MEDIA KIT CREATIVITY EVERYWHERE. Lucien Pellegrin LAUREN MAX

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1 MEDIA KIT CREATIVITY EVERYWHERE LAUREN MAX Lucien Pellegrin

2 About Us City Arts is a magazine dedicated to creative life in the Seattle Area. Online and in print, we visit with artists on stage and in their studios to give our readers a birds-eye view of our region s creative character. Unlike any other publication nationwide, City Arts combines the sophistication of a glossy magazine with the accessibility of a free alternative weekly. Through our focus on creative life, we are strengthening local culture and growing arts audiences. Each year 1.12 million readers enjoy City Arts. Molly Sides LAUREN MAX

3 Editorial Calendar ISSUE October 2014 SPACE 9/2 MATERIALS 9/8 ISSUE November 2014 SPACE 10/1 MATERIALS 10/8 H GIFT GUIDE ISSUE December 2014 SPACE 11/3 MATERIALS 11/10 H FUTURE LIST ISSUE January 2015 SPACE 12/1 MATERIALS 12/7 ISSUE February 2015 SPACE 1/2 MATERIALS 1/8 H SPRING ARTS GUIDE ISSUE March 2015 SPACE 2/2 MATERIALS 2/9 H BEST NEW MUSIC ISSUE April 2015 SPACE 3/2 MATERIALS 3/9 ISSUE May 2015 SPACE 4/1 MATERIALS 4/8 H INTERVIEW ISSUE ISSUE June 2015 SPACE 5/1 MATERIALS 5/8 ISSUE July 2015 SPACE 6/1 MATERIALS 6/8 ISSUE August 2015 SPACE 7/1 MATERIALS 7/8 H FALL ARTS GUIDE ISSUE September 2015 SPACE 8/3 MATERIALS 8/10 LAUREN MAX Dana Landon

4 City Arts vs. other regional media Whether you re looking to reinforce a current campaign or make an advertising debut, City Arts offers the style and sophistication to enhance your brand. We deliver your message to a targeted audience with a passion for cultural exploration. Every month, City Arts dedicates more pages to arts-related content than all other Seattle publications combined. WHAT OTHER PUBLICATIONS DO CITY ARTS READERS READ? D LIST MAGAZINE 1 out of 10 THE STRANGER S A&P 2.7 out of 10 SEATTLE MAG 4 out of 10 SEATTLE MET 4.5 out of 10 SEATTLE WEEKLY 5.4 out of 10 THE STRANGER 8.1 out of 10 GMA Research 2014 Eric Howk LAUREN MAX

5 Audience City Arts offers rare access to a coveted demographic of year-olds with established careers, high incomes and strong community ties. Our readers are culturally aware consumers and opinion leaders with an affinity for premium products and the means and motivation to pursue everything the region has to offer. GENDER Male 35% Female 65% RELATIONSHIP AGE % % % % Median Age: % INCOME $100, % $75, % $50, % Average Income: $85,000 Blue Collar 6% Single 63% Married 37% PROFESSION White Collar 84% Non- Profit 10% CHONA KASINGER Donte Parks Post Grad Study or Degree 32% EDUCATION College Graduate 50% High School 3% Some College 17% GMA Research 2014

6 Tommy Stocks Dining City Arts readers are active participants in the dining and nightlife of Seattle, and love to share their experiences with friends. 85% Dine out multiple times monthly Visit bars and clubs 4 times a month Dine out 6 times a month DINING...and drink alcoholic beverages 6 times a week DRINKING 134,400 readers used grocery delivery services in the past year. GMA Research 2014 WHAT DRINKS DO THEY PREFER? Imported wines, Washington Domestic Wines... 55% Domestic, local beer or ale, Imported beer or ale...45% Bourbon...36% Vodka...28% Gin... 25% Champagne... 23% Tequila... 18% STEVE KORN

7 Lifestyle City Arts readers are active and influential participants in Seattle s cultural community. 86% Attend local events/ perfomances regularly 84 % Have attended a gallery or museum in the past year 45% Attend Neighborhood Art Walks 86% Regularly participate in outdoor activities 80 % Attend a gym, yoga studio or Pilates studio regularly 627,200 readers attend music festivals each year 784,000 readers attend live music each year 604,800 readers attend live theater each year 907,200 attend movies each year 582,400 attend a lecture series each year CHONA KASINGER Jeffrey Hirsch GMA Research 2014

8 Spending City Arts readers are affluent, young, love arts, travel and fashion. They are educated about their purchases, love to buy locally and are willing to pay for quality. IN THE PAST MONTH: 64% Spent money on clothing in last month 62 % visit salons/spas 627,200 purchased art supplies 985,600 purchase books each year 92% purchase new clothing each year 560,000 purchase artwork each year 347,000 use pet care services 593,600 regularly purchase high end cosmetics 73% Took a domestic round trip by plane Took an international round trip by plane 38% GMA Research 2014 Siolo Thompson LAUREN MAX

