YONGCHUAN (KEVIN) BAO
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1 YONGCHUAN (KEVIN) BAO EDUCATION Ph.D. in Business Administration with emphasis in Marketing Master of Arts in Economics Master of Planning in Urban Planning Fudan University Bachelor of Arts in Economics HONORS AND AWARDS Faculty Fellow at the Center for Innovation and Change Leadership, Sawyer Business School, Suffolk University, 2009 present Research Grant of Sawyer Business School, Spring 2013 Research Grant of Sawyer Business School, Fall 2011 Research Grant of Sawyer Business School, Fall 2010 Research Grant of Sawyer Business School, Spring 2009 Faculty Development Grant, California State University Fullerton, Fall 2007 Faculty Development Grant, California State University Fullerton, Fall 2006 Faculty Development Grant, California State University Fullerton, Fall 2005 University Initiative and the Dean s Faculty Research Fund, Spring 2006 University Initiative and the Dean s Faculty Research Fund, Fall 2006 Beta Gamma Sigma, the honor society for collegiate schools of business, 1999 Membership of Phi Kappa Phi Society, 1998 Doctoral Fellowship,, Haynes Foundation Fellowship,, 1997 WORK EXPERIENCE Suffolk University Associate Professor (tenured), Department of Marketing, 2013 present 1
2 Suffolk University Assistant Professor, Department of Marketing, California State University, Fullerton Assistant Professor, Department of Marketing, Instructor, Research and Teaching Assistant, Department of Marketing, Marshall School of Business, Jinqiao Export Processing Zone Company, Pudong, Shanghai, China Assistant Marketing Manager ( ) RESEARCH Research Interests Product Innovations: drivers and hindrance to innovations; marketing and management of innovations; knowledge processes and innovations. Knowledge Management: knowledge creation and knowledge integration within firms; knowledge transfer and protection between firms Firm Capabilities: marketing capability and technology capability Selected Journal Articles Xu Jiang, Mei Li, Shanxing Gao, Yongchuan Bao, and Feifei Jiang (2013), Managing Knowledge Leakage in Strategic Alliances: The Effects of Trust and Formal Contracts, Industrial Marketing Management, forthcoming. Yongchuan Bao, Shibin Sheng, Kevin Zheng Zhou (2012), Network-based Market Knowledge and Product Innovativeness, Marketing Letters, 23 (1), Yongchuan Bao, Xiaoyun Chen, Kevin Zheng Zhou (2012), External Learning, Market Dynamics, and Radical Innovation: Evidence from China s High-Tech Firms, Journal of Business Research, 65, Yongchuan Bao, Shibin Sheng, Yeqing Bao, and David Stewart (2011), Quality Perception of Private Labels: Effects of Intransient Cues and Consumer Characteristics, Journal of Consumer Marketing, 28 (6), Yongchuan Bao, Yeqing Bao, and Shibin Sheng (2010), Motivating Purchase of Private Brands: Effects of Store Image, Product Signatureness, and Quality Variation, 2
3 Journal of Business Research, 64 (2), Yongchuan Bao (2009), Organizational Resistance to Performance-Enhancing Technological Innovations: A Motivation-Threat-Ability Framework, Journal of Business & Industrial Marketing, 24 (2), Yongchuan Bao (2008), Vaporware: A Tug of War Between Market Freezing and Cannibalization, International Journal of Technology Marketing, 3 (2), Research in Progress R&D-Marketing Relational Forms, Knowledge Integration, and New Product Performance, with Jizhen Li and Shibin Sheng. Status: under second review at Strategic Management Journal Partner Trustworthiness, Knowledge Flow in Strategic Alliances, and Firm Competitiveness: A Contingency Perspective, with Xu Jiang, Yan Xie, Carl Fey, and Shanxing Gao Status: Manuscript under review at Journal of Business Research Entrepreneurial Orientation and Knowledge Creation: A Configuration Approach, with Xu Jiang. Target: Entrepreneurship: Theory and Practice Marketing Capability and Technology Commercialization Capability: The Missing Links Between Network Ties and Firm Performance, with Yu Gao, Shanxing