Larry R. O Neal Faculty Vita (September 1, August 31, 2013)

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1 Larry R. O Neal Faculty Vita (September 1, August 31, 2013) Department: Management/Marketing/ International Business Rank: Associate Professor Qualification Status: AQ Tenure Status: Tenured EDUCATION PHD, Institution: Texas A&M University Specialization/Major: Marketing Dissertation: Empirical Investigation of the role of MBA, Institution: Texas A&M University BBA, Institution: Texas A&M University Specialization/Major: Marketing PROFESSIONAL EMPLOYMENT Associate Professor of Marketing Stephen F. Austin State University, September 1, August 31, 2011 INTELLECTUAL CONTRIBUTIONS Peer Reviewed Journal Articles Stetz, P. E., O'Neal, L. R., Allen, C. (2011). Locating Optimal Cities for Entrepreneurial or Business Startups, With a Texas Focus: Using Recently Designated Micropolitan Statistical Areas. Midwestern Business and Economic Review, 46, Scifres, E. L., Romero, O., Tarek, A. Y., Ballenger, J. K., O'Neal, L. R. (in press). Diagnostic Dental: A Medicaid Dillema. To appear in Journal of the International Academy for Case Studies. Other Related Works Kahla, M. C., O'Neal, L. R. Sports Promotion. (In Progress) Allen, C., Crocker, R. M., O'Neal, L. R. Profiling the Sports Blogosphere. (In Progress) Other Intellectual Contributions

2 Proceedings Kahla, M. C., O'Neal, L. R., Bieber-Hamby, B., Stetz, P. E. (2009). Cross Disciplinary Team Teaching: New Teaching Methods and Implications for New Curriculum Development (vol. 26, pp ). Edmond, OK: 2009 Proceedings of the Southwest Business Symposium". Kahla, M. C., O'Neal, L. R., Ormsby, J. G. (2012). In Dr. Vish Iyer (Ed.), "Why She Shops: Seeking Store Image That Matches Her Own" (vol. 3, pp ). Chicago, Illinois: American Marketing Association. marketingpower.com Kahla, M. C., O'Neal, L. R., Ormsby, J. G., Bieber-Hamby, B. (2011). In Charles Pursifull (Ed.), "Why People Shop: A Wake-Up Call for Department Stores and Mass Retailers" (28th ed., pp ). Edmond, Oklahoma: Southwest Business Symposium. Tinsley, D. B., O'Neal, L. R. (2010). In Charles Pursifull (Ed.), Marketing Management Case Study: Is Elaine a Good Manager? (vol. 27, pp ). Edmond, Oklahoma; 2010 Proceedings of the Southwest Business Symposium, Edmond, Oklahoma: University of Central Oklahoma. Kahla, M. C., O'Neal, L. R., Stetz, P. E., Bieber-Hamby, B. (2010). In Charles Pursifull (Ed.), "Cross Disciplinary Team Teaching: Strategies for Success" (vol. 27, pp ). Edmond, Oklahoma: Southwest Business Symposium. busn.uco.edu Reprints Stetz, P. E., Finkle, T., O'Neal, L. R. (2009). Notes to Instructors: A-1 Lanes and the Currency Crisis of the East Asian Tigers within Text Book. Launching New Ventures: An Entrepreneurial Approach, 5th. Ed. Houghton Mifflin Company. Presentations Bunn, E. R. (Author Only), Mary, F. (Author Only), Marsh, T. A. (Presenter & Author), International Conference on Learning and Administration in Higher Education 2013, "Online Accounting Education at Rural Southwest Institution," International Conference on Learning and Administration in Higher Education, Nashville, TN. (May 23, 2013). Poster Presentations Scifres, E. L. (Author Only), Romero, O. (Author Only), Tarek, A. (Author Only), Ballenger, J. K. (Author Only), O'Neal, L. R. (Author Only), Allied Academies Summer Internet Conference, "Diagnostic Dental: A Medicaid Dilemma," Allied Academies, Online. (July 24, 2013). PROFESSIONAL CERTIFICATIONS AND LICENSURES Certified Public Accountant #15330, Texas State Board of Public Accountancy. (January 22, Present). HONORS AND RECOGNITIONS Twice nominated Outstanding Teacher in College of Business, Beta Gamma Sigma, Teaching. Students of Beta Gamma Sigma nominated me for outstanding teacher in College of Business in 1985 &1990

