WE DELIVER! 2015 MEDIA KIT

Transcription

1 2015 MEDIA KIT Allen American Carrollton Leader Celina Record Coppell Gazette Frisco Enterprise Lake Cities Sun Lewisville Leader Little Elm Journal Mesquite News McKinney Courier-Gazette Plano Star Courier Rowlett Lakeshore Times The Leader The Colony Courier-Leader WE DELIVER! HIGHLY TARGETED. HIGHLY EFFECTIVE. 01/2015 PR2386

2 who is star local media? 10/13communications A NEW KIND OF MEDIA COMPANY digital services LAUNCH YOUR DIGITAL PRESENCE Website Design Mobile Website Landing Pages GET FOUND ONLINE Online List Optimization Online Local Profile Management SEO (Search Engine Optimization) GET MORE CUSTOMERS Display/Banner Advertising Marketing Retargeting ENGAGE YOUR CUSTOMERS Social Media Marketing Reputation Monitoring Content Marketing Creation media properties 14 Community Newspapers and Websites Annual Readers Choice Awards Annual Discover Guide Splash Outdoor Living Guides Gridiron Preview (HS Football) Holiday and Special Event Sections Your Local Media Company.

3 digital advertising powered by itzdigital As digital solution specialists, we provide you with access to technology and resources that may be impractical for smaller companies to tackle on their own. We provide better data and results, delivered with continued support for your company s success in the ever-changing digital landscape. responsive website design CREATE THE BEST USER EXPERIENCE ON ALL DEVICES. Say goodbye to spending money on multiple website updates. This cutting-edge technology provides one website that adjusts to the size and resolution for every device automatically. search engine optimization SHINE BRIGHTER THAN YOUR COMPETITORS. When customers search online, are they finding you or your competitors? If search engines don t know you exist, you are invisible. Ranking higher in search results helps customers find you, driving more customers to your website. list optimization GET LISTED. GET FOUND. GET CUSTOMERS. Are you losing customers due to incorrect contact info? Get more customers by increasing your online credibility by maintaining up-to-date, consistent and visible business information across top search engines and directories. local profiles BE WHERE YOUR CUSTOMERS ARE. You should be the master of your local listing. When you are listed locally, it is easier for customers to find and choose your business. Claim, verify and upgrade your business pages to stand out to customers in your area. display/banner advertising SHINE A SPOTLIGHT ON YOUR BUSINESS. Spend your advertising dollars where they count the most. Display advertising helps place your business in front of consumers where they spend most of their time: the web. retargeting REGAIN LOST CUSTOMERS. Don t miss out on lost business. Today s customers take time to research and reflect before making a purchasing decision. Now you can keep in touch and stay relevant to customers throughout their buying decision. social media optimization HOW MANY PLACES DO YOU SHINE? Social media is the new word-of-mouth. It s no coincidence that businesses who engage their customers via social media grow faster than those who don t. Now it s easy to keep your loyal customers updated and gain new ones. reputation monitoring KNOW WHAT CUSTOMERS ARE SAYING ABOUT YOU. Don t let bad reviews shut you down. Everyone has an opinion and the internet provides the megaphone. With 70% of consumers trusting online reviews, you can t afford to ignore what s being said online. call tracking BRING YOUR BUSINESS OUT OF THE SHADOWS. How do you know your marketing strategy is working? Today, more than ever, phone calls are still one of the best sources of quality leads for your business. Now you can finally shed light on what leads you gain from advertising campaigns on and off line. marketing WE LL START BY STRATEGICALLY DEFINING YOUR MAILING LIST AND THEN WE LL SHARPEN YOUR MESSAGE TO MAKE IT HARD TO IGNORE. The result? A well-defined marketing campaign that gets read.

