Media Kit. print digital online. yourhoustonnews.com

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1 Media Kit Effective January 1, print digital online Atascocita Observer Bay Area Citizen Cleveland Advocate The Courier (Conroe) Cypress Creek Mirror (Champions/Klein) Cypress Creek Mirror (Cypress/Cy-Fair) Dayton News Deer Park Broadcaster East Montgomery County Observer Eastex Advocate Examiner (West U/River Oaks/Bellaire) Friendswood Journal Humble Observer Katy Rancher Kingwood Observer Lake Houston Observer Magnolia Potpourri Memorial Examiner Pasadena Citizen Pearland Journal Spring Observer Sugar Land Sun Tomball Potpourri The Woodlands Villager The Woodlands Villager Sunday here Entertainment yourhoustonnews.com

2 WE DELIVER Highly Targeted Media, Highly Effective Results LOCAL NEWS IN PRINT Targeted by Community 24 community newspapers distributed each week totaling up to 565,000+ copies. ENTERTAINMENT Delivered to All Communities HERE Entertainment is included in all 24 community newspapers delivered weekly to 466,000+ single family homes in Houston as well as online at HereHouston.com. PRINT INSERTS Targeted by Zip Code Save money on direct mail by inserting your print campaign into the newspaper. Supply your own or let us handle the printing. CLASSIFIEDS Targeted by Local Region Get it sold in your community. RECRUITMENT ADS Targeted by Local Region & Industry Find the right employee to fill the job. BUSINESS SPOTLIGHT LOCAL NEWS ONLINE Targeted by Community 24 community websites updated daily receiving 11.3 million+ page views quarterly. Find your community on your computer, tablet or mobile device at YourHoustonNews.com. VIDEO Business Spotlight Business spotlight videos highlight what makes your company unique. CAMPAIGNS Targeted by Zip Code & Demographics Send an campaign to an audience targeted by demographics and geography. Retargeting also available. DIGITAL SOLUTIONS Expand your digital presence through Responsive Website Design, Retargeting, Search Engine Optimization Packages, Social Media Optimization Packages and Text Message Management. 24 Community Newspapers & Websites with Local Editorial Up to 565,000+ Copies Per Week 1.4 Million+ Readers 11.3 Million+ Page Views Quarterly Atascocita Observer Bay Area Citizen Cleveland Advocate The Courier (Conroe) Cypress Creek Mirror (Champions/Klein) Cypress Creek Mirror (Cypress/Cy-Fair) Dayton News Deer Park Broadcaster East Montgomery County Observer Eastex Advocate Examiner (West U/River Oaks/Bellaire) Friendswood Journal Humble Observer Katy Rancher Kingwood Observer Lake Houston Observer Magnolia Potpourri Memorial Examiner Pasadena Citizen Pearland Journal Spring Observer Sugar Land Sun Tomball Potpourri The Woodlands Villager The Woodlands Villager Sunday here Entertainment Source: HCN Internal Audit 2015, Google Analytics 2015 yourhoustonnews.com

3 WE DELIVER Trusted Products, Trusted Solutions 24 Community Newspapers & Websites with Local Editorial Up to 565,000+ Copies Per Week 1.4 Million+ Readers 11.3 Million+ Page Views Quarterly DELIVERING RESULTS SINCE 1892 AUDITED CIRCULATION The Alliance for Audited Media (AAM) Reviews the paid circulation for the daily publication, The Courier. The Alliance for Audited Media, formerly the Audit Bureau of Circulations (ABC), is committed to providing independently verified data and information critical to evaluating and purchasing media. AAM conducts rigorous audits of publishers and impartially delivers the results of those audits to advertisers and advertising agencies. Circulation Verification Council (CVC) Reviews the printing, distribution, circulation, and general business records of the unpaid weekly publications. CVC audit methodology is the most thorough in the industry. CVC utilizes a unique three-tiered system of checks and balances to ensure complete and accurate data. A CVC audit means quality and reliability. Verification of Receivership of Controlled Carrier Delivery Distribution Verification of Readership of Controlled Carrier Delivery Distribution Verification of Distribution of Controlled Bulk Distribution TARGETED DISTRIBUTION Adjusting our distribution to reach your best customers We invested in consumer and demographic data to align our distribution to the neighborhoods that would provide the best return on investment for our advertisers. We deliver to an affluent, family-oriented audience. 72% earn a household income over $75K; 81% are married; 64% have children; 90% own their homes; 69% of the homes are valued over $150K; 99% are single family homes. NEWS PARTNERS WITH ABC 13 Covering the community from every direction LOOK FOR THESE ADVERTISERS IN OUR PRODUCTS: Source: HCN Internal Audit 2015, Google Analytics 2015, Epsilon 2012 yourhoustonnews.com

4 Retail Zones Map North Group 1 The Courier (Conroe) - Daily 1 The Courier (Conroe Saturation) - Thursday 1a The Woodlands Villager - Thursday & 1st Sunday 1a Spring Observer - Thursday 2a 2a 2a 2b 2b 2c 2c 2c Northeast Group Humble Observer - Wednesday Atascocita Observer - Wednesday Lake Houston Observer - Wednesday Kingwood Observer - Wednesday East Montgomery County Observer - Wednesday Cleveland Advocate - Wednesday Eastex Advocate - Wednesday Dayton News - Wednesday Our newspaper reader demographics: 64% Families with children 81% Married couples 72% Households earning over $75K 69% Homes valued over $150K 90% Homeowners 99% Single family homes 24 Community Newspapers 466,000+ Midweek Circulation 565,000+ Weekly Circulation (Weekend circulation will fluctuate) 1.4 Million Readers 3a 3a 3b 3c 4a 4b 4c 4d 5a 5a 5b 5c 5c Northwest Group Tomball Potpourri - Wednesday Magnolia Potpourri - Wednesday Cypress Creek Mirror (Cypress/Cy-Fair) - Wednesday Cypress Creek Mirror (Champions/Klein) - Wednesday Southwest Group Examiner (West U/River Oaks/Bellaire) - Thursday Memorial Examiner - Thursday The Katy Rancher - Thursday Sugar Land Sun - Thursday South Group Pasadena Citizen - Thursday & Sunday Deer Park Broadcaster - Thursday Bay Area Citizen - Thursday Pearland Journal - Thursday Friendswood Journal - Thursday Source: HCN Internal Audit 2015, Epsilon 2012

