Curriculum for the Master Program in Strategic Management at the University of Innsbruck School of Management

Transcription

1 The English version of the curriculum for the Mster Progrm in Strtegic Mngement is not leglly inding nd is for informtionl purposes only. The legl sis is regulted in the curriculum pulished in the University of Innsruck Bulletin on 19 April 2007, issue 25, No Decision of the Curriculum Committee of the Innsruck School of Mngement on , pproved y Sente Decree on On the sis of 25 prgrph 1 no. 10 University Act 2002, BGBl. I (Federl Lw Gzette) No. 120, most recently mended y Federl Lw BGBl. I (Federl Lw Gzette) No. 74/2006 nd 32 Section "Regultions of Study Lw", repulished in the University of Innsruck Bulletin of 3 Ferury 2006, Issue 16, No. 90, most recently mended y the University of Innsruck Bulletin of 4 Decemer 2006, Issue 7, No. 36, the following is decreed: Curriculum for the Mster Progrm in Strtegic Mngement t the University of Innsruck School of Mngement 1 Qulifiction profile nd progrm ojectives (1) The Mster Progrm in Strtegic Mngement forms prt of the group of studies in the socil nd economic sciences. (2) The Mster Progrm in Strtegic Mngement ims t intensive creer preprtion in the socil nd economic sciences nd qulifies students for creers which require the ppliction of well-founded, scientific knowledge nd methods. As scientific progrm, it essentilly covers theories, methods nd instruments of the socil nd economic sciences nd, in prticulr, the field of strtegic mngement with the min res of innovtion nd knowledge, rnding nd tourism. Findings from the field of gender reserch re lso tken into considertion. (3) In ddition to suject-specific competences, the Mster Progrm in Strtegic Mngement lso promotes generl socil skills. (4) The ojective of the Mster Progrm is to develop dvnced nlyticl nd prolemsolving competences vlule in science nd prctice, which re well-grounded in science nd supported y theories nd methods. This competence should enle students to elorte reserch questions independently, to reflect on scientific knowledge nd pply it to novel, especilly reserch-relevnt contexts, s well s to pursue PhD progrms; to cope with pertinent responsiilities in their professionl creers outside the university in scientificlly sound nd prcticlly relevnt mnner. Aove nd eyond the field of Strtegic Mngement, grdutes of the Mster Progrm re qulified to pursue creers in different occuptionl fields; to reflect intensively on the ethicl nd socil consequences nd dimensions when pplying their knowledge. (5) In prticulr, the Mster Progrm in Strtegic Mngement prepres students for scientific creers nd especilly for pursuing PhD progrm nd/or mngeril, plnning, nlyticl, nd consulting responsiilities in the mngement of enterprises, in non-profit orgniztions, in the re of rnd

2 mngement, in mrketing nd sles mngement, s well s in tourism enterprises nd institutions. 2 Admission requirements (1) Admission to the Mster Progrm in Strtegic Mngement requires themticlly relevnt chelor progrm completed t university or university of pplied science or other, equivlent studies completed t n cknowledged Austrin or non-austrin post-secondry eductionl institution. (2) Themticlly relevnt studies include the Bchelor Progrm in Mngement nd Economics completed t the University of Innsruck. 3 Durtion of the progrm (1) The Mster Progrm in Strtegic Mngement equls 120 ; this corresponds to progrm durtion of four semesters. (2) The Progrm is orgnized in courses. (3) Students choose one of the following fields of speciliztion (mjors): "Multi-Culturl Brnding", "Strtegy nd Innovtion" nd "Leisure nd Tourism Mngement". At the ltest, they must choose their mjor fter the successful completion of the mndtory module "Strtegy nd Ledership" referred to in 7 (2) nd they must inform the Den of Studies of their choice in writing. 4 s (1) Ech course constitutes themtic nd normlly comprises four semester hours ("SST") or ten. (2) All courses consist of two course s; t lest one of them is course with continuing performnce ssessment, with the following exceptions: 1. the mndtory course referred to in 7 (3); 2. the courses referred to in 8 (4-3 to 4-5), 8 (5-3 to 5-5), 8 (6-3 to 6-5) re orgnized y other mster progrms nd must e completed ccording to the respective curricul. (3) The curriculum comprises mndtory nd elective courses. 2

