UNIVERSITY FACULTY RESUME. December, 2013

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1 UNIVERSITY FACULTY RESUME December, 2013 I. PERSONAL INFORMATION a. Name: Kevin Lee Hammond b. Rank and Tenure Status: Professor/Tenured c. Campus Address: 109A Business Administration Building II. EDUCATIONAL CREDENTIALS D.B.A., Louisiana Tech University, 1993, Marketing M.B.A., University of Central Arkansas, 1990, Business Administration B.S., University of Arkansas, 1977, Accounting III. EMPLOYMENT HISTORY AND TEACHING/ADVISING A. Employment History 2006 Present Professor of Marketing and MBA Program Coordinator, The University of Tennessee at Martin, Martin, TN Professor of Marketing, The University of Tennessee at Martin, Martin, TN Associate Professor of Marketing, The University of Tennessee at Martin, Martin, TN Assistant Professor of Marketing, The University of Tennessee at Martin, Martin, TN Instructor (full-time), Louisiana Tech University Instructor (part-time), Louisiana Tech University Graduate Teaching Assistant (half-time), Louisiana Tech University Financial Manager, General and Cost Accounting for The University Hospital of Arkansas Chief Accountant, University Hospital, University of Arkansas for Medical Sciences Auditor, Internal Audit Department of the University of Arkansas for Medical Sciences B. Teaching Accomplishments Courses taught have included evening courses, summer courses, off-campus courses, and distancelearning courses, and have involved three different preparations most semesters. Courses taught at Louisiana Tech included Personal Selling, Consumer Behavior, Advertising, and the capstone Policy course. Marketing courses taught at UTM have included 105 (Introduction), 301 (Principles), 302 (Personal Selling), 320 (Consumer Behavior), 340 (Logistics), (Sports Mktg), 450 (Business to Business), 710 (Strategy Seminar), and 730 (Bus. to Bus. / Channels Strategy). Student evaluations have consistently been very high. Won Outstanding SBA/CBPA/CBGA Teaching Awards, Spring 1995, Spring 2005, Spring 2008, Spring 2010, Spring 2011, and Spring C. Advising / Student Support Responsible for student advising since arrival in August, The average number of advisees is currently at about 90. Provided advising for Freshman Studies groups, Pi Sigma Epsilon (national professional business

2 fraternity), and Mu Kappa Tau (marketing honor society). Won Outstanding CBPA Advising Award, Spring 2001 (initial year of the award). IV. SCHOLARLY/CREATIVE ACTIVITIES PUBLICATIONS: Journals Kevin L. Hammond and Robert L. Webster, Informant Characteristics as Moderators in Higher Education Research, forthcoming Marketing Intelligence and Planning. Kevin L. Hammond and Robert L. Webster, Marketing Department Chairs as Key Informants The Role of Gender in Judging the Consequences of Student Market Orientation within AACSB Member Schools, forthcoming Academy of Educational Leadership Journal. Kevin L. Hammond and Robert L. Webster, Market Orientation Effects on Business School Performance: Views from Two Management Levels, forthcoming Academy of Educational Leadership Journal. Kevin L. Hammond and Robert L. Webster, Using a Market Orientation Model in Measuring Business School Performance: Marketing Department Chair Responses, International Journal of Business, Marketing, and Decision Sciences, 2012 (1), pp Kevin L. Hammond and Robert L. Webster, An Organizational Performance Study of AACSB- International Member Business Schools, American Journal of Business Education, 2012 (1), pp (Abstract was published previously in 2011 IABR conference proceedings.) Kevin L. Hammond and Robert L. Webster, Market Focus in AACSB Member Schools An Empirical Examination of Market Orientation Balance and Business School Performance, Academy of Marketing Studies Journal, 2011 (1), pp Kevin L. Hammond, Jeanie Curry, Robert L. Webster, and John C. Cox, Managing Complex Dynamical Systems, American Journal of Business Education, 2011 (3), pp Kevin L. Hammond and Robert L. Webster, Are Students and Their Parents Viewed as Customers by AACSB - International Member Schools? Survey Results and Implications for University Business Schools, Academy of Educational Leadership Journal, 2011 (2), pp Kevin L. Hammond, Robert L. Webster, and James C. Rothwell, Customer and Market Orientation within AACSB Member Business Schools: Comparative Views from Three Levels of Administrators, American Journal of Business Education, 2010 (July), pp Kevin L. Hammond, Robert L. Webster, and Harry A. Harmon, The Impact of Market Orientation toward Students and Student/Faculty Ratios on Performance Excellence in the Case of AACSB- International Member Schools, Academy of Marketing Studies Journal, 2009 (2), pp Kevin L. Hammond, John C. Cox, and Robert L. Webster, Market Orientation within University Schools of Business: Can a Dynamical Systems Viewpoint Applied to a Non-Temporal Data Set Yield Valuable Insights for University Managers? American Journal of Business Education, 2009 (October), pp Kevin L. Hammond and Ernest Moser, Curriculum Advice from Your Advisory Board: A Survey Instrument, Academy of Educational Leadership Journal, 2009 (3), pp