4 print advertising best local audience In the course of serving 14 North Texas communities, some for over a century, we ve learned that cultivating an engaged readership is crucial to our own development and we re proud to say we ve done just that. According to our latest readership study, 78% of our audience regularly reads or looks at their Star Local Media newspaper, while 72% frequently purchase products or services from ads seen in our publications. The high impact print options below are designed to maximize quality impressions among our most active readers. When paired with our leading web options, this array of print media lays the foundation for a highly effective, diversified outreach strategy. display By delivering your message quickly and noticeably alongside engaging editorial content, our display advertising options consistently connect with active local consumers. front page banner When it s time to put the word out, why not put it out front and center? Printed in full color across the front page, these premium banners present to your audience an eye-catching call to action that cannot be ignored. front page post-it Want to make it easy for readers to remember your message? Our front page post-its not only provide the high exposure of the front page, but also allow readers to peel and stick your ad to keep as a reminder. gatefold-wrap Need to get the message out in a big way? Wrapped around half of the front page in full color, our gatefold wrap is the equivalent of two full page ads and two half page vertical ads. This allows you to deliver a ton of information with the highest visibility. print & deliver Reach your audience in style. With print & deliver, we print your ad in full color on both sides of a standalone 70lb glossy sheet and insert it into our newspapers for home delivery. pre-prints Even if you print it yourself, we can still deliver. With this service, we insert your pre-printed materials into our newspapers and deliver them directly to households, eliminating the cost of postage while adding the benefit of home delivery to a targeted audience. special sections Whether it s our annual Readers Choice survey, seasonal Splash sections for outdoor living, or our local Discover guides for attractions and events, our various special sections tap into the heart of our lively communities. Sharing this space with us lets you shine as an engaged contributor to your local community.

5 audience information * plan to purchase in the next 12 months 85% dining & entertainment 81% women s apparel 71% men s apparel 70% prescription service/pharmacist 69% tax advisory services 63% vacations & travel 54% automobile accessories (tires, brakes, service) 45% children s apparel 43% lawn & garden 41% furniture/home furnishings 37% new or used automobiles 32% cleaning services 26% jewelry Women 59% Men 41% Reader Gender % Post Graduate High 15% School Grad 14% College Graduate 36% % % % % Age of our Readers Some College 35% Highest Level of Education Over $150K 23% Under $49k 9% $ K 21% 78% regularly read or look at their Star Local Media newspaper 72% frequently purchase products or services from ads seen in their Star Local Media newspaper 2.1 readers per edition % % % $ K 25% $ K 22% Reader Household Income *2013 CVC CIRCULATION AND READERSHIP STUDY

6 advertising zones circulation by publication Plano Star Courier Thursday ,729 Allen American ,948 Celina Record Rowlett Lakeshore Times ,386 Mesquite News ,583 Frisco Enterprise ,260 Little Elm Journal ,013 McKinney Courier Gazette Sunday ,037 Lake Cities Sun ,370 The Leader ,024 Carrollton Leader ,002 Coppell Gazette ,398 The Colony Courier-Leader ,002 Lewisville Leader ,509 Plano Star Courier Sunday ,659 Retail Zone Newspaper Title Zip Code Pub Day 2015 Circ Retail Zone Newspaper Title Zip Code Pub Day 2015 Circ Retail Zone Newspaper Title Zip Code Pub Day 2015 Circ ZONE 1 29,729 Plano Plano Star Courier Thurs Thurs 6, Thurs 12, Thurs Thurs Thurs 10,564 ZONE 2 28,948 Allen Allen American Thurs 16, Thurs 9,678 Fairview Allen American Thurs 3,202 ZONE 3 29,969 Mesquite Mesquite News Thurs Thurs 7, Thurs 5, Thurs 7, Thurs 1,730 Rowlett Rowlett Lakeshore Thurs 3,676 Times Thurs 2,710 ZONE 4 32,613 Celina Celina Record Fri 340 Frisco Frisco Enterprise Fri 7, Fri 7, Fri 8,503 Plano Frisco Enterprise Fri 75 Prosper Frisco Enterprise Fri 2,475 Little Elm Little Elm Journal Fri 6,013 ZONE 5 29,353 Plano Plano Star Courier Sun 6, Sun 12, Sun 10,564 ZONE 6 30,306 Plano Plano Star Courier Sun 12, Sun 9, Sun 8,622 ZONE 7 30,037 McKinney McKinney Sun 1,032 Courier-Gazette Sun 20, Sun 8,501 Princeton Sun 501 ZONE 8 30,394 Flower Mound The Leader Sun 3,251 The Leader Sun 11,627 Copper Canyon/Double Oak Highland Village The Leader Sun 5,851 Argyle /Bartonville Lantana The Leader Sun 4,295 Hickory Creek/Lake Dallas Shady Shores Lake Cities Sun 413 Corinth Lake Cities Sun 602 Lake Cities Sun 4,355 ZONE 9 29,911 Carrollton Carrollton Leader Sun 500 Carrollton Leader Sun 501 Carrollton Leader Sun 1,001 Coppell Coppell Gazette Sun 9,398 The Colony The Colony Sun 7,002 Courier-Leader Castle Hills Lewisville Leader Sun 2,100 Lewisville Lewisville Leader Sun 1,076 Lewisville Leader Sun 5,931 Lewisville Leader Sun 2,402

