ALL THE WORLD S A STAGE. William Shakespeare

Transcription

1 ALL THE WORLD S A STAGE William Shakespeare

2 PERFORMANCE IS A POWERFUL THING. Each performance is as unique as the audience experience. Encore Arts Programs deliver a familiar overture to every Seattle production. Our programs are a vital and trusted companion at every performance and a lasting remembrance after the curtain closes. Encore Arts Programs will reach an audience of 1.9 million during the Season.

3 1 7 STAG ES 6 8 P RO DUC TIO NS C O UNTLESS PERFO R M A N CES MI L L IO NS O F ENC O R ES CELEBRATED PUBLISHING PARTNER OF THE PERFORMING ARTS SEATTLE 5th Avenue Theatre Seattle Repertory Theatre ACT Theatre Seattle Shakespeare Company Book-It Repertory Theatre Seattle Symphony Broadway at the Paramount Seattle Theater Group Broadway Center for the Performing Arts Seattle Women s Chorus Pacific Northwest Ballet Taproot Theatre Company Seattle Children s Theatre UW World Series at Meany Hall Seattle Men s Chorus Village Theatre Everett & Issaquah Seattle Opera

4 DEMOGRAPHICS 70% FEMALE 30% MALE 68% MARRIED 32% SINGLE 96% HAVE COMPLETED SOME COLLEGE 56 AVERAGE AGE 84% HAVE EARNED ONE OR MORE COLLEGE DEGREES 40% HAVE GRADUATE DEGREES 2014 survey by GMA Research

5 EARNING & INVESTMENTS 9% HOMEMAKER 5% OWNER/ PRINCIPAL 4% OTHER Encore Readers by Profession 17% ARTS/ EDUCATION 28% RETIRED 37% PROFESSIONAL /BUSINESS Our readers are influential professionals who are culturally attuned and business-minded. $137,000 AVERAGE HOUSEHOLD INCOME $592,000 AVERAGE PRIMARY RESIDENCE VALUE 60% OWN MUTUAL FUNDS 63% OWN 401K OR B IRA OR STOCKS 48% OWN INVESTMENT PROPERTY 2014 survey by GMA Research

6 PURCHASING POWER Encore readers enjoy a much higher than average disposable income that is demonstrated through their frequent purchases of luxury goods, and other high-end products and services. LUXURY PURCHASES* 657,000 High-End Cosmetics & Fragrances 533,000 Original Works of Art 526,000 Designer Fashions & Accessories 493,000 High-End Electronics 493,000 High-End Jewelry & Watches TRAVEL & LEISURE 1.37 MILLION Domestic Travelers 674,000 International Travelers 509,000 Wine-tasting Enthusiasts 476,000 Resort-Goers 213,000 Cruise-Goers PROFESSIONAL SERVICES 609,000 Use a Financial Advisor/Planner 476,000 Use an Accountant 457,000 Employ an Attorney 228,000 Work with a Private Banker/Wealth Manager *Reflects number of invididual readership purchases survey by GMA Research

7 MONTHLY READERSHIP ENCORE Circulation 105,834 SUNSET MAGAZINE Circulation 83,000 PUGET SOUND BUSINESS JOURNAL Circulation 80,000 PARENT MAP Circulation 60,000 SEATTLE MET Circulation 51,000 SEATTLE MAGAZINE Circulation 44,000 ENCORE READERS WHO ALSO READ: Alaska Airlines Magazine... 3 out of 10 Seattle Met out of 10 Sunset Magazine out of 10 The Stranger out of 10 Seattle Magazine out of 10 Puget Sound Business Journal... 1 out of survey by GMA Research

8 THE ENCORE ADVANTAGE Over 2 million readers engage with advertisers through Encore while attending the theatre each year. Of these, over half a million readers are more likely to patronize businesses that advertise in Encore. AFTER THE SHOW Each year, over 1.3 million readers spend time reading Encore at home. 850,000 readers share their Encore with others at home. NO DISTRACTIONS Venue policies ensure limited distractions before and after the show. HAND DELIVERED Encore is handed to every patron when entering the theater. EXCLUSIVE TO TICKET BUYERS Encore in print is only available to ticket holders during the performance. ENCORE SUPPORTS THE ARTS Your advertising underwrites a portion of the cost for arts organizations to publish programs. INVESTED & ENGAGED READERSHIP Each Encore program offers exclusive content devoted to the performances.

9 ENCORE ADVERTISERS

10 CONTACT US SEATTLE BRIEANNA BRIGHT JOEY CHAPMAN GWENDOLYN FAIRBANKS ANN MANNING Account Executive Account Executive Account Executive Account Executive x x x x 108 [email protected] [email protected] [email protected] [email protected] MANAGEMENT PAUL HEPPNER President x 103 [email protected] MIKE HATHAWAY Vice President x 105 [email protected] AD SERVICES MARTY GRISWOLD Director of Business & Community Development x 113 [email protected] CAROL YIP Executive Sales Coordinator x 101 [email protected] JONATHAN SHIPLEY Ad Services Coordinator x 116 [email protected]