Arezoo Davari. Curriculum Vitae

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1 Arezoo Davari Department of Marketing and Logistics 1155 Union Circle # Denton, TX (940) Curriculum Vitae EDUCATION Ph.D. in Marketing with Merchandising minor, (expected) M.Sc. in Executive Management (EMBA), University of Tehran B.Sc. in Business Economics, Shahid Beheshti University RESEARCH INTERESTS Marketing Strategy Sustainable Marketing Advertising PUBLICATIONS Journal Articles: Brand Management Global Marketing Pricing Strategies Iyer, Pramod, Audhesh Paswan, and Arezoo Davari (2015), Brands, Love, and Family, Journal of Product and Brand Management, forthcoming Nguyen, Thuy, Charlene Dadzie, Arezoo Davari, and Francisco Guzmán (2015), Intellectual Capital through the Eyes of the Consumer, Journal of Product and Brand Management, 24 (6), pp Davari, Arezoo and David Strutton (2014), Marketing Mix Strategies for Closing the Gap Between Green Consumers' Pro-Environmental Beliefs and Behaviors, Journal of Strategic Marketing, 22 (7), pp Manuscripts under review: Davari, Arezoo, Pramod Iyer, and Francisco Guzmán (2015), Determinants of Brand resurrection movement: Why consumers want dead brands back? under review at Journal of Business Research Iyer, Pramod, Arezoo Davari, and Audhesh Paswan (2015), Green Products: Altruism, Economics, Price Fairness and Purchase Intention under second review at Journal of Social Business Davari, Arezoo, Iyer, Pramod, and David Strutton (2015), Religion and Green Consumption- More Than What Meets the Eye Under review at Journal of Non-profit and Public Sector Marketing 1 Page

2 Working papers: Paswan, Audhesh, Pramod Iyer, and Arezoo Davari (2015), Marketing Strategy Typology Anchored in Consumer-Value in preparation for Journal of Marketing Davari, Arezoo and David Strutton (2015), Identifying the Antecedents of Brand Deletion Strategy, in preparation for Business Horizons Conference papers: Davari, Arezoo, and Pramod Iyer (2015), The Impact of Green Brand Positioning on Brand Equity, SMA Annual Conference, San Antonio, TX. Iyer, Pramod, Arezoo Davari, and Abdullah Alhidari (2015), Managing Luxury Brands in Recessions, SMA Annual Conference, San Antonio, TX. Alhidari, Abdullah, Pramod Iyer, and Arezoo Davari (2015), Entertech Era : The Effects of Level of Engagement on Consumer s Attitude towards Ads, Brand, and Purchase Intention SMA Annual Conference, San Antonio, TX. Iyer, Pramod, Arezoo Davari, and Abdullah Alhidari, (2015), A Capability Based View of Brand Management, AMS Annual Conference, Denver, CO. Paswan, Audhesh, Pramod Iyer, and Arezoo Davari (2015), Marketing Strategy Typology Anchored in Consumer-Value, AMA Winter Educators Conference, San Antonio, TX. Davari, Arezoo, and Pramod Iyer (2014), A Cross Cultural Analysis of Advertisements: Content Analysis of Print Advertisements of Local and Global Companies in B2B and B2C Contexts across USA and India, SMA Annual Conference, New Orleans, LA. Iyer, Pramod, and Arezoo Davari (2014), Religion and Green Consumption - More Than What Meets the Eye, SMA Annual Conference, New Orleans, LA. Dadzie, Charlene, and Arezoo Davari (2014), Consumer Resources and Brand Attitudes in Sports Subculture, SMA Annual Conference, New Orleans, LA. Paswan, Audhesh, Pramod Iyer, and Arezoo Davari (2014), What s Love Got to do With It? AMS Annual Conference, Indianapolis, IN. Iyer, Pramod, and Arezoo Davari (2013), Price, Value and Mediating Role of Green Price Fairness, AMA Winter Educators Conference, Orlando, FL. Iyer, Pramod and Arezoo Davari (2013), Price, Value and Green Purchase Intentions, proceedings for Pricing and Retailing Conference, Boston, MA. Nguyen, Thuy, Charlene Dadzie, and Arezoo Davari (2013), Does Brand Equity Mean Brand Equity? An Empirical Study of Consumer Based Brand Equity and Financial Based Brand Equity, AMA Summer Educators Conference, Boston, MA. Books: Strutton, David, Kenneth Thompson, and Arezoo Davari (Editor) (2015), Marketing from Scratch. Kendall/Hunt, Dubuque, IA. 2 Page