3 5 Types of course s nd numer of prticipnts (1) Lectures (VO) re scientific presenttions tht provide n introduction to suject mtter or cover, discuss nd explin reserch topics, questions, nd methods nd introduce new reserch findings. (2) s with continuing performnce ssessment re: 1 Proseminrs (PS): Proseminrs cover the fundmentls of scientific methods, give n introduction to the literture nd stte of the rt in the field, nd focus on selected issues from the field. The mximum numer of prticipnts is Seminrs (SE): Seminrs focus on detiled scientific discussions. Prticipnts re expected to mke orl nd/or written contriutions. The mximum numer of prticipnts is Tutorils (UE): In tutorils, students cquire ppliction-oriented competences nd work on prcticl cses. The mximum numer of prticipnts is Lecture comined with tutoril (VU): A lecture with tutoril is the comintion of lecture prt nd the corresponding tutoril prt. The mximum numer of prticipnts is Procedure for the dmission to course s with limited numer of prticipnts In course s tht hve mximum numer of prticipnts nd dmission requirements, plces re llocted sed on the students' performnce in those courses which hve een clssified s preconditions for dmission. 7 Titles, work lod, nd topics of mndtory courses including (1) The following course, giving n introduction to reserch methods, must e completed: Mndtory Strtegic Mngement Reserch (2) The following mndtory modules hve to e completed: Mndtory 1 Strtegy nd Ledership 2 Strtegic Brnding 3 Innovtion nd Entrepreneurship (3) The mndtory course "Mster Thesis Defense" must e completed: Mndtory Mster Thesis Defense 2.5 3

4 8 Titles, work lod, nd topics of elective courses including (1) Students with the mjor "Multi-Culturl Brnding" must complete four of the following elective courses: 1 Interculturl Brnd Building 2 Brnd-Relted Behvior 3 Store Brnding 4 Multi-Culturl Brnd Reserch 5 Online Brnding 6 Brnd Monitoring (2) Students with the mjor "Strtegy nd Chnge" must complete four of the following elective courses: 1 Mnging Knowledge nd Innovtion 2 Entrepreneurship 3 Glol Strtegic Mngement 4 Strtegic Chnge Mngement Reserch 5 Strtegic Mngement for NPOs 6 Cretivity, Innovtion nd Chnge (3) Students with the mjor "Leisure nd Tourism Mngement" must complete four of the following elective courses: 1 Tourism nd Leisure Industry 2 Consumer Behvior in Leisure nd Tourism 3 Tourism Plnning nd Development 4 Reserch in Service, Leisure nd Tourism 5 Sustinle Tourism Development (4) Students with the mjor "Multi-Culturl Brnding" must complete one dditionl elective course from the following: 1 One of the elective courses referred to in 8 (2) 2 One of the elective courses referred to in 8 (3) 3 Finncil Anlysis 4 Gender, Work nd Orgniztion 5 Corporte Communiction nd Governnce (5) Students with the mjor "Strtegy nd Chnge" must complete one dditionl elective course from the following: 4

5 1 One of the elective courses referred to in 8 (1) 2 One of the elective courses referred to in 8 (3) 3 Finncil Anlysis 4 Gender, Work nd Orgniztion 5 Corporte Communiction nd Governnce (6) Students with the mjor "Leisure nd Tourism Mngement" must complete one dditionl elective course from the following: 1 One of the elective courses referred to in 8 (1) 2 One of the elective courses referred to in 8 (2) 3 Finncil Anlysis 4 Gender, Work nd Orgniztion 5 Corporte Communiction nd Governnce 9 Titles, work lod, nd short description of the course s of mndtory nd elective courses including (1) Mndtory course referred to in 7 (1): Mndtory Strtegic Mngement Reserch VU Empiricl Design nd Methods of Mngement Reserch Discussion of empiricl reserch designs in the re of strtegic mngement from defining the reserch question to the nlysis nd interprettion of results SE Appliction-oriented Mngement Reserch Elorting reserch design nd conducting qulittive nd quntittive nlyses Lerning ojectives: Students develop the competence to elorte empiricl reserch designs, to evlute them criticlly nd to implement them. Admission requirements: positive completion of the mndtory courses referred to in 7 (2-1), (2-2) nd (2-3): i.e. "Strtegy nd Ledership", "Strtegic Brnding" s well s "Innovtion nd Entrepreneurship" 5

