MICHAEL W. OBAL ACADEMIC EMPLOYMENT EDUCATION

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1 MICHAEL W. OBAL University of Massachusetts Lowell The Robert J. Manning School of Business 1 University Avenue Lowell, MA 01854, USA ACADEMIC EMPLOYMENT University of Massachusetts Lowell, Manning School of Business, Lowell, MA September 2014 present Temple University, Fox School of Business, Philadelphia, PA Course Instructor/ Graduate Assistant, Marketing August 2009 May 2014 EDUCATION Temple University, Fox School of Business, Philadelphia, PA PhD, Marketing August 2009 May 2014 Dissertation Title: Analyzing the Roles of Buyers, Suppliers, and Employees on the Adoption of Disruptive Technology Essay One: Why Do Incumbents Sometimes Succeed? Investigating the Role of Interorganizational Trust on the Adoption of Disruptive Technology. Essay Two: How Buyer-Supplier Relationships Can Lead to Low Quality Adoption Strategies for Disruptive Technologies. Essay Three: Overcoming the Negative Influence of Individual Motives on Disruptive Technology Acceptance. Committee: Anthony Di Bendetto (Chair), Nathan Fong, Richard Lancioni, Werner Kunz (University of Massachusetts Boston) University of Massachusetts Boston, School of Management, Boston, MA Master s of Business Administration, Marketing August 2007 December 2008 Syracuse University, Whitman School of Management, Syracuse, NY Bachelor s of Science, Marketing August 2001 May 2005

2 RESEARCH Research Interests Broadly, my research focuses on innovation, services, business-to-business, and technology. Specifically, my research interests include the diffusion of disruptive innovations, the role of interorganizational relationships on technology adoption, the impact of process changes on new product development (NPD), external collaboration in NPD, trust development in online marketplaces, and the usage of online interpersonal ties in purchasing decisions. Journal Publications Obal, M. and Kunz, W. (2014), Cross-Cultural Differences in the Uses of Online Experts, Journal of Business Research, forthcoming. Obal, M. (2013), Why Do Incumbents Sometimes Succeed? Investigating the Role of Interorganizational Trust on the Adoption of Disruptive Technology, Industrial Marketing Management, Vol. 42, No. 6, pp Obal, M. and Lancioni, R. (2013), Maximizing Buyer-Supplier Relationships in the Digital Era: Concept and Research Agenda, Industrial Marketing Management, Vol. 42, No. 6, pp Obal, M. and Kunz, W. (2013), "Trust Development in e-services: A Cohort Analysis of Millennials and Baby Boomers," Journal of Service Management, Vol. 24 No. 1, pp Obal, M., Burtch, G., and Kunz, W. (2011), How Can Social Networking Sites Help Us? The Role of Online Weak Ties in the IMC Mix, International Journal of Integrated Marketing Communications, Vol. 3 No. 2, pp Non-Academic Publications Obal, M. (2013), Utilizing Amazon Mechanical Turk to Gather Data: Pros and Cons, Marketing Research Association Philadelphia Chapter Newsletter, February 19, Working Papers Obal, M., How Buyer-Supplier Relationships Can Lead to Low Quality Adoption Strategies for Disruptive Technologies, under review at MIS Quarterly. Obal, M. and Fong, N., "Overcoming the Negative Influence of Individual Motives on Disruptive Technology Acceptance, under review at MIS Quarterly. Young Scholars Forum Research Award (Fox School of Business). Ko, G., Obal, M., and Kannan-Narasimhan, R., Who Should We Talk To? Investigating the Varying Roles of Internal and External Integration on Radical and Incremental Innovation Performance, under review at Journal of Product Innovation Management. Ibrahim, S., and Obal, M., Evaluating the Impact of Technology Adoption on the New Product Development Process, data collection complete.