5 Print Retail (ROP) Rates Retail Zones & Publications Retail Zone Newspaper Pub Day Circ Price Tier North Group ZONE 1 The Courier (Conroe - Saturation) Thurs 19,429 2 ZONE 1a Thurs 63, a The Woodlands Villager Thurs 45, a Spring Observer Thurs 18,192 3 ADDITIONAL OPTIONS (not included in the total group buy or tier seven pricing) The Courier (Conroe - Paid) Daily 8,493 3 The Woodlands Villager Sunday (monthly) First Sun 45,000 1 Thu/Sun Combo: pickup same Villager ad from the Thursday immediately prior to any first-villager Sunday edition and pay only 50% of your Thu rate for Sun s ad - i.e., Thu rate x 1.5 gets you both ads! Northeast Group ZONE 2a Wed 37, a Humble Observer Wed 12, a Atascocita Observer Wed 18, a Lake Houston Observer Wed 7,295 6 ZONE 2b Wed 31, b Kingwood Observer Wed 20, b East Montgomery County Observer Wed 10,523 6 ZONE 2c Wed 19, c Cleveland Advocate Wed 4, c Eastex Advocate Wed 8, c Dayton News Wed 6,202 6 Northwest Group ZONE 3a Wed 31, a Tomball Potpourri Wed 17, a Magnolia Potpourri Wed 13,570 4 ZONE 3b Cypress Creek Mirror (Cypress/Cy-Fair) Wed 34,766 3 ZONE 3c Cypress Creek Mirror (Champions/Klein) Wed 29,768 3 Southwest Group ZONE 4a Examiner (West U/ River Oaks/Bellaire) Thurs 33,311 2 ZONE 4b Memorial Examiner Thurs 27,476 4 ZONE 4c The Katy Rancher Thurs 27,010 4 ZONE 4d Sugar Land Sun Thurs 30,658 4 South Group ZONE 5a Thurs 24, a Pasadena Citizen Thurs 13, a Deer Park Broadcaster Thurs 11,100 6 NOT INCLUDED IN ZONE 5A Pasadena Citizen (Paid Only) Sun 3,217 5 ZONE 5b Bay Area Citizen Thurs 28,523 4 ZONE 5c Thurs 29, c Pearland Journal Thurs 20, c Friendswood Journal Thurs 8,744 6 Total Group Buy - All Zones (Midweek) Wed / Thurs 466,592 7 *Total group circulation for all days (including Sunday and Conroe daily) 565,767 Bay Area includes Seabrook, League City, Clear Lake, Kemah, Webster Frequency discounts apply for signed contracts only, no rebates. Rates are net and non-commissionable. Source: HCN Internal Audit % Discount for Multiple Zones TIER 1 TIER 2 TIER 3 TIER 4 TIER 5 TIER 6 TIER 7 Pricing Tiers Modular Sizes 52x (50% SAVINGS) 26x (NON-PROFIT) 13x Open Rate Full Page $1,614 $2,422 $2,841 $3,229 3/4 Page $1,190 $1,785 $2,094 $2,380 1/2 Page $893 $1,339 $1,571 $1,785 1/3 Page $616 $924 $1,084 $1,232 1/4 Page $473 $709 $832 $945 1/8 Page $249 $374 $439 $499 1/16 Page $140 $210 $246 $280 Full Page $1,384 $2,076 $2,435 $2,768 3/4 Page $1,020 $1,530 $1,795 $2,040 1/2 Page $765 $1,148 $1,346 $1,530 1/3 Page $528 $792 $929 $1,056 1/4 Page $405 $608 $713 $810 1/8 Page $214 $321 $376 $428 1/16 Page $120 $180 $211 $240 Full Page $1,153 $1,730 $2,030 $2,306 3/4 Page $850 $1,275 $1,496 $1,700 1/2 Page $638 $956 $1,122 $1,275 1/3 Page $440 $660 $774 $880 1/4 Page $338 $506 $594 $675 1/8 Page $178 $267 $314 $356 1/16 Page $100 $150 $176 $200 Full Page $876 $1,315 $1,542 $1,753 3/4 Page $646 $969 $1,137 $1,292 1/2 Page $485 $727 $853 $969 1/3 Page $335 $502 $589 $669 1/4 Page $257 $385 $451 $513 1/8 Page $135 $203 $238 $271 1/16 Page $76 $114 $134 $152 Full Page $692 $1,038 $1,218 $1,384 3/4 Page $510 $765 $898 $1,020 1/2 Page $383 $574 $673 $765 1/3 Page $264 $396 $465 $528 1/4 Page $203 $304 $356 $405 1/8 Page $107 $160 $188 $214 1/16 Page $60 $90 $106 $120 Full Page $507 $761 $893 $1,015 3/4 Page $374 $561 $658 $748 1/2 Page $281 $421 $494 $561 1/3 Page $194 $290 $341 $387 1/4 Page $149 $223 $261 $297 1/8 Page $78 $118 $138 $157 1/16 Page $44 $66 $77 $88 Full Page $9,825 $14,737 $17,291 $19,649 3/4 Page $7,242 $10,863 $12,746 $14,484 1/2 Page $5,432 $8,147 $9,559 $10,863 1/3 Page $3,749 $5,624 $6,598 $7,498 1/4 Page $2,876 $4,313 $5,061 $5,751 1/8 Page $1,518 $2,276 $2,671 $3,035 1/16 Page $852 $1,278 $1,500 $1,704 COLOR: Add 30% for Full Color MAXIMUM COLOR CHARGES: $300 for Single Publication, Full Color $500 for Retail Zone Full Color $5,000 for Total Group Full Color GUARANTEED POSITION: Add 20%

6 Print Retail (ROP) Modular Sizes Choose the modular size that works best for you. Modular Size Column Size Actual Size Full Page 6 column x x /4 Page 5 column x x 17 1/2 Page (H) 6 column x x 10 1/2 Page (V) 3 column x x 20 1/3 Page 4 column x x 10 1/4 Page (H) 6 column x x 5 1/4 Page (V) 3 column x x 10 1/8 Page (H) 3 column x x 5 1/8 Page (V) 2 column x x 7.5 1/16 Page (H) 4 column x x 2 1/16 Page (V) 2 column x x 4 Full Page Ad 6 column x 20.5 ( x 20.5 ) 3/4 Page Ad 5 column x 17 (8.638 x 17 ) 1/2 Page Ad Vertical 3 column x 20 (5.138 x 20 ) *Other sizes not displayed: Double Truck 12 column x x 20.5 Front Page Strip 6 column x x 3 Skybox 2 column x x 2.5 1/2 Page Ad Horizontal 6 column x 10 ( x 10 ) 1/3 Page Ad 4 column x 10 (6.888 x 10 ) 1/4 Page Ad Vertical 3 column x 10 (5.138 x 10 ) 1/8 Page Ad Vertical 2 column x 7.5 (3.388 x 7.5 ) 1/4 Page Ad Horizontal 6 column x 5 ( x 5 ) 1/8 Page Ad Ad Horizontal Horizontal 3 column x 5 3 (5.138 column x 5 ) x 1/16 Page Ad Vertical 2 column x 4 (3.388 x 4 ) 1/16 Page Ad Horizontal 4 column x 2 (6.888 x 2 ) 45% of actual broadsheet size