Gao, and Anthony Di Benedetto Target: Journal of Product Innovation Management Marketing Capability and Firm Performance: An Outside-in Perspective, with Jifeng Mu. Target: Journal of the Academy of Marketing Science Strong Ties and Bridging Ties: Boon or Barrier to Radical Innovation? An Examination in Collectivist Culture, with Jianfeng Wang Status: Data collection in progress Target: Strategic Management Journal Does Firm Identity Benefit or Harm Innovation Capability? An Examination of Market Identity and Technology Identity, with Jianfeng Wang. Status: Data collection in progress Target: Journal of the Academy of Marketing Science 3
4 To Be the Same or To Be Different: Strategic Choices of Technology Components and Firm Survival, with Rakesh Niraj Status: Data analysis in progress Target: Decision Science Conference Presentations and Proceedings Yongchuan Bao, Jizhen Li, and Shibin Sheng (2012), R&D-Marketing Coopetition, Knowledge Integration, and New Product Performance: Theoretical Triangulation and Empirical Evidence, Annual PDMA Research Forum, Orlando. Yongchuan Bao, Shibin Sheng, Kevin Zhou (2011), Network-based Market Knowledge and Product Innovativeness, AMA Summer Marketing Educators Conference, San Francisco. Xiaoyun Chen, Yongchuan Bao, Kevin Zhou (2010), A Contingency View of External Learning and Radical Innovations: Evidence from China s High-Tech Firms, (Best Paper Proceedings Award), Academy of Management Annual Conference, Montreal, Canada. Yongchuan Bao, Yeqing Bao, and Shinbin Sheng (2009), Improving Quality Perception of Private Brands: Effects of Intangible Cues and Risk Aversion, (Best Paper in the track of Retailing and Entrepreneurship), Society for Marketing Advances Conference, New Orleans. Yongchuan Bao, Yeqing Bao, and Shibin Sheng (2009), Private Brand Strategies: Creating a Favorable Consumer Quality Perception, Global Marketing Summit, Nankai University, Tianjin. Yongchuan Bao and David Stewart (2009), Private Brand Strategies: Creating a Favorable Consumer Quality Perception, Association of Collegiate Marketing Educators Conference, Oklahoma City. Yongchuan Bao (2008), Organizational Resistance to Technological Innovations: An Information Processing Perspective, (Best Paper in the track of Business-to- Business and New Product Development), Association of Collegiate Marketing Educators Conference, Houston. Yongchuan Bao (2007), Creating Favorable Consumer Perception of Private Brand Quality, Marketing Management Association Annual Conference, Chicago. Scott Greene, Yongchuan Bao (2006), Addressing AACSB Global and Technology Requirements: An Assessed Marketing Management Assignment, Marketing Educator Association Annual Conference, San Francisco. Yongchuan Bao and Gerard J. Tellis (2003), Vaporware: Wisdom or Wasteland? Marketing Science conference, University of Maryland. 4
5 Yongchuan Bao, Gerard J. Tellis (2002), Vaporware: Wisdom or Wasteland? XXI Doctoral Symposium in Marketing, University of Houston. Yongchuan Bao, Herbert Dawid, Gerard Tellis (2002), Competitive Preannouncement: A Strategic Analysis, Marketing Science Conference, University of Alberta, Canada. Yongchuan Bao, Herbert Dawid, Gerard J. Tellis (2002), Optimal Preannouncement of Radical Innovation, INFORMS Annual Meeting (50 th anniversary), San Jose, California. Invited Presentations Yongchuan Bao, Jizhen Li, and Shibin Sheng (2012), R&D-Marketing Coopetition, Knowledge Integration, and New Product Performance: Theoretical Triangulation and Empirical Evidence, Department of Innovation and Entrepreneurship, School of Economics and Management, Tsinghua University; School of Business, Xi An Jiao Tong University Yongchuan Bao, Shibin Sheng, Kevin Zheng Zhou (2011), Network-based Market Knowledge and Product Innovativeness, Department of Marketing, School of Management, Xi An Jiao Tong University. 5
JUN YU School of Business Emporia State University Phone: (620) 341-5784 Email: jyu@emporia.edu
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