Results-Driven Website Design, Development & Online Marketing ONLINE BUSINESS STRATEGY
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1 Results-Driven Website Design, Develpment & Online Marketing ONLINE BUSINESS STRATEGY Blue Funtain Media 2010
2 TABLE OF CONTENTS Tw Principles t Online Business Strategy Online Marketing Methds Fur Essential Website Features Website Examples Selecting The Right Partner The Future f Mbile Cmmerce Blue Funtain Media 2010
3 THERE ARE TWO PRINCIPLES TO BUILDING A SUCCESSFUL ONLINE BUSINESS Blue Funtain Media 2010
4 MARKETING & WEBSITE DRIVE TRAFFIC & CONVERT TRAFFIC Successful websites g beynd design a beautiful website means nthing if n ne sees it. Accunt fr bth nline marketing and design features when planning yur site. Blue Funtain Media 2010
5 Blue Funtain Media 2010 WHAT ARE ONLINE MARKETING METHODS
6 There are fur methds f nline marketing: 1. Pay per Click 2. Search Engine Optimizatin 3. Scial Media Marketing 4. Banner Advertising Blue Funtain Media 2010
7 PAY- PER CLICK Demand based marketing; bringing visitrs t yur site fr specific searches See immediate results n investment; ideal fr shrt term campaigns Effective fr targeted searches, including gegraphic searches Blue Funtain Media 2010
8 SEARCH ENGINE OPTIMIZATION Demand based marketing; bringing visitrs t yur site fr specific searches 75% f users click n rganic results Residual effects are lng lasting; high ROI Blue Funtain Media 2010
9 SOCIAL MEDIA MARKETING Effective frm f marketing t build trust amng client base Generates wrd- f muth intrductin t services & prducts Must be tracked using influencer and actinbased metrics Blue Funtain Media 2010
10 BANNER ADVERTISEMENT Effective at creating brand awareness Highlight shrt- term campaign immediately; cmpliments scial media integratin Must be purchased in bulk within a vertical t have impact Blue Funtain Media 2010
11 Blue Funtain Media 2010 HOW DO YOU CONVERT TRAFFIC
12 There are fur essential elements f an effective website: Blue Funtain Media 2010
13 Blue Funtain Media 2010 HOW DO YOU MEASURE SUCCESS
14 Brand lyalty can be measured thrugh Stickiness- Repeat Visits Cnversin Rates Marketing- Referrals Bunce Rates Time Spent n Site Inbund Links Online Reputatin Search Engine Presence Alexa Ranking Blue Funtain Media 2010
15 [Befre] The NFL Yuth Player Develpment league is dedicated t teaching yung players nt nly abut the game, but abut team wrk, self- mtivatin, and accuntability. [After] Blue Funtain Media 2010
16 Clear Messaging Strng Calls t Actin Scial Media Features Stickiness: refreshing, useful cntent Blue Funtain Media 2010
17 [Befre] Sunny Andersn, a Fd Netwrk chef, brings Real cking t real peple. Sunny Andersn needed a site that psitined her as a lifestyle brand, reaching beynd her cking. [After] Blue Funtain Media 2010
18 Clear Messaging Strng Calls t Actin Scial Media Features Stickiness: refreshing, useful cntent Blue Funtain Media 2010
19 [Befre] Smarties is an internatinally recgnized icnic candy brand. Full f fun and nstalgia, Smarties needed an interactive envirnment t cmpliment their brand. [After] Blue Funtain Media 2010
20 Scial Media Features Strng Calls t Actin Stickiness: refreshing scenery and mvement Blue Funtain Media 2010
21 [Befre] [After] Blue Funtain Media 2010
22 Our Main Message with Strng Calls t Actin Calls t Actin thrughut site Calls t Actin thrughut site Stickiness: refreshing, useful cntent Blue Funtain Media 2010
23 SELECTING THE RIGHT PARTNER Chsing a website cmpany is a critical decisin. Yu re nt just putting a prject in their hands; yu are trusting yur business t them. Blue Funtain Media 2010
24 QUESTIONS TO ASK What is their track recrd? What is the cmpany s reputatin? What des their peratin lk like? What are the cmpany s cre cmpetencies? Wh is their real cmpetitin? Blue Funtain Media 2010
