FANTASY ALARM Providing Value to Your Brand Delivering Our Audience for Your Services

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1 FANTASY ALARM Providing Value to Your Brand Delivering Our Audience for Your Services

2 Year Estimated Number of Players , Million Million Million Million Million Million Million Million Million Million Million MARKET FACTS $2B Industry with a $5B Economic Impact 41.5 M Fantasy Players in North America (13% of online); 22% in England; 8% in Japan; The Average Fantasy Player Spends $467 each year on Fantasy Sports Over $800M Spent on Fantasy Sports CONTENT in 2012; Over $1B in 2013; Online advertising in Sports increasing as percent of revenues Almost 50% of major sports sites traffic comes from Fantasy Sports Players looking at scores, stats and reading articles/blogs: 46% CBS, 47% Yahoo! The Fantasy Sports market is THRIVING and GROWING. 6/18/2015 Copyright 2014 Fantasy Alarm 2

3 Demographics Behavior Buying Habits # Description % Description Fantasy Player Category US Sports Fan 13% N Americans (41.5M) 40% Paying - will pay more 72% Beer 49% 21% All age group 10% Used Offshore Site 69% Alcohol 53% 18% All College Degrees 22% Wagered - Horse-track 93% Fast Food 86% 19% Among Males 42% Wagered at a Casino 95% Soda 88% 80% Male 22% Placed Vegas Bet 90% Athletic Shoes 81% 49.9% Married 12% Placed On-Line Bet 58% Video Consoles 42% 79% Owns own home 42% Cell - Fantasy 93% Cell Phone 89% $94,566 Avg HHI 96% for Fantasy 63% Reads Sports Mags 49% Source: Ipsos Public Affairs and University of Mississippi Studies The Fantasy Player is one of the most desired demographics available to advertisers and the marketplace will allow us to exploit that. 6/18/2015 Copyright 2014 Fantasy Alarm 3

4 CURRENT AVG MO. UNIQUES/PAGE VIEWS 300,000 / 11 Million AVG MO. UNIQUES/PAGE VIEWS IN ,000,000 / 30 Million AVG TIME PER SESSION 22 Min & 05 Sec APP DOWNLOAD / SUBSCRIBERS Over 100,000 TWITTER FOLLOWERS Over 300,000 WEEKLY HOURS OF RADIO ON SIRIUSXM Over 25 Per Week 6/18/2015 Copyright 2014 Fantasy Alarm 4

5 Jeff Host of Fantasy Alarm Daily and The Fantasy Alarm Show on SiriusXM Fantasy Sports Radio (SXM FSR) Ray Most populat fantasy baseball analyst & Co-Host of The Drive on SXM FSR Howard Extremely popular rising star in fantasy sports. Co-host of show on SXM FSR and of popular podcast. Rick FSTA co-founder, Hall of Famer & Co-Host of Colton & The Wolfman on SXM FSR Glenn FSTA Hall of Famer & Co-Host of Colton & The Wolfman on SXM FSR 6/18/2015 Copyright 2014 Fantasy Alarm 5

6 SURROUNDING OUR AUDIENCE EVERYWHERE Jeff Mans is the most recognizable voice on SiriusXM Fantasy Sports Radio. We have 40 hours a programming a week Help with reads, creative and execution from one of the best in the business, Jeff Mans. Creating integrated radio features both online and on-air that can be exploited Appearances on Fantasy Alarm Daily, The Fantasy Alarm Show & Colton & The Wolfman Reads on and/or Sponsorship of the Fantasy Alarm Podcast Specific mailings to create attention to your appearances Connect you with Sirius XM Sales Team and Assist in Complicated Negotiations 6/18/2015 Copyright Fantasy Alarm 2014 Page 6

7 ORIGINAL PROGRAMMING: News Desk, Draft Shows, Game Shows and Unique programming DISTRIBUTION: Cut into 3 min video segments for distribution through Sporting News, 5Min and eplayer. WHAT S HOT? Working on heat map showing the most watched shows with click to expand to video screen and show that show. 6/18/2015 Copyright 2014 Fantasy Alarm 7