3 TEACHING ACCOMPLISHMENTS Classes Taught Stephen F. Austin State University, Spring 2013 MKT 351 4, Principles of Marketing MKT 475 3, Special Problems in Marketing MKT 475 4, Special Problems in Marketing Stephen F. Austin State University, Fall 2012 MKT 486 3, Internship in Marketing MKT , Sales Management Stephen F. Austin State University, Summer 2012 MKT , Consumer Behavior MKT , Special Problems in Marketing MKT , Sports Marketing Stephen F. Austin State University, Spring 2012 MKT , Business to Business Marketing MKT 486 3, Internship in Marketing MKT 475 4, Special Problems in Marketing Stephen F. Austin State University, Fall 2011 MKT , Sales Management MKT 475 3, Special Problems in Marketing Stephen F. Austin State University, Summer 2011 MKT , Consumer Behavior MKT , Sports Marketing Stephen F. Austin State University, Spring 2011 MKT 475 3, Special Problems in Marketing MKT , Sports Marketing Stephen F. Austin State University, Fall 2010 MKT 454 1, Business to Business Marketing Stephen F. Austin State University, Summer Stephen F. Austin State University, Spring 2010

4 MKT , Sports Marketing Stephen F. Austin State University, Fall 2009 MKT , Business to Business Marketing Stephen F. Austin State University, Summer Stephen F. Austin State University, Spring 2009 MKT , Sports Marketing Stephen F. Austin State University, Fall 2008 MKT , Business to Business Marketing Teaching Innovations Fall 2011, MKT Fall 2011, MKT , Sales Management The faculty member who taught this course for many years in the past retired. I volunteered to teach this course because it is one of the largest career fields for College graduates in the U. S. This was a challenge for me because it was the first time I had taught this course, in almost 30 years of teaching in the College of Business at SFA. Innovations: Introduced new class academic project: each team of students was required to develop a marketing plan, for a U. S. corporation, using the Dr. Philip Kotler marketing plan method. My students voted to present their marketing plans as an Oral Presentation at the end of the semester. I still required a brief written report of their marketing plan, paper copies of all overheads used in their presentation, along with a written bibliography page and paper copies of all periodical articles used to support their Oral Presentation. Summer 2011, MKT Innovation: New class academic project topic assignments: Marketing Ethics, and Cross Cultural Consumer Influence. Fall 2010, MKT Innovation: Introduced new class academic project: Each team of students was to develop a Marketing Plan, using the Dr. Philip Kotler marketing plan method, for an American Business firm. Spring 2009, MKT For the class term project I required an expanded Marketing Plan, including not only total revenue and net income data, but also for the first time: total and average attendance data, average ticket price data, total team valuation data, etc., for a sports businesses or a sports team. This additional data was required to be included and analyzed in their Marketing Plan for the course. SERVICE ACCOMPLISHMENTS Professional Memberships

