Digital Documentaries Public Service Announcement (PSA) Work Plan

Transcription

1 Digital Dcumentaries Public Service Annuncement (PSA) Wrk Plan Each sessin is preceded with a list f materials needed t cmplete the sessin. fall int ne f fur categries: Student Teacher Overhead Technlgy Handuts primarily intended fr students Handuts primarily fr teachers Wrksheets that can be prjected verhead, r in a pinch, drawn n the bard Hardware, sftware, peripherals and ther equipment required t d the lessn 2004 Teaching Matters, Inc. 1

2 Sessin 1 Intrduce the Prject Students will be able t: Understand what a Public Service Annuncement (PSA) is Describe three characteristics f a gd PSA Brainstrm tpics fr their wn PSAs Student Teacher Overhead Technlgy Rad Map Prject Rubric The Pitch Characteristics f PSAs Research Surces Digital Dcumentaries website matters.rg/digidcs Rad Map Sample Tpics Characteristics f PSAs Sample Vides n CD ROM Laptp cmputer Internet cnnectin Prjectr Time Required (including tday): tw 45 minute class perids Ask students if they have ever watched a Public Service Annuncement (PSA). Ask a student t describe it (what was it abut? hw was the infrmatin presented? etc.) Have the students view the examples f PSAs. Make sure t mentin that they were created by students. Discuss with students -- Which PSA was mre effective? Why? Recrd n the bard r verhead: What makes a gd PSA? (N template needed. Teacher and cnsultant help infrm discussin.) Elicit frm the grup a list f characteristics f PSAs. Teacher and cnsultant can defer t the Characteristics f a PSA handut. Make sure t pint ut the similarities and differences between PSAs and cmmercials. PSAs try t persuade their viewers t take a specific actin r t adpt a favrable view tward sme service, institutin, issue, r cause PSAs use cncise language and get t the pint quickly, as the average PSA is nly secnds in length PSAs are based n facts and cite qutatins and data PSAs use an engaging frmat f mixed media t hld the viewer s interest 2004 Teaching Matters, Inc. 2

3 Pass ut the rubric fr PSAs and ask students t read selectins frm it (pssibly first and last clumn fr each criterin). Shw samples again. This time ask students t wrk in pairs t rate the PSAs based n the rubric. Take ne criterin at a time and have students justify their ratings with specific examples frm the PSAs. Intrduce students t the prject and the varied tasks invlved. Use an verhead prjectr t shw the Digital Dcumentaries website and the Rad Map handut and ask students t review (read alud) the steps t create a PSA. Discuss with students -- What makes a strng tpic? What are we passinate abut? What d we have access t (images, subject interviews, infrmatin)? Whm culd we invite t ur classrm t film? Are we studying smething that wuld be an interesting PSA? What perspective d we want t present in ur PSA? Explain the prgram prcedures t students Students will wrk in grups f fur r five t create a PSA. Student PSAs will be n lnger than ne minute in length. Students will develp and recrd an riginal (vicever) script and will use riginal vide ftage as well as relevant primary surce material (phtgraphs, riginal artwrk, music, radi bradcasts, etc.). Cperatin and cllabratin with classmates will be essential if the prject is t be successful. Grups shuld brainstrm several tpics fr PSAs and share them with the class. The teacher will help each grup chse the mst prmising tpic. OPTIONAL: Intrduce the pitch prcess, in which students wrk in grups t create tpic prpsals and then pitch their ideas t the entire class. Each grup will present ne idea t the class and the class will prvide feedback. Students create a pitch fr their particular theme with the fllwing elements: 1) ratinale, 2) pssible vide surces r interviews, and 3) descriptin f what the finished prduct will lk like. Befre next sessin with Teaching Matters The students shuld: Brainstrm and select tpic ideas OPTIONAL: Cmplete pitches in grups fr favrite tpics. Present ideas t teacher and class The teacher shuld: Frm grups and assign rles and respnsibilities Cnsider the vide prpsals presented by students Meet with the cnsultant t discuss the feasibility f the prpsals Make the final decisin n the selected tpic OPTIONAL: Assist in the creatin f a htlist r TrackStar track fr the selected tpic t facilitate student research 2004 Teaching Matters, Inc. 3

4 The cnsultant shuld: the link(s) t be used fr student research t Evan at Teaching Matters t include n the Digital Dcumentaries website as a resurce fr all teachers ding the prject Wrk with the teacher t cmplete the htlist r TrackStar track fr the selected tpic. This will be accmplished at the next wrkshp, if pssible, r else via Teaching Matters, Inc. 4

