hot leads and measurable value for your marketing investment

5 2016 EDITORIAL CALENDAR MONTH AD DEADLINES TECHNOLOGY FOCUS STRATEGIC FOCUS BONUS DISTRIBUTION January Ad Close: 30 Dec Upgrade & refurbishment of gas-fired power Turkey: Power sector Buyer s Guide Material Due: 7 Jan plants trends and new Best practices in boiler maintenance plants Cybersecurity: steps to counter a cyber attack February March April Gas & Steam Turbine Directory May Ad Close: 2 Feb Material Due: 19 Feb Ad Close: 2 Mar Material Due: 9 Mar Ad Close: 31 Mar Material Due: 7 Apr Ad Close: 2 May Material Due: 9 May Valves & actuator advances to boost plant efficiency Onshore wind turbine O&M Focus on large-frame gas turbines Advances in generator design Retrofits and upgrades of thermal plants Effective NOx emissions control Latest hydropower technology Ultra/supercritical technology advances Latest boiler cleaning techniques Best practices in coal ash management Waste-to-energy technology and trends Advanced sensors and smart controls for coal-fired power plant Combined cycle: Retrofits & upgrades Technology advances for steam turbines Gas turbine emissions compliance How lubricants keep pace with turbine trends and designs Gas turbine condition monitoring Optimizing gas engine performance CCS project update Emissions control: Importance of multipollutant control Maintenance challenges for offshore wind farms Coal-to-biomass conversions HVDC technology update Update on Russia s power sector Project financing: Latest trends to fund new plants India: Solar power developments Gas turbines: Is bigger always better? Coal-fired generation in Europe Distributed generation s role in renewables integration Analysis: Five years of the Energiewende Marine energy developments Regional interconnections POWER-GEN Russia POWER-GEN India & Central Asia POWER-GEN Europe

6 MONTH AD DEADLINES TECHNOLOGY FOCUS STRATEGIC FOCUS BONUS DISTRIBUTION June Ad Close: 2 Jun Material Due: 9 Jun Sub-Saharan Africa: New power projects Advances in power plant water management Update on project financing models POWER-GEN Africa Latest developments in boiler designs High-voltage regional interconnection developments July / August September October November December Ad Close: 2 Aug Material Due: 9 Aug Ad Close: 31 Aug Material Due: 8 Sep Ad Close: 30 Sep Material Due: 7 Oct Ad Close: 28 Oct Material Due: 4 Nov Ad Close: 29 Nov Material Due: 6 Dec Diesel gensets and other local power options Effective SOx emissions control Asia: Latest combined-cycle projects Condition monitoring for gas-fired power plants Diesel and gas engine technologies Emissions reduction for coal plants Developments in hydropower technology Nuclear power technologies including SMRs Advanced cooling technologies Focus on hybrid power plants Gas engines running on alternative/multi fuels Lignite plant O&M best practice How to best manage your plant outage Refurbishment of coal-fired generation assets Emissions control: Advanced scrubber technologies Latest filtration technology developments Windpower: Latest blade designs Combined cycle: Optimizing performance Latest technology developments in mercury control Minimizing your power plant s environmental footprint Advanced lubrication for wind turbines The digital power plant: Analysis & simulation software Refurbishment of hydropower generators HRSG: Ensuring optimal performance Advanced wind turbine technologies Latest developments in hybrid power plants Energy storage advances Geothermal technology update Renewable energy projects in Asia Best countries for renewable energy investment Shale gas developments Flexibility: Gas turbines vs gas engines The US gas-fired generation boom: Opportunities for foreign firms Special report: The next generation of low-carbon power technologies POWER-GEN Asia POWER-GEN International World Future Energy Summit

7 ADVERTISING RATES EURO 1X 3X 6X 9X 12X 18X 24X 36X 48X Double Page Spread 13,221 12,713 12,454 12,062 11,742 11,279 10,614 9, /2 Page Spread 10,091 9,708 9,504 9,205 8,959 8,603 8,099 7,562 7,045 Full Page 6,958 6,702 6,551 6,342 6,175 5,922 5,584 5,210 4,854 1/2 Page 4,785 4,604 4,512 4,364 4,258 4,095 3,846 3,583 3,329 1/4 Page 3,056 2,968 2,894 2,834 2,714 2,616 2,464 2,289 2,126 1/3 Page 3,642 3,491 3,435 3,329 3,241 3,106 2,908 2,714 2,501 1/6 Page 1,836 1,759 1,731 1,678 1,634 1,566 1,466 1,368 1,261 STERLING 1X 3X 6X 9X 12X 18X 24X 36X 48X Double Page Spread 10,577 10,170 9,963 9,649 9,393 9,023 8,491 7,933 7,386 1/2 Page Spread 8,073 7,766 7,603 7,364 7,167 6,883 6,479 6,050 5,636 Full Page 5,566 5,362 5,241 5,073 4,940 4,737 4,467 4,168 3,883 1/2 Page 3,828 3,683 3,610 3,491 3,406 3,276 3,076 2,867 2,663 1/4 Page 2,445 2,374 2,315 2,267 2,172 2,093 1,971 1,831 1,701 1/3 Page 2,914 2,793 2,748 2,663 2,593 2,485 2,326 2,172 2,001 1/6 Page 1,423 1,363 1,342 1,300 1,266 1,213 1,136 1, DOLLARS $ 1X 3X 6X 9X 12X 18X 24X 36X 48X Double Page Spread 16,526 15,891 15,567 15,077 14,677 14,099 13,267 12,395 11,540 1/2 Page Spread 12,614 12,135 11,88 11,506 11,199 10,754 10,124 9,453 8,806 Full Page 8,697 8,378 8,189 7,927 7,719 7,402 6,980 6,513 6,067 1/2 Page 5,981 5,755 5,640 5,455 5,322 5,119 4,807 4,479 4,161 1/4 Page 3,820 3,710 3,617 3,542 3,393 3,270 3,080 2,861 2,658 1/3 Page 4,553 4,364 4,294 4,161 4,051 3,883 3,635 3,393 3,126 1/6 Page 2,295 2,199 2,164 2,097 2,042 1,957 1,832 1,710 1,576 PREMIUM POSITIONS Inside Front Cover - Rate plus 15% Outside Back Cover - Rate plus 20% Inside Back Cover - Rate plus 10% Other guaranteed positions - Rate plus 10%

