Predictive Analytics Customer Successes

Transcription

1 Preditive Anlytis Customer Suesses Introdution Serh Customer Stories y industry Serh Customer Stories y lphetil order

2 Introdution Teleommunitions Retil Bnking Insurne Medi Better Deisions to Trnsform the Business Utilizing Big Dt from mhines nd the Internet, nd tehnology innovtions in moile nd in digitl nd soil medi, orgniztions n empower the digitl ntive genertion with rel-time intelligene. Fts n reple instint to drive etter deisions nd fuel usiness trnsformtion. Best-run orgniztions empower inresing numers of employees with rel-time usiness intelligene, whih provides relevnt insights to drive informed deisions nd tions. Chief informtion offiers re leding enterprise-wide trnsformtion y estlishing foundtion tht supports ollortion nd dissemintion of informtion ross desktop nd moile devies. In ddition, usiness mngers re nurturing their tems y uilding nlytil skills nd enling ollortion ross stkeholders, oth internlly nd externlly. In these orgniztions, the nlysis nd explortion of lterntive options fuels retive nd strtegi thinking, enling ll deision mkers to work s one tem developing trust, respet, nd pride in the orgniztion. From strtegy to plnning nd exeution, lignment ross the orgniztion provides deision mkers with ritil visiility into trends. With the ility to simulte onditions, deision mkers n model hnges sed on future projetions, mking deisions to djust to hnging glol nd lol environments. The result n e signifint improvement in generting puli vlue. 2 / 39

3 Introdution Teleommunitions Retil Bnking Insurne Medi New Approh to Preditive Anlytis An integrted set of nlytis solutions from SAP hs een designed from the ground up to enle you to fully exploit the new relity from dt to deision. Our solutions enle you to omine the power of preditive proessing using the SAP HANA pltform with intuitive modeling, dvned dt visuliztion, nd model utomtion provided y preditive nlytis solutions from SAP. Mssive dt sets n e either nlyzed in-dtse using the numerous ntive lgorithms nd R integrtion ville in SAP HANA nd SAP Preditive Anlysis softwre, or in more utomted fshion using the SAP InfiniteInsight solution. With preditive nlytis solutions from SAP, you n uild preditive models to gin unpreedented insight into your ustomers from quisition through ross-sell, up-sell, hurn prevention, nd generlly tking the next est tion with every intertion, ross every ustomer hnnel. The modeler feture in SAP InfiniteInsight utomtes the uilding of sophistited preditive models for vst mount of dt-mining funtions. With liks, not ode, sorer funtionlity in the solution n deploy optimized soring equtions diretly in-dtse. SAP InfiniteInsight rings even more produtivity to SAP ustomers, enling them to sk more wht if questions nd ending up with hundreds or even thousnds of preditive models. The SAP InfiniteInsight Soil pplition provides unique spetrum of soil network nlysis pilities so tht you n understnd soil influene nd ehviors ross ustomer ommunities. Tehnology in the SAP InfiniteInsight Reommendtion pplition for the reommendtion engine is sed on link nlysis nd provides unpreedented speed to nlyze huge volumes of trnstions. 3 / 39

4 Introdution Teleommunitions Retil Bnking Insurne Medi Serh Customer Stories y industry Teleommunitions 6 Moilink 8 Cox Communitions 10 Belgom Group 12 Bngllink 14 Vodfone Netherlnds 15 XL Retil 17 Eldordo 19 Groupe SAMSE 21 Dinos Ceile 22 HSE24 Bnking Insurne 24 AAA 26 Aviv 28 Monext Medi 30 Skyrok.om 32 CIR food 34 eby 36 Tipp24 38 Keser 4 / 39

5 Introdution Teleommunitions Retil Bnking Insurne Medi Serh Customer Stories y lphetil order 24 AAA 26 Aviv 28 Monext 8 Cox Communitions 21 Dinos Ceile 34 eby 38 Keser 6 Moilink 30 Skyrok.om 12 Bngllink 10 Belgom Group 32 CIR food 17 Eldordo 19 Groupe SAMSE 22 HSE24 36 Tipp24 14 Vodfone Netherlnds 15 XL 5 / 39

