THE UK S BIGGEST ANNUAL EVENT FOR THE DANCE INDUSTRY PARTNERSHIP OPPORTUNITIES

Transcription

1 THE UK S BIGGEST ANNUAL EVENT FOR THE DANCE INDUSTRY PARTNERSHIP OPPORTUNITIES

2 EVENT PROFILE MOVE IT is the biggest and longest running dance event in the UK, taking place from March 2017 at ExCel London. The event has gained prestige and recognition since its launch in 2004 and now provides the largest annual meeting point for the dance industry as well as a massive annual and global online community of dance fans. + 24,000+ DANCERS EXHIBITORS MAIN STAGE PERFORMANCES + 9 DANCE STUDIOS DANCE CLASSES + 3 STAGES + SEMINARS FOR PROFESSIONALS + DANCE COMPETITION DEMOGRAPHIC MOVE IT 2016 was attended by 24,788 * attendees across three days; including: Dance learners/students Dance teachers Dance professionals/choreographers Dance retailers Parents/family/friends of dancers REGION 13% from the North and Scotland 22% from the Midlands and Wales 63% from London and the South 2% from overseas AGE GENDER Under 14-14% % % % 7% male 93% female AVERAGE DWELL TIME AT EVENT 9.25 HOURS PER VISITOR *BPA audited

3 HEADLINE SPONSORSHIP Get noticed by the entire dance industry and gain phenomenal exposure with the largest and most high-profile advertising opportunity on offer at MOVE IT. Get noticed by the entire dance industry and gain phenomenal exposure with the largest and most high-profile advertising opportunity on offer at MOVE IT Headline sponsorship brings huge kudos with positioning of the sponsor s logo right alongside the MOVE IT logo throughout the 2017 campaign, culminating with the live event in March. Now going into its 12th year MOVE IT has developed a prestigious reputation within the dance industry and this opportunity allows you to align your brand directly with MOVE IT and benefit from the unique status that this offers. The headline sponsorship package is bespoke and includes the largest amount of marketing, branding and at-show benefits. WHAT S INCLUDED? + Throughout the live event as well as on every piece of marketing and literature produced, your brand positioned as MOVE IT in association with [your company] + Sponsorship and naming rights of a feature area of your choosing + Logo inclusion and recognition across all marketing channels including website, social media, , direct mail and PR + Opportunity to promote a pre-show competition and prize giveaways + 50 pairs of complimentary tickets to the show STARTING PRICE 35,000

4 MAIN STAGE The MOVE IT Main Stage is the magnificent focal point of the show: throbbing with noise, excitement and showcasing the hottest talent in the UK and international dance scene. Our research shows that one of the main reasons visitors come to MOVE IT is to watch incredible performances throughout the weekend and with the programme we ve got planned for 2017 they won t be disappointed. In front of the stage there s standing space for around 5,000 people so if you want to take part in the action, get seen and noticed, this is the opportunity is for you. Title sponsorship of the MOVE IT Main Stage is an incredible opportunity to associate your brand directly with the Main Stage and all of the amazing performances happening there. This massive branding splash can combine product sampling with product placement, shout-outs and much more! STARTING PRICE 25,000

5 MAIN STAGE: BIG SCREEN ADVERTISING BIG SCREEN VIDEOS Be one of a select number of sponsors to run a video advertisement on the huge Main Stage screen. Up to 8 x 30 second adverts will be shown in the 5 minute build up before each Main Stage performance. This is an incredible attention-grabbing opportunity whilst the MOVE IT audience are gathered in front of the Main Stage before a performance is due to start. *LIMITED AVAILABILITY* STARTING PRICE 1,495 BIG SCREEN LOGOS Your company logo can be included in a rotating display with other high profile MOVE IT partners and sponsors across all three days of the event. Logos appear on the screen one at a time for maximum brand visibility. PRICE 250

6 FREESTYLE STAGE Sitting right in the very centre of the show, the Freestyle Stage is MOVE IT s spectacular beating heart. This tremendously popular stage is an area of spontaneous dance for all genres. This sought-after sponsorship opportunity provides 360 brand exposure with a massive hanging banner available for the sponsor s branding. Involvement in the competition, shout-outs, giveaways and merchandise for the audiences are also included in this package, as well as the full spectrum of associated marketing coverage. STARTING PRICE 23,000