8 SPECIFICATIONS To submit your artwork please go to: STANDARD PAGE: Special Positions 4-Colour Ads only Inside Front Cover Inside Back Cover Outside Back Cover Rate plus 15% Rate plus 10% Rate plus 20% Double Page Spread Full Page 1/2 Page Spread 1/2 Vertical 1/2 Horizontal 1/2 Island 1/4 Vertical Size Width Height Width Height Width Height Width Height Width Height Width Height Width Height Trim 420mm 297mm 210mm 297mm 420mm 122mm 88mm 248mm 180mm 122mm 115mm 190mm 88mm 122mm Bleed 430mm 307mm 220mm 307mm 430mm 132mm Type Area 390mm 267mm 180mm 267mm 390mm 92mm 1/3 Vertical 1/3 Horizontal IMPORTANT: Please allow a 15mm text-free gutter in the centre of the spread Size Width Height Width Height Trim 55mm 248mm 180mm 85mm Bleed Type Area Method of Printing: Sheetfed Paper: 70gsm gloss text, 150gsm gloss cover. Binding: Subtle stiching. Alignment is not guaranteed on facing page spreads of type and design. Precision folding of copies is not guaranteed. Inserts: To be no less than 130gsm (70Lb). Standard A4 inserts must be furnished with a 5mm forage, 3mm spine, top and bottom. Please contact the Production Manager for questions and delivery address of inserts. Submission Requirements PennWell Upload Site: Upload Site Instructions - Files will need to be zipped prior to uploading. Fill in the appropriate information and select upload the ad. Files over 250MB will need to be shipped on disk by courier. Reprints: If you would like to have a recent article reprinted for an upcoming conference or for use as a marketing tool, contact: Rae Lynn Cooper, Media Services T: E:raec@Pennwell.com

9 GAS & STEAM TURBINE: SPECIAL ISSUE The Power Engineering International s Gas & Steam Turbine: Special Issue is a supplement produced as part of the April 2016 issue. This special supplement, featuring key technical data, the latest technology advances and expert analysis, serves as an up-to-date independent, comprehensive and authoritative reference over the coming year for both buyers and specifiers. Gas & Steam Turbine Technical Data - Featuring the latest technical specifications supplied directly by the major global gas and steam turbine OEMs in an easy-to-read format for quick comparisons. Review Articles - Highlighting the latest technology developments in gas and steam turbines, as well as market trends. Strengthen your company image by aligning your message with targeted content, helping to create consideration and affinity among power industry professionals. The magazine for the international power industry April 2015 TRAFFIC DRIVER Prominent links and QR codes in your ad push decision makers directly to your website or your sales team. THOUGHT LEADERSHIP Position your company as a forward-thinking market leader to build business through advocacy and referral. JAPAN PLANT PUSHES TURBINE BOUNDARIES HOW LUBRICANTS AID MAXIMUM EFFICIENCY UNLOCKING TURBINE POTENTIAL IN CHINA ADVANCES IN STEAM TURBINE PROTECTION kelvinr@pennwell.com

10 MAXIMIZE YOUR PRESENCE AT POWER-GEN EVENTS Power Engineering International is the official flagship sponsor of the highlyrespected international POWER-GEN Events Let the industry know you ll be at a POWER-GEN Event by working with Power Engineering International. Drive traffic to your booth by advertising in the event issue. All attendees will receive a digital copy of the magazine before and after the event. Printed copies of the magazine to be personally handed out to attendees walking in. As POWER-GEN audiences grow, so do the growing marketing opportunities available to companies to build brand awareness and generate leads. 19,100 qualified subscribers Pre & Post Show Blasts Bonus Distribution On-Demand Video Showcase Advertising in Power Engineering International is the most powerful way to connect with the people you want to at POWER-GEN, as well as the wider global power community