3 Working Papers, cont d Morgan, T. and Obal, M., Customer Participation in New Product Development and Performance: The Moderating Role of Expertise, data collection complete. Thomas, E. and Obal, M., The Impact of Environmental Dynamics on Producer-Supplier Collaborations in New Product Development, data collection complete. Conference Proceedings Obal, M. and Ibrahim, S., How Does Product Adoption Impact NPD Performance? An Investigation on the Role of Disruptive Technology Adoption on the NPD Process, Proceedings of the 2014 Academy of Marketing Science Annual Conference (AMS), Indianapolis, IN. Ko, G. and Obal, M., Newer and Faster! Investigating the Moderating Roles of Integration and Flexible New Product Development Processes on Speed-To-Market, Proceedings of the 2013 PDMA Product Innovation Management Conference, Phoenix, AZ. Obal, M. and Kunz, W., Cross Cultural Differences in the Usage of Online Experts: The Influence of Power Distance and Individualism, Proceedings of the 2013 Royal Bank International Research Seminar, Montreal, QC. Obal, M., The Dark Side of Buyer-Supplier Relationships in the Adoption of Disruptive Technologies, Proceedings of the 2013 Academy of Marketing Science Annual Conference (AMS), Monterey, CA. Best Student Paper Runner-Up; Travel Grant Award (AMS). Obal, M., Generational Differences in Online Trust Development: Millennials v. Baby Boomers, Proceedings of the 2012 Academy of Marketing Science Annual Conference (AMS), New Orleans, LA. Obal, M., Burtch, G., and Kunz, W., Evaluating the Role of Weak Ties in the Context of an Online Social Network, Proceedings of the 2012 American Marketing Association (AMA) Marketing Educators Winter Conference, St. Petersburg, FL. Obal, M., Burtch, G., and Kunz, W., Considering Weak Tie Expertise and Similarity as Surrogates for Tie Strength: An Experimental Examination of Reliance Upon Weak Tie Information in Consumption Decisions, Proceedings of the 2011 DMEF Direct Interactive Marketing Research Summit, Boston, MA. Obal, M., "Trust and New B2B Technologies," Proceedings of the 2011 Academy of Marketing Science Annual Conference (AMS), Coral Gables, FL Travel Grant Award (AMS). Obal, M. and Lancioni, R., Interorganizational Trust Issues with SaaS: An Empirical Study Identifying the Trust Issues Related to the Adoption Rates of New Technology in B2B, Proceedings of the Spring 2011 Marketing Management Association Conference (MMA), Chicago, IL. Obal, M. and Lancioni, R., Age Matters: An Analysis of the Generational Impact on Online Trust, Proceedings of the 2011 e-case & e-tech Conference, Tokyo, Japan Distinguished Paper Award (e-case & e-tech).

4 HONORS AND AWARDS Doctoral Student Travel Grant ($250), 2014 Academy of Marketing Science (AMS) Conference, Indianapolis, IN Robert Robicheaux Best Supply Chain Management Dissertation Proposal Award ($500), Society for Marketing Advances (SMA) Young Scholars Forum Research Award ($1,500),. Doctoral Student Travel Grant ($250), 2013 Academy of Marketing Science (AMS) Conference, Monterey, CA. Best Student Paper Runner-Up, 2013 Academy of Marketing Science (AMS) Conference, Monterey, CA. Doctoral Fellow, 2012 AMA-Sheth Foundation Doctoral Consortium, University of Washington High Achievement Award ($1,000), Excellence in Teaching by a Doctoral Student Award,. Doctoral Student Travel Grant ($700), 2011 Academy of Marketing Science (AMS) Conference, Coral Gables, FL. Distinguished Paper Award, 2011 e-case & e-tech Conference, Tokyo, Japan. Graduate Research/Teaching Assistantship,, Graduate Research/Teaching Assistantship, School of Management, University of Massachusetts Boston, Dean s Scholarship, Whitman School of Management, Syracuse University, TEACHING EXPERIENCE University of Massachusetts Lowell, Lowell, MA, Fall 2014 present, Assistant Professor Marketing Research MKT 302 (Undergraduate) Temple University, Philadelphia, PA, Fall 2009 present, Instructor Introduction to Marketing Management MKTG 2101 (Undergraduate) o Summer 2011 Spring 2014 o Student Evaluations (10 sections): 4.34/ 5.00 Consumer and Buyer Behavior MKTG 3596 (Undergraduate) o Fall Summer 2011 o Student Evaluations (10 sections): 4.52/ 5.00 Rutgers School of Business, Camden, NJ, Spring 2012, Instructor Marketing Research MKT 385 (Undergraduate) Bunker Hill Community College, Charlestown, MA, Spring 2009, Instructor Introduction to Accounting ACC 101 (Undergraduate); Organizational Management MAN 111 (Undergraduate)

5 ACADEMIC SERVICE Proceedings Editor, 2014 Academy of Marketing Science Conference Founder and Head Organizer: Mid-Atlantic Marketing Doctoral Symposium ( ). Co-Editor: Special Issue of Industrial Marketing Management, Maximizing Buyer Supplier Relationships in the Digital Era, with Richard Lancioni (2013) Ad Hoc Reviewer Journals: Industrial Marketing Management, Journal of Business Research, Journal of Research in Interactive Marketing, Omega - The International Journal of Management Science, Technovation Ad Hoc Reviewer Conferences: American Marketing Association, Academy of Marketing Science, Society for Consumer Psychology. International Liaison: 2012 International Conference on e-case & e-tech, Hong Kong. Competitive Session Chair, 2011 Academy of Marketing Science Annual (AMS) Conference, Coral Gables, FL. MANAGERIAL EXPERIENCE Bunker Hill Community College, Charlestown, MA, January 2009 August 2009 Coordinator, Community Center for Entrepreneurship University of Massachusetts Boston, Boston, MA, January 2008 December 2008 Teaching and Research Assistant, Management and Marketing Department iprospect/ Aegis Media, Watertown, MA, October 2006 October 2007 Search Marketing Specialist The Boston Beer Company, Providence, RI/ Dallas, TX, June 2005 September 2006 Account Manager REFERENCES Dr. Anthony Di Benedetto Professor, Marketing Phone: Dr. Richard Lancioni Professor, Marketing Phone: Dr. Nathan Fong Phone: Dr. Werner Kunz College of Management, University of Massachusetts Boston Phone:

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