3 DISSERTATION Title: Goodbye seems to be the Hardest Word: Investigating How, When, and Why to Delete Brands Proposal Defense: Successfully completed on May 7 th 2015 Committee: David Strutton (Chair), Kenneth Thompson, Francisco Guzmán, Robert Pavur Abstract: Brands are intangible resources that can have a significant contribution to firm performance (Ailawadi, Lehmann, and Neslin 2001; Capron and Hulland 1999; Sullivan 1998), and play a key role in achieving a sustainable competitive advantage over rivals (Ponsonby-McCabe and Boyle, 2006). Developing and sustaining successful brands in the long term require strategic management of the brands in the short term. Studies show not all brands of a company are profitable. In fact, 80% to 90% of firms profit is generated from fewer than 20% of their brands (Kumar, 2003). A Brand Management System (BMS) in a company allows firms to understand and carry out activities that proactively create successful brands in their portfolio and sustain their brand management process (Santos-Vijande et al., 2013). In the process of developing and maintaining strong brands, brand managers constantly need to make multiple decisions on what to add, delete, or retain in their brand portfolio. Much of the literature has focused on exploring brand extension and retention strategies. However, very few studies have focused exclusively on brand deletion (Varadarajan et al., 2006; Shah, 2013). Thus, in order to investigate this critical, yet neglected aspect of brand portfolio management, this dissertation employs the Resource-Based Theory to identify and evaluate the factors that influence brand deletion decision in a company. TEACHING EXPERIENCES, Instructor of Record: Global Marketing (Face-to-Face) Fall 2015 Strategic Brand Management (Face-to-Face) Fall 2015 Market Research and Information Technology (Face-to-Face) Fall 2014, Spring 2015, Summer 2015 Electronic Retailing and Promotion Strategies (Online) Fall 2013, Spring 2014, Summer 2014, Teaching Assistant: Applied Marketing Problems (combined Course) Fall 2014, Spring 2015 Marketing Management (MBA Course both Online and face-to-face) Fall 2013, Spring 2014 Foundations of Marketing Practice (Undergraduate Course) Spring 2013, Fall 2014 Global Marketing (Undergraduate Course) Fall 2012, Spring 2013 Internet Marketing (Undergraduate Course) Fall 2012, Spring 2013, Campus or Departmental Talks: Marketing Dashboards- Concept, Structure, Application Presented in mega-section courses of Principles of Marketing Fall 2014, Spring 2015 Iranian Culture and MNEs in Iran Presented in International Management Perspective course Fall 2014 PROFESSIONAL SERVICES Journal Article Review: Journal of Strategic Marketing (2015) 3 Page

4 Journal of Product and Brand Management (2015) Conference Abstract Review: Academy of Marketing Science (AMS)-World Marketing Conference (2015) Thinking and Re-Thinking Africa Research Symposium- (2015) Society for Marketing Advances (SMA) Annual Conference (2014 & 2015) American Marketing Association (AMA) Educator s Conference (Summer 2014) PROFESSIONAL EXPERIENCES Instructor Fall 2013 Present Teaching Assistant Fall 2012 Spring 2015 Emami Trading Company Foreign Correspondence Expert June 2011 June 2012 Mehrpouyan Higher Education Institute, MBA Department Teaching Assistant June December 2009 Mahan Higher Education Institute Education Advisor April 2009 Emami Trading Company Accounting Assistant December March 2007 HONORS AND AWARDS SMA 2015 Doctoral Consortium Nominee Ranked 1st among 11 graduate students in Executive Management at University of Tehran in Spring and Fall semesters (2010) Ranked 6th among applicants in Iranian National Graduate Studies Entrance Examination for M.Sc. in Executive Management (2008) Ranked in top 2% of applicants in Iranian National Undergraduate Studies Entrance Examination (2003) GRANTS AND SCHOLARSHIPS Department of Marketing & Logistics Travel Grant,, 2013, 2014 Scholarship, 2012, 2013, 2014 Toulouse Graduate Student Travel Grant,, 2013, 2014 Dean's Travel Grant,, 2013, 2014 International Texas Public Education Grant,, 2014 Academic Achievement Scholarship,, 2012 Manuscript Preparation Grant, Kendall/Hunt Publishing Company, May 2015 PROFESSIONAL MEMBERSHIPS American Marketing Association Society for Marketing Advances Mu Kappa Tau 4 Page

5 REFERENCES David Strutton, Ph.D. (Dissertation Chair) Phone: Kenneth Thompson, Ph.D. (Dissertation Committee Member) Phone: Francisco Guzmán, Ph.D. (Dissertation Committee Member) Phone: Jeffrey Sager, Ph.D. (Department Chair) Phone: Charles Blankson, Ph.D. (Marketing Ph.D. Program Coordinator) Phone: Audhesh Paswan, Ph.D. (Co-author in several papers) Phone: Page

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