11 ON-DEMAND VIDEO SHOWCASE Drive traffic to your booth and gain exposure for your business at POWER-GEN Events with the In Booth Video IN BOOTH INTERVIEW A minute discussion at your booth with our Editorial and Video Production Team. It will be edited and professionally produced to a 3-5 minute video. You suggest the questions to be asked so that the interview covers the areas you want available to view on com for 12 months. We provide you with a copy of the video for your own promotional purposes after 90 days exclusive hosting on our site. Pre show promotion designed to promote your booth location and products exhibited. Post show we send a targeted to 25,000 audited power industry professionals, featuring a link to your video WHY SHOULD YOU BOOK? Extending the value and lifetime of the show for those who were unable to attend in person or who were busy elsewhere. The finished video file is perfect for social media and your own website/ news section See previous In Booth Videos - THE PACKAGE Video interview recorded at the event All production costs included Unlimited usage rights of the video 12 months hosting online Post event targeted to power professionals to generate more views Pre event promotion Sponsorship Gross Rate $2,500

12 POWER-GEN PRE/POST SHOW BLAST Direct promotion to attract customers before the show starts This gives you the opportunity to send a direct communication to visitors prior to the event. You can start attracting visits and appointments at your booth before the exhibition has even started with a targeted . Report included in the price Number of s delivered Number of s opened Number of click-thrus Sponsor Benefits: Strengthens your company image by developing an creative that highlights the features and benefits of your solutions to help create an affinity with your company and products among targeted industry professionals. Over 60% of visitors are pre-registered 3 weeks before POWER-GEN events. LEAD GENERATION Generates leads from a targeted audience of industry professionals through the use of landing pages. TRAFFIC Links in the body of the push decision makers directly to your website or to secure an appointment at the show. THOUGHT LEADERSHIP Enables you to differentiate yourself from the competition at the show through the direct promotion of your high-value thought-leadership oriented content to our targeted audiences. Sponsorship Gross Rate: EVENT ESTIMATED ATTENDANCE COST POWER-GEN Europe 10,000 $3,750-2,500-2,250 POWER-GEN Asia 8,000 $3,750-2,500-2,250 POWER-GEN India & Central Asia 4,000 $3,750-2,500-2,250 POWER-GEN Russia 4,000 $2,250-1,500-1,250 POWER-GEN Middle East 2000 $2,250-1,500-1,250 POWER-GEN Africa 2000 $2,250-1,500-1,250 POWER-GEN Brasil 2000 $2,250-1,500-1,250

13 EVENT CATALOGUE ADVERTISING Improve your ability to reach your potential customers at key shows worldwide If you are exhibiting at a POWER-GEN event or want to target exhibitors at the event, then booking directly in the POWER-GEN Event Guides can significantly improve your ability to reach your potential customers. Stand out at POWER-GEN exhibitions Highlight your presence to visitors and delegates Enhance your company profile Reinforce your key messages to a prime target audience Stay ahead of your competition Sponsor Benefits: Strengthens your company image and helps define how power generation professionals perceive your company and increase consideration and preference for your products. TRAFFIC DRIVER Pushes users to your website or directly to your sales team to learn more about your company and products, and ultimately increase purchase intention and activity. Sponsorship Gross Rate: Full-page spread $8,250-6,250-5,500 Full-page $5,000-3,250-3,000 Half-page page $3,000-2,120-2,000 Sponsorship Specifications: Trim (210mm x 297mm.) Allow (6mm) all round Double Page Spread Full Page 1/2 Vertical 1/2 Horizontal Size Width Height Width Height Width Height Width Height Trim 420mm 297mm 210mm 297mm 88mm 248mm 180mm 122mm Bleed 430mm 307mm 220mm 307mm Type Area 390mm 267mm 180mm 267mm

14 WEBSITE STATISTICS Reach influential decision makers who make purchasing decisions every day attracts a large audience of power industry professionals from across the Web. Our mix of original editorial content, links to valuable content on other relevant sites, and sponsor content make it the first site many decision makers visit to research the latest technology advances and keep up with industry news. We aim to save them time and effort by ensuring the Power Engineering International website has the best and most relevant content for their needs. Content-focused topic centers allow our large online library of multimedia and text-based content to place higher in search engine results and attract a larger and more targeted audience to your advertising and lead-generation offerings. What actions have you taken as a result of viewing an ADVERTISEMENT on the Website? Source: 2015 Reader Survey 43% 69% 19% 24% 43% Clicked on a link within the advertisement Visited the compay s website Contacted the advertiser for more information Recommended the purchase of a product Purchased the product or service Aligning your message with our content and brand allows you to reach more of your target audience and benefit from their affinity with Power Engineering International. 49% 0% Clicked on the advertiser s magazine or newsletter ad later 20% 40% 60% 80% 100% 300,000 monthly page views Average Geographic Distribution of Web Users Source: Publisher s Own Data as tracked by Adobe Site Catalyst 22.1% Asia/Asia Pacific 7% Middle East/Africa 50.5% Europe 18.5% North America 1.7% South America 0.2 % Central America/Caribbean 84,000 monthly unique visitors 9 9 minutes Average time spent on site

