Cal-Hi Sports Bay Area Sponsorship Opportunity Proposal

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1 Cal-Hi Sports Bay Area Sponsorship Opportunity Proposal Season

2 Who We Are Now in our 13 th season, the Emmy Award-winning Cal-Hi Sports Bay Area is the number one high school sports show in the nation, covering more schools and games than anyone else. Each week, the show airs in High Definition on KOFY TV and Comcast SportsNet California in more than 50,000 homes. In addition to its prime time television programming, Cal-Hi Sports Bay Area is available On Demand and has its own YouTube channel. Cal-Hi Sports produces a brand new show each week of the season, featuring different high schools, games, and student athletes. The show consists of game recaps and highlights, athlete features and stories, and weekly awards. Sponsoring Cal-Hi Sports Bay Area is a beneficial and unique opportunity for any company. Multiple sponsorship packages make it easy for a company to choose the option that will best fit their marketing desires and budget, and help expose their brand to a large and distinct market.

3 Target Market Cal-Hi Sports Bay Area is watched by a specific demographic that is broken into two categories. Primary market: Adults between years old Household income of mid to high Educated, most with college degrees Living a professional lifestyle with focus on careers Top priorities are their jobs and kids Enjoy spending money on their kids Among this group- athlete s families, teachers, and college recruiters Secondary market: Teens between years old Most attending high school or middle school with good grades Living active lifestyles Top priorities are school, social status, and friends Among this group- athletes, high school students, student s siblings and friends Adults and kids sit down to watch the show together every week. Both demographics enjoy going out and spending money.

4 Viewership Cal-Hi Sports Bay Area airs in prime time slots every week on two different stations. The program premieres Sunday night at 6 p.m. and 10 p.m. on KOFY TV20 and is replayed three times throughout the week on Comcast SportsNet in HD. These popular stations are proud to have Cal-Hi in their programming and promote the show throughout their regular schedule. They benefit from drawing the show s target markets in large numbers to their channels each week. Numbers and Stats Cal-Hi Sports Bay Area is seen in over 50,000 homes 1.1 million viewers watched the show s videos on YouTube last season The show is on Tivo s Top Season Pass list in the Bay Area It also showed up in a national Tivo survey of shows watched each week Cal-Hi is recorded and saved on countless DVRs throughout the Bay Area with single shows getting multiple viewings 170 high schools are covered, widening the range of households that tune in The show is replayed 5 times, meaning each commercial is run a minimum of 15 times each week

5 Sponsor Assets Being a sponsor of Cal-Hi Sports is beneficial for a company in multiple ways. Sponsorship packages have many options that can include part or all of the different media platforms. Internal Program Benefits and Options Companies have the option of having their name and logo on screen during different parts of the show Certain features or segments can be sponsored, for example, the Albanese Construction Unsung Hero Companies can also sponsor awards, such as our Lexus Volunteer Award Polls can be sponsored, like the Top 10 Baseball Poll Logos can be placed inside scoreboards of game highlights and recaps Billboards with company name and logo run throughout the show before and after commercial breaks Commercial slots are available throughout the show- a commercial can also be produced at no additional charge

6 UNITEK HELPING HAND AWARD Digital Benefits and Options Your brand will also be featured on Cal-Hi Sports digital platforms, such as Facebook, Twitter, and YouTube Company s banner and logo on calhisportsbayarea.com Viewers can click on the logo and be redirected to the company s official website Company logos and commercials can be embedded into Cal-Hi Sports videos that run on YouTube Company brand can be mentioned on the Cal-Hi Twitter account during breaking news and score updates Name and logo can be incorporated into Cal-Hi s Facebook page, which has more than 7500 followers

7 Live Event Benefits and Options Cal-Hi covers multiple games and sporting events each season and companies have a chance to be seen by the live audience Cal-Hi staff can bring company banners to all games throughout the week (about 18 per week, 420 each year) Advertisements included in all game announcements made over the speakers for the crowd Promotional freebies can be given out to crowds as well Overview Cal-Hi Sports And You Sponsoring the 13 th season of the Emmy Award-winning show will help broaden your business into a specific market of the Bay Area. Multiple companies, such as Lexus of Stevens Creek, Albanese Construction, Wing Stop, and Wells Fargo Bank, have had great success with Cal-Hi and continue to take part in being a sponsor of the captivating show. Expose your school to millions of teens and adults in the Bay Area who are looking to enroll in college Utilize the promotional value of television, digital, and live event marketing, all in one place Reach a massive and diverse audience that fits your target market at an affordable rate

8 Work closely with the Cal-Hi staff to customize a sponsorship plan that fits your marketing needs Cal-Hi Sports offers customizable packages that will fit any company s marketing budgets and desires. Read below to see what package might be best for your business. Cal-Hi Sports Bay Area end of the season Awards Banquet 2015 On May 18, 2015 Cal-Hi Sports Bay Area will present its 13 th annual end of the season Awards Banquet. The event held at the EA Sports Corporate Headquarters in Redwood City will host 400 people including 80 of the best and brightest High School athletes from all around the Bay Area. Your company can sponsor this event or have a major presence at the event as part of your sponsorship package.

9 Sponsorship Packages Feature Sponsorship Package: - One internal program feature - One billboard announcement in all shows Total cost for 40 week season= $15,000 Full Sponsorship Package: - One internal program feature with name and logo permanently featured - One 30 second commercial in all five airings of the show each week - Production of commercial, if needed

10 Total cost for 40 week season= $30,000 Presenting Sponsorship Package: The Big Kahuna - Three commercials in all five airings of the show each week - Exclusive show opening with Presented By and Sponsored By" billboards in all airings - All of the internal program, digital, and live event features and benefitsyour name and logo on our studio set, on all of our merchandise, on all promotional ads, and on PA announcements at the games we shoot. Total cost for 40 week season= $120,000 Let s Join Teams If you like what you ve read and you are interested in sponsoring Cal-Hi Sports Bay Area as it goes into its 13 th season, there is still time! Contact us today. Thanks for reading! Contact information: Robert Braunstein- (408) Want to see more?

11 Use the link below to check out our new About Cal-Hi Sports information video if you d like to see just how the show works and learn more about the Emmy Award-winning program. Or, go to YouTube.com and search- About Cal-Hi Sports Bay Area

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