Content Marketing Association 2015 MEDIA INFORMATION

Transcription

1 Content Marketing Association 2015 MEDIA INFORMATION

2 OVERVIEW OF OPPORTUNITIES The content marketing industry is growing and evolving faster than ever, and it s vital that members and clients are kept up to date with the latest thinking and developments, as well as receiving the reward and recognition they deserve. So every year, the CMA organize a huge number of events, commission research projects and gain worldwide media coverage, all designed to educate, inform and celebrate with the single aim of showcasing the content marketing industry and giving more business to power to our members. These events and opportunities are listed below:

3 Who we are The Content Marketing Association (CMA) is a not for profit organization and industry body for the content marketing industry. The overarching aim of CMA is to promote the use of content as an effective marketing tool to client-side marketers and showcase the range of channels that can be used to engage customers, from digital - such as smart phone apps, tablet-enabled microsites, video and branded TV - to the more traditional customer magazines. CMA Members The CMA represents over 27 of the country s leading content marketing agencies that have an impressive track record of producing highly effective content across all channels for some of the world s biggest brands. Excitingly, we have also broadened our membership policy opening up to media planning agencies and brands. xx 27 Agency Content members Agencies 3 xx Media Affiliate Planning members Agencies x 8 Overseas Overseas members Members The CMA exists to work on behalf of all our members - full, affiliate and overseas. All of our members have a proven excellence and expertise in the field of content marketing or, in the case of our affiliates, offer a reliable and competitive service for the content marketing industry. Take a look at our full list of members here, there are also client case studies from every agency we represent. 18 xx Events Events per year per year

4 Brands our members work with CMA members work with over 1,000 brands and clients, including some of the world s leading global brands. Our members are experts in both B2B and B2C content marketing. Here are just some of the brands CMA member agencies work with:

5 The Content Marketing industry The Facts! The content marketing industry is the second fastest growing media channel, now worth an estimated 4billion. Just to give you an overview of the rapidly growing industry you could be involved with, here are some topline stats: Industry overview 4 billion is now spent annually on owned media in the UK, equating to 21 per cent of brand comms budgets (4) 30% of total time spent reading magazines is devoted to reading content marketing titles (1) Worth 4 billion 25% YOY growth Digital marketing (3) Content marketing is the most buoyant channel for investment Over two-thirds (70%) of companies surveyed report increases for their content marketing budgets over the next 12 months, the highest for any digital channel or discipline Content marketing is the area companies are most likely to be increasing investment, with over two-thirds of client-side respondents (70%) and agencies (72%) indicating they (or their clients) will spend more on this. Majority of marketers (90%) are expecting content marketing to become more important over the next year The single most important area of digital focus for organisation or clients in 2015 is content marketing 70% increase content marketing (1) CMA Mintel industry report 2011 (2) ABC figures June 2013 (3) Econsultancy, Digital Marketing Budgets 2013 (4) ISBA/Seven Sept 2013

6 The CMA International Content Marketing Summit 2014: Wednesday 26 November, King s Place 2015: Thursday 3rd December, King s Place The International Content Marketing Summit is the World s leading content marketing conference where the top experts in content marketing reveal strategies and secrets of their phenomenally successful campaigns, providing delegates with a day of education and inspiration to drive the industry forward. This is a rare opportunity for over 400 senior marketers, brand owners, executives, advertisers, publishers, media and creatives to be in the same room, discovering the latest thinking around content marketing and finding out about new trends and developments Speakers We had an amazing line-up at last year s Summit, hosted by BBC presenter Naga Munchetty, with industry leading experts such as Derek Scobie, Head of YouTube Brand Propositions, Richard Herd, Head of Commercial, Jamie Oliver, Jon Lombardo, Brand Strategist, Linkedin, and Itay Haber, Head of EMEA Marketing at Google. Other brands included Buzzfeed, House of Fraser and Thomas Cook. You can view the full list of speakers from 2014 here: 2014 in numbers 400 Delegates 161 Companies 20 countries

7 Key brands at the 2014 Summit The International Content Marketing Summit attracts representatives from the world s leading brands, all keen to learn about the power and potential of content marketing. Here are just some of the amazing brands that attended last year:

