JEANNE M. SIMMONS, Ph.D.

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1 JEANNE M. SIMMONS, Ph.D Fax: / EDUCATION Doctor of Philosophy (Ph.D.): Marketing and Higher Education; Marquette University, Milwaukee, WI; May Masters of Business Administration (MBA); Marquette University, Milwaukee, WI; May, Bachelor of Business Administration (B.S.) degree with specializations in Management Information Systems and Marketing; Marquette University, Milwaukee, WI; December, PUBLISHED MANUSCRIPTS Laczniak, G. R. and J. M. Simmons (1998) Do Baby Boomers Drive the Marketing Machine?, Baby Boomer Bulletin, January-February, p Simmons, J. M. and G. R. Laczniak (1995) "Applying a Consumption Value Model to College Choice", 1995 Symposium for the Marketing of Higher Education Proceedings, (Chicago, IL: American Marketing Association) p Simmons, J.M. and G. R. Laczniak. (1992) "Marketing In Higher Education: A Stage Model Concerning Where It's Been and Where It's Going", College and University, Summer, p (Summarized in Higher Education Abstracts, Fall, 1992.) Laczniak, G. R., J. M. Simmons, and S. Durvasula. (1991) "The Price-Quality Relationship and Student Attitudes: How They Fit With College Choice", 1991 Symposium for the Marketing of Higher Education Proceedings, (Chicago, IL.: American Marketing Association), p PROFESSIONAL PRESENTATIONS Surviving the Squeeze: Managing the Part-Time MBA Program in Challenging Times, Panel discussion, 16 th Annual Part-time MBA Conference, University of Texas at Dallas, October Incorporating Social Responsibility into Part-time MBA Programs, Panel discussion, 15 th Annual Part-Time MBA Conference, Pepperdine University, October International Trips for Part-time Students, 12 th Annual Part-Time MBA Conference, Southern

2 Methodist University, October "Applying a Consumption Value Model to College Choice", AMA Symposium for the Marketing of Higher Education, Chicago, Illinois, November "Making the Marketing of Higher Education More Ethical", Academy of Marketing Science Annual Meeting, Miami, Florida, May PUBLISHED PEDAGOGICAL WORK Instructor's Manual to accompany Laczniak, G. R. and Murphy, P. E. (1993) Ethical Marketing Decisions: The Higher Road, Allyn and Bacon. 192 pages. Instructor's manual entry and video script (co-author) for marketing ethics video to accompany McCarthy, E. J. and W. D. Perreault, Jr. (1992) Basic Marketing, eleventh edition, (Richard D. Irwin, Inc.), entitled "Marketing Ethically in a Consumer Oriented Society". (Reprinted 1998) RELATED WORK HISTORY ASSOCIATE DEAN, GRADUATE SCHOOL OF MANAGEMENT, July 2006-present. ASSISTANT DEAN AND DIRECTOR OF GRADUATE PROGRAMS, December 1998-June 2006 Marquette University, College of Business Administration & Graduate School of Management, Milwaukee, WI Responsible for all aspects of graduate programs in the Graduate School of Management (GSM). Programs offered are MBA, EMBA, and five Master Degree programs. Responsibilities include development and review of curricular issues; program development; enrollment management; all recruiting and retention of students; program advising of current and prospective students; scheduling of courses at three locations and budget responsibility. Also, consult for the marketing activities of the College, including undergraduate programs, executive education and alumni publications. Responsible for developing the GSM and setting up the structure of the entity. ASSISTANT DEAN, ADMINISTRATIVE SERVICES, May 1997-December 1998 ASSISTANT TO THE DEAN, ADMINISTRATIVE SERVICES, June 1996-May 1997 Perform a broad range of administrative functions including the management of the daily activities in the College as well as providing input into the long term strategic plan. Responsible for all aspects of the budget, payroll, appointment and supervision of personnel, maintaining and handling all faculty records, and setting of office policy. Marketing responsibilities include the planning and implementing of programs for undergraduate and graduate recruitment as well as some executive education programs and alumni and business relations.

3 ASSISTANT PROFESSOR, May present Marquette University, Marketing Department, Milwaukee, WI OWNER, January 2001-present Liberty Tax Service, Milwaukee, WI Own and operate three Liberty Tax Service offices. Primary focus is on marketing issues but also involved in the operations and strategic planning of the organization. INSTRUCTOR, August May 1997 Part-time; teaching Introduction to Marketing and Direct Marketing Management. AD HOC COLLEGE ADMINISTRATIVE WORK BROCHURE COMMITTEE FOR COLLEGE OF BUSINESS ADMINISTRATION and GSM, 1995-present Development of College and GSM brochures including writing text, planning photos, and responsible for the final design and editing. COLLEGE OF BUSINESS ADMINISTRATION DEAN'S SEARCH (Administrative Assistant), September 1993-May 1994 Involved in all administrative activities associated with the international Dean search. ASSISTANT TO THE DIRECTOR OF ANTWERP PROGRAM, May 1994, May 1997 Assisted in all administrative activities, at Marquette and on-site, related to the 3-week Antwerp, Belgium Program. ORGANIZING EDITOR, MU BUSINESS, August 1993-August 2007 MU Business is the College alumni magazine put out by the Dean's office in coordination with the Business Administration Alumni Association. The magazine is sent out to nearly 20,000 alumni, all AACSB accredited institutions, and selected business leaders. Responsible for coordination and layout of magazine including editing, story and photo planning, writing of some stories and distribution. This publication began as a small alumni newsletter and is now a high quality, page, 4 color, college magazine.

