Marketing & Promotional Opportunities

Transcription

1 Marketing & Promotional Opportunities McCormick Place South, Chicago, IL USA Event dates: July 11 14, 2015 Exhibit dates: July 12 14, 2015

2 Gain Additional Visibility and a Competitive Advantage IFT offers a wide range of promotional opportunities to fit virtually every budget and business objective, to keep your brand top-of-mind and give you a competitive edge. More than 23,000 food industry buyers and sellers from around the globe are expected in Chicago at IFT15 more than 85% of them make or influence their company s buying decisions. As an IFT15 sponsor: Create valuable linkages between your brand/products and your target audience Increase your booth traffic and generate more qualified leads Strengthen your customer relationships and reinforce your company s commitment to the industry Effectively position your brand as a leader in the food industry To learn more about the opportunities presented in this brochure or to develop a custom IFT15 sponsorship package, please contact your IFT Account Manager. You can also visit for a complete list of sponsorship/ promotional offerings and pricing. All sponsorships include: Company logo recognition on the IFT15 website home page Company recognition in the IFT15 Program & Exhibit Directory Company recognition on sponsorship signage at IFT15 Company recognition in the June pre-show issue of Food Technology magazine Company recognition in the September post-show issue of Food Technology magazine Global Spend Priority Points, one point per $3,000 of investment As a bonus, some opportunities with a $5,000 mininum sponsorship investment will receive first right of refusal on sponsorships for IFT16 in Chicago, IL, July 16 19, 2016.

3 Additional Opportunities From opportunities to tell your story directly to attendees, to presentations in the Food Expo Forum and cooking demonstrations in the Cooking Up Science theater, to options for gaining extended visibility for your brand through water bottle and pedometer challenge sponsorships, you ll find promotional options to achieve virtually any marketing objectives. New This Year IFT strives to offer new and expanded opportunities to increase brand awareness and visibility for you. New opportunities include a custom 10 x 10 chalk drawing which incorporates your message into the design, live music during evening departures from McCormick Place, and more! You ll find offerings to meet a complete range of budgets. Or, work with your Account Manager to create your own. Maximize your exposure, build new business relationships, and meet your promotional goals...

4 Opportunities For a complete list of opportunities, visit our IFT15 Plantour at Select opportunities are highlighted below. IFT15 Signage & Branding at McCormick Place South Signage is a popular and high-profile way to reach attendees. Deliver your message to both attendees and the media with opportunities that are strategically placed in high-traffic, targeted areas to provide optimal exposure. Hotel Branding Expand your visibility beyond McCormick Place with branding opportunities at IFT s five largest hotels, including keycards and elevator branding. Education Sponsor IFT15 Key Focus Areas or Core Science tracks to gain major visibility for your organization before, during, and after the event. In 2014, IFT educational sessions drew more than 6,500 individuals who attended more than 14 hours of educational programming to learn about the latest scientific developments and what s on the horizon. Don t miss your chance to reach this highly engaged audience! Pre-event Short Courses offer an additional targeted opportunity for companies interested in aligning themselves with educational programming. Held at the Hilton Chicago, IFT15 pre-event Short Courses have a proven record of success, with a 90% satisfaction rate. Eleven different courses, 1- to 2.5-days in length, will bring an estimated 450 participants together for in-depth education and peer-to-peer networking.

5 Social Events Social events extend your networking beyond the expo floor. Connect with key clients and new prospects in an informal setting. Offsite events include the Welcome Reception, which attracts more than 1,500 attendees. Division and student social events, and the CFS Networking Breakfast offer additional opportunities to engage a targeted audience. and Mobile App Electronic sponsorships allow you to connect with attendees prior to, during, and after IFT15. Use select and digital opportunities to target attendees with your message. Stay connected with attendees longer by taking advantage of IFT15 mobile app sponsorship opportunities. The app features product search capability, exhibitor booth listings, education session details, and more. In 2014, more than 9,000 attendees downloaded the app. Digital and Print IFT s publications and website reach a qualified and engaged audience, year-round. Print and digital opportunities are available before, during, and after IFT15. 18,247 individual members 90% of our members have buying influence 63% of our members have been in industry for more than 11 years Feeding Tomorrow, the Foundation of IFT By supporting Feeding Tomorrow s activities at IFT15, your organization can integrate corporate philanthropy efforts into your overall marketing and engagement strategy. Highlight your commitment to developing future global business leaders and position your organization as a good neighbor within the food science & technology community. Support is tax-deductible and opportunities include: supporting the scholarship program as a sponsor of the IFTSA & Feeding Tomorrow 5K Fun Run/Walk, sponsoring a reception to honor our scholarship recipients, funding student travel grants to IFT15 or supporting our onsite K-12 Science Technology Engineering & Math (STEM) activities. For details, please contact aperl@ift.org.

6 Artwork & Production Placement of location-specific opportunities are determined when contract and full payment are received. IFT must approve all artwork Sponsor is responsible for providing any artwork associated with sponsorship by May 1, 2015 Sponsorship contract, full payment, and logos (300 DPI, EPS vector file format, and JPG format) must be received from sponsor no later than May 1, 2015, to be included in the IFT15 Program & Exhibit Directory Material Production: The production cost of all materials is included in the sponsorship unless otherwise noted. All artwork must be production ready and will be produced as is. Logo Requirements: your logo for print (300 DPI, EPS vector file format) and online (JPG file format) recognition when you submit your contract to Payment: Agreements received after February 6, 2015, must submit 100% payment. Failure to make payment in accordance with the aforementioned policy will result in cancellation of the sponsorship. Cancellations must be submitted in writing. Contract is not valid without signature by sponsor and IFT. Contact Us For more information on IFT15 opportunities, contact your IFT Account Manager. Susan Young Director of Sales East Coast & International Juliette Fry Midwest Strategic Account Manager Bonny McColl West Coast Strategic Account Manager ift.org/ift15 Darlene Hankes Sales System Administrator Institute of Food Technologists 525 W. Van Buren Street, Suite 1000 Chicago, Illinois USA Fax ift.org