8 COVERING SPORTS ONE PLAYER AT A TIME Currently covering MLB, NFL and NBA Will deliver more than 60,000 player updates in 2014 & more than 100,000 in Delivering the fastest deepest fantasy player news in the industry (out performed the other sites on key days like NFL Cut day, NFL Draft and MLB Trade deadline). Unique method of aggregating news separate from analysis allows us to super serve the fantasy sports player and sets us up to deliver analysis for the team fan or gambler Unique toolset allows for the addition of sports by simply adding manpower 6/18/2015 Copyright 2014 Fantasy Alarm 8

9 MORE THAN PLAYER NEWS Feature Articles: We have more columns each week than any fantasy sports site. We have more than a dozen writers contributing to the site including Jeff Mans, Ray Flowers, Todd Zola, Rick Wolf, Howard Bender and Glenn Colton. Daily Fantasy Sports Coverage: Our DFS Playbook feature has won us acclaim. It gives you only the players you should have in your daily fantasy sports lineups Videos: Jeff Mans & Ray Flowers fill the video vault each week with interesting, thought provoking and funny videos. 6/18/2015 Copyright 2014 Fantasy Alarm 9

10 ROUNDING OUT THE OFFERING Injuries: Up-to-the-second injuries with severity, time to return and fantasy sports impact. Lineups & Inactives: Fastest lineups for MLB & NBA with soon to be enhancements to make them even more valuable. NFL inactives quicker than any other site on the Net. Depth Charts: Playing time is critical in fantasy sports and FA makes sure that your site has the latest and the greatest playing time charts for MLB & NFL. We will soon be adding NBA. White Labels: FA can build the content site for you plus house all the content in your look & feel. You define the features and functions and FA creates the website under your domain. 6/18/2015 Copyright 2014 Fantasy Alarm 10

11 TOOLS FOR SUCCESS FA creates both free & premium tools. These tools are targeted to do three things for customers: save time, save money or make them happier (entertain). FA keeps that in mind when creating different types of tools. Each tool should contain content and be customizable to add value. Some examples of tools we have done are: Online & Downloadable Draft Guides Complete Weekly, Monthly & YTD Rankings Interactive Chats Customizable Daily Projections & Pricing Customizable Points Allowed Reports Customizable Real-Time Scoring Dashboard for Your Leagues (coming soon) Lineup Maker (coming soon) 6/18/2015 Copyright 2014 Fantasy Alarm 11

12 INTEGRATED MARKETING At FA, we believe in working together to achieve your goals. We will create goals for your business, then create a plan to achieve those goals. We will do that in a number of ways: All FA Media Outlets: Radio, Online, FA-TV Unsurpassed Social Promotion Via Twitter Sponsorship of our existing products Creation of content about your product Integrated placements throughout the site s to all our lists Inclusion within our alerts Takeover campaigns and less traditional media to make sure our audience knows what you are doing Traditional banner advertising 6/18/2015 Copyright 2014 Fantasy Alarm 12

13 TWEETS S DIRECT TO OUR CUSTOMERS FANTASY ALARM ALERTS INTEGRATED WITHIN TOOLS PERSONAL FEATURES OR INTEGRATED WITHIN FEATURES 6/18/2015 Copyright 2014 Fantasy Alarm 13

14 Skin the site with your message and anywhere the user clicks goes to the contest for tonight. Branding for the whole day on all our traffic on every page For increased value include a roadblock on that same day and own the traditional advertising on the site for that day as well. 6/18/2015 Copyright Fantasy Alarm 2014 Page 14

15 PACKAGING AND PRICING FA prides itself on providing value to its partners, sponsors and friends. We will work to figure out how to create value for your brand, products and services. FA has a ton of experience with integrated marketing campaigns executing them for CBS Sports, NBC Sports, Rotoworld.com, FOX Sports, USA Today, NHL and many other smaller brands in sports media. FA looks forward to making your business successful. Please for more information Rick Wolf at or call /18/2015 Copyright 2014 Fantasy Alarm 15

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