4 ASSISTANT DIRECTOR OF INTERNATIONAL BUSINESS PROGRAMS, Responsible for promotion of the International Business Specialization in the College of Business Administration as well as the coordination and promotion of all student exchange and study abroad programs. Academic advisor for over 100 students specializing in international business. Marketing activities involved individual consultation and group presentations via student meetings, shadow visits, student phone calls, open house presentation and MU Preview. Developed a brochure for St. Clare's (Oxford, U.K.) Study Abroad Program, a booklet outlining all Marquette exchange and study abroad programs, and updated the International Business specialization promotional brochure. GRADUATE RESEARCH ASSISTANT, June June 1993 Marquette University, Office of Enrollment Management, Milwaukee, WI Assisted in various projects related to university enrollment management. GRADUATE RESEARCH ASSISTANT, September May 1992 Marquette University, Marketing Department, Milwaukee, WI Participated in various aspects of background research and development for a book in the area of Marketing Ethics. Also responsible for research design, data collection, analysis and final report for a health care facility customer satisfaction survey. Other duties include assistance with courses, coding of data, and aid with research manuscript preparation. PROFESSIONAL SERVICE Book Reviewer for the Journal of the Academy of Marketing Science, September Review of Allyn and Bacon Principles of Marketing textbook, January Review of transparency package for Prentice Hall Marketing textbook, July COMMITTEE SERVICE Member, Dean s Council Marquette University, College of Business Administration policy committee, 1997-present. Member, MBA Committee Reviews MBA program issues and curriculum decisions, present. Member, Search Committee Dean, College of Business Administration, Marquette University, November 2007 and August 1998.

5 Chair, Jesuit Education in Business Network (JEBNET), ; Vice Chair ; Secretary Chair, Simmons Religious Commitment Fund (University), 2006-present. Member since Member, University Academic Finance Committee, Marquette University, April Sub-committee membership Reporting and Restricted Budget Planning. Member, Burke Scholars Selection Committee, Marquette University, August, Administrator Representative, Campus Safety & Parking Committee, Marquette University, September June, Member, University Marketing Committee -- Working Group, Marquette University, August present. Member, Search Committee Director of Career Services (University level), Marquette University, 1997 Search. Member, Search Committee -- Dean of Admissions, Marquette University, May April Member, Ad Hoc Disciplinary Review Board, Marquette University College of Business, April Member, Enrollment Management Committee, Marquette University, September September Member, Centennial Committee, St. John's Catholic Church, January August Member and Committee Chair, Divine Mercy Home and School, August 2009-present. HONORS & MEMBERSHIPS Alice L. Beeman research Award for Outstanding Doctoral Dissertation, Council for the Advancement and Support of Education (CASE), Alpha Sigma Nu (National Jesuit Honor Society). Beta Gamma Sigma (National Business Administration Honors Society). Delta Sigma Pi, Faculty Nominated Member Nominated for Marquette University Raynor Fellowship, 1992 & Dean's list, Marquette University Excellence in University Service Award, 2010.

6 REFERENCES AVAILABLE UPON REQUEST

7 ABRIDGED LISTING OF GRADUATE COURSE WORK Marketing: Education Administration: Services Marketing Strategic Marketing and Higher Education Marketing Theory Marketing Strategy International Marketing Motivational Theory in Administration Educational Leadership Theory & Practice in Administration Educational Administration and Leadership Institute Current Issues in Higher Education Research Methods: Quantitative Methods in Business Mathematical Programming Intermediate Research/Statistics Experimental Research Design Advanced Marketing Research REFERENCES Dr. David R. Buckholdt, Director, Center for Teaching Excellence, Marquette University, P.O. Box 1881, Milwaukee WI , Rev. Thaddeus J. Burch, S.J., Retired Dean, Graduate School, Marquette University, P.O. Box 1881, Milwaukee WI , Mr. Joseph P. Fox, Associate Dean and Director of the MBA Program, Washington University in St. Louis, Campus Box 1133, 1 Brookings Drive, St. Louis, MO Dr. Dennis E. Garrett, Associate Professor, (previously Interim Dean) Marketing Department, Marquette University, P.O. Box 1881, Milwaukee WI , Dr. Gene R. Laczniak, Professor, Marketing Department, Marquette University, P.O. Box 1881, Milwaukee WI ,

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