6 Introdution Teleommunitions Retil Bnking Insurne Medi Moilink Boosting Cmpign Response Rtes Up to 380% with the SAP InfiniteInsight Solution Bringing people together vi innovtive ommunition solutions is how Moilink ims to eome Pkistn s leding teleommunitions provider. Fed with explosive mrket growth nd fiere ompetition, the ompny needed to protet itself ginst ustomer hurn y offering the right servies to the right ustomers t the right time. Tht ment mking sense of ustomer dt from nerly 35 million susriers nd 200,000 retilers ross 10,000 ities, towns, nd villges. Compny Moilink Hedqurters Islmd, Pkistn Industry Teleommunitions Produts nd Servies Fixed line nd wireless rodnd ommunition servies; dt servies Employees 7,000 Revenue US$1.1 illion 6 / 39

7 Introdution Teleommunitions Retil Bnking Insurne Medi Moilink The ompny s top ojetives Outpe the ompetition with next-est-tivity pproh tht offers the right inentive to the right ustomers t the right time Use Big Dt nd preditive nlytis to uild ustomer trust, improve loylty, derese hurn, nd mintin profit mrgins The resolution Quikly deployed the SAP InfiniteInsight solution for its exellent preditive pilities, user-friendly interfe, nd omptiility with other solutions fter reviewing options from other vendors like SAS nd SPSS Built preditive models omined with lustering tehniques nd soil network nlysis of Big Dt, gining key insight into ustomer ehvior The key enefits More trgeted nd effetive promotions nd mpigns, inresing usge of vlue-dded servies suh s text messges, ringtones, nd musi Lower ttrition y prediting s well s preventing hurn Better insight into oth lrge nd smll ommunities of interest, enling virl mrketing in new segments to quire new ustomers, oost doption of new produts nd servies, nd redue hurn 8X Inrese in uptke of ustomer retention offers, from 0.5% to out 4%, nd t frtion of the ost 380% Boost in mpign response rtes, thnks to soil network nlysis <1 dy To deploy new preditive models 7 / 39

8 Introdution Teleommunitions Retil Bnking Insurne Medi Cox Communitions Superhrging Customer Reltionships with the SAP InfiniteInsight Solution As the third-lrgest le entertinment nd rodnd provider in the United Sttes, Cox Communitions pioneered the undling of television, We, nd telephone servies, llowing onsumers to onsolidte servies with one provider. To help improve ustomer servie nd ring more people s digitl lives to life, Cox needed the tehnology to personlize offers for more thn 6 million susriers ross 28 regions. Compny Cox Communitions In. Hedqurters Atlnt, Georgi Industry Teleommunitions Produts nd Servies Cle entertinment nd rodnd servies Employees 50,000 Revenue US$15 illion 8 / 39

9 Introdution Teleommunitions Retil Bnking Insurne Medi Cox Communitions The ompny s top ojetives Build preditive models to help rete personlized offers more quikly nd urtely for more thn 6 million susriers ross 28 regions Doule diret mil mpign onversions The resolution Deployed the SAP InfiniteInsight solution for preditive nlytis, inluding segmenttion, lssifition, regression, nd dt ggregtion Stremlined mrket nlysis ompny-wide through entrl nlytis tem overing ll 28 regions The key enefits Slle solution to support oth short- nd long-term mrketing needs, inluding preditive modeling for ustomer quisitions, retention, lifetime vlution, nd event-sed mrketing Preise, urte, nd fst polling of 10 million oservtions nd 800 vriles to identify ustomer-relted issues, inluding propensity to purhse, likelihood of hurn, nd prospetive redit risks 14% More produts per ustomer household 28% Redution in ustomer hurn rte 80% Redution in model retion time 42X Greter throughput for entrl nlysts (from 40 to 1,680 preditive models nnully) 9 / 39

