Your BEST Choice For Sales and Marketing Opportunities. The School District of Palm Beach County Marketing Strategies

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1 Your BEST Choice For Sales and Marketing Opportunities The School District of Palm Beach County Marketing Strategies

2 Mobile Marketing Options The Education Network Utility Vans/Production Truck Full Vehicle graphic wrap or magnet, with prominent sponsorship stripe (One year increments)

3 Newsletter Marketing Options~Internal Rotating Banner Distribution: 26,000k s Open Rate: 37% Reciprocal Link (Your Company Website) Size: 360x120/500 Your banner can be highlighted here!!

4 Newsletter Marketing Options~External Rotating Banner Distribution: 95,766 s Open Rate: 37% Reciprocal Link (Your Company Website) Size: 360x120/500 Your banner can be highlighted here!!

5 Website Marketing Options~Homepage Rotating Banner Daily page views: 220,003 Size: 440x90 Cost: $8.00 CPM Your banner can be highlighted here!!

6 Website Marketing Options~ Stakeholder Pages Stakeholder Page Monthly Pageviews(September) Students 478,982 Parents 32,100 Employees 296,649 Superintendent 4,891 Banner Ad Size 360x120

7 The Education Network Show Sponsorships Our Series of Shows. Songs of the Season Holiday Music (Three 1 hour shows in series) Features District Choirs and Bands performing Holiday music. Runs mid November through first week of January. Academic Challenge (Three 1 hour preliminary round shows, and Finals show) A dozen District High school teams, 2 sessions with 3 rounds each culminating in District Finals Challenge show. District All Star team is selected and move on to state competition. Battle of the Books (Three 1 hour Finals shows, Elementary, Middle and High) The final 2 teams from each school level compete for trophy and bragging rights Viewership: Over 500,000 Comcast and ATT UVerse subscribers, Average of 3000 Online web views per show. Palm Beach County s largest employer is reaching more than 183,000 students and nearly 21,000 associates. $2,500 per series: (3 Shows)These are multi part programs that run 1 hour each, with at least 3 programs in each series.

8 Series Sponsorship Benefits Series sponsor recognition on open and close of each program Full screen graphic of sponsor recognition within program Prominent recognition featuring logo on lower third graphics Sponsor recognition on District banner promoting show(s) Recognition as corporate supporter on The Education Network website Inclusion in all Education Network media releases as a corporate supporter Recognition in on air promotional spots for show(s) Airing of a 30 second issue related PSA with company identification (2 per show)

9 Series Show Sponsorship Levels Good Sports is a 30 minute show, hosted by Ric Blackwell. Each week Ric visits several schools within the Palm Beach County school district. He does in depth features and interviews with students, coaches, administrators, volunteers to showcase the best that is offered by these schools and their programs. The main focus is how these students are Good Sports, not only on the fields and courts but also in the classroom. The program airs daily on The Education Network (Comcast 234, ATT UVerse 99) at 1230p and 730p. Each week a new show is posted on the District Homepage, on air and on District wide newsletter. Viewership has an average of 3000 online views per show and on air reaching over 500,000 viewers. Students, teachers, coaches, parents, administrators, clubs all support viewership. Being identified as a sponsor of this show will hit key demographics for your business by supporting the work of this show.

10 Series Show Sponsorship Levels School News Around the District is a 15 minute show, featuring Palm Beach County school news reported by District students. The Education Network s Anchor/Producer, Claudia Shea, develops scripts and oversees the production each week, mentoring and featuring students in the roles of television anchors and reporters. She also recruits schools to provide video reports of current and special events at their school to be featured on the show. Showcasing the positive news around the District that is delivered by our own students that are positively impacted or recognized makes this show exciting to watch! It not only draws viewers from our many multicultural students and families, but also many Palm Beach County residents.

11 Series Show Sponsorship Levels The Battle of the Books Competition: These shows feature final round coverage of elementary, middle and high school students. The winners receive a trophy and all receive a medal for participating. Palm Beach County has a lot of talented readers, and it takes a lot of reading to prepare for this annual event. Claudia Shea is host and moderator of this yearly event that is covered in (3) shows.

12 Series Show Sponsorship Levels The Academic Challenge: This is an annual event taped in January that features more than a dozen schools with teams of students competing for district honors and qualifying to compete at the state level. Last year, one student made it to the national level, and won the category. These shows consists of (3) Preliminary round shows and (1) District Final show. It is a quiz show, and host Ric Blackwell reports updates after each round. Each show features 3 rounds. These students are typically looking for sponsorship to help cover cost to attend the state finals. Palm Beach County students typically score high at competitions.

13 Series Show Sponsorship Levels Songs of the Season Holiday Music: This is a series of (3) 1 hour programs that feature several Palm Beach County school choirs, bands or orchestra students performing classic holiday musical sets. These shows run every day on The Education Network from the week of Thanksgiving through the first week of the New Year.

14 Sponsorship Levels Call for sponsorship levels to work within your budget. Bonnie Skop