Jim Doyle. Consultant Government of Canada Research Project: The marketing of organizational change: Literature review and recommendations.

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1 Jim Doyle Assistant Professor, School of Business Department of Management, Marketing, & International Business Revised: May 21, 2013 Education and Certifications Ph.D., MARKETING (2012) Sprott School of Business,, Ottawa, Ontario Dissertation: Building it Up and Tearing it Down: A Three-Study Examination of Trust, Trust Building, and the Effects of Erroneous Messaging in the Blogosphere. MASTER OF BUSINESS ADMINISTRATION, MARKETING (2007) Faculty of Business, Brock University, St. Catharines, Ontario Honours society membership: Beta Gamma Sigma Accreditation: Association to Advance Collegiate Schools of Business BACCALAUREATE IN COMMERCE, MARKETING (HONOURS) (2002) School of Management, University of Ottawa, Ontario Accreditation: Association to Advance Collegiate Schools of Business Professional Experience Consultant Government of Canada Research Project: The marketing of organizational change: Literature review and recommendations Consultant Brock University (MBA Business Consulting Service), St. Catharines, Ontario April 2006 to August 2007 Provided cost-effective business consulting services to corporations and small-business owners; Planned, coordinated, conducted, and analyzed results of primary research programs including telephone surveys, online surveys, and focus groups, and; Produced well-researched and articulately written business plans, feasibility studies, and sales/report presentations. Sample work:

2 Planning Consultant IBM, United Kingdom January 2004 to May 2004 Built relationships with internal IBM clients by advising them on marketing techniques and principles to enhance the effectiveness of their marketing programs; Managed complex marketing projects through to completion by developing budgets, communicating requirements to suppliers and coordinating execution throughout Europe; Applied creative sales techniques to cross-sell and up-sell products and services, and; Developed strong managerial and leadership skills by motivating creative specialists, providing constructive feedback, and resolving disputes. Marketing & Business Analyst NuComm International, St. Catharines, Ontario October 2002 to April 2003 Developed and implemented a comprehensive Marketing Plan which included analysis, recommendations, and a feasible Action Plan; Researched, analyzed, and advised executives on a range of competitive, regulatory, marketing, and strategic issues, and; Evaluated the performance of direct marketing campaigns using statistical tools and provided advice to senior managers through written reports and presentations. Policy Analyst Government of Canada, Ottawa, Ontario October 2001 to September 2002 Conducted research and analyzed developments of interest (e.g., emerging legislation, etc.); Monitored trends using multiple resources and advised colleagues and recommended suitable strategies as to the government s response to those trends; Developed written reports and brief presentations for mid-to-high level government employees, and; Exhibited tact and sound decision making skills by managing sensitive and secret information appropriately. Teaching Fall 2012 Spring 2013 School of Business Pembroke, North Carolina Principles of Marketing Consumer Behavior Personal Selling and Sales Management Fall Summer 2012 Sprott School of Business Ottawa, Ontario Introduction to Marketing

3 Winter 2007 Faculty of Business Brock University St. Catharines, Ontario Marketing Strategy Entrepreneurial Management Intellectual Contributions 1. Peer Reviewed Journal Articles PRJs * Doyle, J., Heslop, L., Ramirez, A., Cray, D., & Armenakyan, A Trust building in wine blogs: A content analysis. International Journal of Wine Business Research, 24(3): (D) * Highly Commended Award Winner at the Literati Network Awards for Excellence Doyle, J., Heslop, L., Ramirez, A., & Cray, D Trust intentions in readers of blogs. Management Research Review, 35(9): (D) Doyle, J An investigation of pricing data for evidence of institutional-level relationship marketing behaviors. Journal of Relationship Marketing, 9(4): (D) 2. Research Monographs 3. Books 4. Chapters 5. Peer Reviewed Proceedings Doyle, J., & Armenakyan, A Value creating mediating mechanisms within the market orientation-performance relationship: A meta-analysis. The 43 rd Annual Conference of the Southeast Decision Sciences Institute, Charleston, South Carolina, February 20-22, Cray, D., Doyle, J., Heslop, L., & Ramirez, A The effect of culture on attitudes toward blogs and bloggers. The 48 th Annual MBAA International Conference, Chicago, Illinois, March 28-30, Doyle, J., Heslop, L., Ramirez, A., & Cray, D What really matters to trust intentions for readers of topic-area blogs. Proceedings of the Annual Conference of the Administrative Sciences Association of Canada, Vol. 32. July 2-5, Doyle, J Retailer support of relational exchange through tactical-level pricing decisions. The 7 th Annual Sprott Doctoral Symposium, Ottawa, Ontario, April 15-16, (Best Paper award).