8 The Audience With over 400 people attending the International Content Summit 2014, there was a huge variety of decision-makers from all areas of the marketing, media and publishing industries. Delegate roles and positions at the 2014 Summit included: Account Director Account Manager Art Director Board Account Director Brand & Content Manager Business Development Director CCO and HR Director CEO CFO Chief Customer Officer Client Services Director CMO Commercial Marketing Director Content Director Content Planning Director Content and Conversation Manager Creative Director Creative Strategy Director Deputy Managing Director Digital Director Digital Managing Editor Digital Marketing Director Digital Project Manager Director of Communications Director of Digital Director of Strategy Director, Brand Partnerships Director, Digital Content Ecommerce Manager Editor in Chief Editor/project manager Editorial Director Executive Creative Director Food Content and Conversation manager Global Account Director Global Brand and Digital Marketing Manager Global Head Group Account Director Group Art Director Group Director of Marketing Head of Business Development Head of Content Head of Content Strategy Head of Custom Publishing Head of Digital Marketing Head of Digital Strategy Development Head of Editorial Head of Innovation Head of Media Relations Head of Product & Marketing Head of Production, Europe Head of Strategy and Insight Insight & Planning Director International Client Services Director International Development Director Marketing / Social Media Manager Marketing Director Media Networks Media Manager Multichannel content manager Online Communication Manager Operations Director PR Manager President Principal, Corporate Finance Schools Innovation & Marketing Officer Senior Account Director Senior Content Strategist Senior Earned Media Consultant Senior SEO & Content Marketing Consultant Social and Digital Strategist Senior Director for Technical Content Strategy Director Strategic Lead, Brand And Digital VP Commercial Development VP Marketing

9 The International Content Marketing Awards 2014: Wednesday 26 November, The Roundhouse 2015: Thursday 3 rd December, The Roundhouse The International Content Marketing Awards celebrate and reward the content that s combined innovation, creativity and effectiveness, going far beyond its client s expectations in achieving its objectives and providing fantastic ROI. The Awards not only give the industry an annual focal point for excellence, showcasing its finest work to drive future business for CMA members, but provide an opportunity for creative and management teams to gather, network and enjoy a great night out. The event provides the industry with a stunning showcase of talent, determination and expertise, and a source of inspiration and insight for brand marketers the world over. The Facts The 2014 Awards attracted over 450 entries, spanning 16 countries, with 81 individual agencies entering, which is 29% up year on year. This makes it one of the world s biggest awards for the content marketing industry. The awards evening itself sees over 450 agency staff and their clients come together and celebrate being part of such an exciting industry. The audience is truly international with agencies and clients from Australia, South Africa, USA, Canada, Germany, Sweden, Hungary, Belgium, Portugal, Holland and Norway. 81 agencies entered 25% international agencies 500 attendees

10 Categories The Awards now have 21 categories for content produced for every marketing channel print, online, mobile, video, social which really showcases the diversity of platforms across each award. We also have individual categories for editor, designer, photography and illustration, and of course the Grand Prix which is the ultimate award of the night, based upon effectiveness, brand synergy, creativity, strategic thinking and originality. To reflect the channel-neutral nature of this fast moving and rapidly growing sector, the majority of awards are judged on content alone, regardless of the platforms each entry is delivered on. This means that the awards truly reflect the multichannel nature of content marketing. However, regardless of the channel, the criteria for a winning entry still comes down to effectiveness, with each winner demonstrating that the content not only fulfills the client s brief, but also goes beyond expectation with clear and well-defined results Winners The winning agencies from across the globe were regarded as the pinnacle of content marketing in 2014 and recognized as industry leaders. Their work ranged from ipad apps to video, social media campaigns to customer magazines, across a range of clients such as John Lewis, Sainsbury s, Hyundai, British Airways, Adidas and McDonald s to name but a few. You can see the full list of winners from the 2014 awards here Brands awarded in 2014

