The Professional Chefs Association is proud to present the:

Transcription

1 The Professional Chefs Association is proud to present the: 14 TH ANNUAL PROFESSIONAL CHEF S ASSOCIATION NATIONAL CULINARY SALON OF EXCELLENCE AND MARKETING CAMPAIGN 2011 DRURY LANE THEATRE AND CONFERENCE CENTER 100 Drury Lane, Oakbrook Terrace, IL WEDNESDAY 23 RD MARCH 2011, 10AM 6PM Followed by Awards Ceremony and Cocktail Reception President & Founder Walter Neuhold PCA Headquarters National Trade Show President Executive Chef David Yeo Shoreacres Country Club, Lake Bluff, IL National Trade Show Coordinator Victor Castro Shoreacres Country Club, Lake Bluff, IL Membership Director Hollianne Hall PCA Headquarters Sponsorship Director Kathy Kingston Las Vegas Chapter President Christian Rassinoux MGM Grand Hotel, Las Vegas, NV Los Angeles Chapter President Andreas Nieto Westin Bonaventure Hotel, Los Angeles, CA Boca Raton Chapter President Patrick Delaney Boca Raton Polo Club Boca Raton, FL The Professional Chefs Association is pleased to announce it will host its 14 th Annual PCA National Culinary Salon of Excellence and Trade Show in Chicago on March 23, It is slotted to be the largest chef s Culinary Salon and Trade Show event in Chicago for The Culinary Salon event will feature professional, amateur and student competitions in categories such as Ice Carving, Food Carving, Pastry Showpiece, Cakes and Student Cold Food. Prize money will total more than $20, Celebrity Chef book signings and appearances, various door prizes, pastry arts demonstrations and food and safety seminars are some of the highlights of the event. Chicago s 2011 PCA Restaurant and Institution Chef of the Year will be announced during the Awards and Medal Ceremony. In conjunction with the PCA Culinary Salon, national, regional and local vendors will feature their newest and latest culinary products for their 2011 marketing campaign. Attending the show will be top decision makers with hundreds of millions of dollars in purchasing power, as well as leading corporate and executive chefs, owners, food & beverage directors, and purchasing directors from today s marketplace. This year, with generous help from corporate sponsors, as wells as vendors and local corporations, the PCA will help raise funds for local student scholarships and outreach programs for the advancement of Culinary Arts. As the, I would like to personally invite you and your organization to come participate in our show. PCA is committed to working with you in developing a successful marketing campaign with the support of our chefs and the organization of our PCA programs, exposure, product knowledge, community outreach programs and purchasing groups. Please feel free to call me anytime at (408) if you have any questions. I look forward to talking to you in further detail on how we can create a winning team in this uncertain and volatile economy, through strong partnership with our PCA chefs and partners in sharing of knowledge, information and success! Chef David H. Yeo

