HAISU ZHANG, Ph.D. September University of Illinois at Chicago (UIC) Major: Business Administration (Marketing)

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1 Mailing Address: School of Management Purdue University Calumet th Street Hammond, IN Phone: (219) Academic Positions 2012-present Assistant Professor of Marketing School of Management Purdue University Calumet Education Ph.D MBA 2006 Bachelor 2004 University of Illinois at Chicago (UIC) Major: Business Administration (Marketing) Purdue University Calumet Major: Management Beijing Technology and Business University, China Major: Business Management Academic Honors and Awards 2011 Winner, Best Student Paper Award 35 th Product Innovation Management Annual Global Conference 2011 Dissertation Study Supported by Snap-on, Equivalent to $1, Finalist (Top 5) PDMA-UIC Doctoral Consortium Dissertation Proposal Competition 2011 Doctoral Fellow PDMA-UIC Doctoral Consortium, July ISBM Scholarship for IPSS (Spring and Fall), $1,000 The Institute for the Study of Business Markets 2008 ISBM Scholarship for IPSS (Fall), $500 The Institute for the Study of Business Markets 2008 Summer Scholar, Summer Institute in Survey Research Techniques University of Michigan 1

2 Purdue Fellowship, $19,500 Purdue University-Calumet 2004 Best Four-Year Undergraduate Student Beijing Technology and Business University First-Class Scholarship, RMB1,500/year (based on GPA) Beijing Technology and Business University Dissertation The Influence of Marketing in New Product Development (dissertation defended on June 20, 2012) Alan J. Malter (Chair; UIC), Jelena Spanjol (UIC), Sandy J. Wayne (UIC), George Karabatsos (UIC), and Aric Rindfleisch (UIUC) Research Research Interests Marketing Strategy; Product Innovation; Organizational Learning; International Business; Interorganizational Relationships; Decision Making; Interpersonal Relations Refereed Journal Articles Zhang, Haisu, Chengli Shu, Xu Jiang, and Alan J. Malter (2010), Managing Knowledge for Innovation: The Role of Cooperation, Competition, and Alliance Nationality, Journal of International Marketing, 18 (4), [5-Year Impact Factor of 3.283] Books and Monographs Beuk, Frederik and Haisu Zhang (2010), Realizing Opportunities for Profitable Growth, No , Cambridge, MA: Marketing Science Institute. Summary of proceedings of MSI conference held May 12-13, 2010, in Evanston, Illinois. Conference Proceedings: Full Papers (Peer-Reviewed) Zhang, Haisu and Esi Abbam Elliot (2009), Knowledge Orientation: The Key Role between Market Orientation and Innovation in the Supply Chain, 2009 AMA Winter Marketing Educators' Conference, eds. Kristy Reynolds and Chris White, Chicago, IL: American Marketing Association. (see also: Presentations) Conference Proceedings: Extended Abstracts (Peer-Reviewed) Zhang, Haisu and Alan J. Malter (2012), The Influence of Marketing in New Product Development Teams, competitive paper accepted by 2012 AMA Winter Marketing Educators 2

3 Conference, eds. John Stuart Hulland and Sundar Bharadwaj, Chicago, IL: American Marketing Association. (see also: Scholarly Presentations) Zhang, Haisu and Timothy Basadur (2011), The Effects of Information Distribution on New Product Decision Making, competitive paper accepted by PDMA 35 th Annual Global Conference on Product Innovation Management. (see also: Scholarly Presentations) ***Best Student Paper Award*** Zhang, Haisu and Timothy Basadur (2011), The Effects of Information Distribution on New Product Decision Making, 2011 AMA Summer Marketing Educators Conference, eds. Stephanie Noble and Charles Noble, Chicago, IL: American Marketing Association. (see also: Scholarly Presentations) Zhang, Haisu, Chengli Shu, Xu Jiang, and Alan J. Malter (2011), Innovation in Strategic Alliances: A Knowledge-Based View, 2011 AMA Winter Marketing Educators' Conference, eds. Raji Srinivasan and Leigh McAlister, Chicago, IL: American Marketing Association. (see also: Scholarly Presentations) Zhang, Haisu, Chengli Shu, Xu Jiang, and Alan J. Malter (2010), Innovation in Strategic Alliances: A Knowledge-Based View, PDMA 34 th Annual Global Conference on Product Innovation Management, eds. Rebecca Slotegraaf and Raji Srinivasan, Mount Laurel, NJ: Product Innovation and Management Association. (see also: Scholarly Presentations) Zhang, Haisu and Chengli Shu (2010), Converting Transaction-Based Services to Relationship-Based Services: A Critical Role of Information, 2010 AMA Winter Marketing Educators' Conference, eds. Michael K. Brady and Michael D. Hartline, Chicago, IL: American Marketing Association. (see also: Scholarly Presentations) Zhang, Haisu and Timothy Basadur (2009), Understanding the Customer: Knowledge Management in New Product Development, 2009 AMA Summer Marketing Educators' Conference, eds. Michael Kamins and Ingrid M. Martin, Chicago, IL: American Marketing Association. (see also: Scholarly Presentations) Zhang, Haisu and Maija Renko (2009), Innovation in New Ventures: Poison or Panacea? 2009 Research Symposium on Marketing and Entrepreneurship, eds. Gerald E. Hills et al., Chicago, IL: University of Illinois at Chicago. (see also: Scholarly Presentations) Zhang, Haisu and Timothy Basadur (2009), Innovation through Customer Knowledge Conversion Capabilities, 24 th Annual Conference of the Society for Industrial and Organizational Psychology (SIOP), eds. Julie Olson-Buchanan and John Scott, Washington, DC: American Psychological Association. (see also: Scholarly Presentations) 3

