NEXT MARKETING DIGITAL MARKETING PACKAGE ADWORDS

Transcription

1 NEXT MARKETING DIGITAL MARKETING PACKAGE ADWORDS 2014

2 ADWORDS DIGITAL MARKETING HOW ADWORDS CAN GENERATE LEADS FOR YOUR BUSINESS OVERVIEW Adwrds is the Ggle advertising mechanism t generate traffic t yur website and leads fr yur business. Adwrds can be highly prfitable when set up crrectly hwever extremely cstly and ineffective when set up and managed in the wrng way. Als, yur success with Adwrds is nt determined by hw much yu pay per click. It is very pssible t rank highly and pay much less than yur cmpetitrs per click. Like t be n the tp f Ggle and pay less than yur cmpetitrs? Next Marketing can help. CONVERSIONS COME FIRST Adwrds is a highly measurable marketing tl and ur tp pririty is cnversins. Leads and new custmers fr yur business. T achieve a high cnversin rate, we micr manage yur campaign using web analytics and prvide a mnthly reprt with human nt cmputer generated recmmendatins. RETURN ON INVESTMENT (ROI) ROI is critical. Every business has different measure f success and based n what yurs is, we will manage yur campaign accrdingly, NEXT MARKETING - CLIENT CASE STUDY A client f Next Marketing is currently spending circa $400 per mnth n Adwrds clicks and quting ver $80K wrth f wrk frm leads generated frm Adwrds alne. They have a very high sales cnversin rate. The ROI is significant. DECREASING YOUR CLICK COST We can help yu bring dwn yur click csts thrugh the gd management f yur campaign. This will mean that ver time ur management fee may in fact end up being cvered in yur riginal spend. LIKE TO KNOW MORE? Keep reading :). t inf@nextmarketing.cm.au nextmarketing.cm.au Page 2

3 ADWORDS DIGITAL MARKETING OVERVIEW AND FAQ BUDGET There is n hard and fast rule with Adwrds budgets and we like t take a cnservative apprach, as it is very easy t spend a lt f mney withut any results. We mnitr yur accunt weekly (at a minimum) and make budget recmmendatins each week (if needed). Fr a campaign recently, we recmmended a significant budget change, hwever that was based n a three-week adjustment phase and significant testing. QUALITY ADVICE As a marketing agency, we view yur Adwrds campaign frm a hlistic marketing perspective. We are 100% results fcused. Als, the Next Marketing team members wh wrk n yur accunt are Ggle Certified. OWNERSHIP OF ACCOUNT We manage yur Ggle adwrds campaigns via yur accunt. Yur accunt infrmatin and IP remains 100% yurs. COSTS Campaign set up (frm scratch) $500 plus GST. Onging Management ptins Level One - $360 plus GST Level Tw - $480 plus GST Level Three - $600 plus GST Mre infrmatin is prvided n the fllwing pages. TIME TAILOR MADE PACKAGES If yu wuld like Next Marketing t tailr a package t suit yur needs, just ask. MINIMUM COMMITMENT There is n minimum cmmitment. t inf@nextmarketing.cm.au nextmarketing.cm.au Page 3

4 ADWORDS PACKAGE INITIAL CAMPAIGN SET UP INITIAL PACKAGE ELEMENTS OVERVIEW Setting up an Adwrds campaign crrectly frm the very beginning means that any budget spent is as ptimised as pssible. As part f the campaign set up prcess, we include tw weeks f pst launch management t ensure high click thrugh rates and quality scres. CAMPAIGN SET UP ELEMENTS Here is a list f the items that we cnsider and implement as part f the Adwrds campaign set up Keywrd Research - using the Ggle Adwrds Keywrd Planner tl Keywrd match type allcatins Budget best use f yur spend Ad cpy generally three variatins per adgrup Display netwrk and Search netwrk what is the mst apprpriate fr yur campaign Adgrup structure single r up t six adgrups Negative keywrds Landing page tweaks and recmmendatins Cnversin tracking - exprting f the cde Campaign settings and structure including - Days Times Gegraphic areas Device targeting Ad rtatin and delivery Bidding strategy Ad extensins Ggle Analytics link t yur Ggle analytics accunt Tw weeks f pst launch management recmmendatins and refinements. QUALITY ASSURANCE Yur campaign is set up and managed by a Ggle Adwrds Certified Individual and verseen by a Senir Marketing Cnsultant. We als take a cnservative apprach t ensure yur budget is never wasted. INITIAL SET UP COST $500 plus GST t inf@nextmarketing.cm.au nextmarketing.cm.au Page 4