25 WHAT IS THEIR TRACK RECORD? Perhaps the mst imprtant questin f all because it will shw yu the return yu ll make n yur investment with them. What clients have they wrked with? What kind f results have they delivered fr thse clients? D they have hard figures t prve their results? D their clients back t them fr future prjects? Blue Funtain Media 2010
26 WHAT IS THE COMPANY S REPUTATION? Yu want t ensure the cmpany yu are trusting yur business t are respected prfessinals in their industry. Are the key players recgnized industry leaders? D key persnnel speak at industry events? Has the cmpany been called upn fr expertise in majr media? Des the cmpany publish articles that are used industry wide? Blue Funtain Media 2010
27 WHAT DOES THEIR OPERATION LOOK LIKE? Befre getting int a relatinship with a cmpany, make sure yu g visit their peratin and see the peple eye t eye wh will be respnsible fr the success f yur prject. Are they fully staffed with prfessinals r d they rely n freelancers r utsurcing fr heavy lifting? Is there an accunt and a prject manager directly assigned t yur prject and held accuntable fr yur results? D yu get the sense frm talking t staff members that they are skilled, passinate and trustwrthy? Simply put, d yu get a gd vibe? Wuld yu trust yur business t them? Blue Funtain Media 2010
28 WHAT ARE THE COMPANY S CORE COMPETENCIES? A cmpany that has the capability t handle yur entire prject, frm planning, t design, t develpment and market success is better qualified t d it right frm the start. Are they fluent in the latest cding languages and trends? Can they prgram n multiple platfrms? D they have experience develping mbile applicatins? D they have search engine ptimizatin expertise and a prven trackrecrd f achieving Page 1 Ggle results? Blue Funtain Media 2010
29 WHAT ARE THE COMPANY S CORE COMPETENCIES? Are they heavily invlved in scial media and have the cpywriting ability t create marketing-driven cntent? D they have the ability prvide bth design and marketing services? (Adding SEO after a site build is like adding plumbing after building a huse) Blue Funtain Media 2010
30 WHO IS THEIR REAL COMPETITION? Wh is their real cmpetitin? Cmpare apples t apples. Dn t cmpare a reputable cmpany s prices t a guy wrking ut f a tiny ffice with a team halfway arund the wrld. Blue Funtain Media 2010
31 THE FUTURE OF MOBILE COMMERCE What is Mbile Cmmerce? Why Mbile Cmmerce? Barriers t Entry The Slutin Features Custmizatin Case Study Nrth Face Blue Funtain Media 2010
32 Blue Funtain Media 2010 WHAT IS MOBILE ECOMMERCE
33 Mbile Cmmerce, als knwn as mcmmerce, is the ability t cnduct business using a mbile device Blue Funtain Media 2010
34 Blue Funtain Media 2010 WHY MOBILE ECOMMERCE
35 150 millin peple will use mbile devices t purchase gds and services wrldwide in billin dllars in physical gds will be purchased by shppers via mbile devices in this year alne 119 billin dllars f gds and services are estimated t be purchased via a mbile phne in 2015 *Surces: Gartner Grup & ABI Research Study Blue Funtain Media 2010
36 CURRENT BARRIERS TO ENTRY Mbile ecmmerce is the way f the future; hwever, there are several barriers t entry. Blue Funtain Media 2010
37 HURDLE 1: SCALE Quickly building & managing multiple device- specific apps is challenging. Blue Funtain Media 2010
38 HURDLE 2: SUBMISSION & SUPPORT Blue Funtain Media 2010
39 HURDLE 3: COST Blue Funtain Media 2010
40 Blue Funtain Media 2010 SO, WHAT IS THE SOLUTION
41 MAGENTO MOBILE Blue Funtain Media streamlines the prcess with Magent Mbile t allw fr easy expansin t ther devices, eliminate submissin prblems, and significantly reduce cst Blue Funtain Media 2010
42 FEATURES Blue Funtain Media 2010
43 CUSTOMIZATION Yur app autmatically gathers yur inventry and presents yur prducts t users with the clrs and branding as yur stre Blue Funtain Media 2010
44 CASE STUDY : NORTH FACE This app is currently available in Sweden & UK, and can be purchased thrugh itunes Blue Funtain Media 2010
45 THANK YOU. Visit us at: Fllw us Blue Funtain Media 2010
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