5 Sessin 2 Research Gals Students will be able t: Inventry what they knw abut the tpic Use research surces t find additinal infrmatin n tpics Student Teacher Overhead Technlgy Rad Map (distributed in previus sessin) Nne Rad Map Prject Checklist Laptp cmputer Internet cnnectin Prject Checklist KWL-H Research Ntes Research Ntes Prjectr Characteristics f PSAs Time Required (including tday): three 45 minute class perids Review Rad Map handut with students t re-rient them t the step-by-step prcess. Distribute Prject Checklist t each student. Review the tpics. OPTIONAL: Cnsultant was nt in the classrm during the pitch sessins, s it is an pprtunity fr student grups t cmmunicate what they gained frm the pitch sessin and hw they will structure their PSA as a result f feedback frm the class. Discuss the imprtance f researching. Reiterate that PSAs try t persuade their audience institutin, issue, r cause In rder t d that effectively, students must cnduct research Students will research fr several days (length and depth t be determined by the teacher) t becme experts n their selected tpic and t develp a persuasive script Discuss the prcess f develping a narratin. Teacher and cnsultant mdel the prcess f reviewing a sample persuasive script, creating an utline, and then frming a narratin. Narratins shuld be between 30 and 60 secnds in length Teaching Matters, Inc. 5

6 Brainstrm the fllwing questins in their grups f fur r five: What interesting things d we knw abut this tpic already? (KWL-H) What questins culd we research? Where will we find the infrmatin? Encurage students t develp a full list f research questins n their tpic. Each grup will ultimately be respnsible fr writing a persuasive script n a specific pint f view r perspective pertaining t their tpic. Intrduce teacher-created resurce list n the Digital Dcumentaries web site. OPTIONAL: Teacher and cnsultant can create a htlist r TrackStar track. Intrduce ther pssible research surces including newspapers, artifacts, phtgraphs r riginal research (e.g. pinin plls, surveys, measurements, science experiments, interviews with experts r witnesses). Alternatively, in special educatin classrms r classrms with literacy issues, students shuld be prvided with articles pre-printed frm the web n their tpic. Befre next sessin with Teaching Matters The students shuld: Determine a fcus and psitin fr the PSA tpic The teacher shuld: Lcate pssible filming lcatins and interview subjects fr Sessin Teaching Matters, Inc. 6

7 Sessin 3 Draft Script fr Strybard Gals Students will be able t: Use their research t draft a script narratin fr their PSAs Student Teacher Overhead Technlgy Creating a Script Strybard Nne Creating a Script Strybard Laptp cmputer Internet cnnectin Prjectr Time Required (including tday): tw 45 minute class perids Engage the class in a discussin f what makes an effective narratin. Create a list n the bard with characteristics, such as factual data, persuasive cntent, cncise language, details t supprt ideas, etc. Mdel the creatin f a strybard. Fld paper. Write detailed script highlights in the right hand clumn Use a ruler t draw lines designating the start f each new idea In the left hand clumn, create sketches f the visual elements t be used t enhance the script. Befre next sessin with Teaching Matters The students shuld: Cmplete their PSA scripts The teacher shuld: Review scripts 2004 Teaching Matters, Inc. 7

8 Sessin 4 Cmpleting the Strybard Gals Students will be able t: Assess, revise, and strybard narratin Student Teacher Overhead Technlgy Prject Rubric Prject Checklist Nne Prject Rubric Prject Checklist Laptp cmputer Internet cnnectin Strybard Strybard PSA Rles and Prjectr Respnsibilities Time Required (including tday): tw 45 minute class perids Review prcess f identifying visuals fr the strybard. Allw students t wrk in grups cmplete the strybards. If time permits, have a few grups present their revised narratins t the class and slicit feedback. Befre next sessin with Teaching Matters The students shuld: Revise and assess narratin, if necessary Cmplete the Strybard handut The teacher shuld: Review scripts frm different grups and edit fr clarity Reserve a lcatin in the schl with multiple cmputers fr the next sessin 2004 Teaching Matters, Inc. 8

9 Sessin 5 Recrd Narratin / Cllect Images Gals Students will be able t: Recrd narratin int cmputer Cllect images (frm the Internet) which supprt narratin Practice camera techniques Student Teacher Overhead Technlgy Adding Narratin (imvie p. 5 Mvie Maker p. 6) Adding Still Images (imvie pp. 6-8 Mvie Maker pp. 6-10) Setting Up the Vide Camera Rles and Respnsibilities Adding Narratin Adding Still Images Camera Techniques Laptp cmputer Internet cnnectin Prjectr Scanner Time Required (including tday): three r fur 45 minute class perids (Recmmended t be carried ut in a lcatin with multiple cmputers available) Grups recrd narratin int the cmputer. Sme students gather still images r archival clips frm the Internet t supprt narratin. Other students practice camera techniques and/r recrd dramatizatins r riginal ftage. Other students design and scan riginal artwrk int cmputer. Befre next sessin with Teaching Matters The students shuld: Cntinue gathering ftage, archival clips, Internet images, music, and riginal artwrk t include in PSAs 2004 Teaching Matters, Inc. 9