6 (2) Mndtory course referred to in 7 (2): 1 Mndtory Strtegy nd Ledership VU Strtegy nd Ledership Discussion of the reltionships etween strtegy nd ledership from resource-sed nd mrket-oriented perspective SE Strtegy nd Ledership In-depth considertion of methods, concepts nd cse studies linking strtegy nd ledership Lerning ojectives: Students develop the competence to reflect on the reltionship etween strtegy nd ledership from different perspectives. Admission requirements: none 2 Mndtory Strtegic Brnding VU Brnding nd Strtegic Positioning Discussion of different rnd concepts, their theoreticl foundtions nd their impct on rnding SE Multi-culturl Brnd Strtegies Anlysis, development nd design of multi-culturl rnd strtegies Lerning ojectives: Students develop the competence to evlute different pproches to the "rnd" phenomenon nd drw conclusions for rnding processes. Admission requirements: positive completion of the mndtory course referred to in 7 (2-1), i.e. "Strtegy nd Ledership" 3 Mndtory Innovtion und Entrepreneurship VU Entrepreneurship, Innovtion nd New Ventures Discussion of the theoreticl sis of entrepreneurship, innovtion nd new ventures. SE Entrepreneuril Processes In-depth considertion of the design of entrepreneuril processes nd cse studies concerned with mnging knowledge, innovtion nd new ventures Lerning ojectives: Students develop the competence to understnd the interreltionship of entrepreneuril processes in terms of knowledge mngement, innovtion nd new ventures. Admission requirements: positive completion of the mndtory course referred to in 7 (2-1), i.e. "Strtegy nd Ledership" 6

7 (3) Mndtory course referred to in 7 (3): Mndtory Mster Thesis Defense Orl defense of the mster thesis 2.5 Lerning ojectives: Reflection on the mster thesis in the context of the Mster Progrm in Strtegic Mngement. Admission requirements: Positive evlution of the mster thesis (4) courses of the mjor "Multi-Culturl Brnding" referred to in 8 (1): 1 Interculturl Brnd Building VU Instruments of Interculturl Brnd Building Discussion of instruments for uilding rnds in multi-culturl contexts SE Contct Point Mngement Determining nd shping contct points in rnd-dequte wy; exchnge, reltionship nd qulity mngement in diverse cultures Lerning ojectives: Students develop the competence to pply tools for uilding nd developing rnds t contct points in rnd-complint wy. Admission requirements: positive completion of the mndtory courses referred to in 7 (2-1), (2-2) nd (2-3), i.e. "Strtegy nd Ledership", "Strtegic Brnding" s well s "Innovtion nd Entrepreneurship" 2 Brnd-Relted Behvior VU Stkeholder Brnd Reltionships Discussion of different reserch trditions nd theories relevnt for multiculturl rnd reserch SE Consumer Brnd Reltionships In-depth work on reserch in consumer nd stkeholder rnd reltionships Lerning ojectives: Students develop the competence to understnd reserch of the "rnd" phenomenon in the light of the pertinent reserch trditions. Admission requirements: positive completion of the mndtory courses referred to in 7 (2-1), (2-2) nd (2-3), i.e. "Strtegy nd Ledership", "Strtegic Brnding" s well s "Innovtion nd Entrepreneurship" 3 Mndtory Store Brnding VU Brnd Architectures of Store Brnds Discussion of the strtegic foundtions nd instruments used in the development nd mintennce of compny nd store rnds SE Design of Contct Points with Store Brnds In-depth considertion of instruments used for influencing rnd processes externlly nd internlly 7