5 ADWORDS PACKAGE CAMPAIGN MANAGEMENT CAMPAIGN MANAGEMENT MONTHLY PACKAGE ELEMENTS OVERVIEW Our ultimate aim is t get yur Adwrds campaign t a pint where it wrks n autpilt. With that in mind, Adwrds is a live auctin and at any time things can change (and they ften d) and it als depends n what yur cmpetitrs are ding (which is ut f yur cntrl) as t hw much lng term management is needed. Each campaign is very different. COST Here is the pricing fr the levels f assistance available Level One Three hurs f campaign management Mnthly reprt $360 plus GST Level Tw Fur hurs f campaign management Mnthly reprt $480 plus GST Level Three Five hurs f campaign management Mnthly meeting & reprt $600 plus GST ONGOING MANAGEMENT ELEMENTS Here is a list f the items that we review and change n a weekly basis Search term reprt fr the past week identify negative (irrelevant) keywrds and search trends Review quality scre make suggestins n hw t imprve it and implement Keywrd match type allcatins Keywrds ensure that there are n cmpeting keywrds Budget best use f it and hw t reduce the cst per click Ad cpy can it be refined? Netwrk selectin des it need t be tweaked r changed? Bids review with the view f achieving a tp f page bid Landing page review and make recmmendatins Seasnal Trends Cnversin Rates t inf@nextmarketing.cm.au nextmarketing.cm.au Page 5

6 PACKAGES OVERVIEW t inf@nextmarketing.cm.au nextmarketing.cm.au Page 6

7 ABOUT NEXT MARKETING TEAM OF MARKETING EXPERTS Next Marketing is a small Marketing Agency based in Melburne. The Next Marketing team cnsists f ten highly skilled marketers emcmpssing a brad range f skill sets frm strategic planning, t graphic design and scial media management. The Accunt Management team (pictured here) is respnsible fr delivering client prjects n time and in full. Our highly skilled team allws us t deliver first class marketing prgrams acrss a brad range f industries and cvering bth Business t Business (B2B) and Business t Cnsumer (B2C) campaigns. In 2012 and 2013 we wn tw prestigus awards thrugh the Australian Marketing Institute. Details are prvided belw. We are pratical, highly cmmercial and hands n. Lking frward t wrking with yu! t inf@nextmarketing.cm.au nextmarketing.cm.au Page 7

8 OUR TEAM OF MARKETING EXPERTS THE ACCOUNT MANAGEMENT TEAM JO MACDERMOTT, MARKETING DIRECTOR J has a brad backgrund in marketing stemming frm a successful career as an inhuse marketer. Alng with her experience in small business marketing, J has the unique ability t wrk effectively within a range f different businesses and industries. EROL SEVIM, MARKETING CONSULTANT Erl cmbines a unique mix f sales and marketing techniques t help businesses unleash the pwer f marketing. Having wrked with, and cnsulted clients in bth B2B and B2C envirnments, Erl delivers marketing tactics that really wrk. MELANIE GRAY MARKETING ASSISTANT Melanie cmbines cnsumer insights, practical thinking and creativity t deliver exceptinal marketing campaigns fr clients f Next Marketing. Melanie is als a Ggle certified Adwrds and Analytics specialist. t inf@nextmarketing.cm.au nextmarketing.cm.au Page 8

