Photo by: Ed Selby -

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2 Photo by: Ed Selby - The one-and-only Atlanta Rollergirls are rolling into their ninth season of local women s flat track roller derby promising all the action-packed, hard-hitting, sports entertainment that local fans and sold-out midtown audiences have come to know and love. After a tremendous 2012 season that saw the Atlanta Rollergirls all-star team rocket from a ranking of sixth in their region to become one of the top sixteen teams in the world, Atlanta s favorite women on wheels are primed for an even bigger and better This season will feature the ever-popular bouts between Atlanta home team rivals, the traditional end-of-season home team playoffs and champ bout, plus opportunities to root for Atlanta s all stars--the Dirty South Derby Girls--against some of the best roller derby teams in the nation right here in midtown. The competition will be fiercer, the hits harder, and the feats of female athleticism more fantastic than ever before. Modern flat-track roller derby is an intensely physical, athletically challenging team sport that is exciting to watch and appeals to an exceptionally broad audience. Reborn in Texas in 2001 and played today in hundreds of leagues across the country and around the world, roller derby has been identified as America s fastest growing sport. Bouts feature plenty of contact--blocks, body checks, and hitting--as each team simultaneously attempts to help their jammer pass opposing skaters while blocking the passage of their opponent s jammer. But modern derby, unlike its vintage predecessor, has strict rules defining legal contact and is never staged. While retaining derby s original quirky identity as a D.I.Y., alternative sport through fun effects like stage names and themed bouts, today s competitions are fought and won through strategy and athletic finesses and not simply through speed or brute force. As the city s first and only nationally competitive women s flat track roller derby league, the Atlanta Rollergirls have been bringing this fastpaced, all-female, contact sport to sell-out audiences in midtown Atlanta since Atlanta roller derby offers something for everyone, from the hardcore roller derby aficionado who wants to see nationally competitive teams live in action to the normally sports-phobic novice who is just looking for something fun to do with a date, a social group, or the family. Combining aspects of the traditional sporting event experience like tailgating with original innovations such as half-time shows by local bands, indie arts and crafts stalls in the courtyard, and door prizes, the bouts draw an eclectic audience with fun, family-friendly entertainment. The Atlanta Rollergirls are proud to have been on the ground floor of the modern derby revolution. Established in 2004 by ten local women, the Atlanta league is a founding member of the Women s Flat Track Derby Association (WFTDA), an international governing body with over a hundred member leagues that sponsors regional and international tournaments. Atlanta s league has always been skaterowned and operated, and over the past nine years it has grown into a strong, vibrant, and financially stable organization with deep roots in the Atlanta metro area. All of the volunteer athletes skate for the love of the game, practicing 6-10 hours per week, donating their time and labor to put on monthly bouts, and supporting the community and local charities. The all-star team also represents the city of Atlanta in national and international competitions. The Atlanta Rollergirls were also honored by being selected to host the 2012 WFTDA Championship last November, in a three-day event that drew over 2000 fans to Atlanta.