8 Lerning ojectives: Students develop the competence to implement nd mintin the instruments of store rnding in trgeted mnner. Admission requirements: positive completion of the mndtory courses referred to in 7 (2-1), (2-2) nd (2-3), i.e. "Strtegy nd Ledership", "Strtegic Brnding" s well s "Innovtion nd Entrepreneurship" 4 Multi-Culturl Brnd Reserch VU Methods nd Techniques of Brnd Reserch Discussion of different pproches, methods nd techniques of rnd reserch SE Multi-Culturl Brnd Reserch Discussion of nd work on possile reserch designs y mens of concrete questions of multi-culturl rnd reserch Lerning ojectives: Students develop the competence to use reserch designs concerned with issues in multi-culturl rnd reserch. Admission requirements: positive completion of the mndtory courses referred to in 7 (1) nd 7 (2), the elective course referred to in 8 (1-1), i.e. "Interculturl Brnd Building", s well s one of the elective courses referred to in 8 (1-2) nd 8 (1-3), i.e. "Brnd-Relted Behvior" nd "Store Brnding" 5 Online Brnding VU Online Brnding Fundmentls of rnding processes nd implementtion on the internet SE Online Brnd Commies In-depth work on the development of online rnd commies nd their impct on usiness nd innovtion Lerning ojectives: Students cquire the competence to understnd the origin nd development of internet rnd processes nd to employ suitle instruments for usiness purposes. Admission requirements: positive completion of the mndtory courses referred to in 7 (1) nd 7 (2), the elective course referred to in 8 (1-1), i.e. "Interculturl Brnd Building", s well s one of the elective courses referred to in 8 (1-2) nd 8 (1-3), i.e. "Brnd-Relted Behvior" nd "Store Brnding" 8

9 6 Brnd Monitoring VU Brnd Strength Discussion of theoreticl pproches employed to determine "rnd strength" nd of instruments used to mesure its dimensions for different interest groups SE Brnd Monitoring Systems In-depth work on designing systems for monitoring rnd equity nd interpreting results to impct rnding processes Lerning ojectives: Students develop the competence to design systems for monitoring rnd equity. Admission requirements: positive completion of the mndtory courses referred to in 7 (1) nd 7 (2), the elective course referred to in 8 (1-1), i.e. "Interculturl Brnd Building" s well s one of the elective courses referred to in 8 (1-2) nd 8 (1-3), i.e. "Brnd-Relted Behvior" nd "Store Brnding" (5) courses of the mjor "Strtegy nd Chnge" referred to in 8 (2): 1 Mnging Knowledge nd Innovtion VU Knowledge nd Innovtion in Enterprises Discussion of knowledge nd innovtion s criticl resources for ttining sustinle competitive dvntges SE Chnge-Mngement In-depth considertion of concepts, methods nd cse studies used in implementing knowledge nd innovtion mngement in orgniztions Lerning ojectives: Students develop the competence to ctively design knowledge nd innovtion mngement processes in orgniztions. Admission requirements: positive completion of the mndtory courses referred to in 7 (2-1), (2-2) nd (2-3), i.e. "Strtegy nd Ledership", "Strtegic Brnding" s well s "Innovtion nd Entrepreneurship" 2 Entrepreneurship VU Entrepreneurship Discussion of the theoreticl foundtions of entrepreneuril thinking nd ctivity in different orgniztionl contexts nd the specific requirements of setting up nd developing strt-ups 9

10 SE Enterprise Foundtions nd Business Plns In-depth considertion of the methods nd concepts used in designing entrepreneuril projects nd in implementing usiness plns Lerning ojectives: Students develop the competence to design nd implement entrepreneuril ventures. Admission requirements: positive completion of the mndtory courses referred to in 7 (2-1), (2-2) nd (2-3), i.e. "Strtegy nd Ledership", "Strtegic Brnding" s well s "Innovtion nd Entrepreneurship" 3 Glol Strtegic Mngement VU Glol Strtegic Mngement Discussion of the theoreticl foundtions of glol strtegic mngement nd cse studies concerning its effective design SE Issues of Glol Strtegic Mngement In-depth considertion of selected questions of glol strtegic mngement Lerning ojectives: Students develop the competence to reflect on issues involved in mnging glolly operting orgniztions nd to elorte suitle solutions. Admission requirements: positive completion of the mndtory courses referred to in 7 (2-1), (2-2) nd (2-3), i.e. "Strtegy nd Ledership", "Strtegic Brnding" s well s "Innovtion nd Entrepreneurship" 4 Strtegy nd Chnge Mngement Reserch VU Reserch on Strtegy nd Chnge Discussion of possile pproches, methods nd techniques used in reserching strtegy development nd chnge mngement SE Methods of Strtegy nd Chnge Mngement Reserch Discussion nd compiltion of possile reserch designs using concrete issues from strtegy nd chnge mngement reserch Lerning ojectives: Students develop the competence to elorte nd implement reserch designs for strtegy development nd chnge mngement. Admission requirements: positive completion of the mndtory courses referred to in 7 (1) nd 7 (2), of the elective course referred to in 8 (2-1), i.e. "Mnging Knowledge nd Innovtion", s well s one of the elective courses referred to in 8 (2-2) nd 8 (2-3), i.e. "Entrepreneurship" nd "Glol Strtegic Mngement" 10