10 Introdution Teleommunitions Retil Bnking Insurne Medi Belgom Group Delivering Next-Best Ation Aross All Customer Chnnels with SAP InfiniteInsight For telephone, Internet, nd television servies, the people of Belgium rely on Belgom. But in this highly ompetitive industry, the window of opportunity to introdue new produts is nrrow. With the SAP InfiniteInsight solution, Belgom hs utomted dt mining tools tht help it etter understnd ustomer needs nd provide personlized servie nd mpigns ross ll hnnels. This mens more stisfied ustomers stying onneted with Belgom. Compny Belgom Group Hedqurters Bruxelles, Belgium Industry Teleommunitions Produts nd Servies Fixed line, wireless, television, nd Internet ommunition servies Employees 15,859 (2012) Revenue 6.4 million (2012) 10 / 39

11 Introdution Teleommunitions Retil Bnking Insurne Medi Belgom Group Diving into ustomer dt with SAP InfiniteInsight Ojetives Use previously unseen ustomer insights to redue ustomer hurn nd identify new revenue opportunities Enhne hurn detetion, speed up deployment for preditive models, nd identify revenue potentil ross the ustomer lifeyle Why SAP Proven reord of expertise nd suess in the teleommunitions industry Roust nd urte preditive modeling for usiness nd onsumer reltionships provided y the SAP InfiniteInsight solution Flexile nd user-friendly solution tht is essile y oth trined sttistiins nd usiness nlysts Benefits Enles next-est-tion mrketing ross ll hnnels, from ll enters to the We to retil stores Optimizes intertions throughout the omplete ustomer reltionship, reveling previously unseen ustomer insights Identifies mrket gps, turning them into revenue Inreses ustomer stisftion nd redues ustomer hurn Rises return on mrketing investments Aelertes modeling time from months to dys 11 / 39

12 Introdution Teleommunitions Retil Bnking Insurne Medi Bngllink Holding revenue nd improving ustomer experiene Sine 2005 Bngllink Digitl Communitions Ltd. hs positioned itself s one of Bngldesh s leding moile phone opertors y improving people s lives through ffordle teleommunition servies. In order to ring moile teleommunitions to the msses, Bngllink used the SAP InfiniteInsight solution. By uilding preditive models, Bngllink is le to preserve vlule revenue y omting ustomer hurn nd improving the overll ustomer experiene. Compny Bngllink Digitl Communitions Ltd. Hedqurters Dhk, Bngldesh Industry Teleommunitions Produts nd Servies Integrted teleommunition servies voie nd dt servies, trditionl nd rodnd moile, nd fixed tehnologies Employees 2,500 Revenue US$550 million 12 / 39

13 Introdution Teleommunitions Retil Bnking Insurne Medi Bngllink Ojetives Improve retention mpign results to omt ustomer hurn Anlyze Big Dt oming from soures suh s ll detil reords, produt susriptions, vouher trnstions, pkge onversions, nd ell site lotions Why SAP Supports intuitive uilding of preditive models, even for users with little or no experiene in dt siene or sttistis Inludes prepkged preditive models nd predefined nlytil dt rhiteture to elerte the time required to prepre nlytil dt, uild preditive models, nd deploy resulting sores into prodution Benefits Enled model to detet more thn qurter of ll future hurners with only 10% smple of the highest sores Deployed the SAP InfiniteInsight solution within five months Gined the tools to uild nd deploy preditive models in hours, s opposed to weeks or months Future plns Integrte preditive models with the mpign mngement system to mke susriers the right offer t the right time ross ll ustomer-fing hnnels Add the SAP InfiniteInsight Soil pplition to identify influeners for virl mrketing progrms nd to detet frudulent tivity with ustomers 13 / 39

