Yunchuan (Frank) Liu

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1 Yunchuan (Frank) Liu College of Business University of Illinois at Urbana-Champaign 350 Wohlers Hall, MC South Sixth Street Champaign, IL Phone: (217) Fax: (217) Education Ph.D. in Marketing, May 2003, Columbia University, New York Dissertation: Targeted Pricing and Channel Management Committee: Z. John Zhang (co-advisor), Sunil Gupta (co-advisor), Kyle Bagwell (Economics), Rajiv Lal (Harvard), Oded Koenigsberg M.A. in Business Management, June 1998 Fudan University, Shanghai, China B.S. in Transportation Engineering, June 1995 Shanghai Tiedao University, Shanghai, China Academic Positions 2012 present Associate Professor (with tenure) of Business Administration, College of Business, University of Illinois at Urbana-Champaign Assistant Professor of Business Administration, College of Business, University of Illinois at Urbana-Champaign Assistant Professor of Marketing, Anderson Graduate School of Management, University of California, Riverside Publications 1. Liu, Yunchuan, and Rajeev Tyagi, Strategic Production/Service Outsourcing and Competitive Implications, conditionally accepted, IJRM. 2. Dukes, Anthony, Tansev Geylani, and Yunchuan Liu (2014), Dominant Retailers Incentive for Product Quality in Asymmetric Distribution Channels, Marketing Letters, 25, Gu, Jane, and Yunchuan Liu (2013) Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction, Marketing Science, 32, 4, Kim, Kilsun, Dilip Chhajed, and Yunchuan Liu (2013), Can Commonality Relieve Cannibalization in Product Line Design?, Marketing Science, 32, 3,

2 5. Shi, Hongyan, Yunchuan Liu, and Nicholas Petruzzi (2013), Consumer Heterogeneity, Product Quality, and Distribution Channels, Management Science, 59, 5, Liu, Yunchuan, and Rajeev Tyagi (2011), The Benefits of Competitive Upward Channel Decentralization, Management Science, 57, 4, Xiao, Ying, Udatta Palekar, and Yunchuan Liu (2011) Shades of Gray The Impact of Gray Markets on Authorized Distribution Channels, Quantitative Marketing and Economics, 9, Liu, Yunchuan, and Tony Haitao Cui (2010), The Extension of Product Line in Distribution Channels, Marketing Science, 29: Dukes, Anthony, and Yunchuan Liu (2010), In-store Media and Distribution Channel Coordination, Marketing Science, 29: Liu, Yunchuan, Sunil Gupta, and Z. John Zhang (2006), Note on Self-restraint as an Online-Entry Deterrence Strategy, Management Science, 52: Liu, Yunchuan and Z. John Zhang (2006), The Benefits of Personalized Pricing in a Channel, Marketing Science, 25, 1, Selected Working Papers Product Returns in Distribution Channels, (with Meng Li) Retail Sales Advisory and Compensation in a Distribution Channel (with Jane Gu) Manufacturer Competition and Product Returns Policies (with Meng Li) A New Theory on Beneficial Channel Decentralization (with Meng Li and Chunming Shi) Social Networking in Distribution Channels (with Jane Gu) Retailer Brand: To Keep it Private or Not (with Liwen Chen and Steve Gilbert) Product Variety with Consumer Evaluation Cost in Distribution Channels (with Ying Xiao) The Benefits of A Decentralized Channel with Voluntary Quality Disclosure (with Ying Xiao) Strategic Product Adoptions in Distribution Channels (with Jane Gu) Advertising Content in Distribution Channels (with Hongyan Shi and Nicholas Petruzzi) 2

3 Honors 2014 Management Science Distinguished Service Award 2014 Top Reviewer (#2 most completed reviews; #1 fastest turnaround out of 352 reviewers), Marketing Science, Research Grant Award ($2500), Harold & Muriel Berkman Charitable Foundation 2014 List of Excellent Teachers (MBA), UIUC 2014 Summer Research Grant ($3000), Net Institute, New York University 2013 MBA Professor of the Year Finalist, College of Business, UIUC 2013 Management Science Distinguished Service Award 2013 One of top reviewers out of 370 reviewers, Marketing Science List of Excellent Teachers (MBA), UIUC 2012 Management Science Distinguished Service Award 2012 List of Excellent Teachers (MBA), UIUC 2012 Top Reviewer out of 313 reviewers, Marketing Science 2011 List of Excellent Teachers (MBA), UIUC 2011 Management Science Meritorious Service Award 2010 Management Science Distinguished Service Award 2009 Management Science Meritorious Service Award 2009 Faculty Representative, 39 th Annual Haring Symposium 2007 Recognized as top 4 reviewer out of 760 by Marketing Science in terms of Most completed reviews and top 6 reviewer in terms of fastest turnaround One of the Best Reviewers recognized by Marketing Science (ranked # 7 out of 733 reviewers in terms of "Most completed on-time reviews" and # 5 in terms of "Fastest average turnaround (>2 reviews completed)" Research Grant ($5,000) from Teradata Center, Duke University 2005 Recognized as one of the best reviewers by Marketing Science (#5 by turnaround time and #18 by reviews completed out of 560 reviewers), Marketing Science, 24, 3, page 308), Recognized as A Few of the Great Reviewers Out of More than 600 Reviewers by Marketing Science (Marketing Science, 23, 3, page 278), Regent s Faculty Fellowship/Faculty Development Award, UC Riverside 2002 CRM Research Grant of $8,000 (with Z. John Zhang), Teradata Center, Duke University 2002 INFORMS Doctoral Consortium Fellow, Edmonton, Canada Presentations A New Theory on Beneficial Channel Decentralization, scheduled, Marketing Science Conference, 2015 Retail Sales Advisory and Compensation in a Distribution Channel, University of California, Irvine, scheduled, 2015 Retail Sales Advisory and Compensation in a Distribution Channel, Purdue University, 2014 Retail Sales Advisory and Compensation in a Distribution Channel, the Workshop on 3