7 news coverage 14 publications news Our news coverage focuses on key issues, events and people in your community. We look at city plans and developments, school districts funding, exceptional individuals all of the activities taking place in your backyard. business In business, we get to know the individual business owners through our five-question interview called Five on Three where we learn about their keys to success. Additionally, we keep you up-to-date on any major business developments in your community with our business news and profiles. live & local With our Live and Local section, we help you plan your free time with articles and listings of local events. You can also count on us to give you a snapshot of events in North Texas with our regional calendar of events in print and our comprehensive event calendar online. sports In sports, our coverage isn t limited to high school football, though that is a big piece of our focus. We also include additional sports such as volleyball, basketball, softball as well as local clubs for sports such as soccer. We also profile key athletes in the community. Our website showcases ongoing sports coverage of areas such as high school football where you can see sports updates and game coverage as well as additional features like our sports departments weekly picks in our Pick-It Line.

8 online coverage 25 communities online Within Star Local Media s community of 14 publications and companion websites at starlocalmedia.com, we are the comprehensive local news source in your community. We focus on key topics such as news, business, arts and entertainment and sports. In each of these areas of interest, expect to find real-time updates, breaking news and in-depth reporting with images that bring you into the story. At Star Local Media, we re your community delivered.

9 holidays early release staff development begin grading period ends bad weather First Day of School August 25, 2014 Holidays Labor Day Sept 1 Columbus Day Oct 13 Thanksgiving Nov Christmas Dec 22 - Jaan 2 MLK Jan 19 Spring Break March 9-13 Memorial Day May 25 Teacher In-Service/Workdays New Teachers Aug Aug 19-22, Oct 13, Nov Jan 5 & 19 Early Release Oct 10, Nov 21, Dec 19, June 3 Bad Weather Make Up Days April 3, June 4 First Semester 1st Quarter Aug Oct. 17 2nd Quarter Oct Dec. 19 Second Semester 3rd Quarter Jan. 6 - Mar. 6 4th Quarter Mar June Date Opponent Site Time Fri 8/23/2013 Frisco Liberty Home 7:30 PM Fri 8/30/2013 Richardson Pearce Mustang Stadium 7:30 PM Fri 9/6/2013 Frisco Centennial Home 7:00 PM Fri 9/13/2013 Newman Smith Home 7:30 PM (Homecoming) Fri 9/27/2013 Denton Denton 7:00 PM Fri 10/4/2013 Byron Nelson Home 7:00 PM Fri 10/11/2013 Rider Wichita Falls 7:00 PM Memorial Stadium Fri 10/18/2013 Guyer Collines Athletic Complex 7:00 PM Fri 10/25/2013 Wichita Falls Home 7:00 PM Fri 11/1/2013 Brewer Brewer 7:00 PM Fri 11/8/2013 Azle Home 7:00 PM (Senior Night) 2015 special sections calendar january february april Readers Choice Splash Smiles Charity may june july Splash Flower Mound 4th Community Guides Collin Denton Dallas Deadline 5-18 Publishes 5-28 Gridiron Preview Deadline 6-19 Publishes 6-28 august School Calendars 2-Sided Print & Deliver Deadline 7-14 Publishes 7-26 Football Calendars 2-Sided Print & Deliver SCHOOL INFO AND KEY LEGEND CALENDAR CELINA ISD SCHOOL CALENDAR july 2014 october 2014 august november 2014 september 2014 december FOOTBALL SCHEDULE LAKE DALLAS VARSITY GRADING PERIODS january 2015 april 2015 february 2015 may 2015 march 2015 june 2015 LAKE DALLAS FOOTBALL SCHEDULE Deadline 8-12 Publishes september october november Splash Pink Edition Pages Gift Guide Pages Deadline 9-14 Publishes 9-24