14 Introdution Teleommunitions Retil Bnking Insurne Medi Vodfone Netherlnds Trgeting Customers with More-Relevnt Offers Preditive nlysis is importnt, euse it enles ompny to mke the most of their mrketing spend. We use SAP InfiniteInsight to ensure tht our offers re more relevnt to our ustomers, so we don t over ontt them. Vilih Overwter, Senior Modeling Anlyst, Vodfone Netherlnds Compny Vodfone Netherlnds Hedqurters Amsterdm, Netherlnds Industry Teleommunitions Produts nd Servies Teleommunition servies, inluding postpy onsumer nd enterprise, fixed, prepy, nd mhine to mhine 14 / 39

15 Introdution Teleommunitions Retil Bnking Insurne Medi XL Douling Mrketing Cmpign Tke-Up Rte with the SAP InfiniteInsight Solution We were le to exeute highly trgeted mrketing mpigns powered y preditive models uilt on SAP InfiniteInsight. Sine deployment, we ve ut ttrition ross the ord y 8.2% nd hve grown our ustomer se y nerly 25%. Prdeep Kumr, Generl Mnger of Customer Anlytis, PT XL Axit Tk Compny PT XL Axit Tk Hedqurters Jkrt, Indonesi Industry Teleommunitions Produts nd Servies Moile ommunitions, rodnd Internet, dt ommunitions, 3G servies Employees 2,000 Revenue US$2.1 illion 15 / 39

16 Introdution Teleommunitions Retil Bnking Insurne Medi XL Top ojetives Outpe the ompetition in ompetitive nd ner-sturted mrket Generte more-profitle ustomer reltionships nd improve retention nd loylty Why the SAP InfiniteInsight solution Preditive modeling to nlyze dt on over 40 million susriers nd determine hrteristis like produt nd hurn propensity Preferred over ompeting solutions nd trditionl retention nd loylty mngement strtegies euse it is fst to deploy, user-friendly, nd ontriutes to the gility of mrketing opertions Key enefits Aility to uild preditive models in just few hours Mthing of ustomer eligiility, inventory vilility, nd profitility to prioritize offer presenttions nd deploy next-est-tivity solution Cmpign optimiztion to mximize retention, ross-sell, nd up-sell ross mrketing hnnels, inresing revenue nd susrier usge Protive identifition nd trgeting of ustomers t risk of hurning well efore the loss 16 / % Inrese in mpign onversion rte 28% Inrese in predition ury when trgeting soil influeners 66.6% Redution in ttrition with highest-vlue susriers nd 8.2% redution overll 25% Approximte growth in ustomer se 102% Return on investment

17 Introdution Teleommunitions Retil Bnking Insurne Medi Eldordo Boosting Sles Forest Aury with the SAP InfiniteInsight Solution For eletronis, pplines, omputers, nd more, Russins hed to Eldordo. Operting 700 stores nd frnhises, more thn 30 Internet units, nd 120 order nd pikup points, the retiler must mnge lrge dt volumes to improve sles foresting, exploit hidden revenue potentil, nd slsh inventory osts. To mke the most of its Big Dt with preditive nlytis, Eldordo uses the SAP InfiniteInsight solution. Compny Eldordo LLC Hedqurters Mosow, Russi Industry Retil Produts nd Servies Consumer eletronis nd domesti pplines Employees 15,000 Revenue 2.4 illion (2012) 17 / 39

18 Introdution Teleommunitions Retil Bnking Insurne Medi Eldordo Ojetives Anlyze dt stored in the SAP 360 Customer solution from over 1.5 million point-of-sle trnstions for more thn 420 produt groups nd sles of over 8,000 produts eh month Improve forest preision to oost sles nd redue inventory osts Why SAP Trusted tehnology prtner with proven reord of delivering suess ross the industry Aility to further utilize rel-time ess to lrge volumes of dt lredy ville with the SAP Business Wrehouse pplition powered y SAP HANA nd the SAP Plnning for Retil pplition Ese of use, preision of preditive models, nd innovtive utomted tools ville with the SAP InfiniteInsight solution Benefits Building pproximtely 500 preditive models month, tsk impossile with trditionl modeling tehniques tht required weeks or months to uild single model Creting forests for ssortment plnning, shelf replenishment, priing nd promotion nlysis, store lustering, store lotion seletion, nd sles nd purhsing plnning Ahieving up to 82% ury in sles forests, 10% improvement over prior foresting tehniques Future plns Migrte further SAP pplitions to SAP HANA, leverging the full potentil of in-memory omputing tehnology Continue to expnd nd evolve the usiness using world-lss IT systems nd innovtion 18 / 39