7 Entertainment Tabloid Rates COLOR: Add 10% to cost of ad Front Page strip and monthly calendar includes color. PREMIUM POSITION: Add 20% to cost of ad Double Truck 12 columns x 10.5 or x 10.5 is available for cost of 2 full pages plus 20% DEADLINES: Space reservation: Thurs, 5 pm Ad copy due by: Thurs, 5 pm Final ad approval: Fri, noon HERE is printed in tabloid format and features magazine-style modular ad sizes. See sizes and specs on the HERE ad size grid for more information. Frequency discounts apply for signed contracts only, no rebates. Net non-commissionable. Modular Sizes Pricing for Northeast, Northwest or Southwest Group HERE ZONE Actual Size 52x 26x 13x Pricing for North or South Group HERE ZONE Open Rate Full Page 10 x 10.5 $1,418 $1,985 $2,410 $2, x 5.25 H 1/2 Page 4.94 x 10.5 V $803 $1,125 $1,366 $1, x 5.25 H 1/4 Page x 8 V $425 $595 $723 $851 1/8 Page x 4 $228 $319 $388 $456 1/16 Page x 2 H 1.57 x 4 V $120 $168 $204 $240 Front Page Strip 10 x 2 $720 $840 $1,140 Monthly Calendar Strip 10 x 2 $720 $720 $720 $720 Modular Sizes Actual Size 52x 26x 13x Open Rate Full Page 10 x 10.5 $945 $1,323 $1,607 $1, x 5.25 H 1/2 Page 4.94 x 10.5 V $536 $750 $910 $1, x 5.25 H 1/4 Page x 8 V $284 $397 $482 $567 1/8 Page x 4 $152 $213 $258 $ x 2 H 1/16 Page 1.57 x 4 V $80 $112 $136 $160 Front Page Strip 10 x 2 $480 $600 $780 Monthly Calendar Strip 10 x 2 $480 $480 $480 $480 North Group HERE ZONE 5 Northwest Group HERE ZONE 4 Southwest Group HERE ZONE 3 Source: HCN Internal Audit 2015 Northeast Group HERE ZONE 1 South Group HERE ZONE 2 Pricing for Full Run 466,592 Circulation Modular Sizes Actual Size 52x 26x 13x Open Rate Full Page 10 x 10.5 $4,300 $6,020 $7,310 $8, x 5.25 H 1/2 Page 4.94 x 10.5 V $2,437 $3,411 $4,142 $4, x 5.25 H 1/4 Page x 8 V $1,290 $1,860 $2,193 $2,580 1/8 Page x 4 $692 $968 $1,176 $1, x 2 H 1/16 Page 1.57 x 4 V $364 $510 $619 $728 Front Page Strip 10 x 2 $2,160 $2,700 $3,060 $3,600 Monthly Calendar Strip 10 x2 $2,700 $2,700 $2,700 $2,700 Northeast Group / HZ1 North Group / HZ5 82,621 Circulation The Courier (Conroe Saturation), The Villager (The Woodlands), Spring Observer South Group / HZ2 87,578 Circulation Humble Observer, Atascocita Observer, Lake Houston Observer, Kingwood Observer, East Montgomery County Observer, Cleveland Advocate, Eastex Advocate, Dayton News Northwest Group / HZ4 95,619 Circulation Tomball Potpourri, Magnolia Potpourri, Cypress Creek Mirror (Cypress/Cy-Fair & Champions/Klein) Southwest Group / HZ3 118,455 Circulation Examiner (West U/River Oaks/Bellaire), Memorial Examiner, The Rancher (Katy), Sugar Land Sun 82,319 Circulation Pasadena Citizen, Deer Park Broadcaster, Bay Area Citizen, Pearland Journal, Friendswood Journal

8 HERE Modular Sizes Choose the modular size that works best for you. Modular Size Column Size Actual Size Full Page 6 column s x x /2 Page (H) 6 columns x x /2 Page (V) 3 columns x x /4 Page (H) 3 columns x x /4 Page (V) 2 columns x x 8 1/8 Page 2 columns x x 4 1/16 Page (H) 2 columns x x 2 1/16 Page (V) 1 column x x 4 Front Page Strip 6 columns x 2 10 x 2 *Other sizes not displayed: Double Truck 12 columns x x 10.5 Full Page Ad 6 column x 10.5 (10 x 10.5 ) 1/2 Page Ad Vertical 3 column x 10.5 (4.94 x 10.5 ) 1/4 Page Ad Vertical 2 column x 8 ( x 8 ) 1/2 Page Ad Horizontal 6 column x 5.25 (10 x 5.25 ) 1/4 Page Ad Horizontal 3 column x 5.25 (4.94 x 5.25 ) 1/8 Page Ad 2 column x 4 ( x 4 ) 1/16 Page Ad 1 column x 4 (1.57 x 4 ) Front Page Strip 6 column x 2 (10 x 2 ) 45% of actual tabloid size

9 Print Ad Specifications Requirements for Camera-Ready Ads DO: asubmit a PDF file created with the Press Quality distiller settings ause CMYK images for your color graphics ause a bitmap or gray scale color mode for your B&W graphics ause images that are 300 ppi ause line art images of 1200 ppi acreate your ad to the exact space reservation size ause vector-based logos ause 100% black for black text aset up spot colors for CMYK work flow ause column sizes for width - see mechanical a Use Bold font (not less than 10 pt) for color or reverse type MECHANICALS STANDARD Broadsheet Sizes (regular newspaper size) DO NOT: TABLOID Sizes (special sections, HERE, Ticket) DO NOT: Send Publisher, Microsoft Word, Excel, Power-point, JPEG, TIFF, EPS, Illustrator, Flash, GIF, BMP, Corel Draw or Freehand files as camera-ready ad files DO NOT: Use RGB or Index color images for your color graphics DO NOT: Use images less than 200 ppi DO NOT: Use low r esolution images pulled off the Internet DO NOT: Use rich-black for your black text DO NOT: Use less than 10 point font size for color or reverse type DO NOT: Send your PDF file with crop or registration marks DO NOT: Use light, narrow, thin font for color or reverse type DO NOT: Use more than 20% black in CMYK color or will appear black on newsprint DO NOT: Use True Type fonts MODULAR SIZE Actual Width x Height Column Width x Height Full Page x column x /4 Page x 17 5 column x 17 1/2 Page (H) x 10 6 column x 10 1/2 Page (V) x 20 3 column x 20 1/3 Page x 10 4 column x 10 1/4 Page (H) x 5 6 column x 5 1/4 Page (V) x 10 3 column x 10 1/8 Page (H) x 5 3 column x 5 1/8 Page (V) x column x 7.5 1/16 Page (H) x 2 4 column x 2 1/16 Page (V) x 4 2 column x 4 Front Page Strip x 3 6 column x 3 Double Truck x column x 20.5 H=Horizontal V=Vertical HCN can accept your ads via the following methods: to your multimedia advertising consultant (must be under 10 MB) FTP Site: host: ftp.hcnonline.com (Internet Explorer) user: hcnads password: ads (detailed upload instructions available from your multimedia advertising consultant) MODULAR SIZE Actual Width x Height Column Width x Height Full Page 10 x column x /2 Page (H) 10 x column x /2 Page (V) 4.94 x column x /4 Page (H) 4.94 x column x /4 Page (V) x 8 2 column x 8 1/8 Page x 4 2 column x 4 1/16 Page (H) x 2 2 column x 2 1/16 Page (V) 1.57 x 4 1 column x 4 Front Page Strip 10 x 2 6 column x 2 2 x x column x x x column x 10.5 Double Truck x column x 10.5 Liabilities: Houston Community Newspapers & Media Group cannot be held responsible for the quality of reproduction if these specifications are not followed. Ads received after deadline may not publish in the desired issue. HCN will not be held responsible for changes the HCN Creative Department has to make to get files ready for press.