15 HOME PAGE AND HOME PAGE-PLUS BANNERS Home Page Banners create a broad awareness of your brand and product messaging among power industry professionals worldwide. Placement of your banner alongside our respected editorial content helps increase reader affinity and preference for your company. Leaderboard - 728x90 Sponsor Benefits: Push Down Banner - (collapsed) 970x66 Strengthens your company s visibility on a site trusted by a growing number of decision makers in the power generation sector to help increase consideration and preference. TRAFFIC DRIVER Pushes users to your website or other online offerings to learn more about your company and its products to help increase purchase intention and activity. Sponsorship Rates and Specifications: POSITION INVENTORY SPECIFICATIONS RATE/MONTH Leaderboard (top and anchor) Top and bottom of home page 728 x 90 pixels, 40k max. file size Pushdown banner Top of home page 970x66 (Expanded Dimensions: 970x418) Rotating Right Rail Ads (Site Sponsor 1, 2, 3, 4) Right Column, Top & Middle of page $2,500 1,950 1,700 $3,500 2,750 2, x250 $2,000 1,550 1,400 Rotating Right Rail 1 300x250 Rotating Right Rail 2 300x250 Rotating Right Rail 3 300x250 Rotating Right Rail 4 300x250 * HOME PAGE-PLUS DISTRIBUTION INCLUDES: Anchor - 728x90 home page magazine archive pages video, white paper, editorial guide and webcast landing pages industry events and links pages and other pages not included in topic centers Formats: Banners must be a.gif (animated or static) or.jpg format. File size 40K. Available sizes comply with IAB standards. Additional sizes may be available.

16 HOME PAGE-PLUS BANNER: PUSHDOWN The Pushdown Banner is a highly interactive, rich media ad unit, providing high-visibility branding and a direct-response opportunity. This premium position ad unit expands beneath the site s navigation bar and provides ongoing visibility even when collapsed. As one of the largest ad units available, the Pushdown Banner can support a more detailed message through the use of streaming video and multiple targeted links to your offerings. It can also support an interactive form for capturing user contact information. Sponsor Benefits: Provides exposure for your company and offers the opportunity to increase consideration and preference. TRAFFIC DRIVER Pushes users to your website or other online offerings to learn more about your company and its products to help increase purchase intention and activity. LEAD GENERATION Generates leads from a targeted audience of industry professionals through the use of landing pages or embedded short forms. Sponsorship Specifications: STANDARD SPECS Collapsed: 970 x 66, max. file size: 40k Expanded: 970 x 418, max. file size: 100k Allow space for open and close button on both versions of the ad (collapsed and expanded). Button will be placed 15 pixels from the right and 15 pixels from the top. Please do NOT incorporate a button in your design. File Formats: gif, jpg, swf, 3rd party tags also accepted VIDEO SPECS Collapsed: 970 x 66, max. file size: 40k Expanded: 239 x 68 Logo Image, 15k OR 239 x 46 15k Logo with text of up to 45 characters + click-thru URL; 307 x 543 left hand image + click-thru URL, 40k; sub brand copy over video, 30 characters Video Max File Size: 4:3 aspect ratio video + click-thru URL; 2.2 Meg;.FLV is preferred format;.wmv,.avi and.mpg formats are accepted Allow space for open and close button on both versions of the ad (collapsed and expanded). Button will be placed 15 pixels from the right and 15 pixels from the top. Please do NOT incorporate a button in your design. File Formats: gif, jpg Sponsorship Gross Rate Per Month: $3,500 2,750 2,250 Push Down Banner - (collapsed) 970x66 Push Down Banner - (expanded) 970x418)

17 WELCOME PAGE BANNER Large-format interstitial advertising delivers the greatest branding impact The Welcome Page offers ultimate brand visibility for a major announcement or introduction. Your large 800 x 600 ad unit is seen by every visitor to article pages - a maximum of once per day. The Welcome Page is our largest available advertising unit and is exclusive to one advertiser each month. Most importantly, it typically generates a higher click-thru rate than any other banner position. Sponsor Benefits: Increase brand visibility with this 100% share-of-voice opportunity to reach every visitor to to increase consideration and preference. TRAFFIC DRIVER Pushes an audience of power generation professionals directly to your website or other online offerings to increase purchase intention and activity. Sponsorship Specifications: Ad Dimensions: 800 x 600 pixels Max. file size: 80k Animation: 3 loops max., animation must stop after 15 seconds Format: gif, jpeg, flash Sponsorship Gross Rate Per Month: $3,750 2,700 2,400 Our Welcome Page Banner for promoting the PEi Digest gains 400 leads each month. A Welcome Page Banner is the LARGEST online ad a unique and powerful way to make a BIG announcement.

