House of Fraser Online Advertising Opportunities

Transcription

1 House of Fraser Online Advertising Opportunities

2 Media Owner Company History House of Fraser is the UK s leading premium department store. With over 160 years of rich retail heritage and offering a broad range of high quality, premium branded merchandise at competitive prices they now have over 60 stores in the UK, with their site seeing over 90mil page impressions or 5mil Unique Visitors every month. Previously, House of Fraser s digital display programme has only been available to selected brand partners, stocked by House of Fraser. This allows them to connect and engage with House of Fraser customers through digital point-of-sale advertising. Now however, with the help of i-transact, high affinity third party advertisers are being given the opportunity to reach this affluent and indulgent audience by utilising one of four high profile banners on House of Fraser s Order Confirmation page. New & Exclusive RADIANT ANTI-AGEING FOUNDATION SHOP NOW Discover more about the NEW UNTOLD by New & Exclusive RADIANT ANTI-AGEING FOUNDATION SHOP NOW

3 The Opportunity Digital Point of Sale Advertising (Suppliers Only) Engaging, measurable and accountable; these banners offer you the chance to tempt, intrigue, and gain new audiences by placing your brand, products and collections at the forefront of their minds during crucial stages within their online journeys. By using strong visual cues and tempting call to actions; you ll quickly find yourself up-selling, attracting new custom and turning focused buyers into faithful fans. With a number of ways to optimise campaign delivery it s easy to make sure you re reaching the right customers. Targeting options include: Department Pages Indicative target users with a broad demographic ideal for lifestyle brands Purchase Intent link to brand pages - perfect for brands who have a large range and cover many categories Product Listing Pages Conversion Targeting narrow product search to your brand s products in that category Affinity Targeting advertising across related or complementary products

4 Creative Example Digital Point of Sale Advertising (Supplier Only) Clear CTA

5 The Opportunity Post Check-Out Advertising (Suppliers & 3rd Parties) For the first time ever third parties are being given the opportunity to reach House of Fraser s affluent and intelligent audience. By utilising one of four high profile 180 x 150 banners within the post check-out marketplace this is an exclusive opportunity to engage with the House of Fraser audience. These post transactional placements offer extraordinary CTR s as the customer is at their most engaged and has finished their site journey. Typically, these customers are between five and twenty times more likely to respond to suggestions for on-bound browsing. That s because they re in the buying frame of mind, credit card still in hand and poised for the next step of their online journey.

6 Creative Example Post Check-Out Advertising (Suppliers & 3rd Parties)

7 Audience Composition 86% have gone through higher education 47% aged between 45 and 64 yrs Affluent, intelligent and upmarket 3.7 million monthly unique visitors AB audience Gender split - 65% female, 35% male

8 Success Stories Client A Fashion Click through rate improved by 77% from 1st campaign to 3rd campaign (Summer 2013) Received a 28.4% uplift in products purchased Received a 45% uplift in sales value from summer campaign vs. previous sales period Reached 207,000 consumers in their target audience from as little as per user reached with an average of 9.6 ad views per customer. Client B Beauty Click through rate improved by 66% from 1st campaign Received a 91% uplift in products purchased during the campaign dates Reached 214,000 consumers in their target audience for as little as per user reached with an average of 4.6 ad views per consumer.

9 Tech Specs Run Of Site Display Site: Banners 120w x 600h pixels. Brand partner to supply, background colour, vector logo, CTA(s) and product/brand image. i-transact will work with brand partners to produce creative in the House of Fraser house style. House of Fraser must sign off on all creative prior to live. Max file size 30kb. Banners must link to a page within houseoffraser.co.uk. Geo-targeting, frequency capping, day-part targeting and optimisation for multiple banners all available. i-transact will provide daily, weekly, bi-weekly or monthly automated impression reporting if requested to. If no request is made, a post campaign report will be supplied once the campaign has finished. Transaction reporting will be supplied once the campaign has finished. Post Check-Out Display SHOP SEASONAL PRINTS Site: Banner 180w x 150h pixels. Max file size 30kb. House of Fraser must sign off on all creative prior to live. Secure https tags and click thru URLs only..swf,.gif or.jpg with click thru URLS and third-party tags accepted. Back-up.gif and click thru URL must be supplied along with the.swf creative. i-transact will provide daily, weekly, bi-weekly or monthly automated reporting if requested to. If no request is made, a post campaign report will be supplied once the campaign has finished.

10 Costs and Deal Structures Opportunity Details - Run of Site Minimum Spend: 5,000 Rate: 50cpm Rate Structure Volume CPM Min 500, ,000, ,500, ,000,000 5 Opportunity Details - Post Check-Out Rate: 20cpm Average monthly volume: 300,000

11 House of Fraser Online Advertising Opportunities