10 2015 rates & specifications

11 display advertising advertising zone rates ad size open 13 week 26 week 52 week Full Page $3,780 $2,030 $1,510 $995 1/2 Page $1,890 $1,120 $ 835 $550 1/4 Page $ 945 $ 575 $ 455 $330 1/6 Page $ 625 $ 400 $ 330 $235 1/8 Page $ 475 $ 310 $ 255 $180 1/16 Page $ 235 $ 165 $ 130 $ 95 each additional zone receives a 50% discount off of the zone rate single paper rates ad size open 13 week 26 week 52 week Full Page $3,360 $1,735 $1,300 $865 1/2 Page $1,680 $ 955 $ 715 $475 1/4 Page $ 840 $ 490 $ 390 $285 1/6 Page $ 560 $ 335 $ 270 $205 1/8 Page $ 420 $ 260 $ 215 $155 1/16 Page $ 210 $ 135 $ 110 $ 80 FULL PAGE x HALF PAGE (H) X HALF PAGE (V) x /4 PAGE (V) x /4 PAGE (H) x 5.09 Full color ads will be charged additional 10%, not to exceed $150 per ad. Non-Profit Organizations receive the 26 week rate. 30% will be added for guaranteed placements. 1/6 PAGE x /8 PAGE (H) x 1/8 PAGE (V) 1/16 PAGE x x 4 x 2.48 conditions: Accounts that fall into arrears will be recalculated at the earned rate discount and re-billed. Ads cancelled past deadline will be charged a 50% cancellation fee. 15% agency fee to be added to these rates. Placing an ad in the newspapers implies agreement to above noted conditions.

12 premium advertising front page banner 10.25" x 3" YOUR FRONT PAGE BANNER AD HERE Allen American $500 Carrollton Leader $250 Celina Record $150 Coppell Gazette $300 Frisco Enterprise $500 Lake Cities Sun $250 Lewisville Leader $250 Little Elm Journal $300 McKinney Courier-Gazette (Sunday) $500 Mesquite News $500 Plano Star Courier (Thursday) $500 Plano Star Courier (Sunday) $750 Rowlett Lakeshore-Times $250 The Colony Courier-Leader $300 The Leader $500 YOUR AD HERE front page sticky notes 2.75 x 2.75 Blue area is the IMAGE AREA. All type, art etc. that does not bleed must be within this 2.75 x 2.75 square in order to not be cut off. This applies to squares and all other shapes. 3 x 3 Black area is the CUT OFF for the 3 x 3 note x 3.25 Red area is BLEED area.

13 premium advertising gatefold - front page wrap includes: front flap, inside back & outside back cover AllenAmerican Zone rate: $3,000 per advertising zone ($1,500 for each additional zone) Single paper rate: $235 per thousand (minimum $1,000)

14 print & deliver insert advertising 5.5 x 8.5 4/4 full color quantities 70# gloss 10,000-19,999 $65 20,000-49,999 $60 50,000-79,999 $54 80,000-99,999 $52 100,000 + $ x 11 4/4 full color quantities 70# gloss 5,000-9,999 $105 10,000-19,999 $ 80 20,000-29,999 $ 70 30,000-49,999 $ 65 50,000+ $ x /4 full color quantities 70# gloss specifications Prepayment required on all print and deliver. All prices are per 1,000. Price includes bleed or non-bleed. All prices subject to change without notice. Agency discounts do not apply. Additional copies at 40% off net Print and Deliver price. No other discounts are applicable to these rates. Copy deadline 2 weeks prior to first insertion. All prices include 2 sides. direct mail: Stand out among the competition with a highly targeted direct-mail campaign. From postcards to flyers, letters, catalogues and brochures - we do it all. Call us today to discuss how we can customize the perfect direct-mail marketing solution for you. 5,000-9,999 $185 10,000-19,999 $110 20,000-29,999 $ 87 30,000-49,999 $ 80 50,000-99,999 $ ,000 + $ x 17 folded 4/4 color quantities 70# gloss 5,000-9,999 $200 10,000-19,999 $135 20,000-29,999 $125 30,000-49,999 $120 50,000-99,999 $ ,000 + $110

15 pre-prints insert advertising pre-printed inserts quantities insert only 0-4,999 $60 5,000 $55 15,000 $50 30,000 $45 40,000 $40 60,000 + $35 deadlines: Reservation deadline: 14 calendar days prior to insertion date. Materials deadline: 10 calendar days prior to insertion date. shipping requirements: Inserts should be shipped on tied or shrinkwrapped skids. Separate skids must be used for each newspaper since they are inserted at different times. Each skid must be marked to indicate the publication name, total number of copies on skid, total number of skids in shipment, and insertion date. Skids should be no larger than 44 wide x 44 long x 48 hugh and weigh no more than 800 pounds. delivery address: DFW Printing Co. Dock 11 or W. Plano Pwy. Plano TX, SLM Shipping Contact: Dennis Easley Phone (972) Preprint deliveries are accepted Monday - Friday 8:00 a.m. to 4:00 p.m. Closed weekends and major holidays. specifications single sheets or cards: Thickness: The minimum thickness for single sheets or cards (two to four pages) is.005 using 50 lb. stock or above. Size: The minimum card size should be 3" x 5". The maximum size is 10.5" x 11.5". Spoils: Add 3% to the amount ordered for spoilage. newsprint stock: Thickness: The minimum folded thickness should be.005 using 30 lb. stock or above. Page Count: The minimum page count is eight-page tabloid or four-page standard. Dimensions: The folded edge should be from 7 to 11.5 maximum. The cut edge should be 5 to 10.5 maximum. Spoils: Add 3% to the amount ordered for spoilage. coated stock: Thickness: The minimum folded or single-sheet thickness should be.005 using 70 lb. stock or above. Dimensions: The minimum coated stock size is 3 x 5. The maximum size is 10.5 x 11.5 on the folded edge and 5 to 10.5 on the cut edge. Spoils: Add 5% to the amount ordered for spoilage. staples: Staples should not be used on any insert that is less than 42 pages. other requirements: Preprints should not contain any loose inserts smaller than the original piece. Cards, coupons, envelopes, etc, should not be attached to the outside of the insert. unusual pre-prints: Any unusual preprint (paper sacks, envelopes, sample packets, etc.) must be reviewed by Star Local Media. At Star Local Media, we re your community delivered.

16 advertising deadlines publication ad zone pub day deadline Plano Star Courier (West) Ad Zone 1 Thursday Tuesday 3:00 p.m. Allen American (Allen, Fairview) Ad Zone 2 Thursday Tuesday 3:00 p.m. Mesquite News Ad Zone 3 Thursday Tuesday 3:00 p.m. Rowlett Lakeshore-Times Ad Zone 3 Thursday Tuesday 3:00 p.m. Celina Record Ad Zone 4 Friday Wednesday 3:00 p.m. Frisco Enterprise (Frisco, Plano, Prosper) Ad Zone 4 Friday Wednesday 3:00 p.m. Little Elm Journal Ad Zone 4 Friday Wednesday 3:00 p.m. Plano Star Courier (East) Ad Zone 5 Sunday Thursday 3:00 p.m. Plano Star Courier (West) Ad Zone 6 Sunday Thursday 3:00 p.m. McKinney Courier-Gazette (McKinney, Princeton) Ad Zone 7 Sunday Thursday 3:00 p.m. The Leader (Flower Mound, Copper Canyon, Double Oak, Highland Village, Argyle, Bartonville, Lantana) Ad Zone 8 Sunday Thursday NOON Lake Cities Sun (Corinth, Hickory Creek. Lake Dallas) Ad Zone 8 Sunday Thursday NOON Carrollton Leader Ad Zone 9 Sunday Thursday NOON Coppell Gazette Ad Zone 9 Sunday Thursday NOON Lewisville Leader Ad Zone 9 Sunday Thursday NOON The Colony Courier-Leader Ad Zone 9 Sunday Thursday NOON contact us: Help Wanted: Display Advertising: Classifieds (merchandise, garage sales, etc.):

17 digital advertising banner ads reach even more readers by advertising on starlocalmedia.com and our 14 community websites impression blocks by section (30 days - 25% SOV) impressions available positions available no print contract with print contract ROS 10, $125 $100 Home Page 3, $ 50 $ 40 Allen 4, $ 60 $ 50 Carrollton 1, $ 50 $ 40 Celina 1, $ 50 $ 40 Coppell 1, $ 50 $ 40 Frisco 1, $ 50 $ 40 Lake Cities $ 50 $ 40 Lewisville 2, $ 50 $ 40 Little Elm $ 50 $ 40 McKinney 6, $ 85 $ 70 Mesquite 2, $ 50 $ 40 Plano 8, $100 $ 90 Rowlett $ 50 $ 40 The Colony $ 50 $ 40 The Leader 1, $ 50 $ 40 sponsorships (12 months - 50% SOV) impressions available positions available no print contract with print contract ROS 21,000 5 $230 $185 Home Page 7,500 5 $ 95 $ 75 Lewisville, Carrollton, Coppell, The Colony 10,450 5 $370 $295 The Leader, Lake Cities 4,040 5 $185 $145 McKinney 12,050 5 $160 $130 Plano 17,600 5 $185 $165 Frisco, Little Elm, Celina 7,600 5 $275 $220 Mesquite, Rowlett 6,350 5 $185 $150 Allen 9,950 5 $110 $ 95 A 50% up-charge will be applied for premier (interactive) ads. For example, visit:

18 digital advertising leaderboard medium rectangle

19 ad specifications & requirements display - broadsheet COLUMNS INCHES doubletruck ROP DEPTH IS classified ad sizes COLUMNS INCHES CLASSIFIED DEPTH IS 20.4 tabloid - modular AD SIZE WIDTH HEIGHT eighth (2 col.) quarter (2 col.) half vertical (2 col.) half horizonal (4 col.) full page (4 col.) doubletruck TABLOID DEPTH IS 10 program requirements ONLY PROGRAM FILES ACCEPTED: Acrobat PDF files with embedded fonts, flattened transparencies and 300 dpi resolution are the preferred file format. Photoshop JPEG 300 dpi, flattened. design requirements DESIGN REQUIREMENTS: Black text must be set to 100% BLACK DO NOT use Registration Black. Colors should be CMYK process (not spot color) - we cannot colorize images (i.e. turn B&W photos into color). Type smaller than 6 point should not be used. Type smaller than 10 point should not be used on a reverse/color background. 1 point minimum border size. Avoid hairline borders. Document size of the ad must match the sizes shown at left. Ensure that element boxes are within the ad boundaries. Delete extraneous elements outside the image area. Color and grayscale images must be at least 300 dpi resolution. Line art (Black & White) images must be at least 300 dpi resolution. Knockouts and trapping should be set appropriately before submitting the ad. sending finished ads by ed ads must be sent to the Sales Representative for the account in question. Contact the Sales Representative for his/her address. PDF files with flattened transparencies are the preferred file format for ed ads. PDFs must be created as composite and saved with all fonts embedded. Files that are not PDF need to be placed in a folder and compressed (.zip or.sit). Please proof ad before final release. art department requirements Provide High Resolution artwork whenever possible (logos, photos, etc). ed images must be in JPEG or TIFF format. Art taken from your company website will NOT be high resolution and may print fuzzy and or pixilated. Include the publication and insertion date in the file name. Camera ready ads must be received at least one full business day prior to run date. Camera Ready Ads will not be altered and run AS IS. DO NOT send colors separated in a PDF. We will create separations from the composite file. Flatten artwork before sending final PDF. When creating PDF, recommend distilling with Press Optimized selected. All ads must have fonts embedded. Color images must be associated parts of the ad. sending ads or artwork by CD or USB drive CD or USB must include all artwork (logos, photos, etc.) and fonts used in the ad. Clearly label CD or USB with agency name and advertiser name, contact, date and phone number. Clients supplying ads on CD or USB must provide a hardcopy of the ad. If the ad is a color ad, a color proof or color key must be submitted with the insertion ticket for comparison of the final output. When submitting non-macintosh files, provide a test file prior to submitting the live ad to avoid last minute problems. color ads Ads designed to print 4-color process should be built using CMYK color model. This applies to graphics or logos created in other programs that are subsequently imported into the ad. Prepare material so adjoining colors overlap slightly by.5 to 1 pt. Black text must be set to 100% BLACK. magazine ad requirements The above applies to our magazines publications with one exception: All ad copy provided must be at least 300dpi.