3 National Proceedings (Published and Presented) Kevin L. Hammond, Gene Brown, Nathan L. Hammond, Brandon Kilburn, and Ashley Kilburn, Mutual Respect and Mutual Trust within Channels of Distribution, forthcoming Marketing Management Association Spring 2014 Conference. (Abstract) Kevin L. Hammond and Robert L. Webster, Deans and Chief Academic Officers as Key Informants - The Role of Position and Accrediting Body Affiliation in Judging the Consequences of Market Orientation within Higher Education, forthcoming 2014 International Applied Business Research Conference Kevin L. Hammond, Mary T. Cook-Wallace, Ernest R. Moser, and Robert L. Harrigan, Traditional MBA Admissions and Graduate School Success: How are GMAT Scores, Undergraduate GPA, and Graduate Business School Success Correlated? Allied Academies Fall 2013 International Conference Kevin L. Hammond and Robert L. Webster, Marketing Department Chairs as Key Informants The Role of Gender in Judging the Consequences of Student Market Orientation within AACSB Member Schools, Allied Academies Fall 2013 International Conference Kevin L. Hammond and Robert L. Webster, Market Orientation Effects on Business School Performance: Views from Two Management Levels, Allied Academies Fall 2013 International Conference Kevin L. Hammond, Robert L. Webster and Jeanie Curry, Accounting Department Chairpersons of Private Universities Rate Business School Performance Using a Market Orientation Model, Proceedings of the North American Accounting Society Spring 2013 Meeting. (Abstract) Kevin L. Hammond and Robert L. Webster, Business School Performance Measured Under a Market Orientation Strategy: Views from Inside and Outside the Business School, 2013 International Education Conference Kevin L. Hammond and Robert L. Webster, The Moderating Influence of Accrediting Body Affiliation on the Relationship Between Market Orientation and Performance within University Business Schools, Proceedings of the Marketing Management Association Spring 2012 Conference. (Abstract) Kevin L. Hammond and Robert L. Webster, The Moderating Influence of Administrative Position on the Relationship between Market Orientation and Performance within University Business Schools, 2012 International Applied Business Research Conference Kevin L. Hammond and Robert L. Webster, Accounting Department Chairpersons Perceptions of Business School Performance Using a Market Orientation Model, 2012 International Applied Business Research Conference Kevin L. Hammond and Robert L. Webster, Using a Market Orientation Model in Measuring Business School Performance: Views from Marketing Department Chairpersons, Fall 2011 IABPAD Conference Kevin L. Hammond and Robert L. Webster, The Moderating Influence of Gender on the Relationship between Student Market Orientation and Performance within AACSB Member Schools, Proceedings of the Marketing Management Association Spring 2011 Conference. (Abstract) Kevin L. Hammond and Robert L. Webster, Customer and Market Orientation Effects on