10 High Impact Print Front Page ROP Display Front Page Strip Ad GOOD FOR: Delivering a call to action on the front page. DESCRIPTION: The Strip Ad is printed full color across the bottom of the front page. ZONING: Available by Individual Newspaper, Retail Zone and Full Run. Choose from community newspaper front page, sports section front or HERE tabloid cover. Exclusive to one advertiser per location each week. SIZE: x 3 on broadsheet or 10 x 2 on tabloid (HERE) Skybox Ad GOOD FOR: Delivering a specific call to action on the front page next to the masthead. DESCRIPTION: The Skybox Ad is printed full color at the top of the front page to the right of the masthead. ZONING: Available by Individual Newspaper, Retail Zone and Full Run. Choose from community newspaper front page or sports section front. Exclusive to one advertiser per location each week. SIZE: x 2.5 Inserts Pre-Prints GOOD FOR: Delivering pre-printed direct mail, without the high cost of postage and adding the benefit of home delivery to a targeted audience. DESCRIPTION: Pre-Prints include anything the advertiser has printed from a vendor of their choice and has delivered to us for insertion into the newspaper to reach households directly. ZONING: Available by Zip Code, Individual Newspaper, Retail Zone and Full Run. SIZE: Reference the specification guidelines or talk to your multimedia advertising consultant for specialized pre-prints. Print & Deliver GOOD FOR: Delivering a lot of information on one standalone glossy sheet. DESCRIPTION: The Print & Deliver is printed full color on both sides of a 70lb glossy stock and inserted into the newspaper for home delivery. ZONING: Available by Zip Code, Individual Newspaper, Retail Zone and Full Run. SIZE: 2-sided 8.5 x 11 sheet with bleed Talk to your multimedia advertising consultant for pricing and specifications Front Page Adhesive Note GOOD FOR: Delivering a specific call to action with front page exposure. Readers can peel and stick to keep as a reminder. DESCRIPTION: The Front Page Adhesive Note is printed full color on removable adhesive glossy paper. ZONING: Available by Individual Newspaper, Retail Zone and Full Run. Exclusive to one product per newspaper each week between the Front Page Adhesive Note, Spadea and Kraft Wrap. SIZE: 2.75 x 2.75 in 16 different shapes to choose from Spadea GOOD FOR: Delivering a lot of information with front page exposure. DESCRIPTION: The Spadea is printed full color on newspaper and wraps around half of the front page. ZONING: Available by Press Run. Exclusive to one product per newspaper each week between the Front Page Adhesive Note, Spadea and Kraft Wrap. SIZE: FULL Spadea Includes: One Full Page Ad - displayed on the back page Two Half Page Ads (Vertical) - displayed on the front page flap HALF Spadea Includes: Two Half Page Ads (Vertical) - displayed on the front page flap Kraft Wrap GOOD FOR: Delivering a lot of information with front page exposure. DESCRIPTION: The Kraft Wrap is printed full color on brighter paper and wraps around the entire newspaper. ZONING: Available by Individual Newspaper, Retail Zone and Full Run. Exclusive to one product per newspaper each week between the Front Page Adhesive Note, Spadea and Kraft Wrap. SIZE: FULL Kraft Wrap Includes: Front Page of Wrap = 6 column x 18 AND Back Page of Wrap = 6 column x 20.5 HALF Kraft Wrap Includes: Front Page of Wrap = 6 column x 18 If interested in kraft wrap for Pasadena Citizen Sunday or The Woodlands Villager Sunday, please call for availability. Polybag GOOD FOR: Demanding immediate attention from households with front yard exposure. DESCRIPTION: The Polybag is the plastic bag we deliver the newspaper in and can be printed in PMS/spot colors in large quantity. ZONING: Available by Individual Newspaper, Retail Zone and Full Run. Exclusive to one polybag design per newspaper each week. SIZE: Ad space is 5 x 16 per side. Choose 1 side or both sides.

11 Print and Deliver Insert Rates Full color on both sides 8.5 x lb. glossy stock Space and ad release deadline: 14 days prior to run date QUANTITY MIDWEEK RATE per thousand 10,000-19,999 $57 20,000-29,999 $49 30,000-59,999 $36 60,000-74,999 $33 75,000-1,000,000 $29 For full bleed, add an additional $3.50 per thousand If production design needed, add $100 10,000 minimum quantity Full zips required 2% spoilage required Frequency discounts apply for signed contracts only, no rebates. Net non-commissionable.

12 Print and Deliver Insert Specifications Full bleed dimensions 8.75 x Final Trim Size 8.5 x 11 Safe Image Area or Non-Bleed.25 Inside Trim Edge 8. x 10.5 SPECIFICATIONS: PDF format Images must be 300 dpi No crop and/or registration marks Fonts must be in outlines Colors must be PMS colors or process color (CMYK). No RGB. Black needs to be 100% K Use High Quality Print Distiller settings for creating PDF Non-Bleed - Include a.25 white border within 8.5 x 11. All color, text and graphics are inside this.25 border.

