Tampa SEO, LLC Search Marketing Consultants

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1 Tampa SEO, LLC Search Marketing Cnsultants th Avenue Nrth Street, St. Petersburg, FL Phne: Search Engine Marketing Prpsal Benefits: Increased search engine visibility Increased traffic Increased rganic Page Rank Increased ROI New Custmers! Tampa SEO nly spends time n prven search engine ptimizatin & search engine marketing methds t get yu great psitining n all majr search engines, including Ggle, Yah, Bing, and all ther search engines! On Page Optimizatin fr Organic & Paid Search Marketing It is very imprtant that any website with SEO gals t have the fllwing attributes fr maximum return n investment (ROI): Analytic tracking sftware installed fr ROI analysis Over 200 technical ptimizatin factrs A gd understanding f maximum cst per acquisitin Optimizatin fr cnversin rate increase

2 Cntent Marketing fr Organic Search Results Search engines, such a Ggle, Yah!, and Bing, place high value n a unique and high quality cntent. Using keywrds fr ur cntent strategy and SEO, Tampa SEO writes and submits infrmative and high quality cntent that wuld be f interest t yur niche market. This cntent is nt advertising yur business directly, but rather helpful ideas, thughts, and tips that yur ptential clients wuld be interested in reading. Prvide them smething truly infrmative r shw them a gd time! By creating these types f cntent, the search engines start t view yur business as nt just an nline stre r marketplace, but Tampa SEO will psitin yu as a leader and expert in yur industry which is hw yu get t the tp f the search engines. Yur custmers are cnstantly lking fr useful infrmatin t use and share with thers, and the search engines like t see relevant cntent with a certain keywrd rati. The cntent that is created by Tampa SEO is then submitted t article websites with yur business website and ther cntact infrmatin linked under it increasing the amunt f links t yur website, and increasing yur search engine ptimizatin value. This way, ptential clients and search engines begin t cnnect this valuable cntent with yur website and yur business. This imprtant cntent is als used as blg psts n yur business website r blg t infrm current custmers, and then submitted as a press release. This system has wrked cuntless times with all f ur clients, and it des nt vilate any f Ggle s terms and cnditins. Tampa SEO is STRICTLY a white hat search engine ptimizatin firm, and we d nt g anywhere near grey r black hat SEO techniques, which means the search engine ptimizatin yu ve just invested in will last fr years t cme. These three ways f using cntent results in cntinuus cntent attached by a direct link t yur website. Frm there, the cntent will be spidered ut all ver the Wrld Wide Web as they are repsted and linked back t by ther sites lking fr the helpful infrmatin that yur cmpany is prviding. Link Building fr Organic SEO These search engines als place a high value n seeing that yur business is active within its niche cmmunity. By searching fr blgs that are knwn fr yur business keywrds, we make apprpriate, related cmments n ther s ntable blgs. This prvides an instant link n a keywrd relevant webpage by interacting with the nline cmmunity by using yur business website and address. Again, cmbining keywrds and relevant websites t yur wn website is what drives page rankings.

3 One final way f ding this is t find higher ranked websites that have keywrds pertinent t yur wn. We send these cmplimentary websites a request (either thrugh a direct listed n the site r an nsite infrmatin request frm) t pst a link t yur business site in exchange fr their wn link n yur site. Many times the first cmplementary sites that cme t mind and that search engines bring up are in actuality direct cmpetitin f yur business. These websites are nt sent a reciprcal link request. Instead, we wrk hard t find websites that crrespnd and cmpliment yur business. Pay Per Click Management PPC search advertising is arguably the mst pwerful advertising chice available t a marketer tday. The cst t acquire custmers using paid search is lwer than with ther mediums like the Yellw Pages, direct mail, r even marketing. Our jb is t maximize yur return n investment. Here s hw we d it: Stage 1: PPC Strategy and Executin Decide verall strategy based n particular search engine, available resurces, budget, technical requirements, etc Set clear targets, timelines, resurces, and aligns yu (the client) with reasnable expectatins Stage 2: PPC Keywrd Stage Establish first set f ptentially ptimal keywrds based n industry research, cmpetitin websites, PPC pricing infrmatin and benchmarks, cmpetitin ads and calls t actin, industry trends, etc Establish initial list f negative keywrds At the end f this stage yu wuld have a set f keywrds, each with an assigned target clicks/ctr/cnversins, etc and a budget Stage 5: Perfrmance Analysis and Optimizatin This phase sets ut t answer and imprve n the fllwing: Optimal CPA (cst per acquisitin) Budget tests Keywrd expansin tests Stage 6: Wash, Rinse, and Repeat!