7 DANCE STUDIOS Dancers across the UK come flocking to MOVE IT to take part in the impressive lineup of 240+ dance classes which include all genres of dance and the current and future trends in the UK dance scene. MOVE IT hosts 10 purpose-built dance studios; some big enough for 180 dancers and each having an overall dancing capacity of approximately 3,600 people over three days. Each studio is a blank canvas so there is scope for designing and making the classroom an immersive and unforgettable branded experience. STARTING PRICE 2,000

8 MOVE IT PRO The MOVE IT Main Stage is the magnificent focal point of the show: throbbing with noise, excitement and showcasing the hottest talent in the UK and international dance scene. The MOVE IT PRO series offers teachers, choreographers, professional dancers and those aspiring to be a professional dancer the chance to find expert advice, up-to-date tips, resources and inspiration from dance industry leaders. Content is carefully programmed in collaboration with training bodies to ensure that visitors receive essential advice and guidance in this vital area of the event. Look no further if you want to position your brand in front of budget-holders and the next generation of dance professionals. MOVE IT PRO SEMINAR ROOM Position your company as a thought-leader for dance discussions, debates and networking sessions by branding the MOVE IT PRO Seminar Theatre. MOVE IT PRO MASTERCLASS The MOVE IT PRO Masterclass Studio is an intimate studio for dance professionals offering expert tuition from inspirational artists. STARTING PRICE 2,000

9 SHOWCASE THEATRE The UK s biggest and best dance schools, colleges, academies and educational establishments use the Showcase Theatre to show off the talent of their students. Dance students looking for their next steps come along with teachers, parents and guardians to watch inspirational performances and make important decisions about where to study. Sponsoring this area provides the perfect opportunity to reach out to schools, colleges, education decision-makers, present and future dance students. STARTING PRICE 2,000

10 ONLINE OPPORTUNITIES 853,320 TOTAL PAGE VIEWS 323,848 TOTAL SITE VISITS 231,837 UNIQUE SITE VISITORS 30% ANNUAL INCREASE IN UNIQUE SITE VISITS 02:17 AVERAGE TIME SPENT ON SITE 20,000 followers 22,000 likes 9,000 followers CORRECT AT TIME OF PRESS: OCTOBER 2016

11 HEADLINE WEBSITE SPONSOR Be one of the first companies seen by MOVE IT web visitors plus thousands more dance fans globally who visit moveitdance.co.uk all year round. This is an incredible opportunity to increase brand visibility and drive more traffic to your site. The headline web sponsorship package allows one brand to benefit from exclusive branding in the prime positions on the MOVE IT website - a logo in the site header, as well as on the box office. Your brand will remain front of mind with dancers as they buy their MOVE IT tickets and browse the site. This holistic headline sponsorship package also includes a combination of supplementary digital packages spanning and social media. STARTING PRICE 5,000 MOVE IT S DATABASE CONTAINS 44,000 UNIQUE ADDRESSES

12 ONLINE SPONSORSHIP SOLUS Reach a massive audience with a targeted message all about your brand. What better way to increase traffic to your stand or push a dedicated sales promotion - helping boost ROI whilst capturing data and social media followers. PRICE 1,200 *LIMITED AVAILABILITY* MOVE IT RECOMMENDS MOVE IT recommends is an exclusive section included on a MOVE IT newsletter sent to up to 35,000 named contacts. This opportunity includes a 50-word company description, one image or logo and a URL linking to your site. PRICE 500 *LIMITED AVAILABILITY* ROTATING WEB BANNER Put your ad in front of an extensive, relevant and enthusiastic audience. Web banners are a fantastic way to compliment your presence at the event and extend your brand visibility. PRICE 500 *LIMITED AVAILABILITY* ONLINE PACKAGE A holistic package comprising of one solus and one rotating web banner, ensuring that all MOVE IT fans see your message AND giving you a year-round presence on the website. Social media promotions via MOVE IT s channels can be used to supplement your brand message. PRICE 1,350