New Dairy-Based School Breakfast Recipes Outreach Guide for School Nutrition Staff

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1 New Dairy-Based Schl Breakfast Recipes Outreach Guide fr Schl Nutritin Staff Intrductin Natinal Dairy Cuncil s new dairy-based recipes ffer breakfast menu slutins t meet new schl meal regulatins, and make schl breakfast a whle new experience. As yu knw, serving great-tasting, nutritius fd is nly part f the slutin t gaining student acceptance f new menu items -- yu need t create excitement. We created this Outreach Guide t help yu spread the wrd t students and parents abut these n-trend, delicius and nutritius, dairy-based breakfast recipes. These items were created t wrk great fr cafeteria service, grab-n-g and Breakfast in the Classrm. By shwcasing them yu can nt nly help increase schl breakfast awareness and participatin, yu can help all students start each day with the nutritin they need t help them succeed and shw yur schl s cmmitment t child health and wellness. We hpe these tls will help yu. Within the Outreach Guide yu will find: An verview fr schl/schl district utreach Actin steps and ideas Sample PA annuncements fr schls Key talking pints fr use with specific audiences Teachers and schl administratrs Parents/families Sample letter t parents Please use these tls as is, r custmize them t suit yur specific needs. Overview fr Schl/Schl District Outreach (start utreach fr back-t-schl): Use this verview t help guide yur utreach t brad audiences abut the new dairy-based breakfast recipes at yur schl. Natinal Dairy Cuncil (NDC) and the Innvatin Center fr U.S. Dairy, which are bth funded by dairy farmers, wrked with experts (e.g., schl nutritin directrs, chefs, recipe develpers, registered dietitians) in a breakfast innvatin sessin t develp kid-fcused, dairy-based breakfast recipes fr schls. Twenty-seven elementary, middle and high schls participated in a study t test these nutritius and fun breakfast recipes, which helped determine the mst ppular items amng students. Amng the ten breakfast recipes tested, six came ut as winners. These recipes ffer menu slutins t meet new schl meal regulatins, and als ffer excitement t make schl breakfast a whle new experience that can t be missed! These recipes help transfrm breakfast as we knw it ffering utside the bx breakfast fds that make having breakfast fun and tasty! They nt nly taste gd, they are nutritius fr students.

2 Actin Steps t Help Shwcase New Dairy-Based Breakfast Recipes Encurage taste testing during events like parents day r curriculum day. Get invlved! Jin the cnversatin. Use the hashtag #schlbreakfast n Facebk, Twitter and Instagram t add yur vice and shw hw schl breakfast can make a difference (e.g., share phts f the recipes in actin, etc.) Infrm teachers and administratrs f new recipes. Remind them that prviding breakfast at hme can smetimes be challenging. Yur cafeteria ffers n-trend, fun and tasty schl breakfast items that are a great way t help ensure every student is fueled and ready t learn. Share stries abut what yur schl is ding, such as serving the new kid-tested schl breakfast recipes (use example talking pints belw): {Insert schl name} is serving new fun and tasty breakfast recipes t help increase breakfast participatin, which ultimately means students can start their day with fuel fr learning. These new dairy-based schl breakfast recipes were develped by experts t appeal t kids there is a fun factr, great taste and the added bnus is that they are nutritius t help prepare students fr a day f learning. The new dairy-based schl breakfast items nt nly prvide kid-tested, n trend menu items, but als meet schl meal nutritin guidelines. The new dairy-based schl breakfast items ffer new ways t get nutritius dairy fds int breakfast a great way t help kids get the needed calcium, prtein and mre! Breakfast can help students listen t their teachers nt their stmachs. Breakfast at schl can help make sure every student is fueled and ready t learn. Send the letter t parents (n the last page f this guide) r pst the infrmatin in the letter n yur website t tell parents what yu are ding during Back t Schl and abut the new recipes yu are ffering. Invite parents t cme t breakfast n ne f the days yu are serving the recipes. Let parents knw they can make their child s favrite recipes at hme n the weekend. Share the at hme recipes, available nline here: Use Fuel Up t Play 60 (FUTP 60), if yurs is a participating schl, as a reasn t share what yu are ding with the new, nutritius breakfast recipes. Fuel Up t Play 60 is a prgram funded by the Natinal Dairy Cuncil and NFL, in cllabratin with USDA, that empwers students t take charge in making small, everyday changes at schl. Use Pint f Sale materials t help build excitement and let students knw when the new items will be served. Yu can find ready-made Breakfast Recipe Flyers nline here: Use the annuncements belw t alert students and faculty ver the PA system when yu are serving the new recipes.