4 SEO & PPC Cnsultatin Deliverables One Time Technical On Page Website SEO Optimizatin Cmplete website effectiveness analysis, including: Cnversin ptimizatin Features/benefits ptimizatin Mailing list ptimizatin Best practices fr cnversin tracking One Time PPC Accunt Optimizatin Cmplete Pay Per Click Campaign effectiveness analysis, including: Quality Scre verview Tracking/cnversin reprting integratin Campaign breakdwn analysis Bing/Yah ptimizatin (remval f partner netwrk ads!) On Page SEO Optimizatin Including: Search terms in the <TITLE> tag Search terms in <B> r <STRONG> Search term in anchr text in links t a page Search term in image names Search term in image ALTs Search terms the first r last wrds f the Title Tag Search terms in the page name URL (e.g. acme.c.uk/flder/searchterm.html ) Use f hyphen (" ") r underscre ("_") in search terms in URL (fr example, search term.htm is better than searchterm.htm) Search terms in the page flder URL (e.g. acme.c.uk/searchterm/page.html) Search terms in the first r last wrds in the H1 Tag Search terms in ther <H> tags Search terms in the page's query parameters (e.g. acme.c.uk/page.html?searchterm) Search terms (and lcatin) in the meta descriptin tag XML sitemap XML sitemap under 10k Accuracy f XML sitemap Sitemap flder ge targeting Index/fllw meta tags Rbts.txt present URL length Title attribute f link W3C cmpliant html cding

5 Vide header and descriptins Vide sitemap Cmpressin fr size by eliminating white space, using shrthand ntatin, and cmbining multiple CSS files where apprpriate. GZIP can be used Use CSS sprites t help cnslidate decrative images N redirectin t ther URLS in the same server <NOSCRIPT> tags (even thugh I dn't knw anyne wh desn't have JavaScript enabled) Ge meta tags if the business serves a targeted gegraphic area Relevance f <TITLE> tag t page cntent Relevance f <META DESCRIPTION> t page cntent Cde t text rati Cannical URL Directry depth Number f query string parameters Link attributes like rel=nfllw Link structure Micrfrmats Mbile accessibility Page size Page accessible Page internal ppularity (hw many internal links it has) ALT Image Meta Tags (this can be helpful fr FLASH elements t) Age f prminent / 2nd level pages The mst imprtant rule f all: plain ld simple quality relevant cntent Keywrd density Keywrd prximity number f wrds between search terms (less is better) Keywrd psitins in page Keywrd prminence (start/end f paragraphs r sentences) Wrds in page Page categry (r theme) Relevance (t searched phrase) Synnyms t query terms Language Linear distributin f search terms Legality f cntent Frequency f updates Standard deviatin f search terms in the ppulatin f pages cntaining search terms Semantic relevance (synnym fr matching term)

6 SEO & PPC Cnsultatin Pricing Ttal Upfrnt Cst: $3,740 Silver Mnthly Maintenance Package ($180/week): 1 article per week Articles psted t website Articles psted n 5 best article directry websites 2 hurs f link building per week 1 hur PPC management per week Gld Mnthly Maintenance Package ($225/week): 1 article per week Articles psted t website Articles psted n 5 best article directry websites 2 hurs f link building per week 2 hurs PPC management per week Platinum Mnthly Maintenance Package ($315/week): 2 articles per week Articles psted t website Articles psted n 5 best article directry websites 3 hurs f link building per week 2 hur PPC management per week Platinum Plus Mnthly Maintenance Package ($400/week): 3 article per week Articles psted t website Articles psted n 5 best article directry websites 4 hurs f link building per week 3 hurs PPC management per week *Please nte, we can always custm tailr a package t fit yur budget while maximizing yur return! Next Step dn t wait we get bked up fast and can nly take n a limited number f new custmers. Call Tampa SEO tday t get mre custmers as sn as tmrrw!

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