11 5 Strtegic Mngement of Non-Profit Orgniztions VU Mnging Non-Profit Orgniztions Discussion of the specil chrcteristics of mnging non-profit orgniztions long with relted cse studies SE Strtegic Mngement of Pulic Enterprises & Non-Profit Orgniztions Intensive work on specific issues involved in the strtegic mngement of pulic enterprises nd non-profit orgniztions Lerning ojectives: Students develop the competence to understnd specific issues involved in the strtegic mngement of non-profit orgniztions nd elorte suitle solutions. Admission requirements: positive completion of the mndtory courses referred to in 7 (1) nd 7 (2), of the elective course referred to in 8 (2-1), i.e. "Mnging Knowledge nd Innovtion", s well s one of the elective courses referred to in 8 (2-2) nd 8 (2-3), i.e. "Entrepreneurship" nd "Glol Strtegic Mngement" 6 Cretivity, Innovtion nd Chnge VU Innovtion Processes Discussion of the theoreticl foundtions of designing, mnging nd mintining innovtion processes in enterprises nd enterprise networks SE Design of Cretive Processes In-depth considertion of methods nd concepts used for designing cretive processes in innovtion networks tht trnscend orgniztionl oundries Lerning ojectives: Students develop the competence to design innovtion processes in enterprises nd enterprise networks. Admission requirements: positive completion of the mndtory courses referred to in 7 (1) nd 7 (2), of the elective course referred to in 8 (2-1), i.e. "Mnging Knowledge nd Innovtion", s well s one of the elective courses referred to in 8 (2-2) nd 8 (2-3), i.e. "Entrepreneurship" nd "Glol Strtegic Mngement" (6) courses of the mjor "Leisure nd Tourism Mngement" referred to in 8 (3): 1 Tourism nd Leisure Industry VU Tourism Discussion of the theoreticl foundtions of the tourism nd leisure industry nd the interntionl nd ntionl significnce of tourism 11

12 SE Tourism nd Leisure Industry In-depth discussion of different pproches in the tourism nd leisure industry, the development of tourism nd leisure mrkets, tourism products nd orgniztions long with the vlue chin in tourism Lerning ojectives: Students develop the competence to reflect criticlly on the fundmentls of the tourism nd leisure industry. Admission requirements: positive completion of the mndtory courses referred to in 7 (2-1), (2-2) nd (2-3), i.e. "Strtegy nd Ledership", "Strtegic Brnding" s well s "Innovtion nd Entrepreneurship" 2 Consumer Behvior in Leisure nd Tourism VU Leisure Behvior nd Tourism Discussion of theoreticl pproches nd models used to explin leisure ehvior nd demnd in tourism SE Consumer Behvior in Tourism Intensive considertion of reserch results regrding glol structures of tourism demnd nd consumer ehvior in the leisure nd tourism industry Lerning ojectives: Students develop the competence to understnd the leisure ehvior of consumers on the sis of theoreticl pproches nd reserch results. Admission requirements: positive completion of the mndtory courses referred to in 7 (2-1), (2-2) nd (2-3), i.e. "Strtegy nd Ledership", "Strtegic Brnding" s well s "Innovtion nd Entrepreneurship" 3 Tourism Plnning nd Development VU Plnning nd Development Processes in Tourisms Discussion of the theoreticl sis of plnning nd development processes in tourism-specific contexts SE Tourism Plnning nd Development In-depth considertion of different spects of strtegic plnning nd development processes in tourism (e.g. stkeholder interests, finncing models, destintion development, sustinility) Lerning ojectives: Students develop the competence to nlyze nd influence plnning nd development processes in tourism. Admission requirements: positive completion of the mndtory courses referred to in 7 (2-1), (2-2) nd (2-3), i.e. "Strtegy nd Ledership", "Strtegic Brnding" s well s "Innovtion nd Entrepreneurship" 12