4 Marketing and Operations Management, Nanjing University, 2014 Retail Sales Advisory and Compensation in a Distribution Channel, University of Texas at Dallas, 2014 Retail Sales Advisory and Compensation in a Distribution Channel, Wilfred Laurie University, 2013 Retail Sales Advisory and Compensation in a Distribution Channel, City University of Hong Kong, 2013 Retail Sales Advisory and Compensation in a Distribution Channel, National University of Taiwan, 2013 Retailer Brand: Keep It Private or Not, 23 rd Annual POMS Conference, Chicago, 2012 Retailer Brand: Keep It Private or Not, Marketing Science Conference, Houston, TX, 2011 Retailer Brand with Consumer Evaluation with Ying Xiao, Marketing Science Conference, Houston, TX, 2011 The Role of Quality in an Asymmetric Retail Channel with Tansev Geylani and Anthony Dukes, Marketing Science Conference, Ann Arbor, MI, 2009 The Benefits of Upward Channel Decentralization with Rajeev Tyagi, Marketing Science Conference, Ann Arbor, MI, 2009 Informative Advertising and Channel Structure with Hongyan Shi, Marketing Science Conference, Ann Arbor, MI, 2009 In-Store Media and Channel Management with Anthony Dukes, Marketing Science Conference, Vancouver, BC, 2008 In-Store Media and Channel Management with Anthony Dukes, INFORMS Annual Conference, Washington D.C., 2008 In-Store Media and Channel Management with Anthony Dukes, QME Conference, New York, NY 2008 The Role of Quality in an Asymmetric Retail Channel with Tansev Geylani and Anthony Dukes, INFORMS Annual Conference, Washington D.C., 2008 Beneficial and Detrimental Effects of Parallel Importation in Distribution Channel with Ying Xiao and Udatta Palekar, Marketing Science Conference, Vancouver, BC, 2008 The Effect of Consumer Heterogeneity and Channel Structure on Firms Product Decision, Marketing Science Conference, Vancouver, BC,

5 The Customization of Products and Distribution Channel Management with Yang Liu, Marketing Science Conference, Vancouver, BC, 2008 Strategic Secondary Market Creation and Reactionary New Product Introduction for Durable Goods, with Hongyan Shi, Marketing Science Conference, Singapore, 2007 A Strategic Analysis of Channel Expansion, The Future of Distribution Channels Research Conference at the Wharton School, University of Pennsylvania, 2006 Self-Restraint as an Online Entry-Deterrence Strategy, UCLA, UCLA/USC/UCI/UCR Marketing Colloquium, 2005 Self-Restraint as an Online Entry-Deterrence Strategy, INFORMS Annual Conference, Denver, CO, 2004 Retail Online Expansion and Strategic Channel Management, Marketing Science Conference, University of Maryland, 2003 Targeted Pricing and Channel Management, Marketing Science Conference, University of Alberta, Canada, 2002 A Hierarchical Bayesian Model of Direct Marketing, Marketing Science Conference, UCLA, 2000 Doctoral Students 1. Hongyan Shi (PhD 2011, UIUC Marketing), Chair, Dissertation: Three Essays on Distribution Channels and Pricing Strategy Placement: Nanyang Technological University, Singapore 2. Ying Xiao (PhD 2012, UIUC Marketing), Chair, Dissertation: Three Essays on Retailer Brand Introduction, Quality Information Disclosure, and Distribution Channel Placement: Cheung Kong Graduate School of Business 3. Wenjun Gu (PhD 2011, UIUC Operations Management), committee member Service University Senate Member, UIUC 2013-now PhD Admissions Committee, Marketing Undergraduate Curriculum Committee, Faculty Recruiting Committee, UIUC Marketing Group coordinator, UIUC Undergraduate Committee, Proseminar Coordinator, UIUC, 2009 Co-chair, 5 th UIUC Pricing Camp UIUC Faculty Recruiting Committee, AGSM Ph.D. Program Preparation Committee, 2003/2004 AGSM Research Committee, 2004/2005 5

6 AGSM Business Administration Committee, 2005/2006 Faculty Advisor, AMA Collegiate Chapter, 2005/2006 Professional Positions Editorial Board: Marketing Science, Director of Channel Models, American Marketing Association IOSIG, Co-chair, 2007 Summer AMA special session of Bridging the Divide between Behavioral and Modeling Approaches to Channels Research Ad-hoc Reviewer: Marketing Science, Management Science, QME, MSOM, POM, ISR, South Economic Journal, Managerial and Decision Economics, International Journal of Entrepreneurship & Innovation Management, 2007AMA Winter Educators Conference 6

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