18 PAGE PEEL BANNER Extended rich media advertising delivering high click-thru rates The Page Peel ad is an extended rich media ad unit, and is one of the largest online advertising opportunities available. The peel begins as a dog ear in the upper right-hand corner of the page and, on mouse-over, extends down and to the left. The Page Peel ad offers an exclusive opportunity with a potential of higher than average click-thru rates, resulting in targeted lead generation and traffic to your online content and offerings. Sponsor Benefits: Strengthens your company image by aligning your message with a targeted industry site, helping to create an affinity for your company and products among industry professionals. LEAD GENERATION Generates leads from a targeted audience of industry professionals when you design landing pages or embedded short forms. TRAFFIC DRIVER Pushes industry professionals to your website or other online offerings to learn more by providing clear calls to action. Page Peel Dog Ear 75x75 Page Peel - 900x650) Advertiser Specifications: The peel expands form the upper right corner of the page down and to the left Ad dimensions: Peel is 900 x 650 pixels; Dog ear is 75 x 75 pixels Max file size: 100k Format: non animated gif, jpeg, swf (flash) Sponsorship Gross Rate Per Month: $3,124 2,500 2,000

19 E-NEWSLETTER DEMOGRAPHICS Reach thousands of targeted decision makers Industry decision makers subscribe to the PEi Digest e-newsletter - to recieve the latest news, analysis, technological innovations and market knowledge twice a week. What actions have you taken as a result of viewing an ADVERTISEMENT in an newsletter? Advertising in PEi Digest e-newsletter provides you with a broad reach at a low cost to build brand awareness, generate leads and traffic to your company website. Circulation: 29,000 opted-in readers 44% 68% 17% 20% 35% 26% Went to a link on the advertisement Visited the company s website Contacted the advertiser for more information Recommended the purchase of a product Purchased the product or service Saved the ad for future reference 0% 20% 40% 60% 80% 100% Qualified Circulation by Industry Sector Qualified Circulation by Job Function 14% Industrial/Independent Power 24% Electric Utility/Power Generation 3% Government Energy Department 30% Consulting Engineering/Constructor 6% OEM Specifier 8% Other 3% Purchasing 19% Administration 40% Purchasing/Design/Planning/Specify 18% Operations/Maintenance 8% Other 15% None 15% Unknown *Source: Publisher s Own Data as tracked by Adobe Site Catalyst Click HERE to sign-up or visit

20 EDITORIAL E-NEWSLETTERS Build awareness and purchase consideration among targeted power industry professionals PEi Digest is ideal for promoting a new product launch or brand message to influential power industry professionals. Filled with valuable technical content, news and product information, these e-newsletters are a simple, effective way to increase awareness among your target audience and push them to your site as they gather information to make strategic purchasing decisions. Sponsor Benefits: Increases the visibility of your brand and products to promote consideration and preference among buyers. TRAFFIC Gives readers the opportunity to click through to your site for more information to increase purchase intention and activity. Sponsorship Rates & Specifications: POSITION INVENTORY SPECIFICATIONS RATE Top & Anchor Top and bottom 728 x 90 pixels, 40k max. file size $1,950 1,445 1,246 Intro Ad 1st news item on newsletter 50 word feature and hyperlink. $ 1, Skyscraper Right Column 160x600, 180x600 or 200x600 40k max. file size Middle 1 Middle 2 full banners 468x60 30k max. file size Middle 2 Bottom 468x60 30k max. file size $1,700 1,148 1,077 $ $

21 DIRECT MARKETING Offering quick response at a low cost List Rentals allow you to reach a targeted audience with your customized deployment. Your message will be sent to the industry professionals you have specified from our database list selections and can be used for an almost unlimited variety of promotional programs. Sponsor Benefits: Strengthens your company image by developing an creative that highlights the features and benefits of your solutions thereby creating an affinity for your company and products among targeted industry professionals. LEAD GENERATION Generates leads from a targeted audience of industry professionals through the use of landing pages. TRAFFIC Links in the body of the push decision makers directly to your website or other online offerings. THOUGHT LEADERSHIP Enables you to differentiate yourself from the competition through the direct promotion of your high-value and thought leadership oriented content to targeted audiences. FEATURES Target segments of our subscribers with a custom message 3-day turnaround for urgent campaigns Delivered in HTML and text formats for maximum reach Great for promoting tradeshow participation, product information, seminars and company news REPORTS (upon request) Number of s delivered Number of s opened Number of click-thrus Sponsorship Gross Rate: list rental for magazine advertisers: $425 per thousand (plus select fees) list rental for non-advertisers: $525 per thousand (plus select fees).