13 4 Reserch in Service, Leisure nd Tourism VU Reserch Methods nd Techniques in the Leisure, Service nd Tourism Industry Discussion of different pproches, methods nd techniques used in reserch in the leisure, service nd tourism industry SE Reserch Designs for the Leisure, Service nd Tourism Industry Discussion nd elortion of possile reserch designs through work on concrete questions from the leisure, service nd tourism industry Lerning ojectives: Students develop the competence to design nd implement reserch designs for questions in leisure, service nd tourism reserch. Admission requirements: positive completion of the mndtory courses referred to in 7 (1) nd 7 (2), of the elective course referred to in 8 (3-1), i.e. "Tourism nd Leisure Industry", nd of one of the elective courses referred to in 8 (3-2) nd 8 (3-3), i.e. "Consumer Behvior in Leisure nd Tourism" nd "Tourism Plnning nd Development" 5 Sustinle Tourism Development VU Tourism nd Sustinle Development Discussion of the influence tourism developments hve on regions nd orgniztions long with theoreticl principles nd cse studies concerning sustinility in tourism SE Sustinle Development of Tourism Services Intensive considertion of specific issues relted to sustinility in tourism (externl nd internl effects, regionl developments) Lerning ojectives: Students develop the competence to reflect criticlly on the influence of tourism developments on regions nd orgniztions from the perspective of sustinility. Admission requirements: positive completion of the mndtory courses referred to in 7 (1) nd (2), of the elective course referred to in 8 (3-1), i.e. "Tourism nd Leisure Industry", nd of one of the elective courses referred to in nd 3-3, i.e. "Consumer Behvior in Leisure nd Tourism" nd "Tourism Plnning nd Development" (7) courses referred to in 8 (4), 8 (5) nd 8 (6): 1 Finncil Anlysis VO Finncil Anlysis The lecture covers the finncil nlysis of enterprises on the sis of consolidted finncil sttements s defined y the IFRS. VO

14 PS Finncil Anlysis In the proseminr, sic questions rising from the lecture re covered in detil through exercises, cse studies nd proseminr pper. PS 2 4 Lerning ojectives: understnding, reflecting on nd pplying modern concepts nd instruments relted to the finncil nlysis of enterprises on the sis of dt defined y the Interntionl Finncil Reporting Stndrds (IFRS) Admission requirements: positive completion of the mndtory courses referred to in 7 (1) nd (2), of the elective course referred to in 8 (1-1), i.e. "Interculturl Brnd Building" or of the elective course referred to in 8 (2-1), i.e. "Mnging Knowledge nd Innovtion" or of the elective course referred to in 8 (3-1), i.e. "Tourism nd Leisure Industry" nd of one more course from the elective courses referred to in 8 (1), (2) or (3) 2. Gender, Work nd Orgniztion VO Gender, Work, nd Orgniztion Theoreticl concepts of gender nd orgniztion, gender-specific orgniztionl (su-)structures, cultures nd reltionships, indirect nd direct discrimintion SE Gender, Work, nd Orgniztion Discussion of selected topics, exercises nd cses in the field of gender, work, nd orgniztion VO 2 5 Lerning ojectives: competence to ssess the gender-specific consequences of orgniztionl prctices nd to identify suitle design mesures on the sis of gender nd diversity reserch Admission requirements: positive completion of the mndtory courses referred to in 7 (1) nd (2), of the elective course referred to in 8 (1-1), i.e. "Interculturl Brnd Building" or of the elective course referred to in 8 (2-1), i.e. "Mnging Knowledge nd Innovtion" or of the elective course referred to in 8 (3-1), i.e. "Tourism nd Leisure Industry" nd of one more course from the elective courses referred to in 8 (1), (2) or (3) 3 Corporte Communiction nd Governnce VO Corporte Communiction nd Stkeholder Mngement Introduction to theories of corporte communiction nd concepts of mnging reltionships with externl prtners nd stkeholders of orgniztions VO

