JUN YU Department of Business Administration and Education School of Business Emporia State University Phone: (620)

Transcription

1 EDUCATION JUN YU Department of Business Administration and Education School of Business Emporia State University Phone: (620) Ph.D. in Management Science (with a concentration in Marketing) 2002 University of Texas at Dallas, Richardson, Texas M.B.A Nicholls State University, Thibodaux, Louisiana B.S. in Business Administration 1992 Anhui University of Finance and Economics, Anhui, China ACADEMIC APPOINTMENTS Associate professor, School of Business Emporia State University, Emporia, Kansas Assistant professor, School of Business Emporia State University, Emporia, Kansas Adjunct professor, College of Business Administration University of Missouri St. Louis, Saint Louis, Missouri Assistant professor, College of Business Administration University of Illinois at Chicago, Chicago, Illinois Teaching assistant and instructor, School of Management University of Texas at Dallas, Richardson, Texas REFEREED JOURNAL ARTICLES Yan, Han, Joyce X. Zhou, and Jun Yu (2013), Gender Stereotypes in Gift Purchasing and Giving in the Chinese Context, International Journal of Business, Marketing, and Decision Sciences, Vol. 6, No. 1, pp Yu, Jun, Kevin Coulson, Joyce X. Zhou, and Joseph Wen (2013), Substantive and Associative Claims in Environmental Communication: A Study of Fortune 500 Websites", Journal of Promotion Management, Vol. 19, No. 2, pp

2 Yu, Jun, Joyce X. Zhou, Yagang Wang, and Youmin Xi (2013), Reading Institutional Perspective from Entrepreneur Stories, Journal of Small Business Management, Vol. 51, No. 2, pp Riedy, Marian, Jun Yu, and Joyce Zhou (2012), Effect of teaching method on students perceptions of instructor attributes, Advances in Business Research, Vol. 3, No. 1, pp Yu, Jun, Joyce X. Zhou, and Joseph Wen (2011), New Product Concept Generation: The Case of B2B E-marketplace in Developing and Developed Markets, International Journal of Management Theory and Practices, Vol. 12, No. 1, pp Yu, Jun, Kevin Coulson, Joyce X. Zhou, Joseph Wen and Qiang Zhao (2011), Communicating Corporate Environmental Citizenship: An Examination of Fortune 500 Web Sites, Journal of Internet Commerce, Vol. 10, No. 3, pp Park, Ji Eun, Jun Yu, and Joyce X. Zhou (2010), Consumer Innovativeness and Shopping Styles, Journal of Consumer Marketing, Vol. 27, No. 5, pp Yu, Jun and Joyce X. Zhou (2010), Segmenting Consumers based on Shopping Decision Styles, Journal of International Consumer Marketing, Vol. 22, No. 1, pp Zhou, Joyce, Mark Arnold, Arun Pereira, and Jun Yu (2010), Chinese Consumer Decision-Making Styles: A Comparison between the Coastal and Inland Regions, Journal of Business Research, Vol. 63, No. 1, pp Yu, Jun (2006), Marketing to Chinese Consumers on the Internet, Marketing Intelligence and Planning, Vol. 24, No. 4, pp Yu, Jun (2006), B2C Barriers and Strategies: A Case Study of Top B2C Companies in China, Journal of Internet Commerce, Vol. 5, No. 3, pp Yu, Jun (2006), The Evolution of Chinese Consumers on the Internet and Its Implications for Marketing, International Journal of Electronic Marketing and Retailing, Vol. 1, No. 1, pp CONFERENCE PRESENTATIONS AND PROCEEDINGS Liang, Guizi, Joyce Zhou, and Jun Yu (2013), Peers Influence in Gift Giving in the Chinese Context: The Consumer Socialization Perspective, Society of Business Research Conference, Nashiville, TN Kim, Yo Han, Joyce Zhou, and Jun Yu (2013), Pinterest Usage in Fortune 50 Companies, Korean Scholars of Marketing Science International Conference, Ansan, Kyeonggi-do, Republic of Korea 2

