JUN YU School of Business Emporia State University Phone: (620)

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1 JUN YU School of Business Emporia State University Phone: (620) Updated July, 2011 EDUCATION Ph.D. in Marketing 2002 University of Texas at Dallas, Richardson, Texas M.B.A Nicholls State University, Thibodaux, Louisiana B.S. in Business Administration 1992 Anhui University of Finance and Economics, Anhui, China ACADEMIC APPOINTMENTS Assistant professor, School of Business Emporia State University, Emporia, Kansas 2009-present Adjunct professor, College of Business Administration University of Missouri St. Louis, Saint Louis, Missouri Assistant professor, College of Business Administration University of Illinois at Chicago, Chicago, Illinois Teaching assistant and instructor, School of Management University of Texas at Dallas, Richardson, Texas REFEREED PUBLICATIONS Yu, Jun, Joyce X. Zhou, Yagang Wang, and Youmin Xi (2012), Reading Institutional Perspective from Entrepreneur Stories, Journal of Small Business Management, forthcoming. Yu, Jun, Joyce X. Zhou, and Joseph Wen (2011), New Product Concept Generation: The Case of B2B E-marketplace in Developing and Developed Markets, International Journal of Management Theory and Practices, forthcoming. Yu, Jun, Kevin Coulson, Joyce X. Zhou, Joseph Wen and Qiang Zhao (2011), Communicating Corporate Environmental Citizenship: An Examination of Fortune 500 Web Sites, Journal of Internet Commerce, Vol. 10, No. 3, pp

2 Park, Ji Eun, Jun Yu, and Joyce X. Zhou (2010), Consumer Innovativeness and Shopping Styles, Journal of Consumer Marketing, Vol. 27, No. 5, pp Yu, Jun and Joyce X. Zhou (2010), Segmenting Consumers based on Shopping Decision Styles, Journal of International Consumer Marketing, Vol. 22, No. 1, pp Zhou, Joyce, Mark Arnold, Arun Pereira, and Jun Yu (2010), Chinese Consumer Decision-Making Styles: A Comparison between the Coastal and Inland Regions, Journal of Business Research, Vol. 63, No. 1, pp Yu, Jun (2006), Marketing to Chinese Consumers on the Internet, Marketing Intelligence and Planning, Vol. 24, No. 4, pp Yu, Jun (2006), B2C Barriers and Strategies: A Case Study of Top B2C Companies in China, Journal of Internet Commerce, Vol. 5, No. 3, pp Yu, Jun (2006), The Evolution of Chinese Consumers on the Internet and Its Implications for Marketing, International Journal of Electronic Marketing and Retailing, Vol. 1, No. 1, pp Page, Albert L. and Jun Yu (2003), Benchmarking the Impact of New Products, in G. Barczak (ed.), The Business of Product Development: People, Process & Technology across the Life Cycle: Mount Laurel, NJ: Product Development and Management Association. WORK IN PROGRESS Effectual Entrepreneurial Marketing, with Gerald E. Hills Attitudes toward Advertising: Regional Variations in an Emerging Market, with Maxwell Hsu, Arun Pereira, and Joyce Zhou Consumer Shopping Styles and Life Satisfaction, with Joyce Zhou Cultural Influence in the Dark Side of Gift Giving, with Mark Arnold and Joyce Zhou CONFERENCE PRESENTATIONS AND PROCEEDINGS Yu, Jun, Kevin Coulson, Joyce Zhou, and Qiang Zhao (2011), Communicating Corporate Environmental Citizenship: An Examination of Fortune 500 Companies, International Academy of Business and Public Administration Disciplines Annual Conference, Orlando, FL Park, Ji Eun, Jun Yu, and Joyce Zhou (2009), The Impact of Consumer Innovativeness on Shopping Styles: The Case of Young Chinese Consumers, American Marketing Association Winter Educators Conference, Tampa, FL 2

