Event Design & Measurement The Maritz Institute Innovation Lab "In the lab, we developed several ways to personalize the conference

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Shannon Grant
8 years ago
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1 Event Design & Measurement Our clients view us as part f their internal circle and ur unfiltered cllabratin allws us t deliver experiences that exceed expectatins. Criteria fr evaluating success has mved frm satisfactin scres t a mre sphisticated and detailed evaluatin f effectiveness. Was the cntent valuable t the audience? What happens t client engagement if we change certain factrs? Infrmed design; different mdalities available Delivering mre meaningful experiences Develping brand advcates Increasing the mtivatinal pull fr repeat attendance Mre heightened engagement The Maritz Institute Frward Thinking Prgram Design The Maritz Institute, an alliance f Maritz, The Harvard Business Schl and leading neurscientists has been wrking t identify the cre drivers f human perfrmance and apply them t the ways in which we design, cmmunicate and execute events. The wrk f the institute, Dr. Nihtin Nria (Dean f the Harvard Business Schl) and neurscientist Dr. Paul Zak have identified 4 key drivers f human engagement. We help clients apply this thinking t their unique event envirnments and gals. Innvatin Lab The Lab is a facilitated innvatin sessin leveraging decades f event experience. Tgether we imagine ways t create a mre cmpelling and engaging experience thrughut the entire life f the meeting. A place where authentic desire t design prgram experiences that make peple s lives better. This is at the heart f what is needed t take prgrams t the next level f impact and effectiveness. A design apprach that is guest-centric. Putting the attendee at the center f ur effrts. Targeted activities built arund business bjectives Ensure full alignment acrss multiple stakehlder Eight Phases f Guest Experience TM "In the lab, we develped several ways t persnalize the cnference fr ur attendees and t braden the ftprint f the cnference experience, fr example the public website. We have tangible utcmes frm ur effrts and we are well n ur way t achieving ur gals." L A ti P M t l

What happens t client engagement if we change certain factrs?

3 Organizing Cncept/Principle Purpsefully Mre Impressins - What Guests Say Abut the Event That was mre than a trip It s nt business.it s persnal I am prud t be Brtherhd Mutual Annuncing Attracting Anticipating Arriving I dn t want t miss the next ne - Web Invitatin - Can have twelettes and water t greet guests Ask n the website - Is there anything we are ding frm thse that are cming frm what kind f persn are airprt directly t lunch yu? Maybe when they arrive, it s a Eifel twer chclate r Reader trinket Music Keychain r chclate Mvie Sleeper Entering Engaging Exiting Extending - Final Mailing Shuld we include a Paris Travel Bk? - Sr MGMT n arrival day - Nrmandy - Phtgrapher: It wuld g with the greeting guests Wreath f flwers Give guests actual Discver France - Arrival Day Lunch in Eifel Nrmandy bk/clicker phts in hard cpy. artwrk Twer - Amazing Race Or can have a link t - Pst Card: We culd give a $10 Keep as surprise t - Final night make their wn pht itunes gift card t create the ww factr Frmal night bks Reader/music/mvie - Pstcards: Shuld we make this - As guests depart they can pple t purchase Give a set f 5 t int a masquerade? chse sme snacks t make a smething. Fr everyne with We discussed venetian baggie fr the plane sleepers they culd have a face mask/fluffy different Paris landscapes with masks at the welcme. Shuld we table fr - Sr MGMT dispatching guests at htel scks etc. stamps. Guests can final night and have a lng way. then send t family masquerade? - Or hire a Pstcard artist at the welcme and make persnalized pstcards - Annuncing the Centennial celebratin Misc Questins/Cmments: - D we want t supprt a lcal rganizatin (like San Dieg) - Bk drive similar t San Dieg and make it a 2014 theme f literacy - Grup pht? Annuncement Ideas Custmized Htel Key f prperty Pst cards - Facebk Grup Page Can BMIC manage with current page? Guests can jin and uplad phts Pst event they can make pht bks. We can add infrmatin n the FB page and/r pst with ur recmmendatins - Mbile app Can guests add bi and picture - Missin Trip - MTC Jurneys planning trips fr guests - FB Page Sr MGMT send a pst card t all winners n the last day f the prgram. Guests wuld receive a week pst event. Small tuch but wuld g a Culd have a pstcard artist make it lk like caricatures and fun Maritz Travel Event Blueprint & Maritz Travel Eight Phases f Prgram Experience

Is there anything we are ding frm thse that are cming frm what kind f persn are airprt directly t lunch yu?

4 Cmmunicatins

5 Staffing and Services Maritz has the cmmunicatin tls and experience t create maximum awareness, engagement and excitement arund Brtherhd Mutual s 2017 Agent Incentive Trips. Maritz emplys full-time, qualified creative prfessinals, including creative managers, cpywriters, print and interactive designers, web prgrammers, print buyers, dimensinal buyers and n-site mailrm staff. Using the fllwing vehicles, the Maritz creative team extends the Brtherhd Mutual brand and develps the right cmmunicatin at the right time all with the gal f supprting yur verall bjectives. Print Materials: Frm prgram launch kits t pstcards and teaser cards that accmpany a dimensinal gift, prfessinally designed print materials cntinue t serve as the fundatin f a strng cmmunicatins campaign. Prmtinal Websites: A thughtfully designed prgram website acts as the anchr fr the prmtinal campaign. Static designs display infrmatin n tpics such as the destinatin, htel, itinerary and prgram rules, while dynamic designs include unique lgin IDs fr each individual that are tied t his r her persnal prgram standings. Blasts: cmmunicatins are cnvenient and cst effective marketing tls. Maritz is adept at prducing static (HTML) r animated (Flash) s that use synchrnized audi and graphics t bring yur message t life. Dimensinal Teasers: Often sent t participants hmes t invlve spuses and ther family members, dimensinal teasers ffer an element f surprise and prvide extra staying pwer with useful gifts that include the prgram branding, dates r ther key messaging.

Developing Expertise as Coaches of Teachers

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