3 Yu, Jun, Joyce Zhou, Kevin Coulson, and Jenny Yin Zhen (2013), Promoting Business Schools: A Content Analysis of Business School Magazines, International Academy of Business and Public Administration Disciplines Annual Conference, Dallas, TX Riedy, Marian, Jun Yu, and Joyce Zhou (2012), Effect of teaching method on students perceptions of instructor attributes, Advances in Business Research (ABR) Symposium, Fort Smith, AR Zhou, Joyce, Nitish Singh, and Jun Yu (2012), Consumers' global identity and national identity: an empirical study," American Marketing Association Summer Educators Conference, Chicago, IL Yan, Han, Joyce Zhou, and Jun Yu (2012), Gender Stereotypes in Gift Purchasing and Giving in the Chinese Context, International Academy of Business and Public Administration Disciplines Annual Conference, Dallas, TX Yu, Jun, Kevin Coulson, Joyce Zhou, and Qiang Zhao (2011), Communicating Corporate Environmental Citizenship: An Examination of Fortune 500 Companies, International Academy of Business and Public Administration Disciplines Annual Conference, Orlando, FL Park, Ji Eun, Jun Yu, and Joyce Zhou (2009), The Impact of Consumer Innovativeness on Shopping Styles: The Case of Young Chinese Consumers, American Marketing Association Winter Educators Conference, Tampa, FL Zhou, Joyce and Jun Yu (2008), Consumer Decision-Making Styles and Life Satisfaction, Society for Marketing Advances Annual Conference, St. Petersburg, FL Yu, Jun and Gerald E. Hills (2006), Effectual Entrepreneurial Marketing, 20 th Annual AMA/UIC Marketing and Entrepreneurship Symposium, Chicago, IL Hsu, Maxwell, Joyce Zhou, and Jun Yu (2006), Influence of Attitude toward Statistics and Technology on Statistical Package Usage Behavior, Society for Marketing Advances Annual Conference, Nashville, TN Yu, Jun (2004), Re-Examining the Product Life Cycle Concept, International Conference on Pacific Rim Management, Chicago, IL Yu, Jun (2003), New Product Growth Patterns, 17 th Annual AMA/UIC Marketing and Entrepreneurship Symposium, Chicago, IL Page, Albert L. and Jun Yu (2003), Benchmarking the Sales Impact of New Products, Research Forum of the Product Development Management Association, Boston, MA Yu, Jun and Frank M. Bass (2002), Factors Affecting Patterns of Innovation Diffusion, Marketing Science Conference, Edmonton, Canada 3

4 Yu, Jun (2001), Patterns of Innovation Diffusion, Southwest Doctoral Symposium, University of Houston, Houston, TX POSTER PRESENTATIONS Yin Zhen, Kevin Coulson, Joyce Zhou, and Jun Yu, Promoting Business Schools: A Content Analysis of Business School Magazines, Emporia State University Research and Creativity Day, May 2013 Kim, Yo Han, Joyce Zhou, and Jun Yu, Pinterest Usage in Fortune 50 Companies, Emporia State University Research and Creativity Day, May 2013 Dhority, Jessica and Jun Yu, Employee Motivations and Customer Service Quality: Integrating Findings from Positive Psychology, Emporia State University Research and Creativity Day, May 2013 Dhority, Jessica and Jun Yu, Employee Motivations and Customer Service Quality: Integrating Findings from Positive Psychology, Emporia State University Undergraduate Research Program Mini-Symposium, August 2012 Yan, Han, Joyce Zhou, and Jun Yu, Gender Stereotypes in Gift Purchasing and Giving in the Chinese Context, Emporia State University Research and Creativity Day, April 2012 Jeong, Yeheun and Jun Yu, International Marketing in Asia by U.S. Small- and Medium Enterprises, Emporia State University Research and Creativity Day, April 2012 Zhao, Qiang, Jun Yu, Kevin Coulson, Joyce Zhou, Communicating Corporate Environmental Citizenship: An Examination of Fortune 500 Companies, Emporia State University Research and Creativity Day, April 2011 COURSES TAUGHT At Emporia State University Marketing Strategy (graduate-mba) Marketing Channels (graduate-mba) Electronic Marketing (both undergraduate and graduate -MBA) Services Marketing (both undergraduate and graduate -MBA) Entrepreneurial Management (both undergraduate and graduate -MBA) Marketing Management (undergraduate) Marketing Research (undergraduate) Principles of Marketing (undergraduate) Consumer Behavior (undergraduate) Small Business Management (undergraduate) 4