22 BUYER S GUIDE Build your company s brand and connect with industry professionals The Power Engineering International Buyer s Guide is an industry-specific product guide and vendor directory reaching key decision makers and purchase influencers worldwide all year round. This premier buying resource allow you to educate industry professionals, create brand visibility, build product preference, and generate qualified leads through a wide variety of programs designed to fit your marketing objectives and budget. Powerful publishing tools included in the Supplier s Marketing Package also gives you a year-round presence on and every listing will be included in the print edition of the Buyer s Guide. Sponsor Benefits: Elevates your brand s visibility to an audience of industry professionals and decision makers researching purchase decisions. LEAD GENERATION Generates leads from a targeted audience of industry professionals through the use of a contact form and download registrations. TRAFFIC Links within listings push decision makers directly to your website or other online offerings. Online Packages: all packages are available for 12 months! FREE SELECT SELECT PLUS ALL ACCESS Package Pricing FREE $495 $995 $6000 net Company Description (# of words) Unlimited Categories Unlimited Company Logo P P P Contact Button for Users to you P P Priority Returns In Browse Results P P P Highlighted Entry on Search Result Pages Product Listings (Model name, etc) Product Description (# of words) Product Photos (per product) Product photo Enlargement and Gallery Product Rescource Files Product Videos P 5 5 Unlimited Product Comparison Feature P P P Additional Product cost $99 $99 N/A Company-branded expanded profile P Unlimited Unlimited P THOUGHT LEADERSHIP Educates industry professionals on your company capabilities and product offerings by including videos and downloadable case studies or white papers. SEO Increases your site s ranking among search engines by taking advantage of a linking strategy that pushes your target audience to your website. Event Listings Press Releases Resource Files (white papers, etc.) Videos Dedicated Promotional to Drive Traffic Display of Your Company s Twitter, Linkedin and Facebook Feeds Unlimited Unlimited Unlimited Unlimited P P Package Discounts: Minimum $5,000 (net) print annual investment to qualify for a 20% discount on the All Access Program. Minimum $2,000 (net) print annual investment to qualify for a 10% discount on the Select and Select Plus Programs. Please contact your Advertising Sales Manager for more information regarding these opportunities.

23 BUYER S GUIDE Build your company s brand and connect with industry professionals Print Packages: Power Engineering International (January 2015) FREE SELECT SELECT PLUS DISPLAY AD Package Pricing FREE $295 $695 Varies^ Categories Bold-Faced Listing in Categories P Boxed Listing in Categories Company Logo in Categories 5 Company Logo in A-Z Directory P P Bold-Faced Listing in A-Z Directory P P Boxed Listing in A-Z Directory P P ONLINE PRINT All Access Package: $6000 Select Plus Package: $695 5 Products A-Z Directory with Bold-faced Listing and Logo Product Listing Include 30 Words and 1 Photo 5 Categories

24 WHITE PAPER PROMOTION Generate leads with your content using our SEO and promotion Decision makers for the power generation industry are constantly evaluating vendors and products. Ensure that your content is visible where they go to conduct purchasing research and create vendor short lists. Power Engineering International online white paper sponsorships leverage our site s content depth and SEO expertise, resulting in a powerful marketing tool to get your content in the hands of your next potential customer. Sponsorship Includes: Promotion of your white paper on the Power Engineering International online homepage Promotion of your white paper in PEi Digest e-newsletter Placement in our white paper library for 6 months Lead capture and reporting Sponsorship Benefits: On-site and promotion including your logo helps drive brand awareness among decision makers to increase consideration and preference. LEAD GENERATION You receive detailed contact information (name, title, company, , phone, address) of targeted professionals who download your paper to help increase purchase intention and activity. THOUGHT LEADERSHIP/EDUCATION Position your company as a knowledge leader to an active and engaged audience of decision makers to increase business through advocacy and referral. CLICK HERE to view other advertiser white papers or visit - Sponsorship Specification: Company description: 250 words max. Company logo: 140 x aspect ratio, 40k max. file size, format: gif, jpg, native Photoshop or Illustrator, vector-based EPS White paper synopsis: 150 words max. White paper format: PDF Sponsorship Gross Rate: $6,000-4,500-4,000 per paper (3 month sponsorship)

25 EDITORIAL GUIDE Editorial Guides are a vehicle that can be used to showcase your company s activities, including new product developments, innovative projects etc. Editorial Guides are designed to provide our audience with a useful and informative downloadable PDF and provide you with an opportunity to identify new leads. Editorial Guides are posted on our website to generate leads not only from our audience but from online search as well. Additionally, Editorial Guides offer you the opportunity to align your firm with high-value and thought leadership oriented content. 1. How do users find it? Push Marketing to thousands of power industry contacts Advertising in the magazine and online to our subscribers Pull Marketing Home page promo box Listing page Landing page SERP (search engine result pages) Sponsorship Benefits: LEAD GENERATION Offers a unique, targeted, lead generation vehicle, while aligning your brand with respected editorial content. Each sponsor is provided with leads generated from a targeted audience of industry professionals who download the PDF of the Editorial Guide. Strengthens your company image by aligning your message with targeted content, helping to create an affinity for your company and products among industry professionals. TRAFFIC Links in your ad(s) and within listings push decision makers directly to your website or other online offerings. THOUGHT LEADERSHIP Aligns your company with a compilation of unique and proven expertise in the topic you have chosen to sponsor. CLICK HERE to view other advertiser white papers or visit How do we measure it? LEAD We use our media portfolio to drive traffic to the Editorial Guides listing online as users request the document we share their data with you. You can instantly see who is reading your content as it is downloaded! 3. What we need from you Logo address to send leads Topic content + Images Central sign off contact Two x Full Page Adverts 4. The Proposal Production of hosted Editorial Guide PDF, content and layout branded with your company logo 2 x Full Page adverts within the Editorial Guide PDF 10,000 blast to PennWell Power Database Promotion in Power Engineering International promoting technical digest download link Lead capture and forwarding Sponsorship Gross Rate: $9,500-7,500-6,500