10 The teacher shuld: Assist students with the recrding f narratin and taping ther elements The cnsultant shuld: Uplad vide int cmputer 2004 Teaching Matters, Inc. 10

11 Sessin 6 Creating the First Draft Gals Students will be able t: Assemble a first draft f their PSAs Make editing decisins Student Teacher Overhead Technlgy Editing the Vide Clips Nne Editing the Vide Clips Laptp cmputer Internet cnnectin Time Required (including tday): tw r three 45 minute class perids (Whle-class) Cnsultant and/r teacher demnstrate the decisin-making prcess used in editing. Explain that the riginal PSA ftage must be edited dwn t 60 secnds, requiring that the editrs make creative decisins based n the perspective that they want t prtray. Prir t this sessin, teachers shuld have all narratins recrded and vides upladed t the cmputer. (Small-grup) Grups discuss and articulate the main theme f their PSAs in tw sentences with the teacher. These tw sentences will be used t guide editing decisins. (Small-grup) Student vide editrs wrk in grups t assemble a first draft f the PSA (stringing tgether still clips, narratin, music, dramatizatin, etc.). Students review vide ftage and determine items t be cut and added. Befre next sessin with Teaching Matters The students shuld: Cmplete the first draft f their PSAs 2004 Teaching Matters, Inc. 11

12 Sessin 7 Evaluating the First Draft Gals Students will be able t: Evaluate the first draft f the PSA, using the prject rubric Make judgments abut the value f particular scenes / clips Student Teacher Overhead Technlgy Prject Rubric Vide Clip Assessment Frm Nne Prject Rubric Vide Clip Assessment Frm Laptp cmputer Prjectr Time Required (including tday): tw r three 45 minute class perids Each grup will watch the first draft mvie with the rubric. make judgments abut the value f particular scenes / clips and edit ut unneeded material. Befre next sessin with Teaching Matters The students shuld: Cmplete Vide Clip Assessment Frms fr all PSAs 2004 Teaching Matters, Inc. 12

13 Sessin 8 Cllecting Secndary Elements Gals Students will be able t: Gather additinal elements fr a secnd draft Student Teacher Overhead Technlgy Vide Clip Assessment Frm Nne Vide Clip Assessment Frm Media Elements Laptp cmputer Internet cnnectin Time Required (including tday): tw 45 minute class perids Wrking in grups, students cllect the additinal elements detailed in their Vide Clip Assessment Frms. Students might chse t include any (mst likely tw r three) f the fllwing media elements: Additinal vide ftage: videtaped by student camera crew dramatizatin: perfrmed by student actrs; videtaped by student camera crew images frm the Internet still phtgraphs vice-ver narratin artwrk created and/r scanned by student artists. Insert additinal material int vide as specified in Vide Clip Assessment Frms. Add music. Edit the vide fr time (n mre than 60 secnds) and interest. Befre next sessin with Teaching Matters The students shuld: Prepare titles and credits t be added during the next sessin 2004 Teaching Matters, Inc. 13

14 Sessin 9 Finish the PSA Gals Students will be able t: Exercise judgment in prviding apprpriate titles, transitins, and special effects Student Teacher Overhead Technlgy Prject Rubric Adding Text and Titles (imvie p. 9 Mvie Maker pp ) Adding Transitins (imvie p. 11 Mvie Maker p. 15) Prject Rubric Laptp cmputer Internet cnnectin Prjectr Time Required (including tday): tw 45 minute class perids Grup vide editrs add titles, transitins and special effects, if desired. Students review the finished mvie with the rubric in small grups r as whle class, depending upn time and technlgical cnstraints. Befre next sessin with Teaching Matters The students shuld: Write a critique f the PSA, explaining why the PSA scred as it did n the rubric 2004 Teaching Matters, Inc. 14

15 Sessin 10 Prject Cllectin Gals Students will be able t: Reflect n the prcess f creating a PSA Articulate what they have learned Recmmend tpics and methds fr next PSAs Student Teacher Overhead Technlgy Evaluatin Frm Saving the Mvie (imvie pp Mvie Maker pp ) Evaluatin Frm Nne Laptp cmputer Blank CDs fr recrding final prduct Cables fr transferring t VHS, if desired Time Required (including tday): ne 45 minute class perid Students write a reflective essay n creating their PSAs. Address the fllwing: What is yur verall feeling abut the final PSA? What d yu like abut it? Dislike? Describe a psitive experience in creating this PSA Describe a negative experience in creating this PSA If yu culd start ver, what wuld yu change abut the making f this PSA? Describe yur idea fr creating yur wn PSA. OPTIONAL: Tape student respnses abut making a PSA and create a ne minute mvie summarizing it all. Transfer t final medium. Cmplete Evaluatin Frm. Discuss what students learned and enjyed in this prcess Teaching Matters, Inc. 15