13 Adhesive Note Rates Make your ad more noticeable than ever! Immediate Impact Coupons without clipping Branding and Image ads Put your ad on page one! Now you can put your ad up front with today s headlines. Front Page Adhesive Notes are proven attention-getters. The x Front Page Adhesive Notes come in full color! The big part is that they go where no ad has gone before: page one on any of the Houston Community Newspapers! Use the power of Front Page Advertising! With their eye-catching, frontpage appeal, Front Page Adhesive Notes are ideal for generating instant traffic and direct response, for making referrals to larger ads or supplements inside the paper, and for big news announcements and sales events. They are great for special offers, online promotions, holiday promotions and creating name recognition. If your Front Page Adhesive Note is a merchandise coupon, suggest that readers lift it off and stick it on their shopping lists or refrigerator doors. A service message with your phone number would naturally find a home by the telephone. Use your imagination to make the most out of this flexible and unique marketing tool. The Value Positioning: The best! The front page of the paper! Broadens Readership: Consumers can t miss the front page adhesive note! Shelf Life: Consumers can take it with them and reposition it where they will remember to take action. Newsworthy ad design... For the most notable benefits, incorporate three elements on your Front Page Adhesive Note. Recommendations: 1. Prominently identify the name of your business. 2. Name the offer or event that you are promoting. 3. Call to action to respond to your message. - It is also recommended that your message contain minimal use of copy. - Too much ink in backside printing causes adhesive note adhesive to be ineffective in sticking different shapes available. Custom adhesive note shapes are available upon request, but are subject to a 25,000 print minimum. - No extra charge for full color, shape, perforation, backside printing or coin reveal ink. Backside printing, perforation and coin reactive reveal ink are available on standard shape adhesive note only. Deadlines: Space reservation deadline is 21 calendar days prior to publication date. Copy deadline for materials is 21 calendar days prior to publication date. Should Houston Community Newspapers composition be requested, composition must be completed and approved for publication, 21 days prior to publication. Rush orders, when available are subject to a 50% surcharge. Mechanical Requirements Image area: 2.75 x 2.75 Bleed:.125 past x die cut area Ad Preparation and Sending Ad Front Page Adhesive Notes can be submitted in.pdf format. For backside printing only black ink is permitted. All fonts must be converted to outlines. Please send spot colors in reserved available PMS colors. Do not send file in four-color process unless full color is reserved. Artwork must be sized to templates for designated printer. Ask your HCN advertising representative about details for obtaining a template for art design. artwork to address provided by your HCN advertising representative. Measurable: You can effectively measure ad response. Directs: A front page note can guide consumers to an ad, section or insert inside the paper. Availability: Full run is available on all HCN newspapers. 1. Identify/Brand 2. Offer/Event FRONT PAGE ADHESIVE NOTES Order Quantity 10,000-29,999 30,000-99, , , ,000 + CPM Rate $80 $70 $60 $50 Rates for inserting customer provided adhesive notes are available upon request. Frequency discounts apply for signed contracts only, no rebates. Rates are net and non-commissionable. Additional Changes: Color or copy changes may be allowed after 10,000 print quantities. Cost for each change is $150. Conditions of publication: Selected run dates are guaranteed on a first-come, first-served basis. Adhesive notes cannot run on publications the same day as a Spadea or Kraft wrap. Each publication must be bought in its entirety as a full run circulation plus 2% spoilage. The publisher reserves the right to revise or reject in whole or part any advertisement. Front Page Adhesive Notes are governed by all terms and conditions outlined in the current Houston Community Newspapers & Mida Group Advertising Rate Card. 3. Call to Action

14 Pre-print Rates Frequency Discounts CPM CPM CPM CPM CPM CPM CPM CPM Size 1x 6x 12x 26x 39x 52x 76x 104x Single Sheet* $48 $46 $42 $38 $34 $30 $28 $ tab $60 $57 $53 $49 $45 $41 $36 $ tab $66 $63 $58 $54 $50 $45 $40 $ tab $72 $68 $64 $59 $54 $49 $43 $ tab $75 $71 $66 $61 $56 $51 $45 $ tab $78 $74 $68 $64 $59 $53 $47 $ tab $80 $76 $71 $65 $60 $55 $48 $40 *Minimum quantity and maximum size of 10 x 11.5 are required for single sheet rate Frequency discounts apply for signed contracts only, no rebates. Net non-commissionable. Reservation deadline: 14 days prior to insertion date Materials deadline: 8 days prior to insertion date Pre-prints are accepted for distribution in any Houston Community Newspapers publication. When zoning, the entire zip code must be purchased and the minimum number of pre-prints is 10,000. For those newspapers with less than 10,000 circulation, zoning is not available and the entire newspaper s circulation must be purchased. Rates apply to home-delivered newspapers. Those newspapers that are distributed through direct mail will be quoted by request. * See separate rate sheet for The Woodlands Villager Sunday. Note, a discount is available for Sun+Thu or Thu+Sun Villager Combinations. Delivery Address: Weeklies and Pasadena Citizen (Thurs) Houston Community Newspapers c/o Receiving Department 4747 Southwest Freeway Houston, Texas (Entrance on Westpark) The Courier (Conroe) and Pasadena Citizen (Sunday) Houston Community Newspapers c/o Bryan/College Station Eagle 1729 Briarcrest Drive Bryan, Texas PRE-PRINT SPECIFICATIONS Single Sheets or Cards: Thickness: The minimum thickness for single sheets or cards (two to four pages) is.007 inches. Size: The minimum card size should be 3 x 5. All single sheets over 11 x 11.5 must be folded. Single sheet minimum is 35 lb. Spoils: Add 5% to the amount ordered for spoilage. Add more as necessary for difficult or unusual pre-prints. Cover Stock Basis Weight: 70-lb. uncoated cover stock or 100-lb. glossy cover stock. Newsprint Stock: Thickness: The minimum thickness for newsprint stock is.003 inches. Page count: The minimum page count is eight-page tabloid or four-page standard. Quarter-fold: Four-page tab pre-prints on newspaper stock must be quarter-folded. Dimensions: The minimum dimension should be 3 X 5.5. The maximum dimension should be 10 X The maximum length of the folded edge should be Spoils: Add 3% to the amount ordered for spoilage. Add more as necessary for difficult or unusual pre-prints. Unusual Pre-prints: Any paper sacks, CD-ROM, perforated cards, envelopes, consumers sample packets, or out-of-the-ordinary pre-prints must be reviewed by Houston Community Newspapers. At least 300 sample copies should be provided for a test run. The advertiser should agree to accept any extra cost that may be incurred in the handling of these special supplements. Staples: Staples should only be used for pre-prints that are 60 pages or more.

15 Pre-print Rates The Woodlands Villager Sunday PRE-PRINT SPECIFICATIONS Sunday Edition Only Frequency Discounts CPM CPM CPM CPM CPM CPM CPM CPM Size 1x 6x 12x 26x 39x 52x 76x 104x Single Sheet* $50 $49 $48 $46 $42 $38 $34 $ tab $62 $61 $60 $57 $53 $49 $45 $ tab $68 $67 $66 $63 $58 $54 $50 $ tab $74 $73 $72 $68 $64 $59 $54 $ tab $77 $76 $75 $71 $66 $61 $56 $ tab $80 $79 $78 $74 $68 $64 $59 $ tab $82 $81 $80 $76 $71 $65 $60 $55 *Minimum quantity and maximum size of 10 x 11.5 are required for single sheet rate Frequency discounts apply for signed contracts only, no rebates. Net non-commissionable. Thursday Edition in combination with Sunday Edition Thursday before or after Sunday in combination during the same week Frequency Discounts CPM CPM CPM CPM CPM CPM CPM CPM Size 1x 6x 12x 26x 39x 52x 76x 104x Single Sheet* $36 $35 $32 $29 $26 $23 $21 $ tab $45 $43 $40 $37 $34 $31 $27 $ tab $50 $47 $44 $41 $38 $34 $30 $ tab $54 $51 $48 $44 $41 $37 $32 $ tab $56 $53 $50 $46 $42 $38 $34 $ tab $59 $56 $51 $48 $44 $40 $35 $ tab $60 $57 $53 $49 $45 $41 $36 $30 Note: To calculate Combo Price for Sunday and Thursday within same week, combine applicable Sunday rate (top table) PLUS Thursday rate (bottom table) which is equivalent to a 25% discount off the non-combo Thursday rate. Reservation deadline: 14 days prior to insertion date Materials deadline: 8 days prior to insertion date Pre-prints are accepted for distribution in any Houston Community Newspapers publication. When zoning, the entire zip code must be purchased and the minimum number of pre-prints is 10,000. For those newspapers with less than 10,000 circulation, zoning is not available and the entire newspaper s circulation must be purchased. Rates apply to home-delivered newspapers. Those newspapers that are distributed through direct mail will be quoted by request. Single Sheets or Cards: Thickness: The minimum thickness for single sheets or cards (two to four pages) is.007 inches. Size: The minimum card size should be 3 x 5. All single sheets over 11 x 11.5 must be folded. Single sheet minimum is 35 lb. Spoils: Add 5% to the amount ordered for spoilage. Add more as necessary for difficult or unusual pre-prints. Cover Stock Basis Weight: 70-lb. uncoated cover stock or 100-lb. glossy cover stock. Newsprint Stock: Thickness: The minimum thickness for newsprint stock is.003 inches. Page count: The minimum page count is eight-page tabloid or four-page standard. Quarter-fold: Four-page tab pre-prints on newspaper stock must be quarter-folded. Dimensions: The minimum dimension should be 3 X 5.5. The maximum dimension should be 10 X The maximum length of the folded edge should be Spoils: Add 3% to the amount ordered for spoilage. Add more as necessary for difficult or unusual pre-prints. Unusual Pre-prints: Any paper sacks, CD-ROM, perforated cards, envelopes, consumers sample packets, or out-of-the-ordinary pre-prints must be reviewed by Houston Community Newspapers. At least 300 sample copies should be provided for a test run. The advertiser should agree to accept any extra cost that may be incurred in the handling of these special supplements. Staples: Staples should only be used for pre-prints that are 60 pages or more. Delivery Address: The Woodlands Villager Sunday Houston Community Newspapers c/o Bryan/College Station Eagle 1729 Briarcrest Drive Bryan, Texas The Woodlands Villager (Thurs) Houston Community Newspapers c/o Receiving Department 4747 Southwest Freeway Houston, Texas (Entrance on Westpark)