19 Introdution Teleommunitions Retil Bnking Insurne Medi Groupe SAMSE Improving Mrketing, Risk Prevention, nd Inventory Foresting with the SAP InfiniteInsight Solution Whether emrking on mjor development projet or fixing up privte home, ontrtors nd do-it-yourself homeowners in Frne rely on tools, mterils, nd personlized dvie from Groupe SAMSE. With the SAP InfiniteInsight solution, Groupe SAMSE n uild preditive models to nlyze nd use huge mounts of ustomer dt gthered every dy. With 220% inrese in mrketing mpign responses, Groupe SAMSE is lerly offering ustomers extly wht they need. Compny Groupe SAMSE Hedqurters Grenole, Frne Industry Retil Produts nd Servies Distriution of uilding mterils nd tools Employees 5,000 Revenue million 19 / 39

20 Introdution Teleommunitions Retil Bnking Insurne Medi Groupe SAMSE Ojetives Boost mrketing mpign performne, risk prevention, nd inventory foresting ross 25 rnds nd 290 sles outlets Anlyze terytes of dt on over 300,000 loylty rdholders nd 30,000 enterprise ustomers eh dy Build nd nlyze 360-degree view of oth usiness-to-usiness nd usiness-to-ustomer reltionships Updte preditive models weekly, rther thn monthly, to ensure timely preditions Why SAP Reusle nd esily modifile nlyti reords with the SAP InfiniteInsight solution Cretion of preditive models tht enle inventory foresting for over 75 produt stokkeeping units nd redit sore nlysis to predit the risk of ustomer nonpyment Benefits Response rte to diret mrketing mpigns up y 220% Preditive models tht require just week, rther thn months, to updte Blne etween systemti nd flexile explortion of dily dt ross group rnds using preditive models Erly-wrning system for individul ustomer onstrution projets, enling personlized produt reommendtions in ner-rel time ross multiple ustomer-fing hnnels, inluding retil outlets, ll enters, nd sles Future plns Continue to grow the ustomer se through n urte understnding of ustomer ehvior Pursue strtegy of usiness improvement using the ltest in enterprise tehnology 20 / 39

21 Introdution Teleommunitions Retil Bnking Insurne Medi Dinos Ceile Compny Dinos Ceile Co.,Ltd. Hedqurters Tokyo, Jpn Industry Retil Produts nd Servies Ctlog nd Mil-order retiling Employees 1,343 Revenue YEN illion (~ US$ 1.12 illion) 21 / 39

22 Introdution Teleommunitions Retil Bnking Insurne Medi HSE24 Positively Influening Customer Buying Behvior with Better Anlytis Softwre nd SAP HANA With sw n opportunity with SAP HANA to influene our ustomers uying ehvior nd redue produt return rtes. Eh yer over 11.5 million HSE24 prels re sent out to 1.5 million ustomers. As mil-order usiness, we estimte tht deresing our return rte y only 1% ould led to seven-digit euro svings on the ottom line. Mihel Kuenzel, VP of IT, Home Shopping Europe GmH (HSE24) Compny Home Shopping Europe GmH (HSE24) Hedqurters Ismning, Germny Industry Retil Produts nd Servies Fshion, jewelry, euty nd home produts Employees Approximtely 2,900 (inluding externl ll enter nd logistis personnel) Visitors 515 million (2012) 22 / 39