5 At University of Missouri Saint Louis Consumer Behavior (graduate-mba) Consumer Behavior (undergraduate) Marketing Research (undergraduate) Basic Marketing (undergraduate) At University of Illinois at Chicago Quantitative methods in marketing research (graduate-phd) Entrepreneurship (graduate-mba) Marketing research (undergraduate) At University of Texas at Dallas Principles of Marketing (undergraduate) STUDENT RESEARCH PROJECTS SUPERVISED Interdisciplinary Studies Capstone Project, Marty Almendarez, The Bowl-A-Thon Youth League Project, Spring 2013 Interdisciplinary Studies Capstone Project, Hank Ousterhout, Kansas Free-for-Arts, Spring 2013 Undergraduate student Yo Han Kim, Pinterest Usage in Fortune 50 Companies, Spring 2013 Undergraduate student Jenny Yin Zhen, Promoting Business Schools: A Content Analysis of Business School Magazines, Spring 2013 Emporia State University Summer Research Program, Jessica Dhority, Incorporating Findings of Positive Psychology into Customer Service, Summer 2012 MBA student Han Yan, Gender Stereotypes in Gift Purchasing and Giving in the Chinese Context, Spring 2012 Interdisciplinary Studies Capstone Project, Ashley Vaughn, Success in a Retail Environment, Spring 2012 Emporia State University Summer Research Program, Yeheun Jeong, International Marketing in Asia by U.S. Small- and Medium Enterprises, Summer 2011 MBA student Qiang Zhao, Communicating Corporate Environmental Citizenship: An Examination of Fortune 500 Companies, Fall 2010 and Spring

6 PROFESSIONAL AFFILIATIONS American Marketing Association Society for Marketing Advances PROFESSIONAL SERVICES External evaluator, Self-Study for Continuous Improvement, University of Central Oklahoma Reviewer, American Marketing Association conferences Reviewer, Academy of Marketing Science conferences Reviewer, International Joint Conference on Service Sciences Reviewer, Academy of Management Conferences Reviewer, Product Development Management Association conferences Reviewer, Unites States Association for Small Businesses and Entrepreneurship conferences Reviewer, International Journal of Internet Marketing and Retailing Reviewer, Journal of Product Innovation Management Reviewer, Journal of Promotion Management PROFESSIONAL DEVELOPMENT UInnovate Series, Emporia State University, December 2012 Kansas Downtown Symposium, Emporia, Kansas, October 2012 Teaching & Learning for Educational Excellence, Jones Institute for Educational Excellence, Emporia State University, October 2012 How to Be a Successful and Effective Teacher by Harry and Rosemary Wong, Jones Institute for Educational Excellence, Emporia State University, June 2012 Instructional Ideas and Technology Tools for Online Success, Department of Instructional Design Technology, Emporia State University, May 2012 Quality Matters: Using Multimedia Technology in Student Engagement, Jones Institute for Educational Excellence, Emporia State University, December 2011 Turning an Idea into a Finished Online Course, Department of Instructional Design and Technology, Emporia State University, November 2011 Planning a Successful Faculty-led Study Abroad Program, ESU Office of International Education, November

7 Using ipad in classroom teaching, College of Education, Emporia State University, October 2011 Web 2.0 Tools, Department of Instructional Design and Technology, Emporia State University, March 2011 Principles of Instruction: What Works. Department of Instructional Design and Technology, Emporia State University, February 2011 Teaching Online for Beginners. Wiley Faculty Network, September 2010 Experiential Learning in and out of the Management Classroom. Wiley Faculty Network, September 2010 Converting F2F Course Materials to Online through Blackboard, Jones Institute for Educational Excellence, Emporia State University, October 2009 New Entrepreneurship Faculty Consortium. Entrepreneurship Division, Academy of Management, Atlanta, 2006 Bayesian Methods for Empirical Research in Marketing. Fisher College of Business, The Ohio State University, 2001 UNIVERSITY SERVICES Committee memberships and student advising Marketing Curriculum Committee, present School of Business Undergraduate Curriculum Committee, 2013-present Faculty Search Committee, Ethics, Emporia State University, Faculty advisor, Enactus (formerly Students in Free Enterprises SIFE), 2012-present General Education Council, Emporia State University, 2012-present Faculty advisor, Collegiate Entrepreneurs Organization, Board of Directors of the Kansas Business Hall of Fame, 2011-present Undergraduate Research, Scholarship, and Creative Activities Committee, Emporia State University, 2011-present Blackboard Faculty Advisory Committee, Emporia State University, 2011-present 7