4 Scholarly Presentations Research Presentations (Peer-Reviewed Conferences) 2012, The Influence of Marketing in New Product Development, presented at 2012 AMA Winter Marketing Educators Conference, February 17 in St. Petersburg, FL. (with Alan J. Malter) 2011, The Effects of Information Distribution on New Product Decision Making, presented at PDMA 35 th Annual Global Conference on Product Innovation Management, October 16 in Phoenix, AZ. 2011, The Effects of Information Distribution on New Product Decision Making, presented at 2011 AMA Summer Marketing Educators Conference, August 6, 2011, in San Francisco, CA (with Timothy Basadur). 2011, Innovation in Strategic Alliances: A Knowledge-Based View, presented at 2011 AMA Winter Marketing Educators Conference, February 19, 2011 in Austin, TX. 2010, Innovation in Strategic Alliances: A Knowledge-Based View, presented at PDMA 34 th Annual Global Conference on Product Innovation Management, October 17, 2010 in Orlando, FL. 2010, Converting Transaction-Based Services to Relationship-Based Services: A Critical Role of Information, presented at 2010 AMA Winter Marketing Educators' Conference, February 21, 2010 in New Orleans, LA. 2009, Understanding the Customer: Knowledge Management in New Product Development, presented at 2009 AMA Summer Marketing Educators' Conference, August 8, 2009 in Chicago, IL. 2009, Innovation in New Ventures: Poison or Panacea? presented at 2009 Research Symposium on Marketing and Entrepreneurship, August 6, 2009, in Chicago, IL. 2009, Innovation through Customer Knowledge Conversion Capabilities, presented at 24 th Annual Conference of the Society for Industrial and Organizational Psychology (SIOP), April 3, 2009 in New Orleans, LA (with Timothy Basadur). 2009, Knowledge Orientation: The Key Role between Market Orientation and Innovation in the Supply Chain, presented at 2009 AMA Winter Marketing Educators' Conference, February 22, 2009 in Tampa, FL (with Esi Abbam Elliot). Invited Research Presentations 2012, The Influence of Marketing in New Product Development Teams, presented at Illinois Institute of Technology, September 21, 2012 in Chicago, IL. 4

5 2010, Managing Knowledge for Innovation: The Role of Cooperation, Competition, and Alliance Nationality, presented at Illinois Institute of Technology, September 3, 2010 in Chicago, IL. Academic and Teaching Experience Teaching Interests Marketing Strategy; Product/Brand Management; Marketing Research; Consumer Behavior; Introduction to Marketing; International Marketing Instructor and Teaching Evaluation (UIC) Spring 2012 Marketing Research, MKTG undergraduate students teaching evaluation: 4.4/5.0 Summer 2011 Introduction to Marketing, MKTG undergraduate students teaching evaluation: 4.5/5.0 Summer 2010 Product Management, MKTG undergraduate students teaching evaluation: 4.9/5.0 Spring 2010 Introduction to Marketing, MKTG undergraduate students teaching evaluation: 4.4/5.0 Fall 2009 Introduction to Marketing, MKTG undergraduate students teaching evaluation: 4.6/5.0 Summer 2009 Introduction to Marketing, MKTG undergraduate students teaching evaluation: 4.6/5.0 Professional Service Ad Hoc Journal Reviewer Journal of International Marketing 5

6 Conference Reviewer AMA Winter Educators Conferences AMA Summer Educators Conferences 2010 PDMA Annual Global Conference on Product Innovation Management Research Competition Reviewer 2012 PDMA Dissertation Proposal Competition Conference Session Chair 2012 Sport and Event Marketing at 2012 AMA Summer Educators Conference in Chicago, IL 2009 Dyadic Relationships in Personal Selling at 2009 AMA Summer Educators Conference in Chicago, IL Professional Membership 2008-present 2008-present American Marketing Association Product Development and Management Association Industry Experience 2006 Assistant Manager (Management Internship) Walgreens, Crown Point, Indiana Handled daily cash flow including: reconciling, balancing, and depositing Assessed and maintained inventory Mediated issues between customers and employees Served customers based on their specific and individual needs Marketing Assistant, Sales and Customer Relations Department China Sports Audiovisual, Beijing, China Initiated sales plans including: budget, price, sales forecast, and distribution Solved customer complaints and provided excellent customer service Managed inventory by receiving and filling orders promptly 6

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