15 SE Governnce in Orgniztions Intensive discussion of selected spects of how orgniztions re controlled nd governnce structures re designed in pulic nd privte enterprises Lerning ojectives: knowledge of stkeholder mngement, internl nd externl communiction long with the design of governnce structures nd processes in orgniztions; on this sis, students develop the ility to interct competently with stkeholders. Admission requirements: positive completion of the mndtory courses referred to in 7 (1) nd (2), of the elective course referred to in 8 (1-1), i.e. "Interculturl Brnd Building" or of the elective course referred to in 8 (2-1), i.e. "Mnging Knowledge nd Innovtion" or of the elective course referred to in 8 (3-1), i.e. "Tourism nd Leisure Industry" nd of one more course from the elective courses referred to in 8 (1), (2) or (3) 10 Mster thesis (1) In the Mster Progrm in Strtegic Mngement, mster thesis must e written. The topic of the thesis must e chosen from the respective field of speciliztion ("mjor"). 1. For the mjor "Multi-Culturl Brnding", the topic of the thesis must e chosen from the sujects covered y the courses referred to in 8 (1). 2. For the mjor "Strtegy nd Innovtion", the topic of the thesis must e chosen from the sujects covered y the courses referred to in 8 (2). 3. For the mjor "Leisure nd Tourism Mngement" the topic of the thesis must e chosen from the sujects covered y the courses referred to in 8 (3). (2) The mster thesis is scientific piece of work. (3) By creting the mster thesis, students must demonstrte tht they re le independently nd in limited period of time to pply the theoreticl nd methodicl instruments of the suject re to prticulr reserch question nd to reflect on them. (4) Students hve the right to propose the topic of the mster thesis or to choose it from numer of proposls. (5) The mster thesis is equivlent to work lod of (6) The topic nd the nme of the supervisor of the mster thesis my only e sumitted fter written notifiction of the field of speciliztion ("mjor") referred to in 3 (3) hs een provided, fter the positive completion of the mndtory courses referred to in 7 (1 nd 2), nd fter 1. the positive completion of the elective courses referred to in 8 (1), if the student hs chosen the mjor "Multi-Culturl Brnding", 2. the positive completion of the elective courses referred to in 8 (2), if the student hs chosen the mjor "Strtegy nd Innovtion" 3. the positive completion of the elective courses referred to in 8 (3), if the student hs chosen the mjor "Leisure nd Tourism Mngement" (7) The mster thesis must e sumitted in printed nd in electronic form. (8) After the positive completion of the mster thesis, the course "Mster Thesis Defense" referred to in 7 (3) must e completed, which concludes the Mster Progrm. 15

16 (9) It is permissile for severl students to work on one single mster thesis topic together, s long s it is fesile to ssess the performnce of ech individul student seprtely. 11 Exmintion regultions (1) In courses consisting exclusively of severl course s with continuing performnce ssessment, the finl grde consists of the grdes of these course s. (2) The ssessment of the course "Mster Thesis Defense" referred to in 7 (3), which concludes the Mster Progrm, is sed on n orl exm dministered y individul exminers. (3) The exmintion method (written/orl/exm pper/s) for exmintions in course s with continuing performnce ssessment is determined y the instructor of the course efore the course strts. (4) The ssessment of the following courses from other mster progrms is sed on the exmintion regultions of the respective curriculum: 1. the course "Finncil Anlysis" referred to in 8 (4-3, 5-3 nd 6-3) is orgnized y the Mster Progrm in Bnking nd Finnce 2. the following courses re orgnized y the Mster Progrm in Orgniztion Studies: ) the course "Gender, Work nd Orgniztion" referred to in 8 (4-4, 5-4 nd 6-4) ) the course "Corporte Communiction nd Governnce" referred to in 8 (4-5, 5-5 nd 6-5) 12 Acdemic degree Grdutes of the Mster Progrm in Strtegic Mngement re wrded the cdemic degree of "Mster of Science", or "M.Sc.", in rief. 13 Implementtion This curriculum comes into force on 1 Octoer For the Curriculum Committee: Univ.-Prof. Dr. Alrecht Becker For the Sente: Univ.-Prof. Dr. Ivo Hjnl 16

17 Mster Strtegic Mngement Appendix: Recommended course of studies 17