26 WEBCASTS Attract targeted leads and promote sponsors thought leadership Generate sales leads and raise awareness with an audience that registers to participate in an educational industry event. Webcasts are a highly effective way to communicate technology advancements, build awareness of your company s technical expertise, showcase customer testimonials, and explain product differentiators. Sponsor a Power Engineering International editorial event or create your own, leveraging PowerPoint and / or Video, plus a testing and certification option. Webcasting products are highly interactive with global reach, a six-month archive, and 24/7 access to a complete registrant report so you can provide your sales staff with a database of quality prospects. Pre-webcast promotional support Website home page promotion 2 targeted s going to targeted audience members (scheduled as below unless otherwise requested) One 2 weeks prior to the live event One 1 week prior to the live event Reminder s to all registrants 24 hours before webcast 30 minutes before webcast Post-webcast 24/7 protected access to registration database Full reporting on all registrants Webcast available on demand for 6 months Breakdown of live attendees & on-demand users Sponsorship Benefits: Build awareness among thousands of power industry professionals before, during and after the webcast through promotion and house ads that promote the sponsor and webcast. LEAD GENERATION Detailed contact information (name, title, company, , phone, address) from each registrant is provided. Plus, sponsors can include two custom questions to aid sales follow-up. THOUGHT LEADERSHIP/EDUCATION Position your company as a knowledge leader to an active and engaged audience of decision makers, helping to build business through advocacy and referral. Sponsorship Gross Rate: Editorial Webcast - $5,000-3, Easy sponsorship of editorial content and shared leads Custom Webcast - $15,000 / 10,130 / 9,501 Present your own content and exclusive leads

27 VIDEO Drive a more targeted viewership and leads for your video content Video is an ideal medium for showcasing and demonstrating new products, raising the visibility of senior executives and technology experts, and extending the life of your face-to-face event presentations to reach a much larger audience after a show, including those who did not visit your booth. Power Engineering International s SEO expertise and content depth ensure greater visibility for your video content among a more targeted audience than any other site can offer. Sponsorship Benefits: Position your company as a market leader to an engaged audience of professionals involved in specifying/purchasing products and services to increase consideration and preference. LEAD GENERATION Educate customers and prospects with your unique industry and product knowledge, and elevate the perception of your company and products to increase purchase intention and activity. Supply your video content promotion to 10,000 industry professionals Hosted in video library Dedicated Player on Homepage Increase plays of existing video content (posted on social media sites or sponsor s website) Includes banner advertising FEATURES VIDEO SPONSORSHIP CUSTOM VIDEO CHANEL SPONSORSHIPS SPECIFCATIONS Gross RATE Custom Video Chanel Recommended video clip length: 3 minutes Preferred file format: wmv, mov, avi, mpeg2, mpeg4, 3gp, dv, h.264 Dimensions: 480 x 360 Top and bottom leaderboard ad size: 728 x 90 (max. file size 40k) and click-thru URL Company overview paragraph (for landing page): 1000 characters, 3 web links Company overview (for deployment): 500 characters $7,500-5,750-5,000 Includes promotion of up to 3 videos Video Sponsorship Recommended video clip length: 3 to 5 minutes Dimensions: 480 x 360 pixels (4:3), 480 x 270 pixels (16:9) Recommended format: mpeg4, mov Acceptable formats: wmv, avi, mpeg2, flv, 3gp, dv, h.26 $4,995-3,745-3,249

28 DIGITAL MAGAZINE Embrace the digital revolution! Increase revenue and improve results via these innovative advertising options Power Engineering International magazine is online and on the cutting edge of the publishing industry s transition to a more sustainable use of our world s resources. FOR ADVERTISERS Not Just Green, More Effective Buy for Advertisers. Digital edition retains its BPA Certified Circulation Audit. Bonus Digital Magazine Distribution to all POWER-GEN show attendees. Advertising analytics and lead generation reports. High Impact interactive advertising -- audio, video, animation. Archived, searchable editions gives greater advertising longetivity. Tablet and Smartphone Apps adapts to reader preference. FOR READERS Easy Access, Rich Media Improves Readers Digital Experience Reader experiences rich, multi-media presentation on desktop, tablet, and smartphone devices. Easy-to-use digital tools enrich reader experience Digital edition s monthly issues are archived and searchable Tablet and Smart Phones Apps, read it your way! Subscribers by Region Source: Texterity Webtrends % Europe 20.1% Asia/Asia Pacific 9.0% Middle East/Africa 7.7% South America 4.9% North America 1.5 % Central America/Caribbean 88% of our readers already subscribe to our digital magazine 94,000 monthly page views 97 visits per day 27 page views per visit Click HERE to view a copy of the magazine online or visit

29 DIGITAL MAGAZINE ADVERTISING High-impact advertising with outstanding results for your company DIGITAL EDITION COVER Sponsorship Specification: Location: Left of publication cover Specs: Full page built to magazine trim size high resolution PDF, fonts embedded supports multimedia Platform: Browser Edition, ipad App Features: Can link to internal pages or external sites Sponsorship Gross Rate: $3,995-2,995-2,500 DIGITAL BELLY BAND Sponsorship Specification: Location: Displayed over front cover Specs: 500 x 175 pixels.jpg,.gif, animated gif URL(s) if bellyband should be linked Platform: Browser Edition, ipad App Features: Can link to internal pages or external sites Sponsorship Gross Rate: $3,250-2,500-2,000 Sponsor Benefits: Strengthen your company brand by aligning your message with targeted content, helping to create consideration and affinity among power industry professionals. TRAFFIC DRIVER Prominent links and QR codes in your advert push decision makers directly to your website or your sales team.