3 Photos by: Basil M. Gravanis - ABOUT the FANS: The audience represents 100 Georgia zip codes and cuts across every demographic in the metro area drawing everyone from in-town hipsters to suburbanites to OTP families who bring the kids along. There are even fans who travel here from across the country to support their teams. Matches regularly draw local celebrities : bloggers, hip-hop artists, local music scene writers, DJs, nightclub owners, party promoters, music industry executives, drag queens you name it. Atlanta Rollergirls fans are tastemakers and urban explorers of all ages. Everyone fits in at roller derby. Sell-Out Crowds: Since 2008, every Saturday home-team double-header match has Sold Out, with 700+ attendees per match. Marketing: The Atlanta Rollergirls are a strong brand across the metro area, highly visible at public events and across local media. ARG also has a huge social media presence and a lot of friends: Over 9000 online in fact. The Atlanta Rollergirls are very active on Facebook and Twitter, produce Youtube videos, author Blog Entries, send monthly E-newsletters, and regularly elicit positive, fun media coverage. Partnerships & Sponsors: The league is proud to partner with several national and local sponsors: Moe s, Cameli s Gourmet Pizza Joint, Cohen Chiropractic, Dad s Garage Theatre, Corner Tavern, and more! Community Outreach: Community Building: ARG teams and volunteers reflect Atlanta s diversity, drawing from all segments of the population. Ranging in age from 21 to 50-something, skaters are editors, teachers, managers, software developers, mortgage brokers, graduate students, interior decorators, hair stylists, professors, graphic designers, wives, moms, and women from all over the metro area and beyond. The fan and volunteer base is even wider. The ARG community is especially proud to have about 100 volunteers who donate their time and skills to everything from announcing to refereeing to helping out on the skate floor during bouts. With the DIY traditions, wide fan base, and allvolunteer community, their are well-established and extensive grass roots throughout the metro area. ARG is active in the community, volunteering for and donating to local organizations like the Animal Action Rescue, Camp Strong4Life, the Atlanta Bicycle Coalition, the East Atlanta Kids Club, the Atlanta Humane Society, and the Georgia Campaign for Adolescent Pregnancy Prevention. The Atlanta Rollergirls are also regular participants in community events and can be found (on skates!) at the Inman Park Festival, L5P Halloween Parade, the PRIDE Festival, East Atlanta Strut, and other fun, communitycentered happenings. Teams of skaters can also be found participating in local athletic events such as The Color Run and the Peachtree Road Race.

4 National League & Ranking: In addition to ARG s four local home teams (Apocalypstix, Denim Demons, Toxic Shocks, and Sake Tuyas), the league has Atlanta s only WFTDA-ranked allstar team, the Dirty South Derby Girls (DSDG). DSDG competes against the best roller derby teams around the nation. Among the more than 150 flat-track roller derby leagues in the country, the Atlanta all-star team enters the 2013 season ranked 15th internationally and 2nd in the South Central region. There are also two newer dedicated interleague teams: a B Team, the Rumble Bs, who compete against surrounding league s B Teams, as well as A Teams from some smaller surrounding leagues; and a C Team, the Jukes of Hazzard, who were recently established to develop interleague talent and experience within our whole league. The Jukes represent Atlanta in competitions and scrimmages with smaller leagues around the state. Photo by: Basil M. Gravanis -

5 Roller derby is the fastest growing sport in the US ~ NBC Nightly News. Media coverage of roller derby has grown exponentially since ARG was founded. WFTDA roller derby has been featured on ESPN Sportscenter, NBC news, The Today Show, NPR, MTV, The Style Network, The BBC 2 French Television, Fox News: Fox & Friends, the Canadian Broadcast Network, Cartoon Network s Adult Swim, and CNN just to name some of the major national stories about derby. Roller Derby has been featured in the New York Times, Chicago Tribune, the Village Voice, The Washington Post, The Wall Street Journal, and other major newspapers across the country, including the Atlanta Journal Constitution. The Atlanta Rollergirls have appeared on CNN Headline News, as well as every major local news channel in the metro area, and starred in an award-winning WPBA documentary and a Canadian History Channel documentary. The league has been featured in every publication in Atlanta (from Atlanta Magazine to Skirt! to Atlanta Daily World). The Atlanta Rollergirls have been interviewed on drive-time radio, made a radio appearance in Rollergirls vs. the Regular Guys, and have been featured guests on radio sports news shows. TELEVISION The Atlanta Rollergirls have been featured on CNN Headline News, Comcast Sports South, CNBC s The Suze Orman Show, Good Day Atlanta, CBS Atlanta s Better Mornings, Fox 5 Sports, the Canadian History Channel,WPBA: Public Broadcasting Atlanta,Atlanta Tonight, QTV, Cartoon Network s Sunday Pants, Turner South: Bushwhacked ; GameTap The Challenged, MAVtv, PeopleTV s Channel Zero, as skating talent in USA Network s Necessary Roughness, and more. PRINT Stories about ARG have appeared in the Atlanta Journal-Constitution, AJC s Access Atlanta, Atlanta Magazine, Creative Loafing, The Sunday Paper, Atlanta Daily World, Georgia Magazine, The Story, Southern Voice, Labrys, The Citizen, Gwinnett Daily News, Atlanta GoodLife Magazine, Atlanta Intown, SKIRT! Atlanta, Prick Magazine, The Nooze, Rockdale Neighbor, and more. ONLINE, BLOGS, & PODCASTS Scoutmob HowStuffWorks.com Radio Free Derby Mayor of Ponce Drive A Faster Car RADIO WRAS 88.5 FM, FM, WGST, and others