9 AUSTRALIAN MARKETING INSTITUTE EXCELLENCE PROGRAM AWARD WINNER 2012 FENIX RESTAURANT & EVENTS Next Marketing wrte a Marketing Plan fr Fenix Restaurant & Events cvering fur different and unique business units. They were: Restaurant Events Weddings Crprate. Fenix had been in business fr ver ten years hwever, had been thrugh majr shifts in directin, which had weakened the brand. Als, the business was nt capitalising n the expsure that its wner, Gary Mehigan, achieved thrugh Channel Ten s MasterChef. Furthermre, ne f the marketing prgrams develped by Next Marketing fr Fenix knwn as Fenix ges t the bridal exp wn a Victrian finalist award in the 2012 Australian Marketing Institute s Awards Excellence prgram. The campaign delivered by Next Marketing led t a: 266% increase in sales and a 1759% return n marketing investment Further details are available here: marketing-awards-2012/ Next Marketing delivered a clear strategy t mve frward. t inf@nextmarketing.cm.au nextmarketing.cm.au Page 9

10 AUSTRALIAN MARKETING INSTITUTE EXCELLENCE PROGRAM AWARD WINNER 2013 NEXT MARKETING PROJECT In April 2012, the Next Marketing website was nwhere t be seen n Ggle, and it wasn t generating any leads fr the business. J Macdermtt frm Next Marketing recgnised that if the business was ging t expand, the website needed t start wrking mre effectively, but there were a number f prblems that needed t be addressed. These included 1. Structural issues with the site 2. Skill set f the current team 3. N previus SEO wrk 4. Design issues. With this in mind, Next Marketing tk a curse f actin that led t a cmplete verhaul f the site, the Next Marketing team, and a creative rebranding f the entire business. The actins included: 1. Finding a new designer and a visual verhaul f the Next Marketing branding 2. Finding the right keywrds and testing via Ggle AdWrds 3. Changing the Next Marketing lg 4. On and ff-page website ptimisatin 5. Scial media updates 6. Media releases 7. Onging website fixes. The results. By April 2013, average mnthly visits had increased by: 1. Ttal visits +35% 2. Ggle rganic traffic +47% 3. Traffic frm ther surces +28%. Furthermre, this marketing prgram wn a Victrian finalist award in the 2013 Australian Marketing Institute s Awards Excellence prgram. Further details are available here: ng-agency-next-marketing-victrian-finalist-in awards-prgram/ t inf@nextmarketing.cm.au nextmarketing.cm.au Page 10

11 NEXT MARKETING CLIENTS SOME OF OUR CLIENTS INCLUDE t inf@nextmarketing.cm.au nextmarketing.cm.au Page 11

12 TESTIMONIALS I cmmend J fr adding significant value t ur business, giving us directin and definitely keeping us n track. And fr helping us t be much mre diligent with ur marketing. Paul Rmanella General Manager FENIX J was very cmmunicative at all steps f the prcess, and expertly answered all f my questins. I had my reservatins abut the value f a marketing expert, but J s knwledge and experience are high-value. Ashley Andersn Principal LITTLE RED WRITING CO I cannt recmmend J highly enugh. She is the MOST PROFESSIONAL cnsultant I have ever hired. She des what she says she will d and mre n time and beynd expectatin dubled with cnstant fllw up. Best value fr mney I have ever spent n a cnsultant. ARGYRO GAVALAS I wrked with J Macdermtt and the Next Marketing team fr varius marketing prjects. The wrk that was delivered was t a high standard and always cmpleted n time. J is easy t wrk with and has a strng cmmercial fcus. I am happy t highly recmmend the services f Next Marketing. Zed Mrrey Partner TREW RESULTS J is a great marketer, cntributr, blgger and clleague. She is regularly published in the Australian nline marketing sphere. I cnsider her smene I m delighted t recmmend. Cheers J Jennifer Bishp Directr CONTENT& COPY AUSTRALIA We wrked with Next Marketing n an Industry event fr The Next Marketing team delivered the prject with great prfessinalism, prmptness and detail and we were thrilled with the result. The cncepts and final designs were unique and std ut and helped us t achieve ur business gals." Simne Reaper t inf@nextmarketing.cm.au nextmarketing.cm.au Page 12Page 12

13 THANK YOU FOR YOUR CONSIDERATION NEXT MARKETING JO MACDERMOTT AFAMI CPM