4 Organizational Performance: A Study of Marketing Departments of Business Schools Belonging to AACSB-International, Proceedings of the Marketing Management Association Spring 2011 Conference. (Abstract) Kevin L. Hammond and Robert L. Webster, An Empirical Examination of Selected Consequences of Market Orientation toward Students within AACSB Schools of Business, 2011 International Applied Business Research Conference Kevin L. Hammond and Robert L. Webster, An Organizational Performance Study of AACSB- International Member Business Schools, 2011 International Applied Business Research Conference Kevin L. Hammond and Robert L. Webster, An Empirical Examination of Alternative Performance Measures within University Business Schools, Allied Academies Fall 2010 International Conference Kevin L. Hammond and Robert L. Webster, Market Orientation Component Balance and Business School Performance An Empirical Examination in the Case of AACSB Member Schools, Proceedings of the Marketing Management Association Spring 2010 Conference. (Abstract) Kevin L. Hammond and Robert L. Webster, Customer and Market Orientation toward Students, Parents of Students, and Employers of Students: Survey Results from Marketing Department Chairs, Business School Deans, and Academic Vice-Presidents, Proceedings of the Marketing Management Association Spring 2010 Conference. (Abstract) Kevin L. Hammond and Robert L. Webster, Market Focus in AACSB Member Schools An Empirical Examination of Market Orientation Balance and Business School Performance, Allied Academies Fall 2009 International Conference Proceedings, p.8. (Abstract) Kevin L. Hammond and Robert L. Webster, Are Students and Their Parents Viewed as Customers by AACSB-International Member Schools? Survey Results and Implications for University Business Schools, Allied Academies Fall 2009 International Conference Proceedings, p.51. (Abstract) Kevin L. Hammond and Robert L. Webster, AACSB-International Member Business School Performance Excellence and Market Orientation toward Future Employers of Graduates, Proceedings of the Marketing Management Association Spring 2009 Conference. (Abstract) Kevin L. Hammond and Robert L. Webster, Are Business School Students and Employers of Students Viewed as Customers? Survey Results from Marketing Department Chairs, Business School Deans, and Academic Vice-Presidents, Proceedings of the Marketing Management Association Spring 2009 Conference. (Abstract) Regional Proceedings (Published and Presented) Kevin L. Hammond, Robert L. Webster, Customer and Market Orientation Effects on Organizational Performance: A Study of Accounting Departments of AACSB-International Member Schools, Proceedings of the American Accounting Association 2011 Southwest Regional Meeting, (Abstract). Academic Conference Presentations (Not Published) Kevin L. Hammond and Mary K. Wallace, GMAT Analytical Writing Assessment: Predictor of Success for MBA Students with Respect to GPA, 2011 Association of Business Communication Convention. (Proceedings publication pending.) Kevin L. Hammond and Robert L. Webster, Customer and Market Orientation toward Students, Parents of Students, and Employers of Students: A View from Accounting Department Leaders,

5 Business School Deans, and Academic Vice-Presidents, American Accounting Association 2010 Annual Meeting. Kevin L. Hammond and Robert L. Webster, Market Orientation within Accounting Departments and Schools of Business: A View from Three Levels of Administrators, American Accounting Association 2009 Annual Meeting. Manuscripts Under Review Kevin L. Hammond, Robert L. Webster, and Jeanie Curry, Market Orientation toward Students and Its Effect on Organizational Performance: A Comparative Study of Public and Private School Accounting Department Leaders, submitted to American Accounting Association Midwest Spring 2014 Annual Conference. Revise and Resubmit Kevin L. Hammond, Mary T. Cook-Wallace, Ernest R. Moser, and Robert L. Harrigan, Do Traditional MBA Admissions Criteria Predict Graduate Business School Success? revising for resubmission to Academy of Educational Leadership Journal. Work in Progress University Business School Advising Practices and Performance Excellence, with Robert L. Webster and Harry A. Harmon. "Consumer Sentiment toward Direct Mail Marketing," with Gene Brown, Rob Widing II, and Harry A. Harmon. "Manufacturer Market Orientation: Relationships with Manufacturer Dependence, Manufacturer Role Performance, and Influence Strategies Used by the Distributor," with Gene Brown, Rob Widing II, and Jan Heide. "An Examination of the Relationships between Organizational Structure, Market Orientation, and Selling Orientation of the Salesperson," with Gene Brown, Rob Widing II, and Harry Harmon. "The Effect of Purchase Situation on Competitive Structure of Store and Nonstore Retailers," with Harry Harmon. V. FACULTY/TEACHING DEVELOPMENT ACTIVITIES From To 2013 Allied Academies Annual Fall Conference 2013 AACSB Conference on Teaching Critical Thinking 2012 AACSB Conference on Rethinking the MBA 2012 Marketing Management Association Spring Conference 2012 International Applied Business Research Conference 2011 Marketing Management Association Spring Conference 2011 International Applied Business Research Conference 2010 Allied Academies Annual Fall Conference 2010 Marketing Management Association Spring Conference 2009 Allied Academies Annual Fall Conference 2009 Marketing Management Association Spring Conference VI. PUBLIC SERVICE/UNIVERSITY SERVICE/CONSULTING ACTIVITY