5 Mu Kappa Tau, Faculty advisor, and member. Advise and swear in Marketing honor students (September 1, August 31, 2009). American Marketing Association. Member (September 1, August 31, 2009). Beta Gamma Sigma. Member (September 1, August 31, 2009). Professional Service Southwest Business Symposium, Edmond, Oklahoma, Committee Member. Pro Bono, approximately 20 hours spent for the year. (September 1, August 31, 2010). Assist Chair and Editor, Charles Pursifull, with planning the Southwest business Symposium, and help with recruiting new members. Helped plan program, and helped recruit new members. Southwest Business Symposium, Edmond, Oklahoma, Reviewer. Pro Bono, approximately 15 hours spent for the year. (September 1, August 31, 2010). Reviewed manuscripts for possible acceptance in proceedings publication Reviewed 3 papers Beta Gamma Sigma, Member. (April 15, August 31, 2010). Lifetime Member, SFA Chapter American Marketing Association, Chicago, Illinois, Member. (September 1, August 31, 2010). American Marketing Association Member Southwest Business Symposium, Edmond, Oklahoma, Program Coordinator. Pro Bono, approximately 2 hours spent for the year. (March 25, March 26, 2010). Introduced presenters/authors of two different sessions and moderated discussion after presentation. Directed discussion, and made sure each session ended on time. SFA Service MMIB Sports Marketing Committee, Chairperson. approximately 50 hours spent for the year. (September 1, August 31, 2012). Committee Chair. Helped to create new course in Sport Promotion taught in Spring 2011and Spring Meet with SFA students and High School students to promote and recruit students to Sports Marketing program. Committee Chair Helped to create new course in Sports Promotion that was taught in Spring 2011, and Spring MMIB Department Scholarship Committee, Chairperson. approximately 20 hours spent for the year. (September 1, August 31, 2012). This MMIB department committee reviews student scholarship applications and chooses several students to receive scholarships each year. Chairperson Department Scholarship Committee Several SFA students received scholarships. MMIB Marketing Curriculum Committee, Chairperson. approximately 60 hours spent for the year. (September 1, August 31, 2012). Mostly wrote, with faculty and administrators input, new course, Sports Promotion, that was taught in Spring 2011, and Spring Also, updated and changed course prerequisites and course descriptions for two courses. Chairperson

6 With faculty and administrators input, created new course, Sports Promotion, taught in Spring 2011, and Spring New course has been added to already existing Sports Marketing minor. Also, updated and changed course prerequisites and course descriptions for two courses. Chair, MMIB Department Chair Search Committee, Chairperson. approximately 60 hours spent for the year. (September 1, August 31, 2011). Chair of Committee that searched for and selected a new Department Chair for the MMIB Department. The MMIB Department is one of the largest departments within Stephen F. Austin State University. Formed committee, made job and duty assignments, searched for candidate, went thru selection process, faculty vote process, committee vote process, received approval from Dean to make offer, made offer and helped Dean secure Dr. Mitch Crocker as new MMIB Department chair. Offered and helped secure the new Chair of MMIB Department, Dr. Mitch Crocker. MMIB Student Academic Honor Societies, Advisor. approximately 40 hours spent for the year. (September 1, August 31, 2011). Advisor for all three Department Student Academic honor societies: 1. Mu Kappa Tau, National academic honor society for Marketing majors, 2. Epsilon Chi Omicron, National academic honor Society for International Business majors, 3. Sigma Iota Epsilon, National academic honor society for Management majors. Recruiting students to join, collecting dues, writing letters to students, securing banquet room, notifying SFA students, and parents the date and room of banquet, securing speaker at banquet, MC at banquet, passing out membership certificates, congratulating students, and parents, etc. Honored hundreds of outstanding students over the last 10 years and recognized their parents also. MMIB SECC/United Way campaign, Chairperson. approximately 20 hours spent for the year. (September 1, August 31, 2009). Helped raise united way funds from faculty in my department Fundraising activities raised large sums of money for SECC/United Way over 25 years College of Business Tenure & Promotion Committee, Chairperson. approximately 20 hours spent for the year. (September 1, August 31, 2012). Served as chair of the College of Business Tenure Committee, for the review and Tenure of our new Dean, Geralyn Franklin, and the review and tenure of two College of Business faculty members. Met as a committee with Associate Dean and other college faculty members. Reviewed the tenure appication materials, approved applications. Wrote letter of recommendation for Tenure for new Dean and two college faculty members, and secured signatures of all faculty members of committee. Committee process resulted in awarding Tenure to our new Dean, Dr. Geralyn Franklin, and two College of Business faculty members. MMIB Showcase Saturday Committee, Chairperson. approximately 50 hours spent for the year. (September 1, August 31, 2012). Recruit High School Students to attend SFA, and major in Management, Marketing or International Business, at every Showcase Saturday since 1994 Create promotional materials and displays Secure SFA Faculty and students to help Recruit High School students, talk to parents Carry and setup displays Recruited hundreds of new students to attend SFA every semester since 1994

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