6 Photos by: Basil M. Gravanis - Whether you are a company looking for great new audiences to promote your brand, or an individual wanting to help our growing league in its eighth season, the Atlanta Rollergirls need your support! CORPORATE SPONSORS Evil olive Sponsorship@AtlantaRollergirls.com If you are a business owner looking to advertise or place your products in a new, cool venue...or if you have products or services of interest to the expanding rollergirl community...we have sponsorship packages available for you at various levels. VOLUNTEERS Volunteers@AtlantaRollergirls.com ARG LOOOOVES our volunteers, and can always use a few more hands to keep ARG going strong. There are a variety of opportunities available, from security, to EMTs, to cheerleaders, at every derby match. ARG can also use street team promotions, referees, track assistants, and help with all other jobs that make roller derby bouts happen. Get to know the Rollergirls as you re put to work. Attend the bouts for free or reduced price! MEDIA Hate Ashbury PR@AtlantaRollergirls.com If you are a member of the press, please contact Hate Ashbury for a press kit or information regarding the Atlanta Rollergirls League. SO YOU WANNA SKATE? Recruitment@AtlantaRollergirls.com Periodically, ARG holds open tryouts for fresh meat, usually in the offseason. Check out the website for information on recruiting, workshops, and tryouts. In the meantime, work on your advanced skating skills and get to know our league by volunteering!

7 Sponsorship Levels & Benefits The Atlanta Rollergirls work hard and hit harder! If you are ready to show your support of these rough and tough ladies, please visit our website ( com/support-main/sponsorship-options/) to download sponsorship information. Then, contact our league s sponsorship manager. She s looking forward to working with your company to find the best options to meet your advertising needs. Contact Evil Olive Sponsorship@AtlantaRollergirls.com BRUISER BRAWLER SLAMMER GRAND SLAMMER LEVEL $750 $1,500 $3,000 $4,000 Advertising 8 quarter-page ads 8 bout announcements 8x3 signage display 8 half-page ads 8 bout announcements 10x3 banner display Promotional table 8 half-page ads 8 bout announcements 12x3 banner display Promotional table w/ rep 8 full-page ads 8 bout announcements 12x3 banner display Promotional table w/ rep Website Hyperlinked listing Hyperlinked listing Sponsor logo and linked listing Sponsor logo and linked listing Rollergirl Appearance* One function/event One function/event One function/event One function/event Goodies 2 guest passes 2 ARG t-shirts 2 ARG posters 2 ARG buttons 3 guest passes 3 ARG t-shirts 3 ARG posters 3 ARG buttons 4 guest passes 4 ARG t-shirts 4 ARG posters 4 ARG buttons 6 guest passes 6 ARG t-shirts 6 ARG posters 6 ARG buttons Program Ads Reach the Atlanta Rollergirls audience by advertising in a bout program. Programs are distributed to all fans upon entry to our events. We offer space for quarter, half, and full-page ads. Sponsors are responsible for their own black and white ad designs. Ad requests and payments must be received by the 1st of the month for inclusion in that month s bout program. Scoreboard Ads Newsletter With over subscribers, our monthly enewsletters is a great way to advertise your business, on a budget. For $75, your company will be featured in one of our monthly enewsletters (subject to availability since we will only feature one sponsor per month), in the Support Derby Sponsors section with a word article. For an additional $20/monthly issue, we can add your company s logo and a link to your website in our Show Some Love to Our Awesome ARG Sponsors byline in the enewsletter. Have your ad prominently displayed on the jumbo scoreboard during our sold-out double-header bouts for the most visibility possible. At $150 per double header, your add will be shown on the roving ad space underneath the scores. Size Rate Dimensions (b/w artwork) Full Page $130 5in x 8in Half Page $90 5in x 3.87in Quarter Page $ in x 3.87in

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