23 Introdution Teleommunitions Retil Bnking Insurne Medi HSE24 The ompny s top ojetives Beome world-lss ustomer sles nd servie orgniztion Redue ustomer mil order returns Ret to demnd in rel time The resolution Deployed SAP Preditive Anlysis softwre nd the SAP Audiene Disovery nd Trgeting nlyti pplition powered y SAP HANA Estlished pln to migrte the SAP Customer Reltionship Mngement pplition to SAP HANA s the seond phse of the SAP HANA implementtion projet The key enefits 360-degree view of ustomer informtion, helping ensure more foused, trgeted mpigns nd ustomer intertions Instnt ess to ll ustomer dt, enling mrketers to tke pproprite mesures towrd reduing return rtes Meningful ustomer intertions, helping rete offers tht re relevnt to onsumers nd more urtely reflet unique demnds Rel-time Aggregtion of ustomer dt tht provides omplete view of every ustomer Meningful Customer intertion tht is more powerful nd effetive Trgeted Mrketing mpigns tht fous on unique ustomer segments Relevnt Offers tht more urtely ddress ustomer demnds 23 / 39

24 Introdution Teleommunitions Retil Bnking Insurne Medi AAA Steering the Wy to Better Customer Understnding When getting ehind the wheel, millions of Amerins rely on the Amerin Automoile Assoition (AAA) for trvel ssistne, insurne, nd emergeny towing. To optimize servie from the 44 AAA motor lus ross the United Sttes nd Cnd, the AAA Ntionl Offie ssemled entrlized tion enter to provide etter insight into memer needs. With next-genertion preditive nlytis using the SAP InfiniteInsight solution, AAA n get memers wht they need when they need it most. Compny Amerin Automoile Assoition (AAA) Hedqurters Orlndo, Florid Industry Insurne Produts nd Servies Rodside ssistne; utomotive, trvel, nd finnil servies Employees >40, / 39

25 Introdution Teleommunitions Retil Bnking Insurne Medi AAA Ojetives Optimize mrketing insight ross ll stges of the ustomer lifeyle Provide more powerful nd entrlized mens of nlyzing ustomer informtion nd optimizing mrketing efforts ross motor lus Estlish ost-effetive, esy-to-ess pproh to preditive nlytis Why SAP Stndrd reporting fetures of the SAP InfiniteInsight solution, inluding modeling results, vrile ontriutions, nd gin hrts tht lu mrketing tems n esily understnd Aility to provide olletive insight to lus out memers most likely to enefit from the ssoition s wide rnge of offerings Slility of preditive models tht n e mnged y just two usiness nlysts ross multiple motor lus Benefits Optimized mrketing mpigns ross hnnels for nerly 70% of memers Enled ustomized offers to fit individul memer interests nd needs Cut ttrition nd inresed overll ustomer lifetime vlue y extending trgeted offers to memers with low usge Erned millions of dollrs in sles, thnks to optimized mrketing mpigns for some lus Future plns Boost usge of mrketing servies nd preditive models to 100% of motor lus Extend mpign personliztion ross soil medi hnnels 25 / 39

26 Introdution Teleommunitions Retil Bnking Insurne Medi Aviv Customer Knowledge Through Preditive Anlytis Proteting round 31 million ustomers worldwide with insurne, svings, nd investment produts, Aviv is the United Kingdom s lrgest insurer nd is lso one of Europe s leding providers of life nd generl insurne nd sset mngement. Committed to serving ustomers well to uild stronger, sustinle usiness tht positively impts soiety, Aviv uses the SAP InfiniteInsight solution. Preditive models help Aviv gin the insight needed to trget the right ustomers with the right offers t the right time. Compny Aviv pl Hedqurters London Industry Insurne Produts nd Servies Life nd generl insurne Customer Bse 31.4 million ustomers in over 15 ountries Employees 27,700 worldwide Operting Profit 2.05 illion ( 2.5 illion) 26 / 39