3 New Dairy-Based Breakfast Recipes Sample PA Annuncements fr Schls Use these sample PA annuncements t tell students at yur schl abut the new breakfast recipes available during schl breakfast. Cnsider letting a Fuel Up t Play 60 Student Ambassadr deliver the annuncement, if yur schl participates in Fuel Up t Play 60. Adjust the language accrdingly fr yur schl. Tmrrw, fr breakfast, we will be featuring a new recipe, {xxx}, which was created by a grup f chefs just fr yu! Dn t frget t cme t schl breakfast t give it a try. I hear it is dairy gd! Next {insert day, e.g., Tuesday} fr breakfast, we will feature anther new recipe, {xxx}, which was created by a grup f chefs just fr yu! Mark it n yur planner s yu can make sure t try it and let us knw what yu think! If yu like the new breakfast menu items yu ve been trying, yu can make them at hme n the weekend. They can be fund n ur schl website. This Friday, we are featuring {XXX recipe} dn t miss ut! Talking Pints fr Use with Specific Audiences Teachers and Schl Administratrs Use these t help encurage teachers and schl administratrs t shwcase schl breakfast. The schl cafeteria has n-trend, fun and tasty schl breakfast items that are a great way t help ensure every student is fueled and ready t learn. The new breakfast items in the schl cafeteria are prven winners with kids and schls. If students like the new breakfast menu items, they can make them at hme n the weekend. The recipes can be fund n the schl website. Parents/Families Use these pints t help guide yur utreach t parents f students at schls that are using these new, nutritius breakfast recipes (use n yur schl/schl district website r scial media psts, newsletters, letters, etc.). The new breakfast menu items that yur child is enjying {this week, next week, n Wednesday, etc.} during schl breakfast were develped by experts t appeal t kids there is a fun factr, great taste and the added bnus that they are nutritius t help nurish yur child fr a day f learning. The new dairy-based schl breakfast items nt nly prvide kid-tested, n trend menu items, but als meet schl meal nutritin guidelines, meaning they are nutritius fr yur child. Because the menu items are fun and kid-tested, mre children may be mtivated t eat a nutritius breakfast, helping t prepare them fr a day f learning and activities at schl. The new kid-tested breakfast menu items available at {insert schl name} ffer new ways t get nutritius fat-free r lw-fat ygurt and reduced fat r lite cheese int breakfast a great way t help kids get the needed calcium, prtein and mre!

4 Plus, dairy fds like fat-free r lw-fat ygurt and reduced fat r lite cheese pair well with ther nutritius fds like vegetables, fruits and whle grains, t help kids get mre f the nutrients they need t grw and be healthy. Busy families can feel gd abut chsing t have breakfast at schl fr their children, because it is a nutritius and tasty way t help jumpstart the schl day. {This week, r tday, r n Friday} we will be ffering {xxx recipe}. Yu can find the at hme versin f this recipe n ur schl website t make fr yur child this weekend! These recipes were fine-tuned by chefs fr students. Students were invlved in creating recipes and even recipe names! T make these recipes at hme, check {yur schl s r schl district s website} t get at hme versins Natinal Dairy Cuncil

5 SAMPLE LETTER fr Parents abut New Dairy-Based Schl Breakfast Recipes {Insert date} {Insert Schl Lg r Letterhead} Dear parent: We want t let yu knw abut the exciting new, nutritius breakfast recipes we will be ffering during schl breakfast! Natinal Dairy Cuncil (NDC) and the Innvatin Center fr U.S. Dairy, which are bth funded by dairy farmers, wrked with experts (e.g., schl nutritin directrs, chefs, recipe develpers, registered dietitians) in a breakfast innvatin sessin t develp kid-fcused, dairy-based breakfast items fr schls. Twenty-seven elementary, middle and high schls participated in a study t test these nutritius and fun breakfast recipes, which helped determine the mst ppular items amng students. Amng the ten breakfast recipes tested, six came ut as winners. These recipes ffer menu slutins t meet new schl meal regulatins, and als ffer excitement t make schl breakfast a whle new experience that can t be missed! They help transfrm breakfast as we knw it ffering utside the bx breakfast fds that make having breakfast fun and tasty! And, they nt nly taste gd, they are nutritius and can help nurish yur child fr a day f learning. The new kid-tested breakfast menu items ffer new ways t get nutritius fat-free r lw-fat ygurt and reduced-fat r lite cheese int breakfast a great way t help kids get the needed calcium, prtein and mre! Plus, dairy fds like fat-free r lw-fat ygurt and reduced-fat r lite cheese pair well with ther nutritius fds like vegetables, fruits and whle grains, t help kids get mre f the nutrients they need t grw and be healthy. We d lve t have yu jin us fr breakfast s yu can try sme f the new recipes, t. On {insert day, time}, please jin us fr breakfast at {insert details n lcatin}. Busy families can feel gd abut chsing breakfast at schl fr their children, because it is a nutritius and tasty way t help jumpstart the schl day. Yu can find the at hme versins f the recipes n ur schl website r NatinalDairyCuncil.rg t make fr yur child this weekend! Thank yu fr yur supprt f ur effrts t ensure ur schl has ptins fr nutritius schl breakfast recipes that als meet students preferences. Sincerely, {Insert name, title, etc.}

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