2 VENDOR SIGN-UP FORM 14 TH ANNUAL PROFESSIONAL CHEF S ASSOCIATION CHICAGO MARKETING CAMPAIGN TRADE SHOW 2011 BOOTH SIZE AND AVAILABILITY ARE BASED ON A FIRST COME FIRST SERVED BASIS. PLEASE TURN IN YOUR SIGN-UP FORMS AS EARLY AS POSSIBLE, AS OUR TRADE SHOWS GENERALLY SELL OUT QUICKLY. DEADLINE FOR VENDOR SIGN-UP IS FEBRUARY 15 TH, ALL SIGN-UP FORMS MUST BE ACCOMPANIED WITH A PAYMENT. TO REQUEST AN INVOICE TO PROCESS PAYMENT, PLEASE CONTACT VICTOR CASTRO PCA TRADE SHOW COORDINATOR AT (847) COMPANY: COMPANY BUSINESS: CATEGORY: MAIN CONTACT PERSON: ADDRESS: CITY: STATE: ZIP: PHONE: CELL: FAX: WEBSITE: TRADE SHOW SPONSORSHIP: $ LOCAL SPONSOR STANDARD BOOTH (10 X 10 BOOTH/2 X 8FT. TABLES/2 CHAIRS) PLUS 4 TICKETS VALUED AT $25 EA. FOR THE VIP AFTER SHOW RECEPTION $ LOCAL SPONSOR CORNER BOOTH (10 X 10 BOOTH PLUS CORNER/2 X 8FT. TABLES/2 CHAIRS) PLUS 6 TICKETS VALUED AT $25 EA. FOR THE VIP AFTER SHOW RECEPTION $ CORPORATE SPONSOR (10 X 20 BOOTH /4 X 8FT. TABLES/4 CHAIRS PLUS MEDIA & ADVERTISING) PLUS 10 TICKETS VALUED AT $25 EA. FOR THE VIP AFTER SHOW RECEPTION $ COMPETITION SPONSORSHIP (SPONSOR ONE OF OUR CHEF S COMPETITON/RECEIVE PREMIUM ADVERTISING AND SIGNAGE VISIBILITY/PRESENT MEDALS TO WINNERS) $ PCA NATIONAL ASSOCIATION MEMBERSHIP (DISCOUNTED FOR SPONSORS FROM $200.00) * INTERNET CONNECTION, PHONE LINES AND ELECTRICITY ARE NOT INCLUDED. HOWEVER, YOU MAY PURCHASE ALL THESE SERVICES THROUGH OUR CONVENIENT ON-LINE SERVICES BY USING A PASSWORD ASSIGNED TO EACH VENDOR UPON SIGN- UP. CHECK AMOUNT: $ CHECK #: (PLEASE MAKE CHECK PAYABLE TO: PCA) PCA ONLY ACCEPTS CHECKS, CASHIER S CHECK OR MONEY ORDER AS FORM OF PAYMENT. NAME: TITLE: SIGNATURE: DATE: THE SIGNATORY ACKNOWLEDGES THAT HE/SHE HAS READ AND UNDERSTANDS ALL PROVISIONS OF THIS CONTRACT, AGREES TO BE BOUND BY THEM, AND FURTHER WARRANTS THAT HE/SHE HAS THE AUTHORITY TO EXECUTE THIS CONTRACT ON BEHALF OF THE COMPANY REFERENCED. ALL SPONSORSHIP PAYMENTS ARE NON-REFUNDABLE. THANK YOU 2

3 For Immediate Release December 7 th, 2010 Contact: Chef David Yeo [email protected] Media contact: TH ANNUAL PROFESSIONAL CHEF S ASSOCIATION NATIONAL CULINARY SALON OF EXCELLENCE AND TRADE SHOW 2011 DRURY LANE THEATRE AND CONFERENCE CENTER OAKBROOK TERRACE WEDNESDAY 23 RD MARCH 2011, 10AM 6PM Followed by Awards Ceremony and Cocktail Reception The Professional Chefs Association is pleased to announce it will host its 14 th Annual PCA National Culinary Salon of Excellence and Trade Show in Chicago on March 23, It is slotted to be the largest chef s Culinary Salon and Trade Show event in Chicago for The Culinary Salon event will feature professional, amateur and student competitions in categories such as Ice Carving, Food Carving, Pastry Showpiece, Cakes and Student Cold Food. Prize money will total more than $20,000. Celebrity Chef book signings and appearances, various door prizes, pastry arts demonstrations and food and safety seminars are some of the highlights of the event. Chicago s 2011 PCA Restaurant and Institution Chef of the Year will be announced during the Awards and Medal Ceremony. In conjunction with the PCA Culinary Salon, national, regional and local vendors will feature their newest and latest culinary products for their 2011 marketing campaign. Attending the show will be top decision makers with hundreds of millions of dollars in purchasing power, as well as leading corporate and executive chefs, owners, food & beverage directors, and purchasing directors from today s marketplace. This year, with generous help from corporate sponsors, as wells as vendors and local corporations, the PCA will help raise funds for local student scholarships and outreach programs for the advancement of Culinary Arts. To obtain forms for sponsorship opportunities and donations, please contact Chef David Yeo at [email protected]. For information regarding competition participation sign-up, membership opportunities and to vote for the Chef of the Year and a FREE VIP chef s invitation (for Food & Beverage Industry professionals only), please contact the PCA National Headquarters at: [email protected] or call (720) Culinary competitions are open to everyone in the culinary field, and sign-up forms are available at or call (720) The 14 th Annual PCA National Culinary Salon of Excellence and Trade Show will be in the following cities with more to be announced at a later date: Las Vegas, Los Angeles, Boca Raton and Milwaukee. 3