16 Front Page Display Rates 6 column ( ) x 3, includes color Front Page Main Section $325 per publication or zone as listed Atascocita Observer Cleveland Advocate Dayton News Deer Park Broadcaster East Montgomery County Observer Eastex Advocate Friendswood Journal Humble Observer Lake Houston Observer Magnolia Potpourri Spring Observer Tomball Potpourri Pasadena Citizen - Sunday $865 per publication or zone as listed Zone 1 (The Courier Paid and Saturation) Zone 2a (Humble Observer, Atascocita Observer, Lake Houston Observer) Zone 2b (Kingwood Observer, East Montgomery County Observer) Zone 2c (Cleveland Advocate, Eastex Advocate, Dayton News) Zone 3b (Cypress Creek Mirror - Cypress/Cy-Fair) Zone 4a (Examiner - West U/River Oaks/Bellaire) Zone 5a (Pasadena Citizen - Thurs, Deer Park Broadcaster) The Woodlands Villager-Thursday The Woodlands Villager- Sunday Total Group (All Zones) $6,450 All rates are net and non-commissionable. $585 per publication or zone as listed Zone 3a (Tomball Potpourri, Magnolia Potpourri) Zone 3c (Cypress Creek Mirror - Champions/Klein) Zone 4b (Memorial Examiner) Zone 4c (The Katy Rancher) Zone 4d (Sugar Land Sun) Zone 5b (Bay Area Citizen) Zone 5c (Pearland Journal, Friendswood Journal) The Courier - Conroe Daily Kingwood Observer Pasadena Citizen - Thurs Pearland Journal Deadlines are the same as for retail advertising display. Space available basis Check with your HCN Multimedia Advertising Consultant for space availability. 6 column (10 ) x 2 Front Page Display Strip Rate per publication & includes color 26x 13x Open Rate Zone 1, 3 or 4 $720 $840 $1,140 Zone 2 or 5 $480 $600 $780 52x 26x 13x Open Rate Full Run $2,160 $2,700 $3,060 $3,600 Deadline for space reservation/ad copy is Thursday, 5 pm. Final ad release deadlines Friday, Noon. Ads must run consecutive weeks for a minimum of 13 weeks to receive frequency discount. Failure to meet frequency commitment will result in re-rate at the appropriate level. Art and copy require prior approval by HERE Sales Manager. All rates are net and non-commissionable.

17 Skybox Rates Skybox ads offer a premium front page position for your advertising message. Located next to the masthead, they are perfect for delivering a specific call to action to the communities you would like to target with front page exposure. AD SIZE: 2 columns (3.388 ) x 2.5 COLOR: Full color included ZONING: Available by individual newspaper. Exclusive to one advertiser per location, reserve your space today. Also available in the Sports Section. Publication Pub Day Circulation Ad Cost Per Insertion North Group The Courier (Conroe Paid Daily) Daily 8,493 $150 The Courier (Conroe Saturation) Thurs 19,429 $252 The Woodlands Villager Thurs 45,000 $504 The Woodlands Villager Sunday First Sun 45,000 $504 Spring Observer Thurs 18,192 $218 Northeast Group Humble Observer Wed 12,002 $150 Atascocita Observer Wed 18,023 $203 Lake Houston Observer Wed 7,295 $150 Kingwood Observer Wed 20,605 $247 East Montgomery County Observer Wed 10,523 $150 Cleveland Advocate Wed 4,177 $150 Eastex Advocate Wed 8,751 $150 Dayton News Wed 6,202 $150 Northwest Group Tomball Potpourri Wed 17,515 $210 Magnolia Potpourri Wed 13,570 $150 Cypress Creek Mirror (Cypress/Cy-Fair) (3B) Wed 34,766 $417 Cypress Creek Mirror (Champions/Klein) (3C) Wed 29,768 $357 Southwest Group Examiner (West U/ River Oaks/Bellaire) (4A) Thurs 33,311 $400 Memorial Examiner (4B) Thurs 27,476 $330 The Katy Rancher (4C) Thurs 27,010 $324 Sugar Land Sun (4D) Thurs 30,658 $368 South Group Pasadena Citizen Thurs 13,472 $150 Pasadena Citizen (Paid Sunday) Sun 3,217 $150 Deer Park Broadcaster Thurs 11,100 $150 Bay Area Citizen (5B) Thurs 28,523 $342 Pearland Journal Thurs 20,480 $246 Friendswood Journal Thurs 8,744 $150 All rates are net and non-commissionable. Source: HCN Internal Audit 2015