3 Zhou, Joyce and Jun Yu (2008), Consumer Decision-Making Styles and Life Satisfaction, Society for Marketing Advances Annual Conference, St. Petersburg, FL Yu, Jun and Gerald E. Hills (2006), Effectual Entrepreneurial Marketing, 20 th Annual AMA/UIC Marketing and Entrepreneurship Symposium, Chicago, IL Hsu, Maxwell, Joyce Zhou, and Jun Yu (2006), Influence of Attitude toward Statistics and Technology on Statistical Package Usage Behavior, Society for Marketing Advances Annual Conference, Nashville, TN Yu, Jun (2004), Re-Examining the Product Life Cycle Concept, International Conference on Pacific Rim Management, Chicago, IL Yu, Jun (2003), New Product Growth Patterns, 17 th Annual AMA/UIC Marketing and Entrepreneurship Symposium, Chicago, IL Page, Albert L. and Jun Yu (2003), Benchmarking the Sales Impact of New Products, Research Forum of the Product Development Management Association, Boston, MA Yu, Jun and Frank M. Bass (2002), Factors Affecting Patterns of Innovation Diffusion, Marketing Science Conference, Edmonton, Canada Yu, Jun (2001), Patterns of Innovation Diffusion, Southwest Doctoral Symposium, University of Houston, Houston, TX COURSES TAUGHT At Emporia State University Marketing Strategy (graduate) Marketing Channels (graduate) Services Marketing (both undergraduate and graduate) Marketing Management (undergraduate) Marketing Research (undergraduate) Principles of Marketing (undergraduate) Small Business Management (undergraduate) At University of Missouri Saint Louis Consumer Behavior (graduate) Consumer Behavior (undergraduate) Marketing Research (undergraduate) Principles of Marketing (undergraduate) Marketing Strategy (undergraduate) 3

4 At University of Illinois at Chicago Advanced marketing research (graduate) Entrepreneurship (graduate) Marketing research (undergraduate) Received Dean s commendation letter multiple times for excellence in teaching and being recognized as one of the top teachers in the College of Business Administration At University of Texas at Dallas Principles of Marketing PROFESSIONAL AFFILIATIONS Academy of Marketing Science American Marketing Association Unites States Association of Small Business and Entrepreneurship PROFESSIONAL SERVICES Reviewer, American Marketing Association conferences Reviewer, Academy of Marketing Science conferences Reviewer, International Joint Conference on Service Sciences Reviewer, Academy of Management Conferences Reviewer, Product Development Management Association conferences Reviewer, International Journal of Internet Marketing and Retailing Reviewer, Journal of Product Innovation Management PROFESSIONAL DEVELOPMENT Principles of Instruction: What Works. Department of Instructional Design and Technology, Emporia State University, February 2011 Teaching Online for Beginners. Wiley Faculty Network, September 2010 Experiential Learning in and out of the Management Classroom. Wiley Faculty Network, September 2010 New Entrepreneurship Faculty Consortium. Entrepreneurship Division, Academy of Management, Atlanta, 2006 Bayesian Methods for Empirical Research in Marketing. Fisher College of Business, The Ohio State University,

5 UNIVERSITY SERVICES Committee memberships and student advising Provost s Advisory Council, 2010-present ESU School of Business AACSB Learning Team on Using Technology and Teamwork, 2010-present Selection Committee for Assistant Vice President for International Education, Emporia State University, 2009-present Scholarly Communication Committee, Emporia State University, 2009-present Study Abroad Council, Emporia State University, 2009-present Co-advisor, ESU Marketing Club Co-advisor, ESU Chinese Student Association Undergraduate curriculum committee, Department of Managerial Studies, University of Illinois at Chicago, Faculty recruitment committee, Department of Managerial Studies, University of Illinois at Chicago, 2003, 2004 Other services Conducted focus groups for ESU Marketing Department, Spring 2010 Conducted focus groups for ESU School of Business Ethics Study, Spring 2010 OTHER PROFESSIONAL EXPERIENCES Sales representative, Manufacturing Service Inc., Yangquan, China, Assistant manager, Manufacturing Service Inc., Yangquan, China, AWARDS AND HONORS Emporia State University Summer Research Award, 2011 Fellow, Doctoral consortium, The Institute for Operations Research and the Management Sciences (INFORMS), Edmonton, Canada, 2002 Fellow, AMA/Sheth Foundation Doctoral Consortium, University of Miami, Miami, Florida,

6 Outstanding Student, Anhui University of Finance and Economics, Anhui, China, Employee of the Year, Manufacturing Service Co., Yangquan, China,

JUN YU Department of Business Administration and Education School of Business Emporia State University Phone: (620) 341-5784 Email: jyu@emporia.

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