4 TENTATIVE EVENT PROGRAM 5AM 7AM VENDOR SET-UP WELCOME BREAKFAST BUFFET FOR VENDORS HOSTED BY PROFESSIONAL CHEFS ASSOCIATION AT DRURY LANE CONFERENCE CENTER 9AM VIP, CORPORATE SPONSOR AND NATIONAL PCA OFFICERS TRADE SHOW WALK THROUGH. ALL VENDORS MUST BE READY TO GO BY THIS TIME. 7AM 10AM 10AM PASTRY ARTS DEMONSTRATION AND SEMINAR BY A WORLD CLASS MASTER PASTRY CHEF AT THE AUDITORIUM THEATRE VIP INVITATION ONLY OR YOU MAY PURCHASE TICKETS FROM PCA SHOW BEGINS. ANNOUNCEMENT BY THE PCA FOUNDER CHEF WALTER NEUHOLD. OPENING REMARKS BY CHEF DAVID YEO PCA NATIONAL TRADE SHOW PRESIDENT 10AM 11AM 1 ST SEMINAR COMMENCES AT THE EDUCATIONAL WING: HOW TO WRITE YOUR FIRST COOKBOOK BY TEN SPEED PRESS 10AM 6PM 10AM 5PM 10AM 2PM 12PM 5PM 12PM 12PM 1PM 2PM 4PM 2PM 4PM 3PM 4PM FOOD AND BEVERAGE TRADE SHOW PCA BOOKSTORE FOR CHARITY - DONATED BY TEN SPEED PRESS. PASTRY SHOWPIECE COMPETITION AT THE MAIN PAVILION PASTRY COMPETITON: CAKE CELEBRITY CHEF APPEARANCE /BOOK SIGNING/DVD 2 ND SEMINAR COMMENCE AT THE EDUCATIONAL WING CELEBRITY CHEF APPEARANCE /BOOK SIGNING/DVD CELEBRITY CHEF APPEARANCE /BOOK SIGNING/DVD JOB FAIR 3 RD SEMINAR COMMENCE AT THE EDUCATIONAL WING 3:30PM 5PM ICE CARVING COMPETITION LIVE! 4PM 12PM 4PM 5PM 5:30PM 6PM 9PM STUDENT COLD FOOD COMPETITION JUDGING VEGETABLE COMPETITON AWARDS CEREMONY AND PRESENTATION OF MEDALS. CLOSING CEREMONY. CLOSING COMMENTS FROM THE PCA FOUNDER AND NATIONAL TRADE SHOW PRESIDENT VIP COCKTAIL RECEPTION MORE TO BE ADDED AND REVISED AS WE PROGRESS. 4

5 MEDIA AND ADVERTISING The Professional Chefs Association works closely with the media communities for our trade shows exposure. We also advertise in local industry trade publications such as Restaurant Industry News. Weeks leading up to the show, our chefs will appear in local TV News Channels promoting our trade show, including live local TV News and Radio Station coverage during the show. Our PCA staff here locally, and at our Fort Collins Headquarters in Colorado, collaborate in our efforts to promote our trade show by way of blast and efax to our 60,000 member database of industry s leading buyers: Executive Chefs, General Managers, F&B Directors and Purchasing Managers. Our staff will also RSVP our attendees, do reminder calls and utilize social media such as Blogging, Twitter and Facebook, etc. Our PCA Charities and Outreach programs are most important to us. We help raise funds at our show to benefit local charities, schools and scholarship programs for the advancement of culinary arts. So, by participating at our trade show, you are helping us help those in need. After 14 years of organizing PCA Trade Shows in multiple major cities, our experience and our unique marketing platform gives us an edge above others to bring top buyers in Chicago to our Show. Our Trade Show creates the perfect environment for you to meet new people in the industry buyers, vendors, chefs, etc. that you normally wouldn t have. I look forward to working with you in making this a memorable event. David H. Yeo 5

6 PROFESSIONAL CHEFS ASSOCIATION DIRECTORY PCA Headquarters 1207 Hawkeye Court, Fort Collins, Colorado Phone: (720) Walter Neuhold PCA National President & Founder Phone: (720) Hollianne Hall PCA Membership Director Phone: (720) David Yeo Phone: (408) Victor Castro PCA Trade Show Coordinator Phone: (847) Kathy Kingston PCA Sponsorship Director Phone: (312)