18 Spadea Rates Full spadeas offer 246 Inches of premium advertising space Promote or advertise your business with our Spadeas! These full color pages offer a total of 246 inches of premium advertising space and wrap the newspaper to provide a high-impact advertising vehicle. Each spadea has one full-page and two half-page advertising positions. The half spadea is two half-pages offering 123 inches for the front page position. It s a fantastic way to deliver a great amount of information in a high visibility, premium location. FRONT Half Spadea The spadea folds around the front page of the newspaper for added exposure! INSIDE FRONT Half Spadea Dimensions: Half spadea Front/inside front: x 20.5 Full color available on both sides of half spadea Full spadea Front/inside front x 20.5 Back page (1 sided): x 20.5 Outside view of half spadea Inside view of half spadea SPADEA RATES by press run (per specifications above) Press Run Newspapers Circulation Half Spadea Full Spadea North 2 The Woodlands Villager (Thu) 45,000 $2,940 $6,300 North 3 Spring Observer 18,192 $1,274 $2,730 Northeast 4 Humble, Atascocita, Lake Houston, Kingwood and EMC Observers 68,448 $4,711 $10,095 Northeast 5 Cleveland Advocate, Eastex Advocate, Dayton News 19,130 $1,337 $2,865 Northwest 6 Tomball Potpourri, Magnolia Potpourri, Cypress Creek Mirror (Cypress/Cy-Fair & Champions/Klein) 95,619 $6,692 $14,340 Southwest 7 The Examiners (WestU/River Oaks/Bellaire & Memorial) 60,787 $4,256 $9,120 Southwest 8 The Katy Rancher, Sugar Land Sun 57,668 $4,039 $8,655 South 9 Pasadena Citizen, Deer Park Broadcaster 24,572 $1,722 $3,690 South 10 Bay Area Citizen, Friendswood Journal, Pearland Journal 57,747 $4,039 $8,655 SPADEA RATES by press run (special half spadea sizing of 2 columns x 20.5 ) Press Run Newspapers Circulation Half Spadea Full Spadea North 2 The Woodlands Villager Sunday 45,000 $2,940 $6,300 1 The Courier (Conroe - Thu) 19,429 $1,337 $2,865 All rates are net and non-commissionable. Source: HCN Internal Audit 2015

19 Polybag Rates Polybag Advertising Offers THE HIGHEST VISIBILITY for Your Advertisement Polybags are the plastic bags your Houston Community Newspaper is delivered in every week, and are a great place for your message. HCN readers turn to their local newspaper for in-depth community news and features, and the first thing they will see is your ad printed on the bag. No other place in the entire newspaper is as visible! Polybags can be reserved on a first-come basis, and are available for virtually all Houston Community Newspapers. Zoning is available with a minimum 10,000 order. Newspaper readers are greeted by advertisements printed on the bags that protect their paper before they see the front page. Your ad is printed on the outside of the paper demanding immediate attention. Great for: sales, grand openings, special events, brand building, coupons, fund-raising, inserts, traffic building, new product launches, direct response, holiday greetings, political campaigns, website promotion, contests. CUSTOM QUOTES AVAILABLE UPON REQUEST. Mechanical Requirements: Overall polybag size: 6.5 deep x 19 wide. Ad image area is 5 deep x 16 wide. Reserving Dates: Specific dates can be reserved, but will not be guaranteed without a 50% deposit. Deadlines: Reservation deadline is 28 days prior to insertion date. Artwork must be approved and supplied to HCN a minimum of 24 days prior to insertion date. Artwork Specifications: Art work can be supplied in.pdf format. Colors must be in available PMS colors. All fonts must be converted to outlines. Advertiser-Supplied Polybags (cost per thousand) Houston Community Newspapers (HCN) accepts pre-printed polybags supplied by advertisers. Open Rate 15,000 25,000 50, , , ,000 $60 $55 $50 $45 $40 $35 $30 Polybags can be distributed by zip code with a minimum quantity of 4,000. Rates for polybags with samples quoted upon request. Mechanical Requirements: Polybags can not exceed 6.5 deep x 19 wide. Deadlines: Reservation deadline is 21 days prior to distribution date. Deadline for HCN to receive polybags is 10 days prior to distribution date.

20 Kraft Wrap Rates PUBLICATION PUBLICATION DAY HOME DELIVERY 2 SIDES North Group Thursday 62,612 $10,977 $6,457 $4,520 The Woodlands Villager Thursday 45,000 $6,117 $3,598 $2,519 Spring Observer Thursday 17,612 $5,097 $2,998 $2,099 Northeast Group Wednesday 77,850 $14,343 $8,437 $5,906 Humble Observer Wednesday 10,822 $2,244 $1,320 $924 Atascocita Observer Wednesday 17,768 $3,058 $1,799 $1,259 Lake Houston Observer Wednesday 6,345 $2,244 $1,320 $924 Kingwood Observer Wednesday 19,965 $3,874 $2,279 $1,595 East Montgomery County Observer Wednesday 9,648 $2,244 $1,320 $924 Eastex Advocate Wednesday 8,112 $2,244 $1,320 $924 Dayton News Wednesday 5,190 $2,244 $1,320 $924 Northwest Group Wednesday 93,425 $17,466 $10,274 $7,192 Tomball Potpourri Wednesday 17,200 $3,874 $2,279 $1,595 Magnolia Potpourri Wednesday 13,100 $3,874 $2,279 $1,595 Cypress Creek Mirror (Cypress/Cy-Fair) [3B] Wednesday 34,075 $5,097 $2,998 $2,099 Cypress Creek Mirror (Champions/Klein) [3C] Wednesday 29,050 $5,097 $2,998 $2,099 FRONT ONLY BACK ONLY KRAFT WRAPS FULL SIZE: 6 columns ( ) x 20.5 FRONT AD SIZE: x 18 (2.5 for Newspaper Logos) BACK AD SIZE: x 20.5 Space Reservation and Final Artwork is due 14 days prior to publish date Kraft Wraps are not available if adhesive note or Spadea were previously scheduled for same date *Back is only available if front is also sold Southwest Group Thursday 112,339 $21,000 $12,353 $8,647 Examiner (West U/River Oaks/Bellaire) [4A] Thursday 30,098 $6,117 $3,598 $2,519 Memorial Examiner [4B] Thursday 26,358 $3,874 $2,279 $1,595 The Katy Rancher [4C] Thursday 26,383 $3,874 $2,279 $1,595 Sugar Land Sun [4D] Thursday 29,500 $3,874 $2,279 $1,595 South Group Thursday 76,356 $13,857 $8,151 $5,706 Pasadena Citizen Thursday 12,261 $3,874 $2,279 $1,595 Deer Park Broadcaster Thursday 10,450 $2,244 $1,320 $924 Bay Area Citizen [5B] Thursday 26,845 $3,874 $2,279 $1,595 Pearland Journal Thursday 19,000 $3,874 $2,279 $1,595 Friendswood Journal Thursday 7,800 $2,244 $1,320 $924 All Groups Wed/Thu 422,582 $56,481 $33,224 $23,257 If interested in kraft wrap for Pasadena Citizen Sunday or The Woodlands Villager Sunday, please call for availability. All rates are net and non-commissionable. Maximum Exposure, Highly Targeted Wrap up our newspaper in your message. Kraft wraps are customized printed sheets that wrap our home delivered newspapers. They offer an opportunity to deliver a lot of information with front page exposure. Choose any individual publication or a group of newspapers. There are a several options to fit your budget! Source: HCN Internal Audit 2015