9 GREATER SEATTLE Bainbridge Island Ballard Beacon Hill Belltown Capitol Hill Central District Columbia City Downtown Eastlake First Hill Fremont Georgetown Greenwood Interbay Leschi Madison Park Madison Valley Madrona Maple Leaf Montlake Phinney Ridge Pioneer Square Queen Anne Rainier Beach Rainier Valley Ravenna Roosevelt Sandpoint SoDo South Lake Union U-District Wallingford West Seattle SEATTLE 70% EASTSIDE 19% EASTSIDE Bellevue Crossroads Factoria Gilman Boulevard Gilman Village Issaquah Issaquah Highlands Kirkland Medina Mercer Island Overlake Redmond Renton Woodinville Circulation & Distribution City Arts publishes 50,000 COPIES EACH MONTH, with a PICK-UP RATE ABOVE 90%. City Arts is distributed free at more than 1,000 DEDICATED STREET BOXES, hotels, doctors offices, cafes and retail outlets throughout the region. WHERE CITY ARTS READERS LIVE TACOMA 11% TACOMA Antique Row Dome District Fern Hill Hilltop Museum District Old Town Opera Alley Pearl Street Point Defiance Proctor District Ruston 6th Avenue South Tacoma Stadium District Upper Tacoma

10 1 12 Ad Specifications Share with your graphic designer or art director to achieve the best results possible for your ad. FULL PAGE 2 3 VERTICAL PUBLICATION SPECIFICATIONS Trim Size " X " Live Area X Color...Four Color Process (CMYK) Maximum Ink Density % Line Screen Lpi Image Resolution... Photos 300 dpi Line Art 1200 dpi Format... 3 Column Column Width Paper...Gloss Binding... Saddle-stitched Printin... Heatset Web Offset DEADLINES Ad materials are due one week after the space closing date of each publication. Your Account Executive will provide the appropriate deadlines for your customized schedule. AD SUBMISSION Preferred ad delivery is via if file is under 5MB. Larger files should be submitted via disk, Encore s FTP site, or third party transfer (YouSendIt, Dropbox, etc.). Contact production@ encoremediagroup.com for FTP instructions. PREFERRED AD FORMAT PDF PDF file (press optimized, CMYK, fonts embedded). If a PDF file is inconsistent with Encore s ad specifications, the ad will be returned to the advertiser for modification, or run as submitted. ALTERNATE AD FORMATS: InDesign, Illustrator, Photoshop. Should a submitted file require modification to meet these ad specifications, the advertiser will be notified that it may be subject to production charges. FONTS: Encore cannot accept PC fonts. Suggestion: if an ad requires several fonts, or a PC font, the ad should be created in a vector-based program such as Illustrator and converted to paths. UNACCEPTABLE FORMATS: PDFs created using PDF Writer, Publisher, Corel, Word, Excel, or PowerPoint. MODIFICATIONS TO ADS: Should a submitted file require modification to meet Encore s ad specifications, the advertiser will be notified that the ad may be subject to production charges. Encore reserves the right to substitute fonts. PROOFS Typically our advertisers are very satisfied with the color quality our printer provides. If you have any concerns about color fidelity we recommend that you submit a printed proof. 4-COLOR ADS: digital color proof, contract print quality, such as Agfa Sherpa, Kodak Approval, Iris, Rainbow, etc. Note that a color printout from color laser, thermal or inkjet printers is not accurate or representative of print quality. AD PRODUCTION SERVICES Encore provides layout, typesetting, scanning and prepress services. Costs vary according to the type of work required. Production costs are non-commissionable. For more information, please contact your Account Executive. 1 3 SQUARE 1 6 VERT. 1 2 HORIZONTAL AD SPACE SIZES AND DIMENSIONS Full page trim x Full page live x Full page bleed x /3 Vertical x /2 Vertical x /2 Horizontal x /3 Vertical x /3 Square x /6 Vertical x /6 Horizontal x /12 Square x QUESTIONS Call Jonathan Shipley x x HORIZONTAL 1 2 VERTICAL 1 3 VERT. AD SUBMISSION INFORMATION MAIL 425 N. 85th St., Seattle, WA production@encoremediagroup.com FTP SITE For instructions contact us via production@encoremediagroup.com

11 Digital Advantage City Arts complete digital media portfolio includes a newly redesigned website, e-newsletters, and social media activation using Facebook and Twitter, providing an enhanced and timely ability to reach our readers every day, in a number of ways. City Arts online readers are younger, more male and span the country more than our average print reader. Average Monthly Unique Visitors 40,567 DIGITAL DEMOGRAPHICS Male...42% Female...58% < % % % % % % % No Kids...64% Has Kids...36% Up to 50k... 53% $50-100k...28% $ k... 12% $150k+...8% No College... 18% College...58% Grad School...24% WHERE DO CITY ARTS ONLINE READERS LIVE? TOP 10 REGIONAL CITIES VISITING CITY ARTS ONLINE Seattle, WA (US) Portland, OR (US) Bellevue, WA (US) Tacoma, WA (US) Kent, WA (US) Renton, WA (US) Redmond, WA (US) Kirkland, WA (US) Lynnwood, WA (US) Vancouver (BC) TOP 5 NATIONAL CITIES VISITING CITY ARTS ONLINE New York, NY (US) Los Angeles, CA (US) Brooklyn, NY (US) San Francisco, CA (US) Chicago, IL (US) Data Source: QuantCart Megumi Shauna Arai LAUREN MAX

12 Publication Info Puget Sound 50,000/month MONTHLY READERSHIP 93,500 ANNUAL READERSHIP 1.12 Million LOCATION MONTHLY CIRCULATION City Arts is a publication of Encore Media Group. Encore Media Group includes Encore Arts Programs, which serve over twenty-three arts groups in the Seattle and Bay area, and each year reach over 3 million patrons of the arts. Encore Media group also provides custom publishing services for clients such as the Seattle International Film Festival, Seattle Art Dealers Association, Bellevue Downtown Association, and Seattle Reign. Contact us to learn more about our company, its products and what we can do for you. XXXXX XXXXXXXXX OCTOBER 2014 B City Arts cityartsonline.com