30 DIGITAL BLOW IN Sponsorship Specification: Location: Positioned on any page, any location, above content (not over another advertisement) Specs: Specs: Option One Image: 500 x 300 pixels.jpeg,.gif, animated.gif (smaller images acceptable) URL(s) if Pop-up should be linked Option Two iframe HTML (HTML embed code or web URL for iframed Web Content Blow-in) 500 x 300 pixels Does not support external linking (unless the link is included in the iframe content), or scaling with page zoom. Platform: Browser Edition, ipad App Features: Option One can link to internal pages or external sites Sponsorship Gross Rate: $2,995-2,500-2,000 VIDEO ADD ON Sponsorship Benefits: Strengthen your company brand by aligning your message with targeted content, helping to create consideration and affinity among power industry professionals. TRAFFIC DRIVER Prominent links and innovative videos incorporated in your advert push decision makers directly to your website. THOUGHT LEADERSHIP Educates industry professionals on your company capabilities and product offerings and aligns your marketing message with relevant, trusted content. Sponsorship Specification: Location: Autoplay with a placeholder image designed as design a hotspot play button for click to open. or a pop-up Autoplay with close button Specs: 100 MB maximum file size - 4 minutes or less - At least 1 extra second of play to avoid clipping - H264 format preferred, or the following options can be converted: MPEG4 (3ivx, DivX, Xvid);.MOV (Sorenson Video 3, H263, H264, animation);.flv (VP6 and Sorenson Spark);.WMV (WMV, WMV2, MSMPEG, VC-1);.AVI (Indeo,Cinepak, Motion JPEG, MPEG) - File name with advertiser indicated: no spaces, use (-) or (_) or tracking will be unavailable for the video element - Optional Initial Image: 480 x 270 pixels.jpg (use same naming convention as video with _thumb at the end) Platform: Not available in offline mode or mobile web reader Some App platforms utilize GTxcel blue hot spot icons Sponsorship Gross Rate: $2,265-1,500-1,150

31 ANNOUNCEMENT SPONSOR Sponsorship Specification: Location: alert Sent to all digital edition subscribers, alerting them when a new issue is available. Specs: 160 x 600 pixels (standard à) OR 120 x 360 pixels OR 468 x 60 pixels.jpeg Features: Solo or multi-sponsor Product Name: Digital Edition Announcement Sponsor Sponsorship Gross Rate: $1,995-1,500-1,250 Sponsorship Benefits: Strengthen your company brand by aligning your message with targeted content, helping to create consideration and affinity among power industry professionals. TRAFFIC DRIVER Prominent links or calls to action push decision makers directly to your website. BROWSER EDITION LEADERBOARD Sponsorship Specification: Location: Appears throughout the magazine. Ads are associated with individual issues Specs: 728 x 90 pixels.jpg,.gif, animated.gif URL link Platform: Browser Edition Product Name: Browser Edition Leaderboard Sponsorship Gross Rate: $4,000-3,000-2,500 Sponsorship Benefits: Strengthen your company brand by aligning your message with targeted content, helping to create consideration and affinity among power industry professionals. TRAFFIC DRIVER Prominent links or calls to action push decision makers directly to your website.

32 CONTACTS Advertising Sales REST OF THE WORLD Tom Marler, Advertising Director T: E: Marketing Ella Coulson, Marketing Coordinator T: E: Roy Morris, International Sales Manager T: E: Editorial Kelvin Ross, Senior Editor T: E: AMERICA Rick Huntzicker, National Sales Manager, US AL,AR,DC,FL,GA,KS,KY,LA,MD,MO,MS,NC,SC,TN,TX,VA,WV CT,DE,IL,IN,MA,ME,MI,NB,NH,NJ,NL,NS,NY,OH,ON,PA,QC,RI,VT T: +1 (770) E: Tildy A. Bayar, Associate Editor T E: tildyb@pennwell.com Veronica Foster, National Sales Manager US CT,DE,IL,IN,MA,ME,MI,NB,NH,NJ,NL,NS,NY,OH,ON,PA,QC,RI,VT T. +1 (918) E: veronicaf@pennwell.com Diarmaid Williams, Digital Editor T E: diarmaidw@pennwell.com CHINA Liu Zizhen China Exhibition World Co.,Ltd T: D: E: liuzizhen@world-fairs.org Group Publisher Dr. Heather Johnstone, Publisher T: E: heatherj@pennwell.com PennWell International Ltd The Water Tower, Gunpowder Mill, Powdermill Lane, Waltham Abbey, Essex, EN9 1BN, United Kingdom