6 A. Service to the Profession 2008 Present Reviewer for Marketing Education Review: The Journal for the Scholarship of Teaching in Marketing Education 2005 Present Reviewer for Journal of Business and Economic Perspectives B. Service to The University of Tennessee 2009 Present Member, SACS QEP Committee 2009 Present Member, SACS Faculty Committee Member, Search Committee for UTM Executive Director of Extended Campus and Online Studies 2009 Present Member, CBGA Graduate Assessment Team for Integrated Nature of Business Functions 2006 Present Faculty Senate Graduate Council 2006 Present Member, CBPA Executive Committee 2006 Present Member, CBPA Graduate Online Program Quality Advisory Committee 2005 Present Member and Chair (effective August 2006), CBPA Graduate Committee 2005 Present Member and Chair (effective August 2006), CBPA Graduate Admissions Committee Member and Chair, Marketing Faculty Search Committee 2011 Member, Promotion/Tenure Committee 2009 Member, Promotion/Tenure Committee 2000 Present International Travel Course(s) Planned, Offered 2003 Present Developed and taught undergraduate online logistics classes 2003 Present Developed and taught undergraduate online business to business marketing classes 2002 Present Developed and taught undergraduate (1 credit hour) travel and tourism marketing class; added to the catalog as a regular course offering Present Developed and taught undergraduate (1 credit hour) introductory marketing class; added to the catalog as a regular course offering Present Developed and taught undergraduate sports marketing classes; added to the catalog as a regular course offering Present UTM Interfaith Board of Directors 1998 Present Serve as advisor for Mu Kappa Tau national marketing honor society 1998 Present Teach graduate level distance learning courses (Mktg 710 and Mktg 730), as needed 2000 Present Assist with DECA (high school marketing club) groups that visit campus 1997 Present MBA Comprehensive Exam Committees 1994 Present Recruited outside speakers for classes, special presentations, and business day activities 1994 Present Assisted in establishing and sponsored several student internships Present Meet with prospective students and their parents, as requested Present Met with members of the banking industry concerning faculty development and consulting Present Developed and taught undergraduate business to business marketing class; added to the catalog as a regular course offering Present Advisor, Pi Sigma Epsilon Professional Fraternity

7 C. Service to the Public Involving Professional Skills 2011 Graduate marketing class consulting projects for Montessori Schools and UTM Dual Enrollment 2010 Graduate marketing class consulting projects for Sonfish, Captain D s franchisee 2002 Present Weakley County Small Business Award Committee VII. PROFESSIONAL SOCIETIES AND OTHER RELEVANT ACTIVITIES Professional Awards: 2013 Research Award for manuscript presented at the 2013 Clute Institute International Academic Conference 2012 CBGA Excellence in Graduate Teaching Award 2012 Research Awards for two manuscripts presented at the 2012 Orlando International Academic Conference 2011 Research Award at the Fall IABPAD Conference 2011 CBGA Excellence in Graduate Teaching Award 2010 UTM Ray and Wilma Smith Professorship Award 2010 CBGA Excellence in Graduate Teaching Award 2009 Research Award for the 2009 Fall Conference of the Academy of Marketing Studies Professional Societies: 1991 Present American Marketing Association 1991 Present Southwestern Marketing Science 1991 Present Southern Marketing Association / Strategic Marketing Association 1992 Present Academy of Marketing Science 1993 Present Beta Gamma Sigma Honor Society 1996 Present American Society of Business and Behavioral Sciences 2002 Present Marketing Management Association 2003 Present Allied Academies VIII. INTERNATIONAL TRAVEL Melbourne, Australia Montreal, Canada Spain

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