27 Introdution Teleommunitions Retil Bnking Insurne Medi Aviv Ojetives Mke use of preditive nlytis to uild propensity models for individul ustomer groups rther thn uild generi models for ll ustomers Avoid ontting ustomers too frequently, while lso improving mpign response rtes Inrese return on mrketing nd mpign response rtes y identifying ustomers most likely to respond Why SAP Chrts tht help mrketing experts visulize the ntiipted usiness impt of models Signifintly etter modeling utomtion tht llows mny models to e uilt with ese Automti nlysis of the individul ontriutions of hundreds of vriles to model, rther thn mnul inspetion of limited numer of vriles Benefits Higher mpign response rtes nd enhned ustomer lifetime vlue through more-personlized offers Signifint inrese in the numer of propensity models used within the ompny, with more thn 30 models in prodution Aility to use the freshest dt to keep models up-to-dte nd pture the ltest trends Future plns Further improve return on mrketing with uplift modeling tht predits the impt of mrketing tivities on speifi trget groups Build preditive models to nlyze ustomer quisition nd win-k Video 27 / 39

28 Bk Offie Introdution Teleommunitions Retil Bnking Insurne Medi Monext Proteting Business nd Consumers from Online Frud SAP InfiniteInsight will give us rel ompetitive dvntge, sving hundreds of millions of euros nnully. Annelle Gerrd, Business Intelligene nd Dt Mining Anlyst, Monext SAS Compny Monext SAS Hedqurters Courevoie, Frne Industry Bnking Produts nd Servies Pyment nd money rd proessing solutions nd servies Employees 480 Revenue 67 million (2011) 28 / 39

29 Introdution Teleommunitions Retil Bnking Insurne Medi Monext Ojetives Redue e-frud for some of Europe s lrgest e-usinesses, retilers, nd nks Reple n outsoured nlytis solution tht used generlized model to predit e-frud Derese flse lerts to improve the onsumer experiene nd redue ll enter osts Why SAP Custom-tilored preditive modeling for eh unique rd provider nd rd type, inluding redit, deit, prepid, nd luxury rds, ville with the SAP InfiniteInsight solution Automted lerning for rpid modeling, omined with powerful nd user-friendly interfe Benefits Just one hlf-time nlyst to uild ustomized models for eh provider nd rd type Relile results in hours insted of dys or weeks Anlysis of Big Dt from hundreds of millions of trnstions, nd up to 500 ntive nd derived ttriutes used to evlute eletroni trnstions in milliseonds Hundreds of millions of euros sved in potentilly lost revenue nnully for rd providers, providing rel ompetitive dvntge nd gretly improving the onsumer experiene Future plns Further innovte to mke pyments even more onvenient nd seure ross ll eletroni hnnels Continue to support nd protet usinesses nd onsumers using SAP softwre tehnology 29 / 39

30 Introdution Teleommunitions Retil Bnking Insurne Medi Skyrok.om Monetizing Soil Networking with SAP InfiniteInsight Reommendtion When it omes to online ontent, people trust their friends to know wht they will like. Offering its memers free, personl We spe to rete logs, dd profiles, nd exhnge messges with other registered memers, Skyrok.om is one of the fstest-growing soil network sites in the world. But the ompny needed wy to leverge ll tht ustomer dt nd monetize its rpid growth. Compny Skyrok.om Hedqurters Pris Industry Medi Produts nd Servies Soil network, log, nd medi shring servies Employees 80 Visitors 12 million per month 30 / 39

31 Introdution Teleommunitions Retil Bnking Insurne Medi Skyrok.om The ompny s top ojetives Unlok Big Dt soures for more urte preditions nd personlized reommendtions on produts, friends, nd ontent Improve site stikiness nd soil enggement Inrese pge views per visit to serve up more vlule pid dvertisements nd oost revenue The resolution Deployed the SAP InfiniteInsight Reommendtion pplition, enling segmenttion using soil network nlysis nd soil friend reommendtions Lunhed pilot to reommend logs to visitors nd memers sed on profiles nd tstes to further inrese site stikiness The key enefits Aility to offer relevnt friend reommendtions eh morning to site memers Better understnding of individul users, helping identify ommunities with similr interests, hrteristis, nd ehviors, suh s shopping fns, horsek riders, new moms, nd r fntis 20 Relevnt friend reommendtions sent to site memers eh morning 2x More friend requests nd orresponding inrese in the eptne rte <600,000 New friend links eh dy 20,000 Distint ommunities identified 31 / 39