8 Faculty Recognition and Development Committee, Emporia State University School of Business, 2011-present Satisfactory Academic Progress Committee, Emporia State University, 2011-present Provost s Advisory Council, Emporia State University, 2010 ESU School of Business AACSB Learning Team on Using Technology and Teamwork, Selection Committee for Assistant Vice President for International Education, Emporia State University, Scholarly Communication Committee, Emporia State University, 2009-present Study Abroad Council, Emporia State University, 2009-present Co-advisor, ESU Marketing Club, 2010-present Co-advisor, ESU Chinese Student Association, 2009-present Undergraduate curriculum committee, Department of Managerial Studies, University of Illinois at Chicago, Faculty recruitment committee, Department of Managerial Studies, University of Illinois at Chicago, 2003, 2004 Other services Poster Judge, Emporia State University Research and Creativity Day, May 2013 Conducted Marketing Program review, Fall 2012 Helped prepare and promote ESU Sam Hays Lecture featuring Colonel Cameron Leiker, October 2012 Poster Session Judge, ESU Research and Creativity Day, April 2012 Judge, Kansas Phi Beta Lambda competition, Spring 2012 Jury member for Business Policy (MG473) class, Fall 2011 Participated in focus group discussions on teaching and technology organized by ESU Technology and Computing Services, October

9 Conducted focus groups for ESU School of Business on student perception of business majors and the School of Business, Fall 2011 Conducted focus groups for ESU Marketing and Public Relations Department, Spring 2010 Conducted focus groups for ESU School of Business Ethics Study, Spring 2010 Judge, Kansas Phi Beta Lambda competition, Spring 2010 Jury member for Business Policy (MG473) class, Spring 2010 COMMUNITY SERVICES Board Member, the Chinese School of Greater Kansas City, 2013-present Emporia Main Street, Emporia, KS, 2012 Kansas International Trade Coordinating Council, 2011-present Led ESU marketing students in community service events Ultimate Frisbee competition at the Emporia Recreation Center, Fall 2011 Eggstravaganza and the International Day at the Flinthills Mall, Spring 2011 (reported in Emporia Gazette) Led ESU students in marketing research projects for area organizations Emporia Farmers Market, The Flinthills Mall, ESU Recreational Service, Fall 2011 The Emporia Granada Theater, Newman Regional Health, and the Emporia Main Street, Fall 2010 (all reported in Emporia Gazette) OTHER PROFESSIONAL EXPERIENCES Sales representative, Manufacturing Service Inc., Yangquan, China, Assistant manager, Manufacturing Service Inc., Yangquan, China, AWARDS AND HONORS Outstanding Research Paper Award, International Academy of Business and Public Administration Disciplines Annual Conference, Dallas, TX, 2013 Academic Enhancement grant for student activities in the Students in Free Enterprise (SIFE),

10 Emporia State University Undergraduate Summer Research Program (ESURP) Award (jointly with student Jessica Dhority), 2012 Emporia State University Undergraduate Summer Research Program (ESURP) Award (jointly with student Yeheun Jeoung), 2011 Academic Enhancement grant for student activities in the Collegiate Entrepreneurs Organization, 2011 Fellow, Doctoral consortium, The Institute for Operations Research and the Management Sciences (INFORMS), Edmonton, Canada, 2002 Fellow, AMA/Sheth Foundation Doctoral Consortium, University of Miami, Miami, Florida, 2001 Outstanding Student, Anhui University of Finance and Economics, Anhui, China, Employee of the Year, Manufacturing Service Co., Yangquan, China,