4 Doyle, J., Heslop, L., Ramirez, A., & Cray, D Transmission of signals of trustworthiness in topical blogs: A content analysis of commercial and non-commercial wine blogs. Proceedings of the Annual Conference of the Administrative Sciences Association of Canada, Vol. 30. Niagara Falls, Ontario, June 6-9, Doyle, J Cross-cultural variation in conceptions of the meaningfulness of work: A conceptual and methodological foundation for future research. The 6th Annual Sprott Doctoral Symposium, Ottawa, Ontario, April 16-17, Peer Reviewed Presentations Doyle, J., & Murphy, S The case for embeddedness in organizational research. Paper presented at the annual conference of the Academy of Management, Anaheim, California. 7. Faculty Research Seminars 8. Non-Peer Reviewed Journals 9. Others Cray, D., Heslop, L., Ramirez, A., & Doyle, J What wine bloggers think. Presentation to the 2012 North American Wine Bloggers Conference, Portland Oregon, Aug Mackenzie, H., & Doyle, J TFI Food Equipment Solutions. In H. MacKenzie (Ed.), Contemporary Canadian Marketing Cases (pp ). Toronto: Pearson Prentice Hall. Mackenzie, H., & Doyle, J Wee Piggies & Paws. In H. MacKenzie (Ed.), Contemporary Canadian Marketing Cases (pp ). Toronto: Pearson Prentice Hall. Professional Development Active Shooter: What You Can Do (IS-00907) Independent Study Course Completed November 2012 Emergency Management Institute Federal Emergency Management Agency Department of Homeland Security Service Member Board of Directors

5 UNCP Foundation ( ) Minors Task Force School of Business (2013) Reviewer Consumer Behavior Track 2013 conference of the Society for Marketing Advances Marketing Track 2013 conference of the Southeast Decision Sciences Institute Marketing and Technology Track 2013 conference of the Academy of Marketing Science Advertising, Promotion and Marketing Communications Track Marketing Strategy and Marketing Management Track 2012 Summer Marketing Educators Conference American Marketing Association Marketing Track 2012 conference of the Administrative Sciences Association of Canada Marketing Strategy Track 2011 Summer Marketing Educators Conference American Marketing Association Committee Support International Business Programs Committee Sprott School of Business, ( ) Community Relations Ottawa Christian School, Ottawa, Ontario (2010-Present) Promotional planning and execution; development and administration of a survey to measure parental satisfaction and acquire knowledge about media consumption patterns Honors and Awards Highly Commended Award Winner - Literati Network Awards for Excellence

6 (2013) Awarded for the following research: Doyle, J., Heslop, L., Ramirez, A., Cray, D., & Armenakyan, A Trust building in wine blogs: A content analysis. International Journal of Wine Business Research, 24(3): Summer Research Fellowship (2013) HOPES Program - Stipend for the development of online and hybrid courses (2013) Ontario Graduate Scholarship ( ; ; ) Ministry of Education, Government of Ontario Doctoral Fellowship ( ) Social Sciences and Humanities Research Council, Government of Canada Dean of Graduate Studies Academic Excellence Scholarship ( ; ; ; ) Sprott Graduate Award in Business ( ; ; ; ) Graduate Scholarship ( ; ; )