32 Introdution Teleommunitions Retil Bnking Insurne Medi CIR food Inresing Effiieny nd Mking More-Informed Deisions with SAP Solutions CIR food looks to its prtners to help meet usiness ojetives. Not only re SAP solutions helping us hieve top-noth results, ut reduing the reline on IT support is helping our ottom line. Lu Brini, CIO, Coopertiv Itlin di Ristorzione S.C. (CIR food) Compny Coopertiv Itlin di Ristorzione S.C. (CIR food) Hedqurters Reggio Emili, Itly Industry Trvel nd trnsporttion hospitlity Produts nd Servies Food nd resturnt servies, mel tikets, tering, nd edutionl servie plnning Revenue 500 million Employees 11,500 Prtner B4C Consulting 32 / 39

33 Introdution Teleommunitions Retil Bnking Insurne Medi CIR food Ojetives Implement mngement-level reporting system to provide fster insight into udget sttus nd elerte retion time Derese the demnd on IT with self-servie reporting for ll users, oth in the offie nd vi moile devie Provide foresting system tht gives resturnts the dt needed to mke informed purhsing nd hiring deisions Why SAP Provides innovtive, enterprise-wide solutions for everything from enterprise resoure plnning (ERP) nd wrehouse mngement to usiness intelligene (BI) nd nlytis Offers strong portfolio of nlytis solutions tht n e fully integrted with SAP Business Suite softwre Benefits Fster reporting, espeilly on moile devies, with SAP HANA softwre Better nvigtion of dt from the SAP HANA dtse using SAP Lumir softwre, reduing reline on IT support Greter insight into resturnt trends for etter inventory nd hiring deisions with SAP Preditive Anlysis softwre Cut the time to generte the udget from 4.5 months to 1 month with the SAP Business Plnning nd Consolidtion pplition 77% Less time to generte the udget with SAP Business Plnning nd Consolidtion 4,000% Inrese in the verge numer of dily users for BI tools Greter User independene, whih redues demnds on the IT deprtment 33 / 39

34 Introdution Teleommunitions Retil Bnking Insurne Medi eby Erly Signl Detetion System Powered y Preditive Anlytis on SAP HANA SAP HANA will free up ll the ndwidth right now involved in figuring out wht is going. The user just hs to feed in their metri, doesn t hve to worry out whih lgorithm is the est, nd n use the system euse it is inherently intelligent nd onfigurle. Ggndeep Bw, Mnger, North Ameri FP&A t eby In. Compny eby Hedqurters Sn Jose, Cliforni Industry Professionl Servies Produts nd Servies Online mrketple Employees 31,500 (2012) Revenue US$14.1 illion (2012) 34 / 39

35 Introdution Teleommunitions Retil Bnking Insurne Medi eby Business hllenges Inrese the ility to seprte signl from noise to identify key hnges to the helth of eby s mrketple Improve the preditility nd forest onfidene of eby s virtul eonomy Inrese insights into devitions nd their uses Tehnil hllenges Inility to detet ritil signls from 100 petytes of dt in eby s enterprise dt wrehouse Highly mnul proess requiring nlyst intervention, euse one model does not fit ll metris Key enefits Automted signl detetion system powered y preditive nlytis on SAP HANA selets the est model for metris utomtilly, inresing ury of forests Relile nd slle system provides rel-time insights llowing dt nlysts to fous on strtegi tsks Deision tree logi nd flexiility to djust senrios llows eby to dpt the est model for its dt Determine with 100% ury tht signl is positive t 97% onfidene Automted erly signl detetion system on SAP HANA Video More informtion 35 / 39