11 HIGHLIGHTS FROM 2014

12 2015 Sponsorship Rates Why become a sponsor? The CMA International Content Marketing Summit and Awards provide a unique opportunity to get your brand in front of some of the most influential people in marketing and media. These prestigious events see the industry s leading agencies, brands and suppliers gather to celebrate the success of content marketing, allowing you to build relationships and raise awareness of your brand. The content marketing industry relies on a large number of professional services outside of its core skills of content creation and media strategy. These include digital services, printing, fulfillment, data management, communications, PR and recruitment, as well as legal and financial advice. As a sponsor, you will gain a huge amount of exposure for your brand through a wide range of print and digital marketing materials, both pre-and postceremony, as well as a number of brand exposure s on the night itself. This means that not only will your brand be seen by the key decision-makers in the content marketing industry, but senior professionals in the wider marketing and media industries. In this atmosphere of optimism and excellence you can: Become part of an industry valued at 4billion Raise brand awareness Generate leads Network with potential clients For sponsorship enquiries call Clare Hill, MD, CMA on +44 (0) or clare.hill@the-cma.com

13 2015 Sponsorship rates PLATINUM SPONSORSHIP PACKAGE The CMA International Content Marketing Summit 2015 Major brand presence across all CMA event channels including: Listed as Platinum or sector partner (e.g video partner) Three tickets Programme: branding + Partner sponsor listing Website: home page branding + Partner sponsor listing Website: Sponsors page listing as Platinum branding + Partner/Platinum sponsor listing Other branding: Partner/Platinum sponsor listing Summit badges: branding The CMA International Content Marketing Awards 2015 Category sponsor Present award Table of 10 Website: home page branding + Partner/Platinum sponsor listing Website: branding on winners page and listing with the category sponsored Call to entry: branding + Partner sponsor listing branding + Partner/Platinum sponsor listing Tickets: brandiing + Partner/Platinum sponsor listing Press adverts: branding + Partner/Platinum sponsor listing Table menus: branding Table place cards: branding AV: branding + Partner/Platinum sponsor listing + category CMA Opportunities Tailored specific partnership strategy Sponsorship announcement: Web, Twitter, members Affiliate membership to CMA (worth 2,500) Three introductions Invitation to CMA Summer party Invitation to CMA members Christmas dinner News items on CMA news/member newsletter Two places at monthly Digital Breakfast event Banner ads (six per year) on CMA news Blog contributor Sponsorship package cost: 20,000 + VAT

14 2015 Sponsorship rates GOLD SPONSORSHIP PACKAGE The CMA International Content Marketing Summit 2015 Listed as Gold sponsor Two tickets Programme: branding + Gold sponsor listing Website: home page branding + Partner sponsor listing Website: Sponsors page listing as Gold branding + Gold sponsor listing Other branding: Gold sponsor listing The CMA International Content Marketing Awards 2015 Category sponsor Present award Six tickets Website: home page branding + sponsor listing + winners page Website: branding on winners page and listing with the category sponsored Call to entry: branding + Gold sponsor listing branding + Gold sponsor listing Tickets: branding + Gold sponsor listing Press adverts: branding + Gold sponsor listing Table menus: branding AV: branding + Gold sponsor listing + category CMA Opportunities Tailored specific partnership strategy Sponsorship announcement: Web, Twitter, members Affiliate membership to CMA (worth 2,500 find out more here) Three introductions Invitation to CMA Summer party Invitation to CMA members Christmas dinner News items on CMA news/member newsletter Two places at monthly Digital Breakfast event Banner ads (six per year) on CMA news Blog contributor Sponsorship package cost: 15,000 + VAT

15 2015 Sponsorship rates SILVER SPONSORSHIP PACKAGE The CMA International Content Marketing Summit 2015 One ticket Programme: branding Website: Sponsors page listing as Silver branding as Silver sponsor The CMA International Content Marketing Awards 2015 Category sponsor Present award Four tickets Website: sponsor listing + winners page branding + Gold sponsor listing AV: branding + Gold sponsor listing + category CMA Opportunities Sponsorship announcement: Web, Twitter, members News items on CMA news (two per year) Sponsorship package cost: 5,000 + VAT