21 Deadlines 1) Space - deadline for space reservation Ad Copy - deadline for all ad copy submission to XpanceNet (including camera-ready ad copy) 2) Cutoff for Proof Approvals to XpanceNet *One Hour After Cutoff (XpanceNet): ADS MUST BE RELEASED TO PRESS Weekly Deadlines Publication/Group 1) Space & Ad Copy 2) Cutoff for Proof Approvals to XpanceNet * NORTHEAST FRIDAY, NOON MONDAY, 2 PM includes Humble Observer, Atascocita Observer, Kingwood Observer, East Montgomery County Observer, Lake Houston Observer, Cleveland Advocate, Eastex Advocate, Dayton News NORTHWEST FRIDAY, 5 PM MONDAY, 2 PM includes Tomball Potpourri, Magnolia Potpourri, Cypress Creek Mirror (Cypress/Cy-Fair), Cypress Creek Mirror (Klein/Champions) NORTH FRIDAY, 5 PM TUESDAY, 11 AM includes Spring Observer, The Villager (Thursday Courier also included, see deadlines below) SOUTHWEST MONDAY, 5 PM TUESDAY, 2 PM includes The Examiner (River Oaks/Bellaire/West University), Memorial Examiner, Rancher, Sugar Land Sun SOUTH MONDAY, 5 PM TUESDAY, 2 PM includes Pasadena Citizen (Thursday), Deer Park Broadcaster, Bay Area Citizen, Pearland Journal, Friendswood Journal FULL GROUP FRIDAY, NOON MONDAY, 2 PM includes all groups The Courier Deadlines MONDAY FRIDAY, NOON FRIDAY, 2 PM TUESDAY FRIDAY, 5 PM MONDAY, 4 PM WED, THUR, FRI 2 DAYS PRIOR, 5 PM PRIOR DAY, 4 PM SAT, SUN THURSDAY, 5 PM FRIDAY, 2 PM Pasadena Citizen (Sunday) Deadlines Section Deadlines SUNDAY THURSDAY, 5 PM FRIDAY, 4 PM The Woodlands Villager Sunday Deadlines SUNDAY (FIRST SUNDAY OF THE MONTH) THURSDAY, NOON FRIDAY, NOON HERE THURSDAY, 5 PM FRIDAY, NOON HERE S YOUR TICKET MONDAY, 5 PM TUESDAY, 4 PM

22 Digital Rates HIGH IMPACT POSITIONS COST / COMMUNITY LEADER BOARD 728x90 BADGE 200x90 PAGE CURL Wallpaper, Page Curl, Sliding Billboard IMPRESSION BASED POSITIONS Video (300 x 250) $15 Skyscraper (300 x 600) $12 Leader board (728 x 90) $12 Badge (200 x 90) $12 Poster (300 x 250) $12 Content (468 x 60) $12 Sticker (300 x 100) MOBILE POSITIONS Banner (300 x 50) $12 $150 / day $375 / week $1,200 / month COST / 1000 IMPRESSIONS $10 (min 10,000 impressions) COST / 1000 IMPRESSIONS WALLPAPER SLIDING BILLBOARD CONTENT 468x60 960x30 opens to 960x200 POSTER OR VIDEO 300x250 SKY- SCRAPER 300x600 WALLPAPER Poster (300 x 250) $12 Skyscraper (300 x 600) $12 ADDITIONAL OPTIONS (RATES AVAILABLE UPON REQUEST) Business Spotlight Video Call Tracking Display Network Marketing List Optimization Local Profiles STICKER 300x100 Mobile Website Design Responsive Website Design Re-targeting Reputation Monitoring Search Engine Optimization RESOURCE WEBSITES YourHoustonClassifieds.com YourHoustonCelebrations.com YourHoustonObituaries.com YourHoustonJobs.com YourHoustonHealth.com Photos: HCNPics.com Entertainment: HereHouston.com Social Media Optimization SOUTH GROUP YourPasadenaNews.com YourDeerParkNews.com YourBayAreaNews.com YourPearlandNews.com YourFriendswoodNews.com SOUTHWEST GROUP YourExaminerNews.com YourMemorialNews.com YourKatyNews.com YourSugarLandNews.com YourFortBendNews.com NORTH GROUP YourConroeNews.com YourWoodlandsNews.com YourSpringNews.com NORTHEAST GROUP YourHumbleNews.com YourAtascocitaNews.com YourLakeHoustonNews.com YourKingwoodNews.com YourEastMontgomeryNews.com YourClevelandNews.com YourEastexNews.com YourDaytonNews.com NORTHWEST GROUP YourTomballNews.com YourMagnoliaNews.com CypressCreekMirror.com yourhoustonnews.com MOBILE 3.6 Million+ Mobile Page Views Quarterly 300x50 Source: Google Analytics 2015

23 Digital Ad Specifications File Types:.Jpg.Gif or.swf (ActionScript 2) Click Tag Guidelines available upon request Flash not available for Mobile LEADER BOARD 728x90 BADGE 200x90 PAGE CURL Color: RGB Web Colors Maximum File Size:100 KB Ad Copy: Keep your message brief and make sure you provide a strong call-to-action. You only have about 2-4 seconds to grab the attention of the typical surfer. To increase the click-thru rate, emphasize a benefit to encourage users to follow through to your site. If you do not have a web site, a print ad PDF or PDF info sheet can be used for click-thru. Design: Keep your design simple. Use only a few colors and use legible text or fonts. Use animation only if it enhances your message and keep it to a minimum. 800x800 WALLPAPER SLIDING BILLBOARD CONTENT 468x60 960x30 opens to 960x200 POSTER OR VIDEO 300x250 SKY- SCRAPER 300x600 WALLPAPER Rich Media 250x250 Corner Peel Template available; Ask your rep for details Wallpaper Template available; Ask your rep for details 150x x x1360 Ad Sizes in Pixels Mobile 300x50 STICKER 300x100 MOBILE 3.6 Million+ Mobile Page Views Quarterly 300x50 Source: Google Analytics 2015 NORTHWEST GROUP YourTomballNews.com YourMagnoliaNews.com CypressCreekMirror.com SOUTHWEST GROUP YourExaminerNews.com YourMemorialNews.com YourKatyNews.com YourSugarLandNews.com NORTH GROUP YourConroeNews.com YourWoodlandsNews.com YourSpringNews.com NORTHEAST GROUP YourHumbleNews.com YourAtascocitaNews.com YourLakeHoustonNews.com YourKingwoodNews.com YourEastMontgomeryNews.com YourClevelandNews.com YourEastexNews.com YourDaytonNews.com SOUTH GROUP YourPasadenaNews.com YourDeerParkNews.com YourBayAreaNews.com YourPearlandNews.com YourFriendswoodNews.com PAGES/COMMUNITY Home News Sports Living Opinion RESOURCE WEBSITES YourHoustonClassifieds.com YourHoustonCelebrations.com YourHoustonObituaries.com YourHoustonJobs.com YourHoustonHealth.com Photos: HCNPics.com Entertainment: HereHouston.com yourhoustonnews.com 30 Targeted websites n 12.5 Million+ Page views